Rachel Harnden at Progress Software commissioned Vanson Bourne to conduct research on their new business event processing technology. Vanson Bourne interviewed 400 managers across industries to understand market readiness. The results showed strong demand and helped Progress develop their strategy and messaging. Progress then leveraged the research for thought leadership, generating media coverage, demand, and over 500 report downloads. The research provided both marketing and business value by demonstrating customer needs that led to an acquisition aligning with the technology.