This document discusses internal communications strategies at GE Oil & Gas. It outlines 5 key communication objectives: 1) build market conditioning for increased market share, 2) protect and enhance reputation, 3) shape culture, 4) strengthen brand, and 5) sharpen listening capabilities. It then describes how communications can deliver value by increasing awareness, creating conditions for growth, and ensuring employees understand strategy. Finally, it discusses delivery excellence, business partnering, and strategic advice as key roles for communications and lists engagement tactics like push, pull, talk, community and engage strategies.