Veeba is an Indian food brand that offers a wide range of 65+ low-fat sauce, dressing, and spread varieties. It was founded in 2013 and has experienced 40% annual growth. The brand targets health-conscious urban consumers aged 25-42 through social media campaigns promoting healthy and customizable Indian recipes. It partners with celebrity chefs and health influencers on Instagram, Facebook, YouTube, and podcasts. The document provides a brand, website, social media, target audience, and competitive analysis, along with past campaign details and recommendations to improve the brand's digital presence and SEO.

1. Shrey Dagli

2. Brand Overview

3. Viraj Bahl
Founder
Sauces with
Lower fat
content
Fast
Distribution of
products
Sauces
customized to
the Indian taste
2013
Founded in Growth Rate
40%

4. Product Range
Mustard Dips
Sandwich
Spread
Sauces
Salad
Dressing
Italian
Sauces
65+
Varieties

5. Sales Channel
Offline
Official
Partner

6. Brand MoodBoard
Font:
Plantago Extended Medium
Proxima Soft Cond Medium
#222c6aff
#02783eff

7. Brand Website

8. Website Analysis
11.2s
83 2621
8878
64 47%
On-page
SEO Score
Website
Load Time
Backlinks
PageSpeed
Score
Errors Organic
Monthly Traffic

9. Social Media Presence

10. 15,400 47,300
1,53,948
FOLLOWERS FOLLOWERS
SUBSCRIBERS
LIKES
7890

11. Social Media Posts
On Instagram, the brand
mostly posts recipe pictures
which gets about 100 likes on
an average.
Despite posting the same
content as Instagram, Veeba is
much more famous on FB
given the media habits of the
Target Audience.

12. Social Media Posts
The brand uploads high
quality recipe videos on
Youtube. Most of them gain
around 500-1000 views.
The brand uses Twitter mainly
for ORM but also posts the
same content as FB &
Instagram.

13. Past Campaigns

14. #AajKyaKhaoge

15. #MakeitwithVeeba

16. Newspaper Ads

17. Influencers
Vicky Ratnani
CELEBRITY CHEF
PLATFORMS ACTIVE ON

18. Influencers
Sanjeev Kapoor Shipra Khanna Amrita Raichand
Saransh Goila

19. Competitive Analysis

20. 1991
Founded in
2015
Founded in
Zero-fat
products
Indianised
Products
Plant based
Products
Wide Variety
of products

21. 10,500
FOLLOWERS
1,51,960
FOLLOWERS
22,300
SUBSCRIBERS
N/A
15,400
FOLLOWERS
1,55,185
FOLLOWERS
47,300
SUBSCRIBERS
7,890
FOLLOWERS
37,400
FOLLOWERS
1,45,541
FOLLOWERS
143
SUBSCRIBERS
1,584
FOLLOWERS
ER 0.51% 0.67% 0.25%

22. Target Audience

23. PRIMARY SECONDARY
25-35
Age Group
36-42
Age Group

24. A working professional in the mid-level or higher income group. He/She is an
outgoing person and believes in making the best out of every aspect of life.
Lives a fast paced & busy life yet is health conscious and is aware of the effect of
his eating habits on his physique. He/She loves to experiment with different
cuisines. He/She would loves to spend time on social media platforms like
facebook, Instagram, etc.
Age : 25-35
Gender : Both
Audience Type : Primary
Marital Status : Single
Location : Urban
Social Media Habits :
Buyer Persona #1

25. A working professional in the mid-level or higher income group. He/She is more
likely to shop at local stores rather than buying things online. Lives a fast paced
& busy life yet is health conscious and is aware of the effect of his eating habits
on his physique. He/She is fond of the International taste palette. He/She would
love to have a way wherein he could indulge all the delicacies in a healthy and
the most convenient way.
Age : 36-42
Gender : Both
Audience Type : Secondary
Marital Status : Married
Location : Urban
Social Media Habits :
Buyer Persona #2

26. Survey Analysis

27. Salad
Dressing

28. 70%
20%
10%
General Stores / Shops
Billboards, Newspapers, etc
Social Media

29. 40%
60%
Price, Availability, Quality, etc
Healthy Ingredient Factor

30. Pain Points

31. Digital presence Brand Perception

32. Campaign

33. #TastebhiHealthbhi

34. Awareness Action
Consideration
Objective

35. Duration
20
DAYS

36. Organic Content

37. (Content Bucket : Educational)
Veeba’s Low Fat Salad
Dressing has all of the
real, creamy taste you
love, with just 15
calories and 1 gram of
fat per serving.
Veeba’s Low Fat Salad
Dressing has all of the
real, creamy taste you
love, with just 15
calories and 1 gram of
fat per serving.

38. (Content Bucket : Inspirational)

39. Take a Screenshot
of the next story
Send it to us
And Get special offers on
your favorite Veeba Sauces
Veeba_in 2h Veeba_in 2h
(Content Bucket : Engagement)

40. Influencers

41. Chef Ranveer
CELEBRITY CHEF
CHEF RANVEER
1.54M

42. Richi Shah
HEALTH / FITNESS INFLUENCER
RICHI.SHAH
893K

43. Anupriya kapur
HEALTH / FITNESS INFLUENCER
ANUPRIYAKAPUR
100K

44. Ranveer Allahbadia
HEALTH & LIFESTYLE PODCASTER
THE RANVEER SHOW
983K

45. Archana Doshi
CELEBRITY CHEF
ARCHANASKITCHEN
391K

46. VIDEO POST
₹80,000 ₹1,20,000
VIDEO POST
₹1,20,000
VIDEO

47. ₹1,80,000
PODCAST + POST
Total : ₹5,80,000
₹80,000
POST

48. Blogs

52. Email Marketing

54. Subject :
20% OFF on your first month
meal plan!
Preview text :
It’s time to hit that sixer on your
fitness goals!
This email will be sent every
time a new user signs up using
their email ID.
Tapping on the logo will
take the user to the
Veeba website.
Tapping on the banner
will take the user to the
‘Shop Now’ page of the
website.
Social Media Pages

55. Subject :
Happy Monday Shrey!
Preview text :
Start off your Monday morning
with a strong dose of
Mythbusters!
This email will be sent to the
users every Monday morning
leading them to a blog post on
our website.
Tapping on the button
will take the user to the
Blog post.
Tapping on the logo will
take the user to the
Veeba website.
Tapping on the banner
will take the user to the
Instagram post for the
same.

56. This email will be sent to the
users everytime we post a new
blog on the website.
Subject :
Ssshhh! We’ve got a secret!
Preview text :
Tap on the Banner to see how to
make that perfect sandwich!
Tapping on the banner
will take the user to the
Blog Post.
Social Media Pages
Tapping on the logo will
take the user to the
Veeba website.

57. Tapping on the banner
will take the user to the
podcast on Spotify App
or the App Store to
install the app
Social Media Pages
Tapping on the logo will
take the user to the
Veeba website.
This email will be sent to the
users when we come out with
the Influencer post.
Subject :
Wanna know the secret to those
“BeerBiceps?”
Preview text :
See how Ranveer Allahbadia stays
fit while not giving up his favorite
food.

58. ORM

59. 9.6%
33.6%
56.8%
Negative
Positive
Neutral

60. Amazon Reviews Twitter

64. Paid Marketing

66. Ads

67. AD SET
1

68. AD SET
2

69. AD SET
3

70. Ads

72. Ads

73. Ads

74. Media Plan

75. Total Budget Spent : ₹12,20,000

76. Suggestions

77. Website / SEO
The brand doesn’t have a
CTA on the website to take
user to the shopping page.
SHOP NOW

78. Social media integrated on
the website footer so as to
drive more traffic.
Website / SEO

79. A Blog page so as to rank
higher in the organic
search results.
RECIPES BLOG CONTACT
Website / SEO

80. Backlinks from pages that
have a similar Target
Audience.
Website / SEO

81. Social Media
Website link in bio of Social
Media Platforms
UTM

82. Thank You