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Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
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Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
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User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
2010 Brunswick Study on Investor Use of Digital and Social MediaBrunswick Group
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
User Generated Content Research Brief
Retailers are beginning to understand how user-generated content (UGC) can
be a critical component to their brand experience.
Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
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Global Branding: Building a Community of Brand EnthusiastsKantar
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Introduction to Social Media in Ireland based on research completed by iReach Market Research in 2010. Presention looks at the relationship between Online Advertising, Social Media and traditional Ads media
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Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
Social Analytics overview and demos - customer facing and "voice of the employee". Presentation delivered at IBM Connect 2013 in Orlando on Jan 28, 2013.
Global Branding: Building a Community of Brand EnthusiastsKantar
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Canada Media Marketplace, Tim Marklein, April 12, 2010Tim Marklein
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PR News Digital Summit: Measuring ROI + KPIs for Digital PRTim Marklein
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The Message Gap Analysis study explored 158 messages delivered by 16 companies around the world to understand how accurately company messages are conveyed in the media. The study revealed a 48% gap between the messages a company communicates and the message conveyed by the media. The gap is even bigger between a company’s message and bloggers’ messages (69%).
A presentation by Hugh Anderson of Forth Metrics on public relations measurement - what has changed, the implications of digital and social media, a new framework, tools and resources. Presented as part of the CIPR '
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
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Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
Wondering how vertical networks like Spiceworks change how IT pros research and buy technology? Get the inside scoop on:
- The latest Forrester research on social IT purchasing trends
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- Social marketing success stories from marketers like you
We identify shared value business opportunities and match brands with the Social Entrepreneurs (who we call Social Innovation Rockstars, or SIRs) that deliver tangible solutions and authentic consumer engagement with general consumer audiences. This presentation outlines how we help bring institutional infrastructure and entrepreneurial ingenuity together to help brands establish real trust and credibility. Let's rock.
This book offers readers a quick overview of how social media has changed the business
landscape, the workplace, consumers and society as a whole. It outlines your role as the
executive, offering best practices and tips on how to lead effectively in the digital age.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
BBDO Connect: What a difference DM makesBBDO Belgium
In this digital age, direct mail and e-mail have to reinvent themselves to earn their spot in the media mix. How can intelligent use of customer data, compelling creative and innovative production techniques give your acquisition and loyalty programmes a ROI boost? Fifteen cases with proven results – both B2B and B2C – will be your source of inspiration for response-driven 1-to-1.
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This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
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Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Sustainability: Balancing the Environment, Equity & Economy
Please Like Me
1. Please Me
Measuring Social Media in Public Relations
Singapore & Hong Kong – March 2 & 4, 2010
2. The World‟s Most Valuable Facebook Page?
28,842,974 „Likes‟ x 3 posts per day x 30 days
= 2,595,867,660 impressions per month
(2,595,867,660 impressions / 1000) x $5 CPM
= $ 12,979,338.30 per month or
= $ 155,752,059.69 per annum
in earned media
ALV (Average „Like‟ Value) = $5.40
http://vitrue.com/blog/2010/04/14/360-facebook-fan-valuation-is-just-the-tip-of-the-iceberg/
5. Agenda
1. Evolving Measurement
2. Three Measurement Myths
3. Output, Impact, Outcome - A Model
for Measurement
4. In Practice
6. Measurement is
Evolving
“We talk about the quality of product
and service. What about the quality of
our relationships, and the quality of our
communications and the quality of our
promises to each other?”
Max De Pree
7. Where We Began - Counting
Clips
Circulation
Impressions
Advertising Equivalency Value
PR Value
8. The Modern Imperative - Analysing
Media Tracking
Message Content
Audience Attitudes
Reputation Drivers
11. 35
of marketers in the U.S.
say that the main
obstacle to
% implementing a social
media strategy is there
is not enough data or
analytics to develop
ROI.
eMarketer.com, April 2010
17
of marketers in the
U.S. say that the
main obstacle to
implementing an
% effective online
measurement
strategy is that there
is too much data.
eMarketer.com, June2010
13. 94% of online conversation around Asian
corporate brands is neutral in tone
28%
China 53%
Positive
20%
Negative
34% Mixed
India 54%
12%
40%
Japan 49%
11%
54%
Korea 39%
7%
Source: Burson-Marsteller Asia-Pacific
Based on a review of 492,838 mentions of prominent Asian brands in online forums
14. 63% gap
messages disseminated messages reflected in
by Asian multinationals blog commentary
Source: Burson-Marsteller Global Message Gap Study 2010
15. ...but consistent lack of sustainable social strategies
Active
20% Inactive
18%
12%
11%
9%
8% 8%
Microblogs Social Networks
4%
Corporate Blogs Video
55 of Asian corporate social
% media accounts are inactive
Source: Burson-Marsteller Asia-Pacific Social Media Study 2010
16. The measurement imperative
Set measurable objectives from the
outset
Measure only what is meaningful
Link social media activity to tangible
outcomes
17. 3 Measurement Myths
“As a general rule the most successful
man in life is the man who has the best
information”
Benjamin Disraeli
18. Digital ROI is Different
( )
Benefit - Cost
Cost
X 100 = Return on Investment
23. A Measurement Mantra
Our role as PR Professionals is to tell the
organization‟s story…
…to all the people who need to hear it…
…so that they will do and think…
…what we want them to do and think:
know who we are;
understand what we do;
think highly of us;
agree with us;
and ultimately be motivated to:
buy our products and services;
work with us or for us;
recommend us to others;
invest in our stock;
or otherwise contribute to our business.
24. The first step in
measuring results is to
define the result…
…who are the people
who need to hear our
story? What do we
want them to do or
think?
25. Who do I need to reach?
What are they saying about me?
Where are they saying it?
25
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
26. What do I want the audience to do or think?
Why is this important?
What does success look like?
26
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
28. Soft and Hard Outcomes
Awareness Revenue
Engagement Employment
Advocacy Investment
Reputation Partnership
29. Objectives to Outcomes
Wooly Objectives Probing questions Measurable Outcomes
Improve online awareness Where is your audience congregating online? Improve ratio of positive to negative
What is the tone and content of current content in top five industry blogs over
online content in those forums? next quarter
What opportunities exist to engage? Respond to 50% of relevant comments
Position company as an employer of What do people look for in an employer? Increase number of applications for jobs
How is the company perceived as an posted on the careers site
choice
employer? Decrease employee churn to below 50%
How is employee satisfaction measured? within 18 months
Improve investor sentiment What factors affect investor sentiment? Persuade equity analysts from top five
How realistic are the company‟s plans? investment houses to rate the stock as
What is the online sentiment regarding the “buy”
company's performance?
Increase sales What are the current conversion ratios? Increase participation in current coupon
How is the company reaching consumers? redemption campaign
How does the online meet the offline? Increase preference for new line of
How is the company tracking conversions? products among savvy early adopters
41. How much is enough?
Increase in Increase in % change in
Ratio of posts to No of positive 3rd
Engagement community content views or content / channel
comments / replies party comments
memberships downloads subs
% change in Correlation of % change in
Community Customer % Change in
customer
% change in
sentiment to overall positive
Health Satisfaction customer retention customer loyalty
satisfaction satisfaction sentiment
% Change in % change in % change in
Social Content % change in % change in blog
Facebook Likes / YouTube Likes / content tagged or
Mobility Twitter retweets trackbacks
shares embeds ranked
Thought % Change in SOV per % change in Cisco Increase in topical Increase in perception
Leadership thought leader topic thought leaders quoted content coverage of C. as thought leader
Message % of conversations carrying one % change in key messages in % change in awareness and
Resonance or more key messages social media conversations credibility of key messages
Market
Perception % change in aided / unaided % change preference in specific % change in positive sentiment
Market Awareness
awareness vs. competition markets vs. competition vs. competition
% change in no. of times C. is % Change in no. of times C.
% change in perceived position
Market position positioned favourably in mentioned positively in key blogs
relative to competition
conversation vs. competition and communities vs. competition
% change in correlation
% change in cost per % change in desirable
Leads / Sales / % change in cost per between social media
contact or cost per mentions of key sales
Market Share qualified lead conversations and
customer acquisition drivers
qualified leads
Quantitative
Decline in cost per message
Efficiency of Decline in cost Decline in cost
communicated (budget divided by
Communications per click through per engagement
message appearnces)
http://blogs.cisco.com/socialmedia/measuring-social-media-and-its-impact-on-your-brand/
43. “[In Social Media], success isn't
about 'being on Twitter' or
mastering any other particular
social tool. Instead, success
accrues to businesses that are
present, agile, responsive, and
prepared.“
Jay Baer and Amber Naslund
authors of "The Now Revolution,"
44. Please Me V
Measuring Social Media in Public Relations
http://slidesha.re/hTbqGe
Steve Bowen Zaheer Nooruddin
Managing Director, Marketing & Director, Lead Digital Strategist
Training Asia-Pacific for Greater China
steve.bowen@bm.com zaheer.nooruddin@bm.com
www.burson-marsteller.asia
www.facebook.com/bursonmarsteller.asia
@BMAsiaPacific