This document provides a summary of Vietnam's FMCG market in Q1 2022. Key points include:
- GDP growth was stable at 0.3% while inflation was under 2%, but challenges are expected in coming months.
- Consumer demand for home FMCG remained low as volume consumption decreased, but price increases drove overall market growth.
- Modern sauces like ketchup and mayonnaise saw volume gains.
- 22% of FMCG spending in major cities occurred through emerging channels like online and mini-stores.
- Smaller "nuclear" households are becoming more common, impacting purchasing behaviors.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
Smart - Covid 19 insights panel - April 29thSmart AdServer
Smart Virtual Panel about 'Insights, Benchmarks, and Perspective from the Buy-side during COVID-19’ with David Pironon, Romain Bruguière, Carlotta Meneghini, Joel Livesey and Laurent Baillot.
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
Smart - Covid 19 insights panel - April 29thSmart AdServer
Smart Virtual Panel about 'Insights, Benchmarks, and Perspective from the Buy-side during COVID-19’ with David Pironon, Romain Bruguière, Carlotta Meneghini, Joel Livesey and Laurent Baillot.
Vietnam's rapid urbanization has opened the opportunity for CVS and Minimarket/Food Store to thrive.
The CV-19 pandemic has proved the potential of this retail format.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
1. An integrated
update of Vietnam
FMCG market
Q1 2022
Urban 4 Key Cities & Rural Vietnam
By Worldpanel Division
FMCG
Monitor
(12 weeks ending 28/03/2022)
2. Executive summary
Macro economy
FMCG overview
Hot category
Retail landscape
Spotlight
GDP in Q1 2022
sustains a stable
growth coupled with
CPI is under 2%.
Consumer demand
for in home FMCG
remains low due to
the cut-down of
volume consumption.
Modern sauces such
as Ketchup, Chili
sauce and
Mayonnaise still
successfully gain
more volume
consumption.
As of Q1 2022, 22% of
FMCG spending has
been made in emerging
channels including
Online, Ministores and
Specialty Stores in
Urban 4 key cities.
Nuclear families is
growing
importance!
2
3. Source: GSO | VnExpress
Despite the uncertain times of COVID-19 and Ukraine-Russia conflict, GDP in Q1 2022 sustains a stable growth coupled with CPI is under 2%.
However, Vietnam's economy is likely to face a new wave of challenges in upcoming months.
Vietnam’s macro economy
GDP CPI
0.3
2.7 2.5
1.9
1.9
7.0
2.9
2.6
5.3
2.8
3.2
1.8
4.5
6.6
-6.2
5.2 5.0
% Change vs the same period last year
3
Source: Vietnamnews
Source: VnExpress
4. 84
42
80
62
74
81
60
65
76
82
Source: Worldpanel Division | Consumer Confidence Survey | Urban Vietnam 4 key cities | MAT Q1’22 | Field work from 21st March to 3rd April
The economic situation will be better or the same as today
in the next 12 months (% households agree in Urban 4 key cities)
Vietnamese confidence in both economic outlook and purchasing power is progressively getting back to the pre-
pandemic level thanks to the well-coping with COVID-19 in recent months.
Consumer perspective
In the upcoming 12 months, do you think that the financial
situation in your house… (% households agree in Urban 4 key cities)
9 7 7 7 7 9 7 9 7 7
44
33
41 40 42 45
38 39 39
45
43
44
45 43 43
43
41 31
46
42
4
16
7 9 8 3
13
18
8 6 Will get much
worse
Will get worse
Will remain the
same
Will slightly
improve
Will strongly
improve
1st COVID
impact
Wave 4 of
COVID
1st COVID
impact
Wave 4 of
COVID
4
5. Currently what do you consider to be the biggest concerns you and your
household is likely to face? (% households agree in Urban 4 key cities)
Source: Kantar | Worldpanel Division | Consumer Confidence Survey | Urban Vietnam 4 key cities | MAT Q1’22 | Field work from 21st March to 3rd April
Consumers’ top
concerns
Affected by the global
political situation,
Vietnamese consumers
worry more about the oil
price, which jumps into
the 2nd biggest concern
in Urban 4 cities during
the 1st quarter of 2022.
The concern about food
prices also increases
compared to the same
period last year.
5
0
10
20
30
40
50
60
70
Q1 2021
Q1 2022
6. In Q1 2022, consumer
demand for in home
FMCG remains low
due to the cut-down
of volume
consumption. The
market growth is
mainly driven by the
increase of average
paid price.
Re-watch our on-
demand webinar to
know more about
how consumers are
reacting to these
price pressures.
FMCG
overview
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities & Rural Vietnam | Total FMCG including Gift | 12 weeks ending 28/03/2022
*: To calculate FMCG volume change, we calculate how much volume contributes to the value change for each category, sum up these contributions and relate to value YA (this results in an average category change in volume)
**: To calculate FMCG price paid change, we calculate how much price contributes to the value change for each category, sum up these contributions and relate to value YA
Urban 4
key cities
% Change vs YA
10.8
-2.7
0.6
Category 1
Q1 2021
Q1 2022
Q1 2020
6
7.0
-3.4-3.5
Category 1
9.5
0.8 3.6
Category 1
6.1
-1.0 -2.1
Category 1
3.6
1.1
4.3
Category 1
3.3 2.1
6.1
Category 1
11
14
8
3
-3
2
9
8
1
-5
0
5
10
15
9
12
8
8
1
4 5 7
4
0
5
10
15
Rural
Value Volume* Avg. paid price** Quarterly value trends
COVID-19’s
1st wave COVID-19’s
4th wave
7. In Q1 2022, almost all
sectors suffer from a
decline in volume
consumption due to a
weaker performance of
Tet shopping season,
according to Tet 2022
report. In line with total
FMCG market, the
increase of paid price is
the key driver across
major sectors.
Sector
performance
% Value change vs YA in Urban 4 key cities
FMCG
Dairy
Beverages
Packaged
Foods
Personal
Care
Home
Care
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | 12 weeks ending 28/03/2022 7
Value Volume* Avg. paid price**
-3
-4
2
-6
-4
0
0.6
5
-6
6
-3
1
-4
-6
1
-8
-2
3
-3
1
-9
-2
-3
-3
1
3
1
2
-1
-1
4
4
3
8
-1
6
Q1’21
Q1’22
*: To calculate FMCG volume change, we calculate how much volume contributes to the value change for each category, sum up these contributions and relate to value YA (this results in an average category change in volume)
**: To calculate FMCG price paid change, we calculate how much price contributes to the value change for each category, sum up these contributions and relate to value YA
8. The same picture is
witnessed in Rural
Vietnam when average
paid price also drives
market growth.
Dairy shines bright as
the only sector that
achieves positive
performance driven by
volume consumption as
well as price growth.
Sector
performance
% Value change vs YA in Rural
FMCG
Dairy
Beverages
Packaged
Foods
Personal
Care
Home
Care
Source: Worldpanel Division | Households Panel | Rural Vietnam | Total FMCG including Gift | 12 weeks ending 28/03/2022 8
Value Volume* Avg. paid price**
1
-1
-1
2
9
0
3.6
17
-4
5
1
5
-1
-3
-3
-2
10
3
-2
11
-7
-4
-4
-2
2
2
2
4
1
-2
6
5
3
9
8
8
Q1’21
Q1’22
*: To calculate FMCG volume change, we calculate how much volume contributes to the value change for each category, sum up these contributions and relate to value YA (this results in an average category change in volume)
**: To calculate FMCG price paid change, we calculate how much price contributes to the value change for each category, sum up these contributions and relate to value YA
9. Hot
category
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | 12 weeks ending 28/03/2022 9
Modern sauces performance in Q1 2021 – Urban 4 key cities
% growth vs the same period last year
Value Volume*
+24% +24%
+16% +15%
+13% +6%
Ketchup
Chili
sauce
Mayonnaise
Modern sauces such as
Ketchup, Chili sauce
and Mayonnaise still
successfully gain more
volume consumption in
the 1st three months of
2022, despite the
increase in average
price paid witnessed in
most of categories.
10. As of Q1 2022, 22% of FMCG spending has been made in emerging channels including Online, Ministores and Specialty Stores in Urban 4
key cities, which are also expanding fast towards Rural. As such, understanding how shoppers purchase FMCG in these channels is crucial
for both brands and retailers to capture more growth.
Retail landscape
Source: Kantar | Worldpanel Division | Households Panel | Urban 4 Key Cities & Rural Vietnam | Total FMCG excluding Gift | 12 weeks ending 28/03/2022 10
54
13
7
10
7
6
5
Street Shops
Hyper & Super
Wet market
Ministores
Online
Specialty Stores
Others
% Value share in Q1 2022
Urban 4
key cities
% Value change in Q1’22
Increase vs the same period last year
76
2
11
22 3 3
Street Shops
Hyper & Super
Wet market
Ministores
Online
Specialty Stores
Others
% Value share in Q1 2022
Rural
% Value change in Q1’22
Channel performance within FMCG for in-home consumption
+5%
-9%
-17%
+20%
+48%
-12%
+10%
+3%
-3%
+32%
+39%
+10%
11. Spotlight: Nuclear families is growing importance
11
% Households with 1-3 member
32%
37%
2017
2021
Volume per trip (L) index
of small households size vs averages
Liquid
milk
Bottled
water
Beer
Source: Kantar | Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | Full year 2021
Smaller and multi pack sizes are offering
within Beverages players
Surging prominence of Nuclear Families with fewer members leading to the smaller basket which is 80% of an average trip size,
indicating for manufacturers and brands to take action with more multi and small pack options.
Pack 4
Pack 6
Pack 12
Shampoo
Detergent
75
75
80
80
80
12. -5%
-3%
-1%
1%
3%
5%
7%
9%
-1
-0.5
0
0.5
1
1.5
Spend
Change
–
Billions
VND
Population Size
Inflation contribution to Grocery Spend change
Product Mix (Changing Price Tier/ Pack size)
Buy less / more Volume
Store Mix (Store Changing)
% Inflation
Source: Kantar | Worldpanel Division | Vietnam FMCG Panel | 12 weeks ending 30 March 2022 vs YA
Change in value spend for in-home FMCG consumption – 12 w/e rolling
Lunar NY
Lunar NY
12
Spotlight: How do Vietnamese consumers react to inflation?
Inflation is being witnessed in almost FMCG categories, reaching around 7% peak on average and becoming a challenge for both
consumers and brands. Vietnamese shoppers are changing their behavior to adapt to this pressure in different ways. Re-watch our latest
webinar to take out key findings to navigate this challenging wave.
%
Inflation*
*Inflation: Average of SKU price changes versus YA
13. Kantar is the world’s leading data, insights and
consulting company. We understand more about how
people think, feel, shop, share, vote and view than
anyone else. Combining our expertise in human
understanding with advanced technologies, Kantar’s
30,000 people help the world’s leading organizations
succeed and grow.
For further information, please visit us at
www.kantarworldpanel.com/vn
Contact us
Nguyen Van Vu – Marketing Executive
Worldpanel Division, Vietnam
ơ
M: +84 928 26 7015
58 Vo Van Tan St., Dist. 3, Ho Chi Minh City, Vietnam
E: Vu.NguyenVan@kantar.com
13