Vanson Bourne conducted market research for CA Technologies to help them establish a presence in the emerging cloud computing market. The research involved telephone interviews with 550 IT executives across 14 European countries. CA Technologies then leveraged the research results through an integrated marketing campaign including a printed research supplement, online demand generation, PR outreach, and live events. The campaign was highly successful, generating over 1,300 sales leads and significantly raising awareness of CA Technologies in the cloud computing space in Europe.