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MOBILE STRATEGY IN UK MIDMARKET AND ENTERPRISE
BUSINESSES

AT A GLANCE

PRIORITISING MOBILE STRATEGIES
To what extent is supporting your organisation’s mobile strategy a priority within the technology department?

Enterprise
organisations
Medium-sized
organisations

The majority of
enterprise
organisations
describe mobile
strategy as a high
priority.

Not a priority

A big priority
45%

Retail,
distribution
and transport
(RD&T)

50%

55%

60%

Finance is the only
sector where the
majority of
organisations feel that
their mobile strategy
is a Priority

Other
Commercial

Financing

Manufacturing

WHAT'S THE STRATEGY'S MAIN FOCUS?
Thinking of your organisation’s mobile strategy, who is most important?

MOBILE STRATEGY: EMPLOYEES

80%
8 out of 10 organisations have mobile strategies in
place for their employees…

MOBILE STRATEGY: CUSTOMERS

70%
....whilst 7 out of 10 have mobile strategies in place
for their customers

Who is more important in regard to mobile strategy?
Employees or Customers?

24%

24%

Enterprise organisations
39%

Medium

20%

Medium-sized organisations

40%

Enterprise

10%

Manufacturing
29%

19%

Other Commercial

Manufacturing
Other
22%

27%

Financing
18%

Financing

36%

RD&T

RD&T

THE DEMANDS A MOBILE STRATEGY PLACES ON
TECHNOLOGY DEPARTMENTS
Which of the following is your technology department experiencing as a result of your mobile strategy?

58%

33%

Employees' use
of mobile
devices is
proving a new
challenge in
regard to
security

Increased
demand of
our network

46%

25%

We spend an
increasing
amount of time
providing
technical
support
to employees

Increased
spend on
network

Demands vary by size of organisation

Medium-sized
organisations

Enterprise
organisations

Technology departments in enterprise organisations are more likely to experience
increased network demand, face new data challenges and the need to spend more time
on tech support for employees.

Demand & spend vary by sector but no link between them

RD&T

Manufacturing

RD&T, where network spend has increased, is the least likely to notice increased network
demand. Manufacturing, the sector least likely to have increased spend on the network
is the most likely to experience increased network demand.

Survey conducted in March 2013 by Vanson Bourne.
Responses of 100 senior IT decision-makers in UK commercial
enterprises (1000+ employees)

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Vanson Bourne Infographic: Mobile Strategy

  • 1. MOBILE STRATEGY IN UK MIDMARKET AND ENTERPRISE BUSINESSES AT A GLANCE PRIORITISING MOBILE STRATEGIES To what extent is supporting your organisation’s mobile strategy a priority within the technology department? Enterprise organisations Medium-sized organisations The majority of enterprise organisations describe mobile strategy as a high priority. Not a priority A big priority 45% Retail, distribution and transport (RD&T) 50% 55% 60% Finance is the only sector where the majority of organisations feel that their mobile strategy is a Priority Other Commercial Financing Manufacturing WHAT'S THE STRATEGY'S MAIN FOCUS? Thinking of your organisation’s mobile strategy, who is most important? MOBILE STRATEGY: EMPLOYEES 80% 8 out of 10 organisations have mobile strategies in place for their employees… MOBILE STRATEGY: CUSTOMERS 70% ....whilst 7 out of 10 have mobile strategies in place for their customers Who is more important in regard to mobile strategy? Employees or Customers? 24% 24% Enterprise organisations 39% Medium 20% Medium-sized organisations 40% Enterprise 10% Manufacturing 29% 19% Other Commercial Manufacturing Other 22% 27% Financing 18% Financing 36% RD&T RD&T THE DEMANDS A MOBILE STRATEGY PLACES ON TECHNOLOGY DEPARTMENTS Which of the following is your technology department experiencing as a result of your mobile strategy? 58% 33% Employees' use of mobile devices is proving a new challenge in regard to security Increased demand of our network 46% 25% We spend an increasing amount of time providing technical support to employees Increased spend on network Demands vary by size of organisation Medium-sized organisations Enterprise organisations Technology departments in enterprise organisations are more likely to experience increased network demand, face new data challenges and the need to spend more time on tech support for employees. Demand & spend vary by sector but no link between them RD&T Manufacturing RD&T, where network spend has increased, is the least likely to notice increased network demand. Manufacturing, the sector least likely to have increased spend on the network is the most likely to experience increased network demand. Survey conducted in March 2013 by Vanson Bourne. Responses of 100 senior IT decision-makers in UK commercial enterprises (1000+ employees)