Pinterest PromotionsBest Practices Webinar
“It’s my top priority to ensure you drive real business results from your Pinterest Marketing initiatives.”    Alex Little...
What We’ll Cover Today1. Pinterest. Who Cares?2. Common Mistakes & Challenges3. Developing Strategy4. Pinterest Promotions...
Audience Poll #1 & 2
Pinterest. Who Cares?
Social is Constantly Evolving Users               Users                Users   Life Ledger        Now!                A...
Some Important Data About                     • 3rd largest Social                       Network in the World             ...
Some Important Data About          These are BIG spenders                              < 17   18-24 25-34 35-44 45-54 55-6...
Some Important Data AboutClick traffic from PinterestAverage Page views / visit                               7.0         ...
Audience Poll #3 & 4
Common Mistakes & Challenges
Common Mistakes & Challenges1. Lack of defined goals and objectives2. Poor user experience and weak prizing
Common Mistakes & Challenges1. Lack of defined goals and objectives2. Poor user experience and weak prizing  •   Content i...
Common Mistakes & Challenges6. Too few campaigns  •   Time consuming and resource constrained7. Lack of executive buy-in &...
Developing a Promotions Strategy
Pinterest Promotions Strategy1. Identify Biz Objectives & Define Success2. Optimize Content3. Promote, Promote, Promote4. ...
Identify Biz Objectives & Define Success    Retailers             Publishers &               Brands                       ...
Optimize Content and MessagingPeople are on Pinterest to:                              Top Categories   Discover         ...
Optimize Content and Messaging                        Weddings                        Great Prize                       ...
Promote! Social                  Email            Other Digital                                                          A...
Promote!
Pinterest Promotions Best Practices
Best Practices1. Combine Contest & Sweeps elements          Contests                       Sweepstakes • Entries judged   ...
Best Practices2. More chances to win = higher entry rate
Best Practices3. Picking the right promotion type       Board Creation
Best Practices3. Picking the right promotion type   Re-pin from Board(s)
Best Practices3. Picking the right promotion type      Pin from Website
Best Practices3. Picking the right promotion type      Scavenger Hunt
Best Practices3. Picking the right promotion type      Re-Pin Pin to Win
Best Practices3. Picking the right promotion type        Follow Us &       Follower Goal
Best Practices3. Picking the right promotion type          Ongoing     Pinner of the week
Best Practices4. Simple UX & Clear Creative                         
Best Practices4. Simple UX & Clear Creative                       
Best Practices4. Simple UX & Clear Creative                     
Best Practices5. Legal/T&C’s only enforceable with “opt-in”
Best Practices6. Test and Optimize different contest Pins
Best Practices7. Comment/Like on participants pins during event
Best Practices8. Best Ways to Cross Promote with FB                     Host on                     Custom                ...
Best Practices1. Combine Contest & Sweeps elements2. More chances to win = higher entry rate3. Picking the right promotion...
Pinfluencer – Our Technology
Discovery Marketing and Analytics Suite
Discovery Marketing and Analytics Suite
Analytics            KPI’s & Trends
Analytics            Boards                     Pins
Analytics            Advocates                   Influencers
Promotions Tools
Customer SupportStrategic               Training            Tech SupportInsights• Pinterest Expertise   • Pinfluencer     ...
Brands and Retailers use Pinfluencer
Publishers, Media, and Agencies use Pinfluencer
Questions?
THANK YOU!Sign up for a 60-day Trial            @  www.Pinfluencer.com   For a Demo contact  Kris@Pinfluencer.com
Upcoming SlideShare
Loading in …5
×

Pinterest promotions best practices webinar

1,133 views

Published on

This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,133
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
46
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Alex Littlewood – Head of Customer SuccessI’ve been a marketing strategist in many capacities, going on 10 yearsMy #1 priority is clients finding success with Pinterest as a part of their larger Social Media, Marketing, and general business strategies.Please keep in touch with us by fanning and following, and for todays webinar use #PFwebinar, which will be monitored during the webinar by our CEO SharadVerma
  • Questions about “What should I do, and what helps increase participation”
  • “Questions like How do I boost enrty rates”5 chances to win $1,000… $5k in prizesEven better…. 1x $5k, and 40x $100
  • Great for high engagement and long tail
  • Great for lots of pins and viral reach
  • Great for generating web traffic
  • Great for web traffic and high quality engagement and boards
  • Great for quick easy, high participation and viral reach for a targeted product, easy to get a “like” from this
  • Great for follower growth
  • Great for follower growth
  • 3 steps…. With pinfluencer9 steps without
  • 3 steps…. With pinfluencer9 steps without
  • 3 steps…. With pinfluencer9 steps without
  • Only answer to legal question we can give
  • Stand out in the Feed
  • Great engagement, show followers you care, and boost entry rates
  • Things to post about: - Regular reminders, new pins, daily winners
  • Pinterest promotions best practices webinar

    1. 1. Pinterest PromotionsBest Practices Webinar
    2. 2. “It’s my top priority to ensure you drive real business results from your Pinterest Marketing initiatives.” Alex Littlewood Head of Customer Success Facebook.com/pinfluencer @Pinfluencers @Pinfluencer #PFWebinar
    3. 3. What We’ll Cover Today1. Pinterest. Who Cares?2. Common Mistakes & Challenges3. Developing Strategy4. Pinterest Promotions Best Practices5. Pinfluencer – Our Technology6. Questions
    4. 4. Audience Poll #1 & 2
    5. 5. Pinterest. Who Cares?
    6. 6. Social is Constantly Evolving Users Users Users  Life Ledger  Now!  Aspiration Brands Brands Brands  Engagement  News  Uncover  Brand Building  Support Purchase Intent  Feedback  Social ROI 92% trust recommendations from friends & family above all else when making purchase decisions. Source: Nielsen April 2012
    7. 7. Some Important Data About • 3rd largest Social Network in the World • Fastest Growing in History • 4th largest Website traffic driver in the world, more than:  Yahoo  Bing  Twitter  Google ads
    8. 8. Some Important Data About These are BIG spenders < 17 18-24 25-34 35-44 45-54 55-64 65+• 79% Users are Women • Pinners are Predominantly 25-54• Women control 80%+ of US Consumer Spending Source: ComScore, Fast Company
    9. 9. Some Important Data AboutClick traffic from PinterestAverage Page views / visit 7.0 4.1 2.7 AOV (Average Order Value) $169 $95 $71 1,000M User Base % of 11%By Network Socially 550M Driven Shopping Sessions 86% 25M Source: Rich Relevance
    10. 10. Audience Poll #3 & 4
    11. 11. Common Mistakes & Challenges
    12. 12. Common Mistakes & Challenges1. Lack of defined goals and objectives2. Poor user experience and weak prizing
    13. 13. Common Mistakes & Challenges1. Lack of defined goals and objectives2. Poor user experience and weak prizing • Content irrelevance3. Using one image to pin/promote4. Inadequate promotion to drive traffic5. Treating like other social channels
    14. 14. Common Mistakes & Challenges6. Too few campaigns • Time consuming and resource constrained7. Lack of executive buy-in & support • Education and ROI case-making8. Resource intensive • Analytics • Content Management
    15. 15. Developing a Promotions Strategy
    16. 16. Pinterest Promotions Strategy1. Identify Biz Objectives & Define Success2. Optimize Content3. Promote, Promote, Promote4. Test Best Practices. Iterate and improve!
    17. 17. Identify Biz Objectives & Define Success Retailers Publishers & Brands Media• Website Traffic • Website Traffic • Awareness• Conversion • Pin/Re-pin rates • Engagement• + Transaction Value • Viral Reach • Viral Reach• Store Traffic • Trial Grow Followers • Retail sales & Engagement
    18. 18. Optimize Content and MessagingPeople are on Pinterest to: Top Categories  Discover on Pinterest:  Share  Home  Arts & Crafts  Remember  Fashion & Style  Food  Inspiration & Educ.Think like your audience.  Holiday & Seasonal  Humor  Products  Travel  Kids
    19. 19. Optimize Content and Messaging  Weddings  Great Prize  Clear CTA’s  Good UI
    20. 20. Promote! Social Email Other Digital Ads Offline Website Press Print Broadcast In-Store
    21. 21. Promote!
    22. 22. Pinterest Promotions Best Practices
    23. 23. Best Practices1. Combine Contest & Sweeps elements Contests Sweepstakes • Entries judged • Winners awarded at random • Winners awarded on merit • Entry rates ~ 25% • High quality submissions • Lower avg submission quality • Ability to leverage “celebrity • Can provide many chances for judges” participants to win • Entry rates ~ 1-5% • Must provide alternate form • Some chance of self-defeating of entry thought preventing entry • Time consuming to manage
    24. 24. Best Practices2. More chances to win = higher entry rate
    25. 25. Best Practices3. Picking the right promotion type Board Creation
    26. 26. Best Practices3. Picking the right promotion type Re-pin from Board(s)
    27. 27. Best Practices3. Picking the right promotion type Pin from Website
    28. 28. Best Practices3. Picking the right promotion type Scavenger Hunt
    29. 29. Best Practices3. Picking the right promotion type Re-Pin Pin to Win
    30. 30. Best Practices3. Picking the right promotion type Follow Us & Follower Goal
    31. 31. Best Practices3. Picking the right promotion type Ongoing Pinner of the week
    32. 32. Best Practices4. Simple UX & Clear Creative 
    33. 33. Best Practices4. Simple UX & Clear Creative 
    34. 34. Best Practices4. Simple UX & Clear Creative 
    35. 35. Best Practices5. Legal/T&C’s only enforceable with “opt-in”
    36. 36. Best Practices6. Test and Optimize different contest Pins
    37. 37. Best Practices7. Comment/Like on participants pins during event
    38. 38. Best Practices8. Best Ways to Cross Promote with FB Host on Custom Page (Tab) Facebook Ads Frequent Posts
    39. 39. Best Practices1. Combine Contest & Sweeps elements2. More chances to win = higher entry rate3. Picking the right promotion type4. Simple user experience & clear creative5. Legal/T&C’s only enforceable with “opt-in”6. Test and optimize different contest Pins7. Comment/Like on participants pins during event8. Best Ways to Cross Promote with FB
    40. 40. Pinfluencer – Our Technology
    41. 41. Discovery Marketing and Analytics Suite
    42. 42. Discovery Marketing and Analytics Suite
    43. 43. Analytics KPI’s & Trends
    44. 44. Analytics Boards Pins
    45. 45. Analytics Advocates Influencers
    46. 46. Promotions Tools
    47. 47. Customer SupportStrategic Training Tech SupportInsights• Pinterest Expertise • Pinfluencer • Account• Pinterest Data Features & Administration & Analytics Functionality • Data• Whitepapers • Best Practices Management• Webinars • Whitepapers • Whitepapers• Case Studies • Webinars 300+ Clients 10 Million+ Pinners 2,000+ Brands 30 Million + Pins
    48. 48. Brands and Retailers use Pinfluencer
    49. 49. Publishers, Media, and Agencies use Pinfluencer
    50. 50. Questions?
    51. 51. THANK YOU!Sign up for a 60-day Trial @ www.Pinfluencer.com For a Demo contact Kris@Pinfluencer.com

    ×