Rajshri Entertainment is proposing social media strategies to promote their brands Rajshri Foods and BollywoodNow. For Rajshri Foods, they suggest creating 1-minute cooking videos for YouTube, Facebook and Instagram. They also propose a best vegetarian recipe contest that allows users to submit entries and vote. For BollywoodNow, they recommend using influencers, conducting celebrity interviews and podcasts, and creating a "Day in the Life" series to give fans behind-the-scenes access to their favorite stars. They also discuss content strategies to increase visibility for both brands on Twitter and Instagram.
Students of Knowcrunch prepared and presented a content marketing strategy for a company of their own.
Learn more about this awesome course: http://bit.ly/2SE4EFl
This presentation is made is a strategy that Torrp It Up needs to adapt in the online space. It includes both change in brand identity and online strategy.
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
Students of Knowcrunch prepared and presented a content marketing strategy for a company of their own.
Learn more about this awesome course: http://bit.ly/2SE4EFl
This presentation is made is a strategy that Torrp It Up needs to adapt in the online space. It includes both change in brand identity and online strategy.
This is a social media strategy plan that I made for my social media management course at the University of Florida. I followed the layout from the Hootsuite social media learning course.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
Health FMCG Company (Nutrygge) 6 months Brand & Marketing strategy PresentationRao Purna
This Presentation is prepared for the final round of a Brand Competition in IIT Kharagpur's Spring Fest 2020.
Nutrygge is a Fictional FMCG Company whose main products are Health drinks, Fruit Juices, and Protein Bars. This Presentation Covers:
1) Company name and Logo (Design and Story behind)
2) Corporate Logistics Design (Business Card, Letter Head, Email Signature, Envelope Etc)
3) Company Unique Selling Point
4) Website and App Design Ideas
5) Six Months Marketing Strategy (Funded & Bootstrapped)
6) Six Months Target
I Hope:
This Presentation is useful for students who want to participate in any Marketing/Brand/Design Competition.
And Working Professionals in their Business/Marketing/Branding Strategy Building.
If you have any queries you can contact me through my mail: howdy.rao@gmail.com
LinkedIn: @iamrao08
I hope you liked my work. Thanks for the read :)
Social Media Strategy for Tropical Smoothie CaféNicole Vecchio
A thorough social media strategy and plan for Tropical Smoothie Café. Covers everything from social media audit to the results after the new strategies and tactics have been implement for a month. Includes all information on the brand's social media platforms.
Projet de création d'entreprise et d'élaboration d'une stratégie social média lors d'une Learning Expedition de deux mois à Londres en Septembre/Octobre 2017 en première année d'école de commerce numérique.
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
Maximizing Growth, Engagement, Monetization on SocialVishal Gurbuxani
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Beyond availability, the reasons for the consumer loyalty shift include value and convenience. People are looking for deals as money gets tight—and they are trying to get their shopping done in as few places as possible..
Satisfaction is something where i'm trying to get sales boost during covid, especially in the scape of retail brands.
Health FMCG Company (Nutrygge) 6 months Brand & Marketing strategy PresentationRao Purna
This Presentation is prepared for the final round of a Brand Competition in IIT Kharagpur's Spring Fest 2020.
Nutrygge is a Fictional FMCG Company whose main products are Health drinks, Fruit Juices, and Protein Bars. This Presentation Covers:
1) Company name and Logo (Design and Story behind)
2) Corporate Logistics Design (Business Card, Letter Head, Email Signature, Envelope Etc)
3) Company Unique Selling Point
4) Website and App Design Ideas
5) Six Months Marketing Strategy (Funded & Bootstrapped)
6) Six Months Target
I Hope:
This Presentation is useful for students who want to participate in any Marketing/Brand/Design Competition.
And Working Professionals in their Business/Marketing/Branding Strategy Building.
If you have any queries you can contact me through my mail: howdy.rao@gmail.com
LinkedIn: @iamrao08
I hope you liked my work. Thanks for the read :)
Social Media Strategy for Tropical Smoothie CaféNicole Vecchio
A thorough social media strategy and plan for Tropical Smoothie Café. Covers everything from social media audit to the results after the new strategies and tactics have been implement for a month. Includes all information on the brand's social media platforms.
Projet de création d'entreprise et d'élaboration d'une stratégie social média lors d'une Learning Expedition de deux mois à Londres en Septembre/Octobre 2017 en première année d'école de commerce numérique.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. A. MAKE RAJSHRI FOOD ONE STOP SOLUTION
FOR VEGETARIAN RECIPES
1. We can make separate section for “1 min cook” on
YouTube channel which will also play on facebook &
Instagram pages of Rajshri Foods
3. Best Vegeterian Recipe facebook contest:
We will ask out existing audience to send in the entries via
photos and recipes of their own.We can put a vote element
wherein everyone who are on the facebook page can vote
for particular recipe.
We can extends its branding opportunity by both
suggesting voters try each of the recipes (i.e. buy and use
their product), and by sharing the voting with their friends
Recipe contests like this are actually not that hard to create.
They don't have to be expensive, either we can use a third
party app to create an essay contest, or photo contest with
voting, and you could run a contest
The winner of contest will get an opportunity to be our guest
in a studio
We can also do facebook & instagram live for viewers on
stage recipe
4. 3. We can make more videos on “How to do
Videos”
How to cut onions is already a highest viewed video
on our channel. Likewise we can make more such
videos on how to do certain things in kitchen e.g.
how to peel garlic easy way
These techniques will increase the visibility and
increase the no of viewers for sure
5. Paid promotion targeted towards demography
which have had highest interaction and post views
with interest towards vegan food on facebook &
instagram which can be replicated on twitter page
The content can be quick video on how to make
vegan recipes
6. We should definitely build a blog around the Rajshri
Food brand as it will drive the engagement from
social networking site to a website which ultimately
will be used for monetization purpose
Also, having a blog will be beneficial in terms of
SEO purpose as well
7. B. MAKE BOLLYWOODNOW NO. 1 CHANNEL
FOR BOLLYWOOD NEWS
Using the help of influencers
Asking bollywood and television industry celebrities
to mention the brand page on their tweeter handle
Also other influencers on twitter can be tapped in
on particular campaign so as to be trending on
twitter for a particular day e.g. how an actor is
celebrating Holi using #bollywoodNowonHoli
celebration
8. A day in life of campaign (#knowyourstar)
Every bollywood fans wants to know every minute
details of what its favorite superstars lifestyle must be
Introducing the other side of star’s life with they
themselves talk about what are their like and dislikes are
The pilot can be started with breakfast with star with
20min of video interaction of star either one on one or
using Facebook or instagram live through
bollywoodNow channel
Live interactions always brings in many more audience
engagements and views on brand page with average
time spend increase on brand social media page
9. Podcast with Superstars
Conducting podcasts with bollywood superstars on
social topics which are trending
Audience mostly want to know what’s the opinion of
their favorite super stars
The topics can be chosen through fan voting
system on facebook ,twitter & instagram
#askthestar campaign to be used on twitter and
intagram to promote the idea of show and to
generate excitement amongst the audience
Nowadays, podcasts generate huge viewership on
youtube channels
10. MAGGI
Buyer Persona
We have different buyer
personas involved:
Married Women with kids
Women purchasing for their kids
Married (working / housewife)
Middle-class and Upper-class
Metros, Tier I & Tier II cities
25-40 yrs old
Their kids like noodles & its easy
to prepare
Youth – Teenagers & Young Adults
Men & Women purchasing for themselves
Could be married or bachelor
Middle-class & Upper-class
Metros, Tier I & Tier II cities
16-30yrs old
Easy, quick & cheap snack to prepare
Rajshri Food have the same TG audience on its social media
handle and Youtube channel
11. 15 DAY CAMPAIGN FOR BRAND PLACEMENT IF WE
ARE ASSOCIATING WITH MAGGI FOR BRANDED
VIDEOS
12. NEED FOR INFLUENCER SOCIAL MEDIA
MARKETING WITH MAGGI
Nestlé took a long time to come out with a proper response despite nearly
19,000 mentions since the controversy broke (almost 2 weeks)
Even then, the reply came across as tame and far from convincing
Panic in Market - share price fell nearly 13.5% or by Rs. 941 in the fifteen
days to June 10, 2015
Maggi sales fell 60% across India since the controversy began in the last
week of May, according to a Kotak Securities report
Consumer grievances on social media were managed only with a
standard automated response, which did not impress its loyal consumers
Online reputation Management (ORM)
14. GET FOUND (ATTRACT) – SOCIAL MEDIA
Campaign - #MeriMaggiDobara
• Aim - to engage previous customers as well as generate interest
among newer audience as well
• What – comprises of launching accounts on social media sites such
as Facebook, Instagram, Twitter,etc
• Post regularly with variations to
• recipes of Maggi + nutritious values
• of its ingredients
• When - Hold quarterly competitions encouraging more user generated
• data (recipe competition)
15. Put a Call-to-Action button on each of the social
media channels which allows users to
1.Submit their stories/recipes (user
generated)
2.Take them to a separate landing page or website
for new product launches
3.Also allow them to engage with
company should they have any enquiry,
response time to be less than 30mins
4.Place orders through e-commerce partnership
17. Social Campaigns – Selfie Contest
Aim – Identify key festive periods (for eg. Holi) & launch
selfie competitions around it
#MaggiWaaliHoli
Users will be asked to show how much they enjoy celebrating
festivals with Maggi
Crowdsourcing through such competitions on Instagram,
Twitter, etc.
Get Found – Attract with social media
18. Tactical Campaign – Mothers Day
Maggi has always been supportive of Mothers as they prepar noodles
for their kids
Aim – to establish a connect with the Mothers and improve brand rep
#MummyWaaliMaggi
Involve some famous personalities
who are caring Mothers themselves
Celebrate spirit of motherhood & showcase care for their children
What – Generate Buzz through
Teaser video, promotions & advert
19. Tactical Campaign – Mothers Day
u
PLATFORM
TEASE
R 02
DAYS
LAUNC
H 03
DAYS
REVIE
W 05
DAYS
AMPLIFICAT
ION 08
DAYS
YOUTUBE CHANNEL
FACEBOOK FANPAGE
ACTIVITIE
S
TEASER CLIP “Mummy waali Maggi” CLIPS
“Mothers can trust Maggi” VIDEO
CHANNELS
FACEBOOK
GOOGLE
FORUM
OBJECTIVE
Showcase the bond
between Mother & her
children, establish
connect
Build up the engagement
about Mag
motherhood
beca
gi’s revival & celebrating
the spirit of se they care
for all
Keep the conversation about how
Maggi is safe &
that mothers can trust their kids with
Maggi
Viral the video clips Official launch the
campaign
Introduce all products
including new
ones
Push up the conversation about
the safety of
consumption
20. Collaboration with Influencers
Do collaborations with popular food writers – their reviews can influence many people at
once
Present across channels – Blogs, Facebook, Youtube, etc
Ask them to taste some of the user submitted or Maggi’s own recipes and give valuable
reviews
21. SEO Plan
Check On-Page Content
For Keyword Stuffing Revise by
using alternative words
Align our keywords to the ad copy
Brainstorm a list of search
queries & keywords and use
Adwords keyword planner for
selecting the set of keywords
Review your META content for
harmful stuffing
23. Mobile App
Functions – 1. Menu consisting all
recipes provided by all users
Call-to-action button to place an
order
Locations – find nearest shop
through store locator
Lets you go through reviews &
experiences of other users
Share recipes with your friends
& even gift them a product
Access the Loyalty program
24. Customer Loyalty & Engagement
Improvement
Work upon signing-up each and every
consumer for their loyalty program –
exchange reward points for free goodies –
Lottery game
Suggestion – “Maggi Family” (Website &
Mobile App)
Provide daily or weekly newsletter for
consumers with regular updates & surveys
for gathering feedback
Increase personalization &
create content which is more
appealing for consumer
25. INTEGRATED MARKETING APPROACH
Campaign - Test My Maggi
Mobile Vans Of Maggi
Where Customers Can Test Their Maggi
Packets Live With Mobile Equipments
Provide Information On Food, Nutrition And Safe
Levels Of Lead In Food Any Random Sample Of
Maggi Will Be Tested
Free Samples Distributed To Customers
Users will be asked to share their experience
+ selfie online & receive goodies
26. ALWAYS ON STRATEGY
Online Advertising
Review & Revise
PPC campaigns
Landing page strategy
& development
Monitor performance,
monthly analysis
and give suitable
recommendations
Content Optimization
Optimize available
static website content
whenever needed
Review CTA strategy
for lead generation
(hubspot)
Continous review of
content (blogs, website,
etc) with editorial team
(fixed schedule)
Social Marketing
Follow best practice
guidelines for Twitter,
LinkedIn, etc
Social Media training for
key staff
Expand social media
engagement among staff &
other resource
Integration of social
media into every
marketing initiative
27. INCREASE VISIBILITY OF TELEMASALA &
BOLLYWOODNOW ON TWITTER & INSTAGRAM
Using Bollywood & Television celebrity memes or
humour post on Instagram & Twitter Page
We can use video memes on bollywood dialouges
28. Mention other brands for a win-win situation
Instagram & Twitter contest with partners for e.g.
contest winner will get movie ticket
29. Guess the bollywood/television actor/actress or
movie creative posting as this type of posts
increases the engagement level of audience
30. Asking one word review of newly released movie
31. By highlighting user generated content on social
media pages as it promotes word of mouth publicity
amongst audience
33. CONTENT VIRALITY
E-news
For entertainment news to be viral the following factor
contributes to its virality:
1. Well researched news (fake news can hamper brand
image)
2. Candid or personal videos of celebrities in their real
life. Behind the scene videos works wonders in thiscae
34. Food
The 60-seconds recipe video viz. zoomed in on the
process of making food create instant liking for this
kind of content e.g. Tasty
Showing something new in content e.g. cutting
onion is perceived to be known to everybody but
still everybody is skeptical whether they know the
right process
Encourage action : encourage viewers to try out the
recipes, oftentimes simply by including the link to
the full recipe, or the whole recipe if on Instagram.
35. Kids specific content
The element of suspense in any content has always
worked for virality in kids content
So, a funny videos involving animals or a story
series ending on suspense wherein the suspense is
been disclosed in next episode of series