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AT A GLANCE 
CHRISTMAS PERCENTS 
We asked 1000 people, what they would be doing this Christmas, with 
whom, where and when 
94% 
OF PEOPLE 
CELEBRATE 
CHRISTMAS 
THE AVERAGE DATE 
PEOPLE PUT UP THEIR 
CHRISTMAS 
IS 9TH DECEMBER 
Nearly twice as many people selected "4 weeks 
before Christmas" as the next most popular answer 
PEOPLE START THEIR 
CHRISTMAS 
IS 12TH OCTOBER 
SHOPPING 
Men start on average nearly a month later 
than women 
12TH 
OCT 
CHRISTMAS 
SHOPPING 
30% 
90% OF PEOPLE WHO 
BUY CHRISTMAS 
BUY SOME OF THEM 
PRESENTS 
ONLINE 
59% OF PEOPLE WHO 
CELEBRATE CHRISTMAS 
CHRISTMAS DAY 
SPEND MOST OF 
AT HOME 
ON AVERAGE, PEOPLE OPEN THEIR 
CHRISTMAS PRESENTS 
ON CHRISTMAS DAY 
BETWEEN 10AM AND 11AM 
75% OF PEOPLE WHO 
CELEBRATE CHRISTMAS 
ON CHRISTMAS DAY 
EAT SPROUTS 
55+ year olds are twice as likely to eat sprouts on Christmas Day 
52% OF PEOPLE 
QUEEN'S SPEECH 
DO NOT WATCH THE 
29% OF PEOPLE WHO 
CELEBRATE CHRISTMAS HAVE 
AN AFTERNOON NAP 
ON CHRISTMAS DAY 
71% OF PEOPLE SEND 
TEXT MESSAGES 
ON CHRISTMAS DAY, 
OF THEM THEY SEND AN AVERAGE OF 
11 MESSAGES EACH 
10% OF PEOPLE USUALLY 
SHOP ONLINE 
ON CHRISTMAS DAY 
21% OF PEOPLE WHO 
CELEBRATE CHRISTMAS 
RETURN OR EXCHANGE 
AT LEAST ONE PRESENT 
20% OF PEOPLE WHO 
CELEBRATE CHRISTMAS 
RE-GIFT AT LEAST 
ONE PRESENT. 
THESE PEOPLE RE-GIFT AN 
AVERAGE OF FOUR PRESENTS 
24% OF PEOPLE 
NEVER WANT TO HEAR 
CLIFF RICHARD'S 
'MISTLETOE AND 
Survey conducted in November 2014 by Vanson Bourne. 
We asked 1000 people, what they would be doing this 
Christmas, with whom, where and when. 
www.vansonbourne-christmas.co.uk 
22ND 
NOV 
9TH 
DEC 
DECORATIONS 
ON AVERAGE, PEOPLE THINK 
RETAILERS SHOULDN'T PUT UP CHRISTMAS 
UNTIL 22ND NOVEMBER 
DECORATIONS 
People with children at home decorate slightly 
earlier on average (4 days earlier) 
THE AVERAGE DATE 
30% OF PEOPLE START THEIR 
BEFORE HALLOWEEN 
Overall half of christmas shopping is done online 
with a majority of people (53%) now doing more 
than half their Christmas shopping online 
Of those who travel on Christmas Day, 
the average journey is 14 miles 
On average respondents with children under 18 open gifts an hour earlier 
than the rest. Twice as many of them open gifts before 9am (39% vs 19%) 
16-24 year olds are less likely to choose to watch the 
Queen's speech live when it’s broadcast (13%) than 
everyone else (22-31%) 
Men outnumber women 35% to 22%. Young people are as likely to 
nap as the 65+ age group. 
16-24 year olds are twice as likely to text on Christmas Day 
as people over 65 
Twice as many respondents with under 18s at home shop 
online (15%) vs 7% of those with no children around. This 
increases to 22% of the 25-34 age group 
These people return or exchange an average of four 
presents. Approaching twice as many respondents with 
under 18s exchange or get refunds for gifts (28% vs 16%) 
Women are far more likely to do it than men (25% vs 
16%), so are people with under 18s at home (29%). 
More 16-34 year olds chose "All I want for 
Christmas is you" (to stop singing?). Perhaps 
they are unfamiliar with Cli's classic? 
54% OF PEOPLE 
TRAVEL ON 
CHRISTMAS DAY 
90% 
59% 
54% 
75% 
29% 
HAPPY 
CHRISTMAS 
SALE 
SALE 
21% 
20% 
24% 
WINE' AGAIN

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Vanson Bourne Christmas Percents Infographic

  • 1. AT A GLANCE CHRISTMAS PERCENTS We asked 1000 people, what they would be doing this Christmas, with whom, where and when 94% OF PEOPLE CELEBRATE CHRISTMAS THE AVERAGE DATE PEOPLE PUT UP THEIR CHRISTMAS IS 9TH DECEMBER Nearly twice as many people selected "4 weeks before Christmas" as the next most popular answer PEOPLE START THEIR CHRISTMAS IS 12TH OCTOBER SHOPPING Men start on average nearly a month later than women 12TH OCT CHRISTMAS SHOPPING 30% 90% OF PEOPLE WHO BUY CHRISTMAS BUY SOME OF THEM PRESENTS ONLINE 59% OF PEOPLE WHO CELEBRATE CHRISTMAS CHRISTMAS DAY SPEND MOST OF AT HOME ON AVERAGE, PEOPLE OPEN THEIR CHRISTMAS PRESENTS ON CHRISTMAS DAY BETWEEN 10AM AND 11AM 75% OF PEOPLE WHO CELEBRATE CHRISTMAS ON CHRISTMAS DAY EAT SPROUTS 55+ year olds are twice as likely to eat sprouts on Christmas Day 52% OF PEOPLE QUEEN'S SPEECH DO NOT WATCH THE 29% OF PEOPLE WHO CELEBRATE CHRISTMAS HAVE AN AFTERNOON NAP ON CHRISTMAS DAY 71% OF PEOPLE SEND TEXT MESSAGES ON CHRISTMAS DAY, OF THEM THEY SEND AN AVERAGE OF 11 MESSAGES EACH 10% OF PEOPLE USUALLY SHOP ONLINE ON CHRISTMAS DAY 21% OF PEOPLE WHO CELEBRATE CHRISTMAS RETURN OR EXCHANGE AT LEAST ONE PRESENT 20% OF PEOPLE WHO CELEBRATE CHRISTMAS RE-GIFT AT LEAST ONE PRESENT. THESE PEOPLE RE-GIFT AN AVERAGE OF FOUR PRESENTS 24% OF PEOPLE NEVER WANT TO HEAR CLIFF RICHARD'S 'MISTLETOE AND Survey conducted in November 2014 by Vanson Bourne. We asked 1000 people, what they would be doing this Christmas, with whom, where and when. www.vansonbourne-christmas.co.uk 22ND NOV 9TH DEC DECORATIONS ON AVERAGE, PEOPLE THINK RETAILERS SHOULDN'T PUT UP CHRISTMAS UNTIL 22ND NOVEMBER DECORATIONS People with children at home decorate slightly earlier on average (4 days earlier) THE AVERAGE DATE 30% OF PEOPLE START THEIR BEFORE HALLOWEEN Overall half of christmas shopping is done online with a majority of people (53%) now doing more than half their Christmas shopping online Of those who travel on Christmas Day, the average journey is 14 miles On average respondents with children under 18 open gifts an hour earlier than the rest. Twice as many of them open gifts before 9am (39% vs 19%) 16-24 year olds are less likely to choose to watch the Queen's speech live when it’s broadcast (13%) than everyone else (22-31%) Men outnumber women 35% to 22%. Young people are as likely to nap as the 65+ age group. 16-24 year olds are twice as likely to text on Christmas Day as people over 65 Twice as many respondents with under 18s at home shop online (15%) vs 7% of those with no children around. This increases to 22% of the 25-34 age group These people return or exchange an average of four presents. Approaching twice as many respondents with under 18s exchange or get refunds for gifts (28% vs 16%) Women are far more likely to do it than men (25% vs 16%), so are people with under 18s at home (29%). More 16-34 year olds chose "All I want for Christmas is you" (to stop singing?). Perhaps they are unfamiliar with Cli's classic? 54% OF PEOPLE TRAVEL ON CHRISTMAS DAY 90% 59% 54% 75% 29% HAPPY CHRISTMAS SALE SALE 21% 20% 24% WINE' AGAIN