The document analyzes mobile strategy prioritization among UK midmarket and enterprise businesses, revealing that 45% of enterprise organizations view it as a high priority, predominantly in sectors like finance. It highlights that 80% of organizations have mobile strategies for employees and 70% for customers, with a slight preference for employee focus in enterprise contexts. The findings indicate that technology departments face increased network demands and challenges related to mobile device security and support, particularly in enterprise organizations.

1. MOBILE STRATEGY IN UK MIDMARKET AND ENTERPRISE
BUSINESSES
AT A GLANCE
PRIORITISING MOBILE STRATEGIES
To what extent is supporting your organisation’s mobile strategy a priority within the technology department?
Enterprise
organisations
Medium-sized
organisations
The majority of
enterprise
organisations
describe mobile
strategy as a high
priority.
Not a priority
A big priority
45%
Retail,
distribution
and transport
(RD&T)
50%
55%
60%
Finance is the only
sector where the
majority of
organisations feel that
their mobile strategy
is a Priority
Other
Commercial
Financing
Manufacturing
WHAT'S THE STRATEGY'S MAIN FOCUS?
Thinking of your organisation’s mobile strategy, who is most important?
MOBILE STRATEGY: EMPLOYEES
80%
8 out of 10 organisations have mobile strategies in
place for their employees…
MOBILE STRATEGY: CUSTOMERS
70%
....whilst 7 out of 10 have mobile strategies in place
for their customers
Who is more important in regard to mobile strategy?
Employees or Customers?
24%
24%
Enterprise organisations
39%
Medium
20%
Medium-sized organisations
40%
Enterprise
10%
Manufacturing
29%
19%
Other Commercial
Manufacturing
Other
22%
27%
Financing
18%
Financing
36%
RD&T
RD&T
THE DEMANDS A MOBILE STRATEGY PLACES ON
TECHNOLOGY DEPARTMENTS
Which of the following is your technology department experiencing as a result of your mobile strategy?
58%
33%
Employees' use
of mobile
devices is
proving a new
challenge in
regard to
security
Increased
demand of
our network
46%
25%
We spend an
increasing
amount of time
providing
technical
support
to employees
Increased
spend on
network
Demands vary by size of organisation
Medium-sized
organisations
Enterprise
organisations
Technology departments in enterprise organisations are more likely to experience
increased network demand, face new data challenges and the need to spend more time
on tech support for employees.
Demand & spend vary by sector but no link between them
RD&T
Manufacturing
RD&T, where network spend has increased, is the least likely to notice increased network
demand. Manufacturing, the sector least likely to have increased spend on the network
is the most likely to experience increased network demand.
Survey conducted in March 2013 by Vanson Bourne.
Responses of 100 senior IT decision-makers in UK commercial
enterprises (1000+ employees)