The document summarizes information about three beer brands in India: Bira 91, Kingfisher, and Simba. It provides details on each brand's portfolio, availability, social media presence, target audiences, and marketing strategies. It also includes insights from a survey and recommendations for Bira 91's social media, SEO, email marketing, and influencer campaigns to promote brand awareness and sales.
Marketing Strategy of Alcoholic Beverage Start-ups in IndiaAbhirup Lahiri
A detailed research report on the marketing strategy of alcoholic beverage start-ups in India with in-depth analysis of consumer behaviour dynamics, popular branding efforts and a competitive landscape of the industry. The report also includes a case study of Bira91, one of the most successful start-ups in this industry in India.
It was published as a dissertation to the Marketing department of Indian Institute of Foreign Trade in the year 2017.
Marketing Strategy of Alcoholic Beverage Start-ups in IndiaAbhirup Lahiri
A detailed research report on the marketing strategy of alcoholic beverage start-ups in India with in-depth analysis of consumer behaviour dynamics, popular branding efforts and a competitive landscape of the industry. The report also includes a case study of Bira91, one of the most successful start-ups in this industry in India.
It was published as a dissertation to the Marketing department of Indian Institute of Foreign Trade in the year 2017.
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Merar.com - Investment opportunity for beverages in south africamerarinvestment
A unique investment opportunity on MERAR.COM for healthy energy drink for sports lovers & health conscious people is ready to be launched by well-known group of people in South Africa. All ground work is completed, market testing, product development, design, flavours, packaging, bottling etc. Now groups needs marketing and launch budget. World renowned apparel is on board.
Individual Project for capstone marketing concentration at Babson College
Official Title:Life’s a Party for Lilly Lovers: Growing & Strengthening Loyal Brand Communities with New Product Offerings
Spring 2013
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Merar.com - Investment opportunity for beverages in south africamerarinvestment
A unique investment opportunity on MERAR.COM for healthy energy drink for sports lovers & health conscious people is ready to be launched by well-known group of people in South Africa. All ground work is completed, market testing, product development, design, flavours, packaging, bottling etc. Now groups needs marketing and launch budget. World renowned apparel is on board.
Individual Project for capstone marketing concentration at Babson College
Official Title:Life’s a Party for Lilly Lovers: Growing & Strengthening Loyal Brand Communities with New Product Offerings
Spring 2013
Social Media - Making Your Business The Hublivelink
Coffee shops have always been places to meet and socialise, meaning that social media by its very nature can act as an extension of the business, by helping to create conversations online and to encourage lasting loyalty amongst customers.
This is the final PowerPoint for the National Social Media Marketing Case Competition, hosted by Ball State University. This presentation was awarded 2nd place out of 50+ teams in the nation.
We at Biryani By Kilo (BBK) believe that “Biryani” will be the biggest Food Services & Delivery category from India. Biryani is a complete meal, filled with aromas & flavours, recipes can be both authentic & versatile, and it caters itself to delivery very well. BBK uses the best ingredients including one of the most expensive branded rice specially aged around 2 years, spices handpicked from Kerala, and most stringently selected meats & vegetables for its Biryanis & Kebabs. Apart from this, BBK uses world class technologies, processes & systems to give the best quality, standardization, hygiene & convenience to customers, and the ability to order online or through the call center. BBK is committed to making BBK pan India premium Biryani Chain and making the Biryani category popular worldwide.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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2. The Brand
• Flagship Indian craft beer brand manufactured by B9 Beverages Pvt. Ltd.
• Launched in 2015, by Ankur Jain
• 91 represents India’s Country Code
• It is made from Wheat, Barley and Hops.
• Five beers in its portfolio – White, Blonde, Light, Strong and IPA
• It is available in draft, bottles and cans. Price starts at Rs 150
• It also has its own brand merchandise that includes t-shirts, bags, beer mugs, poker set etc
• As of June 2018, it is available in India, USA, UK, and Singapore, Thailand, Hong Kong
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16. Kingfisher
• Kingfisher is one of the oldest beer brand launched in 1978
• It uses surrogate advertising effectively and also does a lot of collaborated and
sponsored events
• It is the umpire partner for Indian Premier League
• Recently they have also launched a non alcoholic beverage Kingfisher Radler and are
hosting the Sunburn Festival 2018
• The content on social media is quite engaging and their website has separate gifs and
events which is quite attractive overall
• Price – Starts at 120
17. Simba
• It is a start up craft beer launched in 2016
• Uses animated lion as their logo
• Available in 4 variants
• Compared with Bira their merch is less expensive
• Generally promotes itself in events related to food and music
• Were a part of The Grub Fest in 2018
• Recently associated with Sara Ali Khan for the Movie Simba
• Price – Starts at 150
19. Learnings from competitors
• Could make their Instagram and Facebook more engaging by adding meme’s
relatable content
• Repost from other bloggers/influencers
• Increase engagement on social media
• Should promote collaborations
• Sight out examples related to their flavours and make it more interesting
• Post more frequently and go live during events
• Use Instagram stories and Igtv more often
22. Target Audience
• Name – Surbhi Bothra
• Age – 23
• Location – Mumbai
• Profession – Works in a Media Agency
• Social Media – Instagram, Zomato and Snapchat
• Interests – Exploring new restaurants, and
attending events
• Prefers Drinking – Occasionally
• Favourite Brands – Only, Forever 21, Starbucks
• Price Sensitivity - High
23. Target Audience
• Name – Mitesh Mehta
• Age – 28
• Status – In a relationship
• Location – Bangalore
• Profession – Start-up Company
• Social Media – Instagram and book my show
• Interests – Likes to party, fitness freak, music
• Prefers drinking – Frequently
• Favourite brands – Nike and H&M
• Price sensitivity - Medium
24. Target Audience
• Name – Aditya Roy
• Age – 32
• Location – Delhi
• Status – Married and has one kid
• Profession – Businessmen
• Social Media – Facebook and YouTube
• Interests – Sports, Reading articles,
movies, Photography
• Prefers Drinking – Rarely
• Favourite Brands – Fossil and Apple
• Price Sensitivity - Low
26. Keywords for Seo
• Bira merchandise 100 - 1k
• Craft beer 1k - 10k
• Top 10 beer brands in India 1k – 10k
• Lowest calorie beer 100 – 1k
• Bira Beer 10k – 100k
• Bira White 1k – 10k
• Bira Lite 100-1k
• Best beer under 200 10- 100k
27. Website
• Adding blogs to the website and an option where people can subscribe
to our newsletter
28.
29. Email Marketing
Earn subscribers Online -
• Adding pop up subscribe to newsletter/sign up on website
• Or direct them on the landing pages with incentives
Earn subscribers Offline -
• Database from events and festivals
• Or by providing them a reason to subscribe
35. Campaign Objective
Primary Objective
• Promotion through influencer marketing
• Attain the right target audience with the right influencer
• To show how craft beers are made and also promote Bira Lite with its other
flavors
Secondary Objective
• It will help us to speak to our customers directly with a trusted voice and bust
the myths about the taste
• Also, to showcase what Bira 91 is all about, what the brand really stands for
and how it is different from others.
36. How does it works?
• Bira will be sending 4 influencers on a 2 day trip sponsored by them and
certain events would be lined up.
• A personal invite would be sent to the influencers with deliverables
consisting of Bira Crate and Merchandises.
37. How would the influencers help Bira ?
• The influencers would talk about how craft beers are made
• Give them insights about different flavors of Bira and promote its
merchandise
• Craft a range of posts on Instagram that they have experienced
throughout and tag Bira
• Showcase their moments from the trip in a vlog or a short video and
promote it on their channels – Youtube
46. Campaign Objective
Primary Objective –
• To engage with the existing customers through a giveaway
• Increasing sales for the Bira can through the challenge
Secondary Objective -
• It will focus and mainly target the young crowd
• Recalling its brand value
• They will also get to taste different flavours of Bira in a way
47. How does it works?
• Campaign Duration – 1 month
• You should be 21 and above to participate
• Users have to make a funny video on the Tik Top App and unleash their
creativity by using the Bira Can
• Where they flip the can, squeeze the can or play with the can
• To participate you’ve to post the video social media with our hashtag
#MyBiraCan and tag 2 other friends
• 10 lucky winners would win Bira merchandises and free tickets to the World
Cup Finale!
