In this one-hour webinar, Rebecca Lieb will share findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
The ideal IT budget: Best Practice vs RealityCRMT Digital
Best practice and reality are often at odds when it comes to winning the ideal IT budget. But collaboration can bridge the gap and deliver great results for marketing and other key business areas.
Closer collaboration between Marketing and IT can help your business make better use of its IT budget, boost the impact and ROI of successful campaigns, and take IT to the strategic heart of the enterprise.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
Earley Executive Roundtable - Building a Digital Transformation Roadmap
Panelists:
Seth Earley, CEO, Earley Information Science (@sethearley)
Paul Wlodarczyk, VP, Client ServicesEarley Information Science (@twitcontentguy)
7 Steps for Applying Big Data Patterns to Decision MakingWiley
Learn to apply big data patterns to decision-making in order to make better decisions, design a new business model, or redesign current business processes.
The ideal IT budget: Best Practice vs RealityCRMT Digital
Best practice and reality are often at odds when it comes to winning the ideal IT budget. But collaboration can bridge the gap and deliver great results for marketing and other key business areas.
Closer collaboration between Marketing and IT can help your business make better use of its IT budget, boost the impact and ROI of successful campaigns, and take IT to the strategic heart of the enterprise.
Slide deck presenting objectives of Big Data Working group of Institute of Actuaries in Belgium.
The goal of the group is to discuss:
- Impact of Big Data on insurance sector and the
actuarial profession;
- Present challenges and good practices when working
with Big Data;
- Educate actuarial profession about Big Data.
Contact me at mat@motosmarty.com
Presentation deck from a webinar with Comcast Business and Entrepreneur about collecting and using customer and prospect data to provide the best experience for customers.
Earley Executive Roundtable - Building a Digital Transformation Roadmap
Panelists:
Seth Earley, CEO, Earley Information Science (@sethearley)
Paul Wlodarczyk, VP, Client ServicesEarley Information Science (@twitcontentguy)
7 Steps for Applying Big Data Patterns to Decision MakingWiley
Learn to apply big data patterns to decision-making in order to make better decisions, design a new business model, or redesign current business processes.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
The Super CIO: The Hero Your Data Strategy NeedsCRMT Digital
Find out how marketing operations tools can help you to drive your business forward with big data strategies.
In the age of data driven marketing a new superhero is emerging - the super CIO or IT manager. This new superhero is stepping up and rising to the challenge posed by big data - pushing into the realms of strategic planning and driving excellence throughout their company. It is this new superhero’s mission to prioritise data management, create cohesive and flowing data channels and transform the customer experience through a data strategy that also aligns to the business’ needs.
An introduction to Account-Based Marketing including an analysis of benefits and criticisms, statistics, implementation suggestions and ideas, Importance of content and Lead-to-Account, challenges, and software considerations.
Contact me on LinkedIn if you have questions: https://www.linkedin.com/in/anantdas
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce StrategyLucidworks
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Build a Mobile Foundation to Drive Digital Transformation InitiativesPerficient, Inc.
Mobile has been adopted faster than any consumer technology in history. In an always-on, always-connected world we expect the information we want to be available whenever and wherever we want it. As customer expectations rise, you need to change the way you work and engage with them.
While highly engaging user experiences are critical, you’re often faced with aging technologies on supporting back-end systems that can hinder innovation. You’re challenged to transform the mobile experience by delivering high-quality, secure and scalable mobile experiences quickly.
Our webinar covered:
-Top mobile trends that are driving digital transformation and delivering significant business value
-Key process and architecture improvements that speed development and ensure stable, scalable, and secure mobile services
-Tips for establishing a flexible mobility strategy and architecture for app development, mobile app management, mobile device management, and integration approaches
Procurement In The Digital Age: Transform Your ProcessProcurify.com
“Digital transformation” is not just a buzz-word, it is survival of the fittest. Learn what it means for procurement to survive and thrive in the new digital era.
We live in a disrupted world, because of this – procurement has to transform itself and become digitally adept in it’s own right. This e-transformation of procurement is a MUST if procurement wants to further increase the value it delivers to organizations and, therefore, survive.
The procurement organization of the future must be effective, efficient, and sustainable.
This requires a “global” approach to defining and executing the “E-Transformation” focusing on the three pillars that are: people, process, and technology.
Find the webinar for FREE here: http://bit.ly/28iA6e3
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Be Digital or Die - Predictive Analytics for Digital TransformationFintricity
A look at leveraging big data and predictive analytics for digital transformation. This deck was presented at the Predictive Analytics & Innovation Summit in London. 10th May 2016, by Alpesh Doshi, Founder of Fintricity.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Managers need new measures for the new experiences they’re creating. Fortunately they can use social and unstructured data to measure the holistic customer experience performance over time, based on direct and unfiltered feedback from customers.
Slides for Altimeter's webinar: What Do We Do with All This Big Data? Fostering Insight and Trust in the Digital Age
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-what-do-we-do-with-all-this-big-data-altimeter-group
Download the report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
Description: Big data has been called one of the biggest disruptions of the digital age. To make the best use of data, executives need to educate themselves on how to extract insight from data in a way that engenders trust — and use this insight to plan their data strategy now.
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
Achieving momentum for a social business strategy is challenging enough, but execution is often fraught with unanswered questions: Who “owns” social? How are key decisions made? How do we organize to execute social?
In this 1-hour webinar, Ed Terpening and Charlene Li share research on how successful organizations scale social business strategy and manage social media risk through a formalized governance system.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-social-business-governance-altimeter-group
Download the full report at: http://pages.altimetergroup.com/social-business-governance-report.html
Why a content marketing software request for proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
The Social Media Command Center: Case Studies, Use Cases, and Advice from Social Business Leaders
These slides are from a one-hour webinar with Altimeter analyst Susan Etlinger, in which she presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center. The webinar is based on her report, The Evolution of the Social Media Command Center.
Download the full report: http://www.altimetergroup.com/research/reports/evolution-of-the-enterprise-social-media-command-center
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-evolution-of-the-social-media-command-center-etlinger
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
The Tools You Need to Build Relationships and Drive Revenue Checklist Teradata
This Campaign Manager Leadership series paper provides a checklist for marketers when considering blending offline data with online data to improve the customer experience.
The Super CIO: The Hero Your Data Strategy NeedsCRMT Digital
Find out how marketing operations tools can help you to drive your business forward with big data strategies.
In the age of data driven marketing a new superhero is emerging - the super CIO or IT manager. This new superhero is stepping up and rising to the challenge posed by big data - pushing into the realms of strategic planning and driving excellence throughout their company. It is this new superhero’s mission to prioritise data management, create cohesive and flowing data channels and transform the customer experience through a data strategy that also aligns to the business’ needs.
An introduction to Account-Based Marketing including an analysis of benefits and criticisms, statistics, implementation suggestions and ideas, Importance of content and Lead-to-Account, challenges, and software considerations.
Contact me on LinkedIn if you have questions: https://www.linkedin.com/in/anantdas
Webinar: 5 Must-Have Items You Need for Your 2020 Ecommerce StrategyLucidworks
In this webinar with 451 Research, you'll understand how retailers are using AI to predict customer intent and learn which key performance metrics are used by more than 120 online retailers in Lucidworks’ 2019 Retail Benchmark Survey.
In this webinar, you’ll learn:
● What trends and opportunities are facing the ecommerce industry in 2020
● Why search is the universal path to understanding customer intent
● How large online retailers apply AI to maximize the effectiveness of their personalization efforts
Build a Mobile Foundation to Drive Digital Transformation InitiativesPerficient, Inc.
Mobile has been adopted faster than any consumer technology in history. In an always-on, always-connected world we expect the information we want to be available whenever and wherever we want it. As customer expectations rise, you need to change the way you work and engage with them.
While highly engaging user experiences are critical, you’re often faced with aging technologies on supporting back-end systems that can hinder innovation. You’re challenged to transform the mobile experience by delivering high-quality, secure and scalable mobile experiences quickly.
Our webinar covered:
-Top mobile trends that are driving digital transformation and delivering significant business value
-Key process and architecture improvements that speed development and ensure stable, scalable, and secure mobile services
-Tips for establishing a flexible mobility strategy and architecture for app development, mobile app management, mobile device management, and integration approaches
Procurement In The Digital Age: Transform Your ProcessProcurify.com
“Digital transformation” is not just a buzz-word, it is survival of the fittest. Learn what it means for procurement to survive and thrive in the new digital era.
We live in a disrupted world, because of this – procurement has to transform itself and become digitally adept in it’s own right. This e-transformation of procurement is a MUST if procurement wants to further increase the value it delivers to organizations and, therefore, survive.
The procurement organization of the future must be effective, efficient, and sustainable.
This requires a “global” approach to defining and executing the “E-Transformation” focusing on the three pillars that are: people, process, and technology.
Find the webinar for FREE here: http://bit.ly/28iA6e3
Consumer trust has become the new battleground for digital success. To win, organizations need to master the fundamentals of data ethics, manage the "give-to-get" ratio and solve the customer trust equation, our recent research reveals.
Be Digital or Die - Predictive Analytics for Digital TransformationFintricity
A look at leveraging big data and predictive analytics for digital transformation. This deck was presented at the Predictive Analytics & Innovation Summit in London. 10th May 2016, by Alpesh Doshi, Founder of Fintricity.
Shiny Object or Digital Intelligence Hub? Evolution of the Social Media Comma...Susan Etlinger
This report provides an industry update, best pratices and frameworks for understanding how to approach and build a social media command center that integrates with other digital and enterprise signals in the business.
Managers need new measures for the new experiences they’re creating. Fortunately they can use social and unstructured data to measure the holistic customer experience performance over time, based on direct and unfiltered feedback from customers.
Slides for Altimeter's webinar: What Do We Do with All This Big Data? Fostering Insight and Trust in the Digital Age
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-what-do-we-do-with-all-this-big-data-altimeter-group
Download the report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
Description: Big data has been called one of the biggest disruptions of the digital age. To make the best use of data, executives need to educate themselves on how to extract insight from data in a way that engenders trust — and use this insight to plan their data strategy now.
Slides for Altimeter's webinar: Strengthening Employee Relationships in the Digital Era
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-strengthening-employee-relationships-in-the-digital-era-by-altimeter-group
Download the report at: pages.altimetergroup.com/strengthening-employee-relationships-report.html
Description:
Employees are disengaged at work. Yet Altimeter found that only 46% of organizations take a strategic approach to employee engagement, and only 43% believe they have an organizational culture of trust and empowerment.
In this 1-hour webinar, Charlene Li and Jon Cifuentes share research on how leading organizations use social and digital technologies to create holistic employee engagement strategies that drive business impact and cultural change.
Achieving momentum for a social business strategy is challenging enough, but execution is often fraught with unanswered questions: Who “owns” social? How are key decisions made? How do we organize to execute social?
In this 1-hour webinar, Ed Terpening and Charlene Li share research on how successful organizations scale social business strategy and manage social media risk through a formalized governance system.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-social-business-governance-altimeter-group
Download the full report at: http://pages.altimetergroup.com/social-business-governance-report.html
Why a content marketing software request for proposal (RFP)?
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download Altimeter's Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
The Social Media Command Center: Case Studies, Use Cases, and Advice from Social Business Leaders
These slides are from a one-hour webinar with Altimeter analyst Susan Etlinger, in which she presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center. The webinar is based on her report, The Evolution of the Social Media Command Center.
Download the full report: http://www.altimetergroup.com/research/reports/evolution-of-the-enterprise-social-media-command-center
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-evolution-of-the-social-media-command-center-etlinger
In this one-hour webinar, analysts Andrew Jones and Charlene Li share how insights can be gleaned from social media to: 1) Identify and better understand prospects and customers throughout the customer lifecycle, and 2) Deliver targeted, personalized messages and experiences to them across channels.
Watch the webinar on-demand at: https://www.slideshare.net/Altimeter/webinar-leveraging-social-identity-by-altimeter-group and download the full research report at: http://www.altimetergroup.com/leveraging-social-identity.
Slides for Altimeter's webinar: A Culture of Content. Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-a-culture-of-content-by-altimeter-group.
Description:
When content becomes an ingrained part of an organization's culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
In this 1-hour webinar, learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.
Download the report at: pages.altimetergroup.com/culture-of-content-report.html
Slides for Altimeter's webinar: The Inevitability of a Mobile-Only Customer Experience
Watch the webinar replay at: http://www.slideshare.net/Altimeter/webinar-mobile-only-customer-experience-altimeter-group
Download the report at: http://pages.altimetergroup.com/mobile-only-customer-experience-report.html
Description: Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In this 1-hour webinar, join Jaimy Szymanski and Brian Solis for a discussion on how organizations can approach mobile design strategy through the lens of an evolving connected customer.
In June 2010, Gatorade unveiled its “Mission Control Center,” and in December of that year Dell announced its “Social Media Command Center.” Since then, organizations such as Hendrick Motorsports, The Oregon Ducks, Symantec and others have discussed how they use their social media command centers to listen to hundreds of thousands—even millions—of posts, interact with fans and customers, solve service issues and surface trends, risks and opportunities.
To learn more about the state of social media command centers, Altimeter Group spoke with three organizations — MasterCard, eBay, and Wells Fargo Bank — and found significant variations in objectives, priorities and technology for the command centers, but similarities in strategic focus and business planning.
In this report, Altimeter analyst Susan Etlinger presents findings, case studies, and expert recommendations for evaluating, building or fine-tuning a Social Media Command Center.
For more information about this report, please visit: bit.ly/evolution-of-smcc.
This Altimeter Group webinar explores the findings of our latest research report on digital transformation. Attendees will learn what digital transformation is, how companies are embracing change, the challenges and opportunities that emerge throughout the process, and how to refocus and reorganize teams to modernize, optimize, and integrate digital touchpoints.
Watch the webinar: https://www.slideshare.net/Altimeter/webinar-digital-transformation-with-brian-solis
Download the related report: altimetergroup.com/digitaltransformation/
In this webinar, Altimeter Group’s Charlene Li and Brian Solis review the six distinct stages that organizations move through as they evolve their social business strategy. Attendees will learn how they can drive business value with their social business strategies -- no matter where they stand in terms of maturity. The webinar reviews findings from their recently released report "The Evolution of Social Business Strategy," and answers audience questions. Webinar recording is available here: http://www.slideshare.net/Altimeter/six-stages-of-social-business-webinar-with-charlene-li-and-brian-solis
With 50% of the mobile phone users in the US carrying a smartphone, tablets selling out as soon as they're launched, and the measure of apps downloaded numbering in the billions, it's time to start harnessing these devices to empower employees and drive business value. There are myriad examples of how business are improving efficiency and employee productivity with mobile, and who better to empower these players than their line of business management? The possibility exists today, but the critical first step still belongs to IT. In order to unleash mobile, IT organization must create a foundation for mobile, a control plane that underlies mobile business tools, that extends beyond simple MDM. This control layer contains both leadership and technology elements, from policies and a set of roles and responsibilities to mobile security and management tools. Only when this control plane is in place can the business start rolling out solutions for information consumption, creation and collaboration. This webinar will present the proper scope for mobility control, necessary elements of the technology and leadership to build a solid foundation for mobility.
Rebecca Lieb shares findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
Content Marketing Software RFP: A Framework to Determine Marketer Needs & Sol...Rebecca Lieb
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download our Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
Commerceblend helps you to scale up your personalization. Create a personalized web experience for customers become more and more important to increase engagement rate and conversion rate with us.
Content, Connectivity & Convergence: Sorting Out ComplexityRebecca Lieb
Presented to Pinterest's Pinstitute on April 28, 2015, this talk/deck focuses on the need for developers to help integrate content marketing software solutions with converged media requirements
Prepare for Marketing Automation: 5 Tips to Maximize ROIG3 Communications
View this webinar on-demand at: http://dg-r.co/AutomatedROI
Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return.
This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment.
In this webinar, you'll learn:
The three “Must Dos” to get started;
Setting up your pilot lead management program;
Core competencies your team will need;
The 5-step process for creating your first automated program; and
Optimizing and maximizing results with metrics that matter.
What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand?
In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, they’ll share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.
Download the full report at: http://pages.altimetergroup.com/content-marketing-performance-report.html
Watch the webinar at: http://www.slideshare.net/Altimeter/webinar-content-marketing-metrics-altimteter-group
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
6 Key best practices to enhance Marketing with AISophie LEHMANN
Artificial Intelligence has been around for decades, but has
seen a recent resurgence in interest as data size and diversity
continue to grow and the cloud becomes a popular option for
quickly and economically scaling compute power and data storage.
This Checklist explores how AI can be used to enhance marketing
analytics and to help companies both better understand their
customers and deliver a great customer experience.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
[POMP FORUM 2015]Nujno potrebni vsebinski kazalci iz ozadja, Rebecca lieb pom...PM, poslovni mediji
Kako optimalno izmeriti učinkovitost vaše vsebine? Rebecca Lieb se bo na podlagi uspešnih študij primerov, ozrla preko že znanih merilnih praks (všečkov in prodaje) ter nam predstavila tiste, nekoliko manj očitne indikatorje učinkovitosti, brez katerih v vsebinskem marketingu ne gre.
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Growing channel and media
complexity + increasing adoption
of content marketing
3. This has created a complex,
disparate content marketing
software ecosystem
4.
5. Agenda
· Welcome
· Trends Driving Market Complexity
· Media Convergence is Driving Content Stack
Evolution
· Technology Decisions Must Begin with Use
Cases
· Content Tool Best Practices
· The Vendor Landscape
6. Organizations lack a cohesive,
coherent, strategic approach to
content.
of marketers surveyed lack a consistent
or integrated content strategy.
70%
7. Trends driving market complexity
· Content creation pressure
· Lack of strategy begets tool proliferation
· Lack of enterprise integration
· Misaligned buyer needs vs. planned
investments
9. Tangled and Emerging Vendor
Landscape adds to the complexity
• Solution proliferation
• The landscape is bifurcated
• Content marketing evolution is driving
consolidation
10. As marketer needs evolve over time,
so will solutions sets."
The key is not more or better point
solutions but how they come together."
13. By 2016, there will be “content
stack” offerings in the marketplace
— end-to-end solutions akin to ad
stacks.
14.
15. Currently, no single vendor has an
end-to-end solution.
Eventually, a few will partner,
merge, acquire, and/or collaborate
to create a total solution.
17. Altimeter recommends taking the
following 3 steps to determine your
content marketing tool stack:
1. Determine your content marketing use
cases.
2. Plan for integration and evolution.
3. Identify and prioritize vendors based on
those use cases.
18. Altimeter recommends taking the
following 3 steps to determine your
content marketing tool stack:
1. Determine your content marketing use
cases.
2. Plan for integration and evolution.
3. Identify and prioritize vendors based on
those use cases.
20. Feed the Beast
þ Is your organization struggling to keep up with
the unrelenting demands of regularly creating
quality content for one or more channels?
• This scenario is about mastering the foundational use
cases in content marketing: efficiently creating and
collecting content at scale
21. Refine
þ Is your organization struggling to apply process
to creation and production?
• In this scenario, roles expand, intelligence &
optimization increase:
• Analytics, audits, channels, audience, personas, repurposing,
optimization, etc.
22. Govern
þ Does your organization need to formalize and
communicate content strategy throughout the
enterprise?
• This scenario is characterized by scale, and the ability
to create experiential, cross-channel, transmedia
content while ensuring compliance
24. Gather Cross-Functional Requirements
Solicit stakeholders’ and end user requirements,
input, collaboration
• Workshops
• Workflow requirements
• Permissions
• Employee empowerment & adoption
25. “We did a series of workshops with the
content creators and manipulators…
So much came down to workflow,
particularly around transparency and the
ability to understand what’s happening
with content at any given point.”
-- Meg Walsh, Senior Director of Digital Strategy &
Distribution at Marriott International
26. Altimeter recommends taking the
following 3 steps to determine your
content marketing tool stack:
1. Determine your content marketing use
cases.
2. Plan for integration and evolution.
3. Identify and prioritize vendors based on
those use cases.
27. 10%
of marketers say their content
marketing technologies are “fully
integrated across people,
processes, and platforms.”
28. Integration needs are essential,
and tripartite:
1. Integrations with systems. This includes legacy and
often future platforms, such as data and analytics,
CRM, and inbound marketing.
2. Integration with the organization, such as internal
communications, corporate intelligence and internal
networks.
3. Integration with processes, including workflow and
organizational structure. This may include taking
outside partners and/or agencies into account
29. 8.81
8.76
7.87
7.35
6.97
6.49
6
5.9
5.56
5.38
4.56
4.34
0 2 4 6 8 10
Business communications (e.g. telecom, ESN)
E-commerce solution
Public data integration
Customer support solution
Advertising/Native advertising
Email markteting solution
Business intelligence
CRM solution
Community platform
Brand monitoring solution
Web analytics
Marketing automation
Marketers’ top ranked content
marketing software integrations
Q. Which of these would be most valuable when integrated with content marketing
solutions? Which would add the most value to content marketing strategy?
(Forced Rank)
Source: Altimeter Group Content Marketing Survey 2014, Base: n=80 marketers
30.
31. of the content marketers we
surveyed report that the lack of
inter-departmental coordination is
leading to disparate tools used.
40%
32. Altimeter recommends taking the
following 3 steps to determine your
content marketing tool stack:
1. Determine your content marketing use
cases.
2. Plan for integration and evolution.
3. Identify and prioritize vendors based on
those use cases.
33. “You can’t retrofit activities to
the tool; you have to align the
tool with your activities.”
--Kristina Halvorson, CEO &
founder of Braintraffic
34. How to Identify & Prioritize Key
Criteria
ü Understand priority use cases & sub-
categories
ü Identify priority integration needs
(immediate and long-term)
ü Map these needs in a checklist to help
prioritize your most important buying criteria
36. How to Prioritize Vendors
ü Now assess which vendors satisfy the
requirements of priority use cases
ü Shortlist 3-5 vendors
ü Consider full suite vs. multiple point
solutions
ü Leverage Altimeter Group’s Vendor Use
Case Matrix to aid
39. Content Tool Best Practices
· Train staff
· Avoid redundancies
· Build for speed
· Consider IT support (or lack thereof)
· Scale towards the future
40. I. Train staff
· Educate staff on content strategy, and train to
leverage tools
of the marketers we surveyed say employees
are formally trained and empowered to publish
on behalf of the brand.
24%
41. II. Avoid redundancies
· Eliminate redundant toolsets with overlapping
secondary or tertiary features
· Integration helps drive “one version of the truth”
vs. “multiple realities that don’t align when
viewed in aggregate.”
42. III. Build for speed
· Real-time Marketing requirements require speedy
deployment
· Rapid personalization, delivery, and the ability to build
content based on buzz are primary considerations
• Speedy implementation, set-up, training,
and ease of use are key to adoption
43. IV. Consider IT support (or lack
thereof)
· Assess the level of support needed for software
implementation and ongoing support
· Many solutions today bypass IT for day-to-day
publishing needs
44. V. Scale towards the future
· Monitor emerging technologies and potential
integration needs
· Mobile
· Real-time marketing
· Localization in international markets
· Native advertising
· Sensors, beacons, etc.
· Adopt a test and learn approach
48. Content Marketing Vendors Most
Frequently Cited as Competitive
Altimeter Group asked all Content Marketing Vendors surveyed to list their top three competitors. These 10 vendors received
the highest number of mentions. The size of the cloud correlates with the total number of mentions for that vendor.
Source: Altimeter Group Content Marketing Survey Q2 2014
Base: n=80
49. Thank You
Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be
reliable, no warranty eXpressed or implied is made regarding the completeness, accuracy, adequacy or use of the information.
The authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for
interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not
constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for
advertising or product endorsement purposes. The opinions eXpressed herein are subject to change without notice.
Altimeter Group provides research and advisory for companies
challenged by business disruptions, enabling them to pursue
new opportunities and business models.
Jessica Groopman
Senior Researcher
@jessgroopman
Rebecca Lieb
Industry Analyst
@lieblink