The document discusses the importance of curating brand messages and identity for social media. It identifies three main types of behavioral identity motivation: social signaling benefits, social functional benefits, and product functional benefits. Peter Thomson is mentioned in relation to these concepts.

1. CURATED IDENTITY
Your brand messages and
Identity curation
social media need to
benefits
address the three main
types of behavioural
Identity motivation.
Social signalling
benefits
Social
Functional
product
benefits
Functional
Peter Thomson