To succeed in the Internet age, insurance marketers have to be more nimble, more innovative and better able to communicate with their customers, both for themselves and through their partner ecosystems. IBM’s Commerce portfolio for Insurance can help insurers achieve their marketing engagement goals. Insurance industry marketing executives need to reach prospective and current policyholders in context at every point of the purchase process by innovating personally relevant and rewarding experiences that draw customers in and keep them engaged. IBM’s Commerce portfolio helps insurance marketing leaders take an integrated approach to customer engagement.
To succeed in the Internet age, insurance marketers have to be more nimble, more innovative and better able to communicate with their customers, both for themselves and through their partner ecosystems. IBM’s Commerce portfolio for Insurance can help insurers achieve their marketing engagement goals. Insurance industry marketing executives need to reach prospective and current policyholders in context at every point of the purchase process by innovating personally relevant and rewarding experiences that draw customers in and keep them engaged. IBM’s Commerce portfolio helps insurance marketing leaders take an integrated approach to customer engagement.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
7 Reasons Why Calls Drive Top Profits in Direct ResponseEddie Treizman
Our Web prevalent life has caused many Marketers to forget a basic tenant of success in Direct Response:
The Goal is to Maximize Profitability, not to Minimize Costs.
Generating conventional Inbound Calls plays a key role in ensuring success and profitability in Direct Response Marketing.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
Predictive analytics reaps the value from CRM databases aided by customer segmentation, competitive intelligence, and learning from marketing campaigns.
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
Afinium White Paper - It's All About the Customer June 2014Afinium
Customer centricity os often talked about but rarely implemented. What is it, what does it mean, why is it essential, how can cloud technology help you achieve it?
Vanson Bourne Infographic: Social MediaVanson Bourne
Vanson Bourne infographic looks at UK IT marketers' views on social media too understand how social media is being used in the technology sector we surveyed 300 UK IT Purchasers & 59 Technology Vendors and the results show some unexpected trends.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
7 Reasons Why Calls Drive Top Profits in Direct ResponseEddie Treizman
Our Web prevalent life has caused many Marketers to forget a basic tenant of success in Direct Response:
The Goal is to Maximize Profitability, not to Minimize Costs.
Generating conventional Inbound Calls plays a key role in ensuring success and profitability in Direct Response Marketing.
5 Top Brands, From Diverse Industries, Find Success with Marketing AutomationNetcore Solutions
Marketing Automation helped leading players across the Insurance, BFSI, eCommerce, and Travel industry, reach the right customer at the right time, through the right channel. To download success story visit - https://netcore.in
Predictive analytics reaps the value from CRM databases aided by customer segmentation, competitive intelligence, and learning from marketing campaigns.
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
Afinium White Paper - It's All About the Customer June 2014Afinium
Customer centricity os often talked about but rarely implemented. What is it, what does it mean, why is it essential, how can cloud technology help you achieve it?
Vanson Bourne Infographic: Social MediaVanson Bourne
Vanson Bourne infographic looks at UK IT marketers' views on social media too understand how social media is being used in the technology sector we surveyed 300 UK IT Purchasers & 59 Technology Vendors and the results show some unexpected trends.
Vanson Bourne Infographic: Mobile StrategyVanson Bourne
Vanson Bourne Survey: Technology in the workplace survey – 200 interviews with UK IT decision makers in private sector organisations with more than 500 employees.
Powerful Interaction Points: Saying goodbye to the channelIBMInsurance
http://www.ibm.com/insurance
Learn how insurers can get closer to their insurance customers by dis-regarding conventional "channel" strategy development and instead focusing on quality interactions. Learn the benefits of psychographics approach to segmenting Insurance customers over demographic approach.
Corona Direct is Belgium’s second largest direct insurance company. To sustain its current level of growth, Corona Direct’s customer acquisition campaigns needed to be profitable. Historically, the cost of securing new customers exceeded first-year revenues by almost 50 percent.
To sustain its current level of growth, Corona Direct’s customer acquisition campaigns need to be profitable – that is, first-year revenues generated from new insurance policies should pay for the cost of the acquisition campaign.
Is this the new way for the future and is Cognitive able to help marketers?
What if you had a system that could...
discover and target audiences within minutes?
activate the right message and deliver to the right individuals at the right time through real-time personalisation rules?
engage digitally with customers in a more human way to personalise service and increase conversion throughout their relationship?
predict whether a campaign is likely to fall short of its goal, so the marketing team can course-correct in ight and deliver for the business?
analyse all of your content, and that of your key competitors, and then assess your “tone” and theirs and guide your team to create better content?
Find and and select images and other content to use in your next marketing campaign based on alignment with your message?
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
Digital Marketing and Personalization of CX: 2016 Horizonwatch Trend BriefBill Chamberlin
The slides provide a quick overview of the Digital Marketing / Personalization of Customer Experience trend. The slides provide summary information, a list of trends to watch and links to additional resources.
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM...ACTUONDA
Impulsar el negocio de los medios de comunicación gracias al Big Data con IBM.
Presentación de Elisa Martin Garijo, Chief Technology IBM Spain
@ElisaGarijo
Primer encuentro BIG MEDIA
Conectando Media, Audiencia y Publicidad con Datos
24 de junio 2014, Madrid
• Sponsor Platinum : Perfect Memory
• Sponsor Gold : Stratio, Paradigma
• Con el apoyo de : Big Data Spain, Medios On
• Socio tecnológico : Agora News
• Organizadores : Actuonda y Cátedra Big Data UAM-IBM
• Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20
www.bigmediaconnect.es
If you’re struggling to create personalised marketing campaigns AND meet regulatory demands such as GDPR, you’re not alone. Not only are increasingly cynical customers demanding more personalisation but new regulations and data protection laws have rewritten how marketing teams can go about their jobs.
That’s why we’ve spoken to the experts and created The Compliant Marketer’s Ultimate Guide to Personalisation.
Vanson Bourne Research Report: Big DataVanson Bourne
For most organisations, big data is now the reality of doing business. Technological and social innovations are resulting in huge flows of new data every day. As we enter this undeniable era of big data where more information will be captured in ever-finer detail from more sources than ever before does that mean our decision-making is bound to improve?
We're moving into an era of big data, where more information is captured in ever-finer detail from
ever-more sources which means our decision-making is bound to improve. Doesn’t it? We interviewed 100 ITDMs from organisations with 1000 or more employees to find out.
Shadow IT - the commissioning and sourcing of core IT products and services by departments other than IT - has been used across organisations for some time, but it is only now that IT decision makers are beginning to fully appreciate the extent of it. It is a way of working that is increasingly becoming the norm for business departments, who are independently deploying solutions with increasing frequency, despite the risks that may be involved. IT departments must now adapt if they want to retain some element of control over the way technology is utilised within their organisations. We surveyed 200 IT decision makers and 200 business decision makers in organisations with more than 1,000 employees, in both the UK and the US.
Vanson Bourne Data Summary: Shadow IT - BDMsVanson Bourne
Shadow IT - the commissioning and sourcing of core IT products and services by departments other than IT - has been used across organisations for some time, but it is only now that IT decision makers are beginning to fully appreciate the extent of it. It is a way of working that is increasingly becoming the norm for business departments, who are independently deploying solutions with increasing frequency, despite the risks that may be involved.
IT departments must now adapt if they want to retain some element of control over the way technology is utilised within their organisations. We surveyed 200 business decision makers in organisations with more than 1,000 employees, in both the UK and the US.
Vanson Bourne Data Summary: Shadow IT - IT Decision-MakersVanson Bourne
Shadow IT - the commissioning and sourcing of core IT products and services by departments other than IT - has been used across organisations for some time, but it is only now that IT decision makers are beginning to fully appreciate the extent of it. It is a way of working that is increasingly becoming the norm for business departments, who are independently deploying solutions with increasing frequency, despite the risks that may be involved.
IT departments must now adapt if they want to retain some element of control over the way technology is utilised within their organisations. We surveyed 200 IT decision makers in organisations with more than 1,000 employees, in both the UK and the US.
Vanson Bourne Infographic: Social Media 2010 v 2013Vanson Bourne
Vanson Bourne infographic examined 300 UK IT Purchasers’ opinions of the value of social media in the buying cycle in 2010 and in 2013 then compared the results.
Vanson Bourne look at the headline findings from our recent research into IT Security in the UK. Survey conducted in March 2013 by Vanson Bourne. Responses of 100 senior IT decision-makers in UK commercial enterprises. Responses of 100 senior IT decision-makers in UK commercial enterprises (1000+ employees).
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
1. www.vansonbourne.com
case.study
Let’s talk the facts please!
“We needed to clarify our thinking and to understand the business challenges facing our customers. We
knew some of the areas receiving particular attention from the IT buyers in the insurance community but
we didn’t know which, in 2010, were going to have the highest priority. We chose to again work with Vanson
Bourne to guarantee we were getting the facts from the people that mattered – both the IT decision makers
and the customer-facing executives responsible for business operations.”
Richard Spong,
Worldwide Financial Markets Industry Marketing Leader, Industry Solutions, IBM Software Group
Establish the reality
In a rush to say the right things to the market, to stake a
claim as “expert in the field of.....” or to throw a sufficient
number of leads to sales, it would be all too easy to by-pass
the need for market intelligence. Not so at IBM. This Vanson
Bourne customer opted to do things properly when
determining the key themes for its marketing activities to
customers and prospects in its insurance sector target
market.
IBM decided to undertake primary research to more closely
look at the challenges facing insurers when dealing with
moving data across their enterprises and their business
communities.
Research Solution: Media Relations, Demand Generation
Research Scope: 100 IT and business executives; 6 countries
1 | Vanson Bourne - IBM
Research Methodology: Telephone interviews
2. Richard Spong,
IBM Worldwide Financial Markets Industry Marketing Leader, explained as follows:
“There were two objectives to this study. The first and most important was to validate existing assumptions
and information about our insurance market. We needed to establish some reality around the key aspects
of business data usage and integration in European and North American insurance business operations.
We wanted to know the relative importance of the various issues, challenges, risks and priorities facing
insurers and how this changed by insurance line of business and by country. With this understanding, we
could make marketing decisions and investments in the most appropriate place. The second objective was
to turn this valuable data into strong marketing communications assets to provide back to our insurance
community and to ultimately enable sales.”
With better and broader data
However, IBM knew that it would not be easy to secure the
views and opinions of both IT decision makers as well as
line of business executives in insurance firms and to do this
across several countries and across a number of different
insurance product lines. This would mean first finding and
then addressing the relevant individuals working within
this specialist market with very clear and focused
questions. Willemijn Steegenga, Manager, Media & Analyst
Relations, EMEA for IBM, who had already worked with
Vanson Bourne in support of PR thought leadership
initiatives for the company, quickly connected Richard to
Vanson Bourne.
“I needed to achieve an accurate view from a sufficient
number of responses to give IBM definitive feedback. We had
already conducted a number of engagements with Vanson
Bourne and have a very good working relationship with them.
I decided that I would get better and broader data from them
and excellent support”.
Further discussions with Vanson Bourne led to a single,
well structured questionnaire for both sets of respondents.
Particular attention was paid to remove uncertainty from
those questions, and to clarify IT terminology, ensuring
business respondents could reply accurately and fully.
Vanson Bourne confirmed that it could access the target
audience and tightly monitor the research scope to
achieve the business objectives. A telephone survey
methodology was advised as the best approach to secure
the outcomes required.
Research Solution: Media Relations, Demand Generation
Research Scope: 100 IT and business executives; 6 countries
2 | Vanson Bourne - IBM
Research Methodology: Telephone interviews
3. Made ready for sales
Within 6 weeks the project was completed and IBM
was able to delve into a comprehensive set of data
perspectives illustrating how the behaviour, focus and
priority of insurance firms differed between the European
and North American regions. With the study complete, the
results and implications of the results were then compiled
into two regional whitepapers ready for a focused media
relations campaign and for supporting the sales process.
Press releases pinpointed the key findings from the research
and directed journalists to the reports and generated good
media coverage. Study data supported webinars and
presentations made to analysts, customers and prospects
as well as those made internally to sales teams.
“We have a significant investment in sales enablement in IBM
as we have widely distributed sales people working in different
vertical industries. We have to give them the right tools to do
their job properly and that means being able to talk about the
market that they are operating in as well as the specific
proposition on the table. This study enabled us to talk facts.”
With a registration process in place for access to the
whitepapers on the website, IBM has also been able to
gather intelligence from its customers and prospects in the
insurance community, enabling field marketing to conduct
further lead nurturing before transferring more qualified
leads to sales colleagues.
To share significant insights
Overall with such a clear emphasis on the value of market
intelligence to guide its decisions on marketing activities
and investments, IBM has been able to create a strong
platform for brand awareness and more importantly for
sales enablement within its target insurance community.
“This study with Vanson Bourne has generated significant
insights, clearly illustrating that some leading insurers are
enabling efficiencies and improving customer experience by
using technology to integrate data and present it where it can
support operational value, whilst many other insurers appear
to lag in recognising and achieving these benefits. This is
absolutely the market intelligence we sought and can now
share with our customers and prospects.”
About IBM
IBM helps companies optimise and transform their Business Collaboration Network to accelerate revenues and reduce costs. IBM
provides more than 18,000 customers worldwide applications and integration solutions to connect, communicate and collaborate
inside and outside their enterprise. More information can be found at www.ibm.com
About Vanson Bourne
Vanson Bourne is an independent and specialist market research provider for the global technology sector. We have a demonstrable
track record of helping our clients better understand and communicate more effectively in their target markets, providing market
research with real statistical rigour. Our expertise in sampling, design and assured project management combine with informed
data insights and market context to deliver highly effective technology marketing. More information can be found at
www.vansonbourne.com
Research Solution: Media Relations, Demand Generation
Research Scope: 100 IT and business executives; 6 countries
3 | Vanson Bourne - IBM
Research Methodology: Telephone interviews