Vietnam's coffee production for MY2016/17 is revised down to 26 million bags due to damage from unusual late rains during harvest. Production is forecast to increase by 10% to 28.6 million bags for MY2017/18 due to favorable early year weather. Coffee areas are expected to remain stable as the decreased profitability of black pepper has reduced farmers' incentive to switch crops. Exports for MY2016/17 are revised up to 26.55 million bags due mainly to higher green bean shipments. Exports are forecast to be similar for MY2017/18 due to limited production and carryover stocks.
- Vietnam's coffee production for MY 2018/19 is forecast to increase slightly to 29.9 million bags due to favorable weather conditions earlier in the year. Bean exports are also expected to increase slightly to 25.2 million bags.
- While some farmers had switched to crops like black pepper in recent years, pepper prices have fallen and some farmers are returning to coffee or switching to other crops like avocado. Coffee remains important due to its storage and price stability.
- Domestic coffee consumption continues to rise slowly, reaching an estimated 2.6 million bags in MY 2018/19, while exports account for over 90% of production.
Vietnam's coffee production for MY2015/16 remained unchanged at 29.3 million bags. Production for MY2016/17 is forecast to drop 7% to 27.3 million bags due to dry weather conditions from El Nino. Exports of green beans, roasted coffee, and soluble coffee are estimated to increase to 28.07 million bags in MY2015/16, driven by strong global demand. Domestic consumption is also rising due to growing coffee shop sales. Drought conditions and lower rainfall are causing concerns for the MY2016/17 crop.
Post forecasts Vietnam's coffee production in MY 2019/2020 to be 30.5 million bags, slightly higher than the previous year, due to favorable weather conditions. Post also forecasts exports of green coffee beans to remain steady at 25.5 million bags. Domestic consumption is expected to increase to 3.4 million bags on the strength of the growing coffee shop market. Ending stocks are forecasted to remain at high levels of over 2 million bags due to low prices discouraging sales in the previous year.
Vietnam's coffee production for MY 2015/16 is initially forecast at 28.7 million bags, a 1.8% increase from MY 2014/15. Coffee area expanded in some provinces but decreased in others. Exports for MY 2015/16 are forecast at 27.04 million bags, up 2.3% due to larger supplies. Production for MY 2014/15 was revised down to 28.2 million bags, 4% lower than estimated, as farmers described it as a "down year." Exports for MY 2014/15 were revised to 26.43 million bags due to smaller available supplies.
- Post forecasts Vietnam’s coffee production in marketing year 2020/2021 to be 30.2 million bags, down 3.5% from the previous year due to unfavorable weather conditions. Exports in marketing year 2019/2020 are estimated to be 23.5 million bags, lower than the USDA official estimate due to strong competition from Brazil and Indonesia. Ending stocks are forecasted to be high due to low prices in 2019/2020 resulting in a large carryover.
Improved weather conditions in Vietnam's Central Highlands coffee growing region led to higher coffee production forecasts for MY2021/2022. Coffee exports in MY2020/2021 were revised down to 23.65 million bags due to strong competition and logistical issues, resulting in higher stockpiles of 7.23 million bags. Domestic consumption was also revised down for MY2020/2021 but is expected to increase in MY2021/2022 alongside the expansion of coffee shops.
- Post revised Vietnam's 2021/22 coffee production estimate up to 31.58 million bags due to higher yields from favorable weather. Exports were revised up to 27 million bags due to increased first quarter exports and potential demand and logistics improvements.
- Production is forecasted to be 30.93 million bags for 2022/23, slightly lower due to higher input costs leading farmers to use less fertilizer. Exports are forecasted at 26.65 million bags due to strong competition and uncertain logistics.
- Weather conditions were generally favorable for flowering and cherry setting of the 2022/23 crop, though skyrocketing input prices may impact yields. Production area has remained stable as farmers prioritize sustainability certification.
Coffee Market Report of ICO - January 2018Luiz Valeriano
The coffee market recovered slightly in January 2018 after prices reached their lowest level in 22 months in December 2017. The monthly average price of coffee increased by 1.4% in January, with prices rising for all coffee types. While global coffee shipments increased by 0.7% in December 2017 compared to the previous year, shipments in the first quarter were down 6.7% year-over-year. Global coffee production is estimated to increase slightly by 0.8% for the 2017/18 crop year.
- Vietnam's coffee production for MY 2018/19 is forecast to increase slightly to 29.9 million bags due to favorable weather conditions earlier in the year. Bean exports are also expected to increase slightly to 25.2 million bags.
- While some farmers had switched to crops like black pepper in recent years, pepper prices have fallen and some farmers are returning to coffee or switching to other crops like avocado. Coffee remains important due to its storage and price stability.
- Domestic coffee consumption continues to rise slowly, reaching an estimated 2.6 million bags in MY 2018/19, while exports account for over 90% of production.
Vietnam's coffee production for MY2015/16 remained unchanged at 29.3 million bags. Production for MY2016/17 is forecast to drop 7% to 27.3 million bags due to dry weather conditions from El Nino. Exports of green beans, roasted coffee, and soluble coffee are estimated to increase to 28.07 million bags in MY2015/16, driven by strong global demand. Domestic consumption is also rising due to growing coffee shop sales. Drought conditions and lower rainfall are causing concerns for the MY2016/17 crop.
Post forecasts Vietnam's coffee production in MY 2019/2020 to be 30.5 million bags, slightly higher than the previous year, due to favorable weather conditions. Post also forecasts exports of green coffee beans to remain steady at 25.5 million bags. Domestic consumption is expected to increase to 3.4 million bags on the strength of the growing coffee shop market. Ending stocks are forecasted to remain at high levels of over 2 million bags due to low prices discouraging sales in the previous year.
Vietnam's coffee production for MY 2015/16 is initially forecast at 28.7 million bags, a 1.8% increase from MY 2014/15. Coffee area expanded in some provinces but decreased in others. Exports for MY 2015/16 are forecast at 27.04 million bags, up 2.3% due to larger supplies. Production for MY 2014/15 was revised down to 28.2 million bags, 4% lower than estimated, as farmers described it as a "down year." Exports for MY 2014/15 were revised to 26.43 million bags due to smaller available supplies.
- Post forecasts Vietnam’s coffee production in marketing year 2020/2021 to be 30.2 million bags, down 3.5% from the previous year due to unfavorable weather conditions. Exports in marketing year 2019/2020 are estimated to be 23.5 million bags, lower than the USDA official estimate due to strong competition from Brazil and Indonesia. Ending stocks are forecasted to be high due to low prices in 2019/2020 resulting in a large carryover.
Improved weather conditions in Vietnam's Central Highlands coffee growing region led to higher coffee production forecasts for MY2021/2022. Coffee exports in MY2020/2021 were revised down to 23.65 million bags due to strong competition and logistical issues, resulting in higher stockpiles of 7.23 million bags. Domestic consumption was also revised down for MY2020/2021 but is expected to increase in MY2021/2022 alongside the expansion of coffee shops.
- Post revised Vietnam's 2021/22 coffee production estimate up to 31.58 million bags due to higher yields from favorable weather. Exports were revised up to 27 million bags due to increased first quarter exports and potential demand and logistics improvements.
- Production is forecasted to be 30.93 million bags for 2022/23, slightly lower due to higher input costs leading farmers to use less fertilizer. Exports are forecasted at 26.65 million bags due to strong competition and uncertain logistics.
- Weather conditions were generally favorable for flowering and cherry setting of the 2022/23 crop, though skyrocketing input prices may impact yields. Production area has remained stable as farmers prioritize sustainability certification.
Coffee Market Report of ICO - January 2018Luiz Valeriano
The coffee market recovered slightly in January 2018 after prices reached their lowest level in 22 months in December 2017. The monthly average price of coffee increased by 1.4% in January, with prices rising for all coffee types. While global coffee shipments increased by 0.7% in December 2017 compared to the previous year, shipments in the first quarter were down 6.7% year-over-year. Global coffee production is estimated to increase slightly by 0.8% for the 2017/18 crop year.
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
Uganda has developed a Coffee Roadmap to increase production from the current 3-4 million bags annually to 20 million bags by 2030. Smallholder farmers currently produce 85% of Uganda's coffee but have low average yields of 0.6 tons per hectare. The Coffee Roadmap aims to increase yields through improved varieties, extension services, and organizing farmers into cooperatives. Research is also developing new varieties and working to scale up the production of coffee seedlings. If successful, the Coffee Roadmap would transform Uganda's economy by greatly expanding the key coffee sector.
- The price of Arabica coffee fell in April 2018, while the price of Robusta coffee rose slightly. Exports of Arabica, especially Colombian milds, decreased from March-April 2018 and in the first six months of the crop year.
- Analysis of export data found that average export prices tracked ICO indicator prices closely for Brazil, Colombia, and Vietnam coffees, but Honduran coffee exported at a lower average price. However, large variations existed between minimum and maximum export prices within countries.
- Factors like world market fluctuations, forward selling, quality differences, and freight costs contributed to price variations for green Arabica exports.
Doing Business in Brazil - THE BIGGEST SPECIALTY COFFEE EXPORTERS ARE HEREMELLO COMMODITY LTDA
BUSINESS OPPORTUNITY IN THE FOOD INDUSTRY - Brazil is the largest coffee exporter in the world!
Here you will find the largest exporters of Robusta coffee, Café Conilon, Arabica coffee, specialty coffees and lots of information about the coffee market in Brazil.
The document provides information about the demand and supply of coffee. It discusses factors that affect coffee demand and supply in India and overseas. On the demand side, it outlines factors like income levels, lifestyle, health concerns, and competing drinks that influence coffee consumption. On the supply side, it discusses coffee production in India and key producing countries overseas as well as factors impacting global supply like weather conditions in Brazil. The document concludes by noting that lower production in Brazil and Indonesia may lead to a global coffee supply deficit and higher prices in the coming year.
Global sugar production is forecast to reach a record 185 million tons in MY 2017/18, up 13 million tons from the previous year. This record production is driven by large increases in Brazil, India, the EU, and China and will support record global consumption of 174 million tons and exports of 62 million tons. China has implemented a safeguard measure limiting sugar imports, causing China to drop from the largest sugar importer to the second largest behind Indonesia.
At the 117th Session of the International Coffee Council, the Head of Operations gave a presentation on the on the current coffee market outlook. Learn more at www.ico.org
- Drought conditions in Brazil have severely damaged coffee crop production, with estimates of 40 million bags or lower for 2015, down from an initial estimate of 47 million bags.
- The drought has caused irreversible damage to coffee trees' root systems that will impact productivity long-term. Brazil's production may not surpass 50 million bags until 2017.
- The coffee market will experience an unprecedented supply squeeze in 2015, leading to record high prices in the first half of the year as demand outstrips supply by 10-20 million bags. Roasters and buyers are advised to secure two years of supply needs.
- Drought conditions in Brazil have severely damaged coffee tree root systems and reduced expected coffee production over the next few years. The report estimates global coffee production could drop as low as 40 million bags in 2015, creating an unprecedented supply shortage.
- High coffee prices and supply shortages are expected to last into 2016 and potentially longer as damaged coffee trees in Brazil need to be replaced, preventing production from rebounding beyond 50 million bags until 2017.
- The report advises coffee producers, traders, and buyers to secure multi-year supply contracts to avoid potential bankruptcy from the expected supply squeeze and high prices.
- Drought conditions in Brazil have severely damaged coffee crop production, with estimates of 40 million bags or lower for 2015, down from an initial estimate of 47 million bags.
- The drought has caused irreversible damage to coffee trees' root systems that will impact productivity long-term. Brazil's production may not surpass 50 million bags until 2017.
- The coffee market will experience an unprecedented supply squeeze in 2015, leading to record high prices in the first half of the year as demand must be rationed by 10-20 million bags. Roasters should secure two years of supply needs.
Price dependence in the coffee markets of Brazil,Ecuador and India: A copula ...Dimitrios Makansi
This study investigates the price dependence between coffee varieties, namely Arabica and Robusta, in Brazil, Ecuador and India at the farm gate level. For this reason, it utilizes monthly farm data on coffee between the two varieties and the copula methodology. The empirical results suggest that positive or negative shocks in the prices of the two coffee species in Brazil will not be transmitted, even though overall dependence is quite considerable. The picture is different in Ecuador and India where the overall dependence is relatively low but there is some degree of symmetric and asymmetric tail price dependence respectively.
Pablo and Rusty's Coffee Roasters | What are the Biggest Factors for Sustaina...Thomas Chevalier
The outline tends to base on rustic issues in Sustainable Coffee, the load of coffee, the qualities of green/stewed coffee, and how they influence business. The investigation takes 30someplace in the scope of 5 and 10 minutes to wrap up. The investigation is absolutely obscure—no information is assembled that could be used to separate you really or the affiliation you work for.
Slide 1: Introduction
Introduce the topic: "Building a Thriving Coffee Business."
Include the company logo and name.
Provide the presenter's name and designation.
Slide 2: Market Overview
Highlight the global coffee market trends and its growth potential.
Present key statistics, such as the annual consumption of coffee and projected growth.
Include data on the rising popularity of specialty coffee and the impact on the industry.
Slide 3: Target Audience
Define the target audience for the coffee business.
Analyze demographics, preferences, and behaviors of potential customers.
Emphasize the importance of understanding the target market for effective marketing strategies.
Slide 4: Unique Selling Proposition (USP)
Present the business's unique selling proposition that sets it apart from competitors.
Emphasize the distinctive features, such as organic coffee sourcing, fair trade practices, or innovative brewing techniques.
Slide 5: Business Model
Explain the coffee business's structure and operating model.
Showcase different revenue streams (e.g., café sales, online retail, wholesale).
Mention potential partnerships and collaborations to expand the brand's reach.
Slide 6: Marketing and Branding
Outline the marketing strategies to create brand awareness.
Highlight social media campaigns, promotions, and collaborations with influencers.
Showcase the logo, color palette, and brand identity for consistent branding.
Slide 7: Location and Store Design
Discuss the importance of the coffee shop's location for attracting foot traffic.
Present a brief overview of the store's design, ambiance, and layout.
Include images or illustrations of the coffee shop's interior to give the audience an idea.
Slide 8: Menu and Product Offering
Showcase the coffee shop's menu and the range of products offered.
Highlight specialty drinks, signature blends, and any unique offerings.
Mention any food items or snacks that complement the coffee selection.
Slide 9: Sustainability Initiatives
Communicate the coffee business's commitment to sustainability and environmental responsibility.
Mention initiatives like eco-friendly packaging, waste reduction, or support for coffee farmers.
Slide 10: Operational Plan
Provide an overview of day-to-day operations and staffing requirements.
Mention the hours of operation and how to ensure quality and consistency in service.
Include a brief explanation of the coffee sourcing process and quality control.
Chiến lược Digital Marketing của Vinamilk năm 2019Vu Dang Chung
This document summarizes a case study on Vinamilk's online video marketing strategy in Vietnam. It finds that social media and online video are increasingly important marketing channels as customers interact more with brands online. Vinamilk successfully uses online video marketing on platforms like YouTube to engage customers, create brand awareness and popularity, and drive sales of its FMCG products in Vietnam. The study collected secondary data on Vinamilk's video strategy and content to examine how FMCG brands can improve digital marketing efforts through online video.
Veeba is an Indian food brand that offers a wide range of 65+ low-fat sauce, dressing, and spread varieties. It was founded in 2013 and has experienced 40% annual growth. The brand targets health-conscious urban consumers aged 25-42 through social media campaigns promoting healthy and customizable Indian recipes. It partners with celebrity chefs and health influencers on Instagram, Facebook, YouTube, and podcasts. The document provides a brand, website, social media, target audience, and competitive analysis, along with past campaign details and recommendations to improve the brand's digital presence and SEO.
The document provides details about the digital marketing strategy of Réal Fruit Juice in India. It includes an analysis of Réal's strengths, weaknesses, opportunities and threats. It also analyzes Réal's digital presence, including its website and social media accounts. Competition from other fruit juice brands like Tropicana and Paperboat is discussed. The document then proposes a digital campaign called "Real Pal" along with organic and paid content ideas. It recommends influencer collaborations and improvements to Réal's website, search engine optimization and social media strategy.
Vietnamese consumers are showing signs of renewed optimism and confidence as the COVID-19 pandemic comes under control. A survey found 56% were optimistic about the short-term economic outlook and 77% about the mid-term outlook, up from 45% and 60% a year ago. While most consumers will maintain cautious spending, there are indications spending will rebalance from necessities toward discretionary categories. The survey also uncovered geographic differences in sentiment, with southern cities like Can Tho and Ho Chi Minh City more upbeat than northern cities like Hanoi. Overall the data points to a rebound in consumer confidence alongside a rebalancing of spending priorities and a renewal of the retail landscape in Vietnam.
This document provides an overview and analysis of Vietnam's FMCG market in 2021. Key points include:
- Vietnam's economy grew in 2021 despite COVID-19 challenges, however inflation and unemployment remained high.
- FMCG growth slowed compared to 2020 but prices increased significantly. Sugar saw especially strong growth driven by higher prices.
- Online shopping and minimarkets continued gaining popularity among consumers during social distancing periods.
- Looking to 2022, health concerns remain top of mind for consumers while confidence in the economy and personal finances is improving but not back to pre-pandemic levels. Rational spending and convenience-driven retail are expected trends.
This document provides a summary of Vietnam's FMCG market in Q1 2022. Key points include:
- GDP growth was stable at 0.3% while inflation was under 2%, but challenges are expected in coming months.
- Consumer demand for home FMCG remained low as volume consumption decreased, but price increases drove overall market growth.
- Modern sauces like ketchup and mayonnaise saw volume gains.
- 22% of FMCG spending in major cities occurred through emerging channels like online and mini-stores.
- Smaller "nuclear" households are becoming more common, impacting purchasing behaviors.
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
Uganda has developed a Coffee Roadmap to increase production from the current 3-4 million bags annually to 20 million bags by 2030. Smallholder farmers currently produce 85% of Uganda's coffee but have low average yields of 0.6 tons per hectare. The Coffee Roadmap aims to increase yields through improved varieties, extension services, and organizing farmers into cooperatives. Research is also developing new varieties and working to scale up the production of coffee seedlings. If successful, the Coffee Roadmap would transform Uganda's economy by greatly expanding the key coffee sector.
- The price of Arabica coffee fell in April 2018, while the price of Robusta coffee rose slightly. Exports of Arabica, especially Colombian milds, decreased from March-April 2018 and in the first six months of the crop year.
- Analysis of export data found that average export prices tracked ICO indicator prices closely for Brazil, Colombia, and Vietnam coffees, but Honduran coffee exported at a lower average price. However, large variations existed between minimum and maximum export prices within countries.
- Factors like world market fluctuations, forward selling, quality differences, and freight costs contributed to price variations for green Arabica exports.
Doing Business in Brazil - THE BIGGEST SPECIALTY COFFEE EXPORTERS ARE HEREMELLO COMMODITY LTDA
BUSINESS OPPORTUNITY IN THE FOOD INDUSTRY - Brazil is the largest coffee exporter in the world!
Here you will find the largest exporters of Robusta coffee, Café Conilon, Arabica coffee, specialty coffees and lots of information about the coffee market in Brazil.
The document provides information about the demand and supply of coffee. It discusses factors that affect coffee demand and supply in India and overseas. On the demand side, it outlines factors like income levels, lifestyle, health concerns, and competing drinks that influence coffee consumption. On the supply side, it discusses coffee production in India and key producing countries overseas as well as factors impacting global supply like weather conditions in Brazil. The document concludes by noting that lower production in Brazil and Indonesia may lead to a global coffee supply deficit and higher prices in the coming year.
Global sugar production is forecast to reach a record 185 million tons in MY 2017/18, up 13 million tons from the previous year. This record production is driven by large increases in Brazil, India, the EU, and China and will support record global consumption of 174 million tons and exports of 62 million tons. China has implemented a safeguard measure limiting sugar imports, causing China to drop from the largest sugar importer to the second largest behind Indonesia.
At the 117th Session of the International Coffee Council, the Head of Operations gave a presentation on the on the current coffee market outlook. Learn more at www.ico.org
- Drought conditions in Brazil have severely damaged coffee crop production, with estimates of 40 million bags or lower for 2015, down from an initial estimate of 47 million bags.
- The drought has caused irreversible damage to coffee trees' root systems that will impact productivity long-term. Brazil's production may not surpass 50 million bags until 2017.
- The coffee market will experience an unprecedented supply squeeze in 2015, leading to record high prices in the first half of the year as demand outstrips supply by 10-20 million bags. Roasters and buyers are advised to secure two years of supply needs.
- Drought conditions in Brazil have severely damaged coffee tree root systems and reduced expected coffee production over the next few years. The report estimates global coffee production could drop as low as 40 million bags in 2015, creating an unprecedented supply shortage.
- High coffee prices and supply shortages are expected to last into 2016 and potentially longer as damaged coffee trees in Brazil need to be replaced, preventing production from rebounding beyond 50 million bags until 2017.
- The report advises coffee producers, traders, and buyers to secure multi-year supply contracts to avoid potential bankruptcy from the expected supply squeeze and high prices.
- Drought conditions in Brazil have severely damaged coffee crop production, with estimates of 40 million bags or lower for 2015, down from an initial estimate of 47 million bags.
- The drought has caused irreversible damage to coffee trees' root systems that will impact productivity long-term. Brazil's production may not surpass 50 million bags until 2017.
- The coffee market will experience an unprecedented supply squeeze in 2015, leading to record high prices in the first half of the year as demand must be rationed by 10-20 million bags. Roasters should secure two years of supply needs.
Price dependence in the coffee markets of Brazil,Ecuador and India: A copula ...Dimitrios Makansi
This study investigates the price dependence between coffee varieties, namely Arabica and Robusta, in Brazil, Ecuador and India at the farm gate level. For this reason, it utilizes monthly farm data on coffee between the two varieties and the copula methodology. The empirical results suggest that positive or negative shocks in the prices of the two coffee species in Brazil will not be transmitted, even though overall dependence is quite considerable. The picture is different in Ecuador and India where the overall dependence is relatively low but there is some degree of symmetric and asymmetric tail price dependence respectively.
Pablo and Rusty's Coffee Roasters | What are the Biggest Factors for Sustaina...Thomas Chevalier
The outline tends to base on rustic issues in Sustainable Coffee, the load of coffee, the qualities of green/stewed coffee, and how they influence business. The investigation takes 30someplace in the scope of 5 and 10 minutes to wrap up. The investigation is absolutely obscure—no information is assembled that could be used to separate you really or the affiliation you work for.
Slide 1: Introduction
Introduce the topic: "Building a Thriving Coffee Business."
Include the company logo and name.
Provide the presenter's name and designation.
Slide 2: Market Overview
Highlight the global coffee market trends and its growth potential.
Present key statistics, such as the annual consumption of coffee and projected growth.
Include data on the rising popularity of specialty coffee and the impact on the industry.
Slide 3: Target Audience
Define the target audience for the coffee business.
Analyze demographics, preferences, and behaviors of potential customers.
Emphasize the importance of understanding the target market for effective marketing strategies.
Slide 4: Unique Selling Proposition (USP)
Present the business's unique selling proposition that sets it apart from competitors.
Emphasize the distinctive features, such as organic coffee sourcing, fair trade practices, or innovative brewing techniques.
Slide 5: Business Model
Explain the coffee business's structure and operating model.
Showcase different revenue streams (e.g., café sales, online retail, wholesale).
Mention potential partnerships and collaborations to expand the brand's reach.
Slide 6: Marketing and Branding
Outline the marketing strategies to create brand awareness.
Highlight social media campaigns, promotions, and collaborations with influencers.
Showcase the logo, color palette, and brand identity for consistent branding.
Slide 7: Location and Store Design
Discuss the importance of the coffee shop's location for attracting foot traffic.
Present a brief overview of the store's design, ambiance, and layout.
Include images or illustrations of the coffee shop's interior to give the audience an idea.
Slide 8: Menu and Product Offering
Showcase the coffee shop's menu and the range of products offered.
Highlight specialty drinks, signature blends, and any unique offerings.
Mention any food items or snacks that complement the coffee selection.
Slide 9: Sustainability Initiatives
Communicate the coffee business's commitment to sustainability and environmental responsibility.
Mention initiatives like eco-friendly packaging, waste reduction, or support for coffee farmers.
Slide 10: Operational Plan
Provide an overview of day-to-day operations and staffing requirements.
Mention the hours of operation and how to ensure quality and consistency in service.
Include a brief explanation of the coffee sourcing process and quality control.
Similar to Vietnam COFFEE ANNUAL Report 2016 - 2017 (15)
Chiến lược Digital Marketing của Vinamilk năm 2019Vu Dang Chung
This document summarizes a case study on Vinamilk's online video marketing strategy in Vietnam. It finds that social media and online video are increasingly important marketing channels as customers interact more with brands online. Vinamilk successfully uses online video marketing on platforms like YouTube to engage customers, create brand awareness and popularity, and drive sales of its FMCG products in Vietnam. The study collected secondary data on Vinamilk's video strategy and content to examine how FMCG brands can improve digital marketing efforts through online video.
Veeba is an Indian food brand that offers a wide range of 65+ low-fat sauce, dressing, and spread varieties. It was founded in 2013 and has experienced 40% annual growth. The brand targets health-conscious urban consumers aged 25-42 through social media campaigns promoting healthy and customizable Indian recipes. It partners with celebrity chefs and health influencers on Instagram, Facebook, YouTube, and podcasts. The document provides a brand, website, social media, target audience, and competitive analysis, along with past campaign details and recommendations to improve the brand's digital presence and SEO.
The document provides details about the digital marketing strategy of Réal Fruit Juice in India. It includes an analysis of Réal's strengths, weaknesses, opportunities and threats. It also analyzes Réal's digital presence, including its website and social media accounts. Competition from other fruit juice brands like Tropicana and Paperboat is discussed. The document then proposes a digital campaign called "Real Pal" along with organic and paid content ideas. It recommends influencer collaborations and improvements to Réal's website, search engine optimization and social media strategy.
Vietnamese consumers are showing signs of renewed optimism and confidence as the COVID-19 pandemic comes under control. A survey found 56% were optimistic about the short-term economic outlook and 77% about the mid-term outlook, up from 45% and 60% a year ago. While most consumers will maintain cautious spending, there are indications spending will rebalance from necessities toward discretionary categories. The survey also uncovered geographic differences in sentiment, with southern cities like Can Tho and Ho Chi Minh City more upbeat than northern cities like Hanoi. Overall the data points to a rebound in consumer confidence alongside a rebalancing of spending priorities and a renewal of the retail landscape in Vietnam.
This document provides an overview and analysis of Vietnam's FMCG market in 2021. Key points include:
- Vietnam's economy grew in 2021 despite COVID-19 challenges, however inflation and unemployment remained high.
- FMCG growth slowed compared to 2020 but prices increased significantly. Sugar saw especially strong growth driven by higher prices.
- Online shopping and minimarkets continued gaining popularity among consumers during social distancing periods.
- Looking to 2022, health concerns remain top of mind for consumers while confidence in the economy and personal finances is improving but not back to pre-pandemic levels. Rational spending and convenience-driven retail are expected trends.
This document provides a summary of Vietnam's FMCG market in Q1 2022. Key points include:
- GDP growth was stable at 0.3% while inflation was under 2%, but challenges are expected in coming months.
- Consumer demand for home FMCG remained low as volume consumption decreased, but price increases drove overall market growth.
- Modern sauces like ketchup and mayonnaise saw volume gains.
- 22% of FMCG spending in major cities occurred through emerging channels like online and mini-stores.
- Smaller "nuclear" households are becoming more common, impacting purchasing behaviors.
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Build applications with generative AI on Google Cloud
Vietnam COFFEE ANNUAL Report 2016 - 2017
1. THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
POLICY
Date:
GAIN Report Number:
Approved By:
Prepared By:
Report Highlights:
Vietnam’s MY2016/17 coffee production is revised down from about 26.7 million bags to 26 million
bags due to unusual rain during the harvest that resulted in further losses for the expected smaller
Robusta production. The forecast for MY2017/18 production is about 28.6 million bags, about a 10
percent increase compared to that of MY2016/17 due to favorable weather during the first half of the
year.
Quan Tran
Gerald Smith
MAY 2017
COFFEE ANNUAL
Vietnam
VM7024
5/17/2017
Required Report - public distribution
2. Executive Summary:
Adequate rains starting in January through March helped coffee trees trigger more branches and early
flowering. Additionally, the current high prices of local bean help farmers acquire vital inputs like
fertilizer, which is providing adequate nutrition necessary for producing branches and coffee cherries for
MY2017/18 production.
During the past 2-3 years, more farmers were making the switch from producing coffee to growing
other cash crops such as black pepper, avocado, and passion fruit in order to generate higher incomes.
This change is reducing coffee areas especially in Dak Lak, where arable land is limited. In other
provinces like Dak Nong and Lam Dong, where arable land reserve is still available, the new arable land
is used more for growing black pepper and avocado. In short, coffee production is facing strong
competition from black pepper production and this ongoing situation is impacting the expansion of
coffee planted area in Dak Nong and Lam Dong.
Currently, the situation is changing as black pepper price started dropping continuously in calendar year
2016 into calendar year 2017. The price of black pepper has been cut in half compared to its price over
the past 2-3 years. Consequently, since black pepper price is no longer attractive, farmers are reluctant
to make the switch from coffee. Post estimates the total MY2017/18 coffee area the same as
MY2016/17. The increase of coffee area is expected to return in the coming years. Increase coffee
acreage will come from new coffee nurseries and the resulting new plantings. This does not mean
farmers will abandon pepper production. The most likely situation is that farmers will maintain
sustainable black pepper farms while growing coffee as a second cash crop, which has less risk and
requires less investment.
Commodities:
Coffee, Green
3. Production:
MY2016/17 crop:
According to local traders, longer than normal rainfall in October and November 2016 delayed harvest
of Vietnam’s MY 2916/17 coffee crop. Coffee growers often pick Robusta cherries from late October
to January. Late rain starting in October through December 2016 did not only slow the picking and
drying processes, but caused more physical damage to the beans. This situation also lowered the quality
of the beans.
The forecast for MY2016/17 production is revised down from about 26.7 million bags to 26 million
bags, which is about a 2.6 percent drop compared to USDA’s number due to damage from the late rain.
MY2017/18 crop:
As of April 2017, adequate precipitation from off-season rains during January-March 2017 has helped
production. Vietnam’s coffee production for MY 2017/18 is expected to recover and increase by about
10 percent compared to that of MY 2016/17.
Coffee Production by Marketing Year (Oct.-Sept.) (green bean)
MY2015/16 MY2016/17
Estimate
MY2017/18
Forecast
Old New Old New
Marketing year begins Oct. 2015 Oct. 2016 Oct. 2016 Oct. 2017 Oct. 2017
Production (thousand bags) 28,930 26,700 26,000 28,600
Average yield (tons/ha) 2.62 2.42 2.36 2.59
Source: Post estimates
Favorable weather with possibility of adverse condition later
According to MARD’s Water Resource Directorate the rainy season arrived earlier this year to Central
Highland, which is Vietnam’s main coffee producing area. At the same time, the rainy season will also
end earlier than expected. In addition, a mild El Nino phenomenon could return in the second half of
calendar year 2017. If this situation occurs, the quality of the coffee cherry could be affected while
impacting the new crop.
Change in Coffee Area – Decreasing Competition from Other Cash Crop
In recent years, Vietnam went through a transformation to become the world’s leading producer and
exporter of black pepper. Farmers were earning higher income from growing black pepper. This
situation lured farmers to switch sizeable parts of their farms to growing pepper. The expansion posed a
threat to coffee production in the Central Highlands where black pepper is the main competitive crop to
coffee. The situation is changing because black pepper prices have dropped precipitously over the past
year. Declining international and domestic prices for pepper have halted farmers switching production
from coffee to black pepper. Overall, the Vietnamese black pepper industry is facing serious challenges
regarding price, quality and quality control. Additionally, farmers are realizing that growing black
4. pepper as an alternative cash crop to coffee is bringing disappointing low returns. This situation bodes
well for future coffee production. Several new nurseries producing thousands of trees will help increase
coffee producing acreage in the relatively near future.
Estimate of Vietnam’s Coffee Areas by Province
Province
Approximate Coffee Area
in MY2015/16
Approximate Coffee Area
in MY2016/17
Approximate Coffee Area
in MY2017/18
Dak Lak 209,000 190,000 190,000
Lam Dong 154,000 162,000 162,000
Dak Nong 126,000 135,000 135,000
Gia Lai 80,000 82,500 82,500
Dong Nai 21,000 21,000 21,000
Binh Phuoc 16,000 16,000 16,000
Kontum 14,000 13,500 13,500
Son La 12,000 12,000 12,000
Ba Ria - Vung Tau 15,000 15,000 15,000
Quang Tri 5,050 5,000 5,000
Dien Bien 4,500 4,500 4,500
Others 5,700 5,700 5,700
Total 662,250 662,200 662,200
Sources: Provincial DARDs, MARD, Local exporters, Local traders.
Consumption:
Post maintains the estimate for domestic consumption for roasted and ground coffee at 2.5 million bags
MY2016/17, and the estimate for MY2017/18 is about 2.55 million bags due to the continuing growth of
coffee shops and cafes. Vietnamese coffee drinkers prefer roasted and ground coffee because of its full-
bodied and original flavors. The domestic coffee market remains fierce with strong competition coming
from well-known foreign coffee brands such as Dunkin Donuts, Coffee Beans and Tea Leaves, Gloria
Jeans, My Life Coffee, McCafe, PJ’s including several Korean coffee chains like Coffee Bene and the
Coffee House. However, local chains like Trung Nguyen, Phuc Long, Highlands and some new local
players such as Passio, Thuc, Cong Café have their own traditional coffee drinks, which keep the chains
afloat in a competitive market. Post sees mild growth in the domestic coffee market because the
Vietnamese coffee market needs more value-added coffee products to expand.
Soluble coffee is enjoying light growth because of the increasing number of western expatriates living in
the big cities in Vietnam. Coffee drinking in western cafes has becomes the vogue across Vietnam.
5. Trade:
Exports
Post revises the estimate for Vietnam’s MY 2016/17 total coffee exports, including green beans, roasted
and ground, and instant coffee, up from 26.05 million bags to 26.55 million bags due mainly to the
expected increase of green bean coffee exports. Total export for MY 2017/18 is forecast at about 26.65
million bags, due to limited production and carry-over stock.
Green Bean Exports:
According to trade data, Post expects Vietnam to export about 24 million bags of green coffee beans in
MY 2016/17, which is an increase of about 500,000 bags compared to USDA estimate, due to the
expected increase exports of Robusta green bean, but less than the 2.95 million bags compared to MY
2015/16 due to limited production. MY 2017/18 green bean export is forecast at 24 million bags, due
to expected low coffee carry-over stock from the MY 2016/17.
Soluble and Roasted Exports:
Post maintains exports of roasted coffee in MY2015/16 at 550,000 bags, and exports of soluble at 2.0
million bags GBE (Green Bean Equivalent). Post forecasts the same volume for MY2016/17 for
roasted coffee due to the flat growth of these sectors, but an increase of 100 thousand bags to 2.1 million
bags for soluble coffee due to increasing investment in companies that are exporting to the Chinese
market.
Source: Vietnam Customs
As of April, year to date export is about 14.28 million bags for all kinds of coffee compared to 15.25 in
the same period of MY 2015/16. Out of the current export amount, green bean is about 13.45 million
bags, compared to 14.42 million bags in the same period of MY 2015/16.
6. Imports:
Vietnam continues to import small quantities of green coffee beans, as well as roasted and instant coffee
from Laos, Indonesia, Brazil, and the United States. Vietnam’s import of roasted/ground coffee from
the United States has increased in the past couple of years due to the expanding coffee retail sector.
U.S. brands such as Starbucks, McCafé, and Dunkin Donuts, and PJ’s Coffee including several South
Korean coffee brands have expanded their outlets widely in Vietnam’s big cities.
Total coffee imports in MY 2016/17 are expected to be up from 640,000 bags to 1 million bags Green
Bean Equivalent (GBE), due to the rapid expansion of café and coffee shops in Vietnam. Of the total,
about 160,000 bags GBE are soluble coffee, 340,000 bags GBE are roast and ground, and 500,000 bags
are green bean imports. Post’s forecast for MY 2017/18 total coffee imports is 1.06 million bags.
PRICES
Export Prices:
The MY 2016/17 monthly export prices of common ungraded green bean Robusta (FOB HCMC) in the
first 7 months are the highest in the past 5 years and always higher than $ 1,900. This situation is due to
a shortfall in production and inventory for Robusta from both Brazil and Vietnam.
Average Export Prices for Green Coffee, MY11/12 to MY15/16
Sources: Daktip, Vicofa, BCEC, and Local Exporters
7. Domestic Prices:
Local prices for Robusta Beans in Major Coffee Growing Provinces in MY 2016/17 compared to
MY 2015/16
Sources: Daktip, Vicofa, BCEC, and Local Exporters
The domestic prices for Robusta common ungraded coffee beans increased steadily in the first 7 months
of the MY 2016/17. Unlike other years, prices declined right after the harvest in November, December
and all the way down through March and April. The above graphs showed the significant difference of
prices in MY 2016/17 and MY 2015/16.
Stocks
Post estimates the MY 2016/17 ending stocks at about 1.38 million bags, down from 2.25 million bags
from USDA’s number due to increase in exports in the marketing year. The MY 2016/17 ending stock
is about 30 percent of MY 2015/16 ending stock. Post’s forecast for MY 2017/18 ending stocks is also
very low at about 1.46 million bags, this contributes to the expected limited export volume in the MY
2017/18.
8. Statistical Tables:
Production, Supply and Demand Data Statistics:
Vietnam’s Coffee Production, Supply and Demand (PSD)
Coffee, Green 2015/2016 2016/2017 2017/2018
Market Begin Year Oct 2015 Oct 2016 Oct 2017
Vietnam USDA Official New Post USDA Official New Post USDA Official New Post
Area Planted 0 0 0 0 0 0
Area Harvested 0 0 0 0 0 0
Bearing Trees 0 0 0 0 0 0
Non-Bearing Trees 0 0 0 0 0 0
Total Tree Population 0 0 0 0 0 0
Beginning Stocks 6373 6373 3833 3803 0 1383
Arabica Production 1100 1100 1100 1000 0 1100
Robusta Production 27830 27830 25600 25000 0 27500
Other Production 0 0 0 0 0 0
Total Production 28930 28930 26700 26000 0 28600
Bean Imports 450 450 450 500 0 500
Roast & Ground Imports 20 20 30 340 0 400
Soluble Imports 160 160 160 160 0 160
Total Imports 630 630 640 1000 0 1060
Total Supply 35933 35933 31173 30803 0 31043
Bean Exports 26950 26950 23500 24000 0 24000
Rst-Grnd Exp. 550 550 550 550 0 550
Soluble Exports 2000 2000 2000 2000 0 2100
Total Exports 29500 29500 26050 26550 0 26650
Rst,Ground Dom. Consum 2250 2280 2500 2500 0 2550
Soluble Dom. Cons. 350 350 370 370 0 380
Domestic Consumption 2600 2630 2870 2870 0 2930
Ending Stocks 3833 3803 2253 1383 0 1463
Total Distribution 35933 35933 31173 30803 0 31043
(1000 HA) ,(MILLION TREES) ,(1000 60 KG BAGS)