Porter Novelli commissioned Vanson Bourne to conduct research on mobile working among 600 IT executives and managers across 9 countries. The research aimed to understand productivity when traveling or working remotely. Vanson Bourne designed a methodology and conducted phone and online interviews. Their analysis found that the majority feel they can be productive catching up on emails remotely, labeling these workers "just-in-time". The research also revealed differences in how worker types and nationalities approach mobile productivity. Porter Novelli leveraged these insights for their client's global campaign, generating media coverage on "just-in-time working".