- Post forecasts Vietnam’s coffee production in marketing year 2020/2021 to be 30.2 million bags, down 3.5% from the previous year due to unfavorable weather conditions. Exports in marketing year 2019/2020 are estimated to be 23.5 million bags, lower than the USDA official estimate due to strong competition from Brazil and Indonesia. Ending stocks are forecasted to be high due to low prices in 2019/2020 resulting in a large carryover.
Improved weather conditions in Vietnam's Central Highlands coffee growing region led to higher coffee production forecasts for MY2021/2022. Coffee exports in MY2020/2021 were revised down to 23.65 million bags due to strong competition and logistical issues, resulting in higher stockpiles of 7.23 million bags. Domestic consumption was also revised down for MY2020/2021 but is expected to increase in MY2021/2022 alongside the expansion of coffee shops.
[Fact sheet] Tổng quan thị trường cà phê Việt NamMarketIntello
Việt Nam sản xuất 1,47 riệu tấn cà phê năm 2016 (tăng 1,02% so với 2015), với 96% là cà phê Robusta. Cà phê Việt Nam được xuất khẩu đến hơn 84 nước trên thế giới, cung cấp khoảng 19% tổng lượng cà phê toàn cầu và 70% lượng cà phê Robusta.
Thị trường tiêu thụ trong nước tăng trung bình 11,75%/năm với sản phẩm là cà phê rang xay (2/3) và cà phê hòa tan (1/3). Độ tuổi sử dụng cà phê nhiều nhất là từ 35- 50 tuổi.
Đọc thêm về thói quen sử dụng cà phê của người Việt Nam tại:
https://www.slideshare.net/marketintello/kho-st-th-trng-sn-phm-c-ph-vit-nam
Marketing trực tuyến Cafe Starbucks Vietnam - Digital Marketing Starbucks Vie...Phat Huu
Marketing trực tuyến Cafe Starbucks Vietnam - Digital Marketing Starbucks Vietnam đồ án sinh viên trường cao đẳng quốc tế Kent về các kênh triển khai thị trường tại Việt Nam
Kinh Do Corporation is developing a sales strategy for 2015. It aims to expand into new product categories like noodles and cooking oil while maintaining its confectionery business. The strategy involves segmenting customers, analyzing strengths, weaknesses, opportunities and threats, and setting objectives to increase market share and bring products to new rural areas. Kinh Do will focus on supermarkets and schools, and pursue partnerships to help its brands grow.
Positioning - Quang Huy, Hieu An, Minh Trang, Quang Minh, Hoang YenQuang Huy Vo
The document provides templates and guidelines for developing brand positioning statements. It includes definitions and explanations of key elements of a positioning statement such as the brand's target consumer, competitive environment, insights, benefits, values, essence, and reason to believe. Sample positioning statements are also provided for several brands as examples.
This document discusses people management at McDonald's India. It outlines that managers are seeking respect and support from their own managers, while also wanting clear objectives and regular feedback from the employees they manage. McDonald's sees its role in providing training and career progression for employees. It highlights that McDonald's focuses on hiring from its own restaurants and uses a competency-based approach. McDonald's provides ongoing training to help employees grow their skills throughout their careers, from crew members to restaurant managers to corporate roles.
Improved weather conditions in Vietnam's Central Highlands coffee growing region led to higher coffee production forecasts for MY2021/2022. Coffee exports in MY2020/2021 were revised down to 23.65 million bags due to strong competition and logistical issues, resulting in higher stockpiles of 7.23 million bags. Domestic consumption was also revised down for MY2020/2021 but is expected to increase in MY2021/2022 alongside the expansion of coffee shops.
[Fact sheet] Tổng quan thị trường cà phê Việt NamMarketIntello
Việt Nam sản xuất 1,47 riệu tấn cà phê năm 2016 (tăng 1,02% so với 2015), với 96% là cà phê Robusta. Cà phê Việt Nam được xuất khẩu đến hơn 84 nước trên thế giới, cung cấp khoảng 19% tổng lượng cà phê toàn cầu và 70% lượng cà phê Robusta.
Thị trường tiêu thụ trong nước tăng trung bình 11,75%/năm với sản phẩm là cà phê rang xay (2/3) và cà phê hòa tan (1/3). Độ tuổi sử dụng cà phê nhiều nhất là từ 35- 50 tuổi.
Đọc thêm về thói quen sử dụng cà phê của người Việt Nam tại:
https://www.slideshare.net/marketintello/kho-st-th-trng-sn-phm-c-ph-vit-nam
Marketing trực tuyến Cafe Starbucks Vietnam - Digital Marketing Starbucks Vie...Phat Huu
Marketing trực tuyến Cafe Starbucks Vietnam - Digital Marketing Starbucks Vietnam đồ án sinh viên trường cao đẳng quốc tế Kent về các kênh triển khai thị trường tại Việt Nam
Kinh Do Corporation is developing a sales strategy for 2015. It aims to expand into new product categories like noodles and cooking oil while maintaining its confectionery business. The strategy involves segmenting customers, analyzing strengths, weaknesses, opportunities and threats, and setting objectives to increase market share and bring products to new rural areas. Kinh Do will focus on supermarkets and schools, and pursue partnerships to help its brands grow.
Positioning - Quang Huy, Hieu An, Minh Trang, Quang Minh, Hoang YenQuang Huy Vo
The document provides templates and guidelines for developing brand positioning statements. It includes definitions and explanations of key elements of a positioning statement such as the brand's target consumer, competitive environment, insights, benefits, values, essence, and reason to believe. Sample positioning statements are also provided for several brands as examples.
This document discusses people management at McDonald's India. It outlines that managers are seeking respect and support from their own managers, while also wanting clear objectives and regular feedback from the employees they manage. McDonald's sees its role in providing training and career progression for employees. It highlights that McDonald's focuses on hiring from its own restaurants and uses a competency-based approach. McDonald's provides ongoing training to help employees grow their skills throughout their careers, from crew members to restaurant managers to corporate roles.
MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
11BSM4_Internet Marketing Strategy_Trung Nguyen CoffeeDuyen Le
Trung Nguyen Coffee was established in 1996 in Vietnam and has since grown to become a large corporation with nearly 1000 franchises worldwide. It aims to be a top brand that promotes Vietnamese culture and increases the country's economy. While it is currently the most popular coffee brand in Vietnam, Trung Nguyen faces threats from growing foreign competition and risks associated with its large franchise system. The document analyzes Trung Nguyen's marketing strategies and identifies opportunities to improve its online marketing presence and product offerings to better appeal to customers.
Báo cáo được tiến hành dựa trên những số liệu tham khảo từ các báo cáo khác nhau. Trong đó có phần đi thị trường trực tiếp từ người thực hiện cũng như những đánh giá chủ quan.
Nguồn thông tin tham khảo chính từ Kantarworldpanel Việt Nam.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Elite 7 - Assignment Cộng Positioning - Hoàng Việt - Phương Anh - Hồng Quân -...XuanAnMai1
This document discusses brand positioning for Cong Ca Phe, a Vietnamese coffee chain. It provides background on Cong Ca Phe, analyzing its growth from a small shop to a chain with over 70 stores across Vietnam and internationally. The document performs a 6Ps analysis of Cong Ca Phe's products, packaging, place, price, promotion, and positioning. It identifies Cong Ca Phe's target audience as millennials and teenagers interested in the nostalgia of Vietnam's subsidy period. It concludes with Cong Ca Phe's brand key of embracing authenticity, genuineness and equality from the subsidy era through its nostalgic store design and facilitation of real conversations.
The document summarizes the findings of a survey about yogurt consumption in Vietnam. Some key findings include:
- Vinamilk has the highest brand awareness and market share in Vietnam's yogurt industry. TV commercials are an effective marketing channel.
- Good flavor and a trusted brand are the top factors for choosing a yogurt brand. About 1/3 of people consume yogurt daily, with older age groups consuming more frequently.
- Aloe Vera is the most popular flavor. Females use yogurt for perceived beauty benefits more than males.
This document contains 14 sections with multiple choice questions about various topics in Vietnamese history and Marxism-Leninism. The sections cover subjects like philosophical doctrines, modes of production, political and economic systems, Vietnamese dynasties, and labor rights. Each section lists the questions and possible answer choices but no answers are provided.
Chiến lược Digital Marketing của Vinamilk năm 2019Vu Dang Chung
This document summarizes a case study on Vinamilk's online video marketing strategy in Vietnam. It finds that social media and online video are increasingly important marketing channels as customers interact more with brands online. Vinamilk successfully uses online video marketing on platforms like YouTube to engage customers, create brand awareness and popularity, and drive sales of its FMCG products in Vietnam. The study collected secondary data on Vinamilk's video strategy and content to examine how FMCG brands can improve digital marketing efforts through online video.
Highland Coffee Launching Plan by Cuong KhongCuong Khong
The document provides a market analysis and marketing plan for a new Highlands Coffee location in HCMC. It includes a PEST analysis of the coffee industry in Vietnam, identifying strengths and weaknesses. A SWOT analysis notes Highlands' brand equity but also competitive pressures. Market research involved customer segmentation and identifying needs. The marketing plan proposes products and pricing, and discusses promotion strategies like discounts and games. It provides financial projections and recommendations to address issues like long wait times.
This document provides an overview of consumer behavior trends in Vietnam in 2020 and outlook for 2021. Key points include:
- Vietnam's economy grew in 2020 despite COVID-19, but consumers are more worried about health, finances, and costs of living. This is leading to divergence in behaviors among different income groups.
- Health has become a higher priority, and consumers are seeking plant-based, low/no sugar, and immunity-boosting products. Trends toward healthier consumption are emerging.
- Online shopping increased during lockdowns and is expected to continue growing in importance going forward.
- Post revised Vietnam's 2021/22 coffee production estimate up to 31.58 million bags due to higher yields from favorable weather. Exports were revised up to 27 million bags due to increased first quarter exports and potential demand and logistics improvements.
- Production is forecasted to be 30.93 million bags for 2022/23, slightly lower due to higher input costs leading farmers to use less fertilizer. Exports are forecasted at 26.65 million bags due to strong competition and uncertain logistics.
- Weather conditions were generally favorable for flowering and cherry setting of the 2022/23 crop, though skyrocketing input prices may impact yields. Production area has remained stable as farmers prioritize sustainability certification.
MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 60% drink coffee more than once / day, 36% drink instant coffee daily
- Only 14% drink coffee black. 86% put either sugar, milk or both
- 43% drink instant coffee most. 56% regularly drink instant coffee
- Main reason why instant coffee is taken is by its quickness and easiness
- Nescafe is the best brand in terms of the recognition (86%) and share
11BSM4_Internet Marketing Strategy_Trung Nguyen CoffeeDuyen Le
Trung Nguyen Coffee was established in 1996 in Vietnam and has since grown to become a large corporation with nearly 1000 franchises worldwide. It aims to be a top brand that promotes Vietnamese culture and increases the country's economy. While it is currently the most popular coffee brand in Vietnam, Trung Nguyen faces threats from growing foreign competition and risks associated with its large franchise system. The document analyzes Trung Nguyen's marketing strategies and identifies opportunities to improve its online marketing presence and product offerings to better appeal to customers.
Báo cáo được tiến hành dựa trên những số liệu tham khảo từ các báo cáo khác nhau. Trong đó có phần đi thị trường trực tiếp từ người thực hiện cũng như những đánh giá chủ quan.
Nguồn thông tin tham khảo chính từ Kantarworldpanel Việt Nam.
Milk is considered to be the source to provide the health and nutrition in Vietnam. We made the survey to over 700 respondents in Vietnam to understand their drinking customs, favorite brands and purchase factors
Elite 7 - Assignment Cộng Positioning - Hoàng Việt - Phương Anh - Hồng Quân -...XuanAnMai1
This document discusses brand positioning for Cong Ca Phe, a Vietnamese coffee chain. It provides background on Cong Ca Phe, analyzing its growth from a small shop to a chain with over 70 stores across Vietnam and internationally. The document performs a 6Ps analysis of Cong Ca Phe's products, packaging, place, price, promotion, and positioning. It identifies Cong Ca Phe's target audience as millennials and teenagers interested in the nostalgia of Vietnam's subsidy period. It concludes with Cong Ca Phe's brand key of embracing authenticity, genuineness and equality from the subsidy era through its nostalgic store design and facilitation of real conversations.
The document summarizes the findings of a survey about yogurt consumption in Vietnam. Some key findings include:
- Vinamilk has the highest brand awareness and market share in Vietnam's yogurt industry. TV commercials are an effective marketing channel.
- Good flavor and a trusted brand are the top factors for choosing a yogurt brand. About 1/3 of people consume yogurt daily, with older age groups consuming more frequently.
- Aloe Vera is the most popular flavor. Females use yogurt for perceived beauty benefits more than males.
This document contains 14 sections with multiple choice questions about various topics in Vietnamese history and Marxism-Leninism. The sections cover subjects like philosophical doctrines, modes of production, political and economic systems, Vietnamese dynasties, and labor rights. Each section lists the questions and possible answer choices but no answers are provided.
Chiến lược Digital Marketing của Vinamilk năm 2019Vu Dang Chung
This document summarizes a case study on Vinamilk's online video marketing strategy in Vietnam. It finds that social media and online video are increasingly important marketing channels as customers interact more with brands online. Vinamilk successfully uses online video marketing on platforms like YouTube to engage customers, create brand awareness and popularity, and drive sales of its FMCG products in Vietnam. The study collected secondary data on Vinamilk's video strategy and content to examine how FMCG brands can improve digital marketing efforts through online video.
Highland Coffee Launching Plan by Cuong KhongCuong Khong
The document provides a market analysis and marketing plan for a new Highlands Coffee location in HCMC. It includes a PEST analysis of the coffee industry in Vietnam, identifying strengths and weaknesses. A SWOT analysis notes Highlands' brand equity but also competitive pressures. Market research involved customer segmentation and identifying needs. The marketing plan proposes products and pricing, and discusses promotion strategies like discounts and games. It provides financial projections and recommendations to address issues like long wait times.
This document provides an overview of consumer behavior trends in Vietnam in 2020 and outlook for 2021. Key points include:
- Vietnam's economy grew in 2020 despite COVID-19, but consumers are more worried about health, finances, and costs of living. This is leading to divergence in behaviors among different income groups.
- Health has become a higher priority, and consumers are seeking plant-based, low/no sugar, and immunity-boosting products. Trends toward healthier consumption are emerging.
- Online shopping increased during lockdowns and is expected to continue growing in importance going forward.
- Post revised Vietnam's 2021/22 coffee production estimate up to 31.58 million bags due to higher yields from favorable weather. Exports were revised up to 27 million bags due to increased first quarter exports and potential demand and logistics improvements.
- Production is forecasted to be 30.93 million bags for 2022/23, slightly lower due to higher input costs leading farmers to use less fertilizer. Exports are forecasted at 26.65 million bags due to strong competition and uncertain logistics.
- Weather conditions were generally favorable for flowering and cherry setting of the 2022/23 crop, though skyrocketing input prices may impact yields. Production area has remained stable as farmers prioritize sustainability certification.
Post forecasts Vietnam's coffee production in MY 2019/2020 to be 30.5 million bags, slightly higher than the previous year, due to favorable weather conditions. Post also forecasts exports of green coffee beans to remain steady at 25.5 million bags. Domestic consumption is expected to increase to 3.4 million bags on the strength of the growing coffee shop market. Ending stocks are forecasted to remain at high levels of over 2 million bags due to low prices discouraging sales in the previous year.
- Vietnam's coffee production for MY 2018/19 is forecast to increase slightly to 29.9 million bags due to favorable weather conditions earlier in the year. Bean exports are also expected to increase slightly to 25.2 million bags.
- While some farmers had switched to crops like black pepper in recent years, pepper prices have fallen and some farmers are returning to coffee or switching to other crops like avocado. Coffee remains important due to its storage and price stability.
- Domestic coffee consumption continues to rise slowly, reaching an estimated 2.6 million bags in MY 2018/19, while exports account for over 90% of production.
Vietnam's coffee production for MY 2015/16 is initially forecast at 28.7 million bags, a 1.8% increase from MY 2014/15. Coffee area expanded in some provinces but decreased in others. Exports for MY 2015/16 are forecast at 27.04 million bags, up 2.3% due to larger supplies. Production for MY 2014/15 was revised down to 28.2 million bags, 4% lower than estimated, as farmers described it as a "down year." Exports for MY 2014/15 were revised to 26.43 million bags due to smaller available supplies.
Vietnam's coffee production for MY2016/17 is revised down to 26 million bags due to damage from unusual late rains during harvest. Production is forecast to increase by 10% to 28.6 million bags for MY2017/18 due to favorable early year weather. Coffee areas are expected to remain stable as the decreased profitability of black pepper has reduced farmers' incentive to switch crops. Exports for MY2016/17 are revised up to 26.55 million bags due mainly to higher green bean shipments. Exports are forecast to be similar for MY2017/18 due to limited production and carryover stocks.
Vietnam's coffee production for MY2015/16 remained unchanged at 29.3 million bags. Production for MY2016/17 is forecast to drop 7% to 27.3 million bags due to dry weather conditions from El Nino. Exports of green beans, roasted coffee, and soluble coffee are estimated to increase to 28.07 million bags in MY2015/16, driven by strong global demand. Domestic consumption is also rising due to growing coffee shop sales. Drought conditions and lower rainfall are causing concerns for the MY2016/17 crop.
The document provides an overview of Kenya's macroeconomic environment and fiscal budget for 2020/21, which has been significantly impacted by the COVID-19 pandemic. It summarizes that the global economy is projected to contract sharply in 2020 due to the pandemic. Kenya's GDP growth is also expected to decline sharply to about 2.3% from 5.4% in 2019. The pandemic has adversely affected key sectors in Kenya like tourism, trade, manufacturing, and agriculture. The fiscal budget for 2020/21 has been adjusted downwards to KSHS 2.7 trillion to create fiscal space in light of lower revenue projections and the President's KSHS 53.7 billion stimulus package focuses on boosting key sectors to mitigate the
Mintec Market Price Movements report outlines important changes affecting key food ingredients and associated raw materials across global commodity markets and impacting procurement supply chains.
11th february,2021 daily global regional local rice e newsletterRiceplus Magazine
This document is the February 11, 2021 issue of the Daily Global, Regional & Local Rice E-Newsletter. It includes the following:
- An editorial discussing recent declines in Pakistan's rice exports and issues with the country's monetary and fiscal policies.
- Brief summaries of several rice industry news stories from around the world, including the distribution of farm machinery to rice farmers in the Philippines and the invention of an eco-friendly material for removing heavy metals from water created from rice husks.
- Information about the editorial board and contact details for the newsletter.
11th february,2021 daily global regional local rice e newsletterRiceplus Magazine
This document is the February 11, 2021 issue of the Daily Global, Regional & Local Rice E-Newsletter. It includes the editorial board and advisory board members. The main stories summarized are:
1) Exports of rice from Pakistan declined 9.89% in January 2021 compared to December 2020, with the trade deficit narrowing slightly. Continued contractionary monetary policies have had a greater negative impact on imports and the economy than boosting exports.
2) The Department of Agriculture in the Philippines provided over 42 million pesos worth of farm equipment like tractors and harvesters to rice farmers' groups in Agusan del Norte province to increase productivity and reduce losses.
3) Researchers at an
Global sugar production is forecast to reach a record 185 million tons in MY 2017/18, up 13 million tons from the previous year. This record production is driven by large increases in Brazil, India, the EU, and China and will support record global consumption of 174 million tons and exports of 62 million tons. China has implemented a safeguard measure limiting sugar imports, causing China to drop from the largest sugar importer to the second largest behind Indonesia.
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
Coffee Market Report of ICO - January 2018Luiz Valeriano
The coffee market recovered slightly in January 2018 after prices reached their lowest level in 22 months in December 2017. The monthly average price of coffee increased by 1.4% in January, with prices rising for all coffee types. While global coffee shipments increased by 0.7% in December 2017 compared to the previous year, shipments in the first quarter were down 6.7% year-over-year. Global coffee production is estimated to increase slightly by 0.8% for the 2017/18 crop year.
6th july 2020 daily global regional and local rice e newsletterRiceplus Magazine
The Federation of Free Farmers met with officials from the Bureau of Customs, Department of Agriculture, National Food Authority, and Department of Finance to discuss alleged undervaluation of rice imports. The FFF presented findings that some rice imports from China, India, and Pakistan were incorrectly given a zero tariff or classified under headings with lower reference prices. The BOC agreed to form a small group to scrutinize the data and address any undervaluation, which could generate additional government revenues for programs supporting farmers.
6th july 2020 daily global regional and local rice e newsletterRiceplus Magazine
The Federation of Free Farmers met with officials from the Bureau of Customs, Department of Agriculture, National Food Authority, and Department of Finance to discuss alleged undervaluation of rice imports. The FFF presented findings that some rice imports from China, India, and Pakistan were incorrectly given a zero tariff or classified under headings with lower reference prices. The BOC agreed to form a small group to scrutinize the data and address any undervaluation, which could generate additional government revenues for programs supporting farmers.
Provisional estimates of GDP for fy 2018 19 and final estimates of GDP for fy...Md. Mamun Hasan Biddut
According to the Bangladesh Bureau of Statistics (BBS), Bangladesh GDP grew by 5.24 per cent during 2019-20 raising the per capita income by US$155 to US$2,064. This growth rate has been achieved when the global economy is contracting, in particular the whole developed world where according to the Organization for Economic Cooperation and Development (OECD) major economies are expected to contract by 2.4 per cent in 2020. The World Bank GDP projection for 2020 predicts a fall by 2.5 per cent for developing countries and 1.8 per cent for developed countries. Even the neighboring country India recorded a contraction of the economy by 23.9 per cent during the April-June quarter of 2020.
This growth rate is also much above the economic growth forecast provided for Bangladesh by the World Bank (WB) at 1.6 percent, International Monetary Fund (IMF) at 3.8 percent and Asian Development Bank (ADB) at 4.5 percent for 2020. While these forecast figures are for the calendar year 2020, but the BBS growth figure is for the 2019-20 financial year. In fact, the Bangladesh government believes that the economy is on track to achieve 8.2 per cent growth rate in 2020-21 and also expects the economy to rebound at a higher pace than before after the pandemic is over (FE, August, 28). There is an implicit message that the economy is not only trekking back to pre-pandemic levels but also will surpass that.
This document provides regional commentary from PwC's global agribusiness experts. It discusses topics including food safety concerns in Australia from Chinese frozen berry imports, foreign investment thresholds in Australian agriculture, Brazil's new agriculture minister's plans, dairy market consolidation in Brazil, cocoa sector losses in Ghana, India-Sri Lanka agricultural cooperation, and recovering dairy prices but lower apple production in New Zealand. The document aims to give insights into current issues and trends observed locally by PwC's agribusiness experts around the world.
The document reports on economic indicators in Spain, the Eurozone, the US, and Hong Kong. It notes that in Q1 2020, Spain's GDP contracted 4.1% year-over-year, the worst figure since 2009. Unemployment in Spain rose 8% in April compared to March. Eurozone GDP fell 3.8% quarter-over-quarter in Q1, its largest decline since records began in 1995. US exports and imports both declined in March compared to the previous month, widening the trade deficit. Hong Kong's GDP shrank 8.9% year-over-year in Q1, its worst fall since 1974, with declines in exports, imports, and private consumption.
- The price of Arabica coffee fell in April 2018, while the price of Robusta coffee rose slightly. Exports of Arabica, especially Colombian milds, decreased from March-April 2018 and in the first six months of the crop year.
- Analysis of export data found that average export prices tracked ICO indicator prices closely for Brazil, Colombia, and Vietnam coffees, but Honduran coffee exported at a lower average price. However, large variations existed between minimum and maximum export prices within countries.
- Factors like world market fluctuations, forward selling, quality differences, and freight costs contributed to price variations for green Arabica exports.
Similar to Vietnam Coffee Annual Report 2019 - 2020 (20)
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Open Source Contributions to Postgres: The Basics POSETTE 2024
Vietnam Coffee Annual Report 2019 - 2020
1. THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY
STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY
Required Report: Required - Public Distribution Date: June 09,2020
Report Number: VM2020-0052
Report Name: Coffee Annual
Country: Vietnam
Post: Hanoi
Report Category: Coffee
Prepared By: Thanh Vo
Approved By: Benjamin Petlock
Report Highlights:
Post forecasts Vietnam’s marketing year 2020/2021 (MY20/21) coffee production at 30.2 million bags,
down 3.5 percent from the previous year, due to unfavorable weather conditions. Post revised estimates
of MY19/20 bean exports down to 23.5 million bags, lower than the USDA official number, due to
competition from foreign markets. Post forecasts MY19/20 and MY20/21 ending stocks up on low
prices in MY19/20 and the resulting high carryover.
2. Executive Summary:
Numerous factors are affecting Vietnam’s coffee sector this year. Weather data confirmed lower rainfall
and higher than average temperatures in Vietnam’s main coffee growing areas, triggering concerns of
reduced production on lower yields. COVID-19 has affected global trade with significant disruptions in
logistics and demand. Finally, Vietnam Robusta is facing strong competition from Brazilian Conilon
and Robusta from other countries, leading to lower exports. Farm-gate prices decreased to their lowest
levels in recent years, creating high ending stocks.
Commodities:
Coffee, Green
Production
Vietnam’s MY19/20 harvest began in October 2019 and ended in January 2020. Post revised MY19/20
production down to 31.3 million bags, lower than the USDA official number, but three percent higher
than the previous year.
According to Vietnam’s Ministry of Agriculture and Rural Development (MARD), the total coffee re-
plantation and grafting area in the Central Highlands over the past five years reached 118,000 hectares
(HA), mainly in Lam Dong and Dak Nong Provinces. (Note: MARD had originally planned for
120,000HA.) From now until 2025, MARD plans to expand the re-planted and grafted area by 30,000
to 40,000HA to replace old trees and improve yields. Evidentially, declining area and production in Dak
Lak, the largest plantation province, was offset by progress in Lam Dong and Dak Nong Provinces.
MARD’s policy is to maintain coffee cultivation in the Central Highlands steady at approximately
600,000HA and switch to other crops where conditions are not favorable for coffee cultivation.
Therefore, coffee farmers in some areas are reportedly switching to more profitable fruit crops such as
durian, avocado, mango. Traditionally, pepper was a preferred substitute when coffee prices decreased,
but pepper prices are unstable and recently falling to a five-year low.
In MY20/21, Post forecasts production down to 30.2 million bags due to unfavorable weather conditions
that could affect yields. Data confirms dry weather with lower rainfall in the main growing areas of Dak
Lak, Dak Nong, and Kon Tum Provinces (Figure 1 and 2). According to the Vietnam Meteorology and
Hydrology Administration, during the first five months of calendar year 2020, temperatures in the
Central Highlands were 0.5-1.5 degrees Celsius above average, while cumulative rainfall was 15-30
percent lower than average. The Mekong River Commission also forecasted moderate to extreme
droughts in the Central Highlands from mid-March to May, documenting relatively low rainfall.
February to May are normally dry months and coffee requires irrigation to ensure proper blossom and
cherry setting. However, low prices, especially in recent months, might discourage coffee growers from
spending on irrigation, potentially reducing coffee yields in MY20/21. Nevertheless, rainfall levels may
improve in the second half of the year, increasing yields.
3. Figure 1: Monthly Cumulative Precipitation in the Main Coffee Growing Provinces
Source: USDA/GADAS
Figure 2: Drought Monitoring in Vietnam
April 2019 April 2020
Source: USDA/GADAS
4. Robusta Production
As noted above, the contraction in the cultivation area in the Dak Lak province was fully offset by the
expansion in other provinces, including Lam Dong and Dak Nong, leading to a net expansion in Robusta
cultivation area in MY19/20. This expansion carried over to MY20/21. However, despite this stable
cultivation area, Post forecasts that yields may still be affected by unfavorable weather conditions,
leading to lower MY20/21 production at 29.2 million bags.
Table 1: Robusta Coffee Production by Marketing Year (Oct.-Sept.) (green bean)
MY18/19 MY19/20
Estimate
MY20/21
Forecast
Marketing year begins Oct. 2018 Oct. 2019 Oct. 2020
Cultivation area (hectare) 607,000 620,000 620,000
Production (thousand bags) 29,350 30,200 29,170
Average yield (MT/ha) 2.90 2.92 2.82
Source: Post estimates
Arabica Production
Arabia production accounts for 3 to 4 percent of Vietnam’s total coffee production. It is mainly grown
in elevations above 1,000 meters in remote mountainous areas with ethnic minority populations.
Considering relative inaccessibility and difficulties with transportation, warehousing, and processing,
cultivation expansion remains limited in these regions. Coupled with unfavorable weather conditions,
Post forecasts Arabica production in MY20/21 at slightly over 1.0 million bags, lower than the previous
year.
Consumption
Industry forecasts that domestic consumption accounts for approximately 10 percent of total coffee
production. Post revised its domestic consumption estimates in MY19/20 up to 3.1 million bags, higher
than the USDA official number. The growth in both international and locally owned coffee shops,
cafes, and vendors, is the main driver of the sustained increase in domestic consumption. In addition,
instant coffee has gradually increased in popularity due to its convenience, capturing more local
consumption.
COVID-19 has had a significant impact on Vietnam’s entire food and beverage (F&B) sector in the past
two months. Under the Government of Vietnam’s (GVN) Directive 16, the Prime Minister ordered a
15-day nationwide social distancing policy, beginning on April 1, which was later extended to April 23,
limiting F&B operations, including restaurants and cafes. Many F&B establishments physically closed
during the social distancing period, with a limited number of businesses switching to online ordering and
delivery.
COVID-19 also had a significant effect on consumer buying patterns. Before the GVN implemented
social distancing, consumers stockpiled processed and packaged food and beverage products. During the
social distancing period, consumers switched from out-of-home to in-home consumption. While the
increase of in-home consumption did not fully offset the loss of out-of-home consumption, it benefited
packaged products, such as ground and instant coffee. Since the GVN lifted its social distancing
requirements, consumers have been slow to reduce their household stocks. Some F&B businesses may
5. face permanent closure or reductions, with others reopening in gradual phases. The Vietnamese Prime
Minister recently proposed reducing the country’s 2020 gross domestic product (GDP) growth rate
target from 6.8 percent to 4.5-5.4 percent due to COVID-19. This potential slowdown may lead to
increased cost-saving measures by consumers, such as preferring cheaper alternatives to high-end coffee
products.
As a result of these ongoing uncertainties, Post forecasts a minimal increase in domestic consumption in
the MY20/21 to 3.2 million bags.
Trade
Exports
COVID-19 has affected global trade flows for coffee, disrupting logistics and affecting demand
following widespread lockdowns in many countries. Despite the gradual easing of social distancing
requirements in many parts of the world, COVID-19’s impacts on trade may continue until the end of
June. Similarly, although industry expects global coffee consumption to revive post-social distancing,
demand will require time to return to pre-pandemic levels. Many researchers cited the International
Monetary Fund’s forecast of a 3 percent drop in global GDP in 2020 and the International Coffee
Organization’s study of the correlation between GDP growth and coffee consumption.
Post revised its MY19/20 export estimates down to 26.3 million bags, lower than the USDA official
number. High differentials of Vietnamese Robusta prices in the futures market diverted exports
opportunities to Brazilian Conilon and Robusta from other sources, such as Indonesia. Traders also
noted that the ongoing currency depreciation in Brazil and pressure to sell the coming crop have pushed
Brazilian farmers to de-stock quickly. According to some research cited by local industry, Conilon,
which was only used in certain blends in the United States and other small niche markets, has recently
found new markets. This included first-time importers such as Spain, Russia, and some African
countries. Sources note that Indonesia currency’s depreciation also made their Robusta beans cheaper
than Vietnam’s.
Exports of Vietnamese coffee in the first six months of the MY19/20 saw a 6 to 7 percent contraction
from the previous year, to 12.8 million bags (Figure 3). Germany, the United States, and Italy continued
to be the largest import markets.
Figure 3: Coffee Exports to Major Destinations in the First Half of the Marketing Year
Source: Customs, Trade, Post Calculations
0
1
2
3
11
12
13
14
15
MY15/16 MY16/17 MY17/18 MY18/19 MY19/20
Germany USA Italy
Japan Spain Russia
Belgium Algeria Total
Million
bags
(60kg)
6. As mentioned in the Consumption section, COVID-19 has spurred changes in global coffee
consumption patterns, most notably causing a temporary switch from out-of-home to in-home
consumption. Higher quality blends with higher Arabica contents are normally served in coffee shops,
while packaged coffee designed for in-home consumption is generally of lower quality, with a higher
ratio of Robusta. This trend may continue post-COVID as global economic uncertainty may affect
disposable incomes, causing consumers to move away from more expensive, high quality coffee
products. Consequently, Arabica could lose market share to Robusta in the short to mid-term.
Therefore, Post forecasts MY20/21 exports to rebound slightly to 26.9 million bags on the assumption of
higher demand for Robusta and improving prices.
Green Bean Exports
Post revised MY19/20 green bean export estimates down to 23.5 million bags, as Vietnamese Robusta’s
position has become less competitive (Figure 4). Green bean exports in the first six months of MY19/20
declined by 7 percent from the previous year to 11.9 million bags. For MY20/21, Post forecasts green
bean exports to slightly rebound to 24.0 million bags.
Figure 4: Green Bean Exports by Month
Source: Trade, Post calculations
Soluble and Roasted Exports
Post forecasts growth in soluble and roasted coffee exports at approximately 5 percent year-on-year.
The instant coffee market is reducing its reliance on bulk exports which have faced unstable prices in
recent years.
Imports
Vietnam continues to import small quantities of coffee beans, both green and roasted, and instant coffee
from Laos, Indonesia, Brazil, and the United States to serve its growing high-end coffee retail chains.
However, Post revised its MY19/20 import estimates down to 0.7 million bags, lower than the USDA
official number, due to impacts of COVID-19, and forecasts stagnant growth in MY20/21.
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2015/16
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2018/19
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Million
bags
(60kg)
7. Price
Export Prices
In the past two years, monthly export prices of common ungraded Robusta green been (FOB HCMC)
decreased to a multi-year low, most significantly from January to April 2020 (Figure 5). Industry stated
that the depreciation of the Brazilian real made their coffee comparatively cheaper and affected the
global futures market. As the supply of Robusta in Brazil, Vietnam, and Indonesia might tighten in
MY20/21 due to smaller off-cycle crops and unfavorable weather conditions and Robusta demand might
grow, Robusta prices may rebound in the coming months.
Figure 5: Monthly Average Export Prices of Green Bean Robusta
Source: Trade
Domestic Prices
The decline in domestic prices mirrored that of export prices, which discouraged Vietnamese farmers
from selling (Figure 6). Some sources said that farmers were expecting farm-gate prices at over
32,000VND/kg, but prices fell to below 30,000VND/kg in April.
1,200
1,300
1,400
1,500
1,600
1,700
1,800
1,900
2,000
2,100
Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept.
MY 2015/16 MY 2016/17 MY 2017/18
MY 2018/19 MY 2019/20 Average
US$/MT
8. Figure 6: Local Prices of Robusta Beans
Source: Trade
Stocks
According to industry, Vietnam is sitting on high stocks, including those at bonded warehouses and
warehouses of traders, exporters, collectors, and farmers. As noted in the Price section, low farm-gate
prices have discouraged farmers from selling beans, resulting in traders and exporters’ difficulties in
buying beans for export. In addition, Vietnam has lost export opportunities to Brazil and other
countries, leading to lower exports in MY19/20 and, consequently, higher stocks. Post revised
MY19/20 stocks up to 4.6 million bags, higher than the USDA official number, and forecasts MY20/21
stocks at 5.5 million bags on high carry-over.
28,000
30,000
32,000
34,000
36,000
38,000
40,000
42,000
44,000
46,000
48,000
Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept.
MY 2015/16 MY 2016/17 MY 2017/18
MY 2018/19 MY 2019/20 Average
VND/kg
9. Vietnam’s Coffee Production, Supply, and Distribution (PSD)
Coffee, Green 2018/2019 2019/2020 2020/2021
Market Begin Year Oct 2018 Oct 2019 Oct 2020
Vietnam
USDA
Official
New
Post
USDA
Official
New
Post
USDA
Official
New
Post
Beginning Stocks 763 763 1983 1983 0 4583
Arabica Production 1050 1064 1120 1100 0 1033
Robusta Production 29350 29336 31105 30200 0 29167
Other Production 0 0 0 0 0 0
Total Production 30400 30400 32225 31300 0 30200
Bean Imports 500 500 500 300 0 300
Roast & Ground
Imports
500 500 500 300 0 300
Soluble Imports 160 160 160 100 0 100
Total Imports 1160 1160 1160 700 0 700
Total Supply 32323 32323 35368 33983 0 35483
Bean Exports 24700 24700 25500 23500 0 24000
Rst-Grnd Exp. 550 550 550 550 0 550
Soluble Exports 2150 2150 2200 2250 0 2300
Total Exports 27400 27400 28250 26300 0 26850
Rst,Ground Dom.
Consum
2550 2550 2600 2600 0 2650
Soluble Dom. Cons. 390 390 400 500 0 550
Domestic
Consumption
2940 2940 3000 3100 0 3200
Ending Stocks 1983 1983 4118 4583 0 5433
Total Distribution 32323 32323 35368 33983 0 35483
Exportable Production 27460 27460 29225 28200 0 27000
(1000HA, 1000 60KG BAGS)