The document discusses different levels of branded content from product placement to brand integration. It explains that brands are increasingly creating their own content and that success is not guaranteed. The keys to successful branded content are having a clear strategy with good fit between the content and brand, focus on engagement and attention on the brand, and generating publicity and fame around the integration. Metrics like recall, purchase intent, ROI, and social media engagement can measure the success of branded content.
Dynamic Logic AdReaction 2009 - What Marketers Should Know About Who’s Gettin...Kantar
Results from the AdReaction 2009 survey conducted by Millward Brown's Dynamic Logic, which measured consumer opinions and perceptions of various types and formats of advertising.
The study focused on the social media realm:
–Consumers’ relationship with social media in general
–Reactions to advertising on social media sites
–Exploration into the types or segments of consumers who participate
–Implications for Marketers
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a part of their mix. Come hear how putting the consumer front and center is generating the most powerful earned media the marketing industry has seen. You’ll learn how earned media generated by in-person experiences drives deeper engagement, more passionate advocacy and bigger sales lifts.
Presenter: Peter Storck, svp of research, House Party @pstorck
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
How the New Facebook Post Lifecycle is Delivering ROI for Brands - Kenshoo S...Kenshoo
Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
Dynamic Logic AdReaction 2009 - What Marketers Should Know About Who’s Gettin...Kantar
Results from the AdReaction 2009 survey conducted by Millward Brown's Dynamic Logic, which measured consumer opinions and perceptions of various types and formats of advertising.
The study focused on the social media realm:
–Consumers’ relationship with social media in general
–Reactions to advertising on social media sites
–Exploration into the types or segments of consumers who participate
–Implications for Marketers
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
This presentation will illustrate the superior power of experience-driven social marketing, and why more and more marketers are making it a part of their mix. Come hear how putting the consumer front and center is generating the most powerful earned media the marketing industry has seen. You’ll learn how earned media generated by in-person experiences drives deeper engagement, more passionate advocacy and bigger sales lifts.
Presenter: Peter Storck, svp of research, House Party @pstorck
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
How the New Facebook Post Lifecycle is Delivering ROI for Brands - Kenshoo S...Kenshoo
Presentation from the March 21st webinar hosted by Kenshoo Social and Shoutlet exploring the convergence of paid, owned, and earned social media and how to take advantage of this new landscape on Facebook.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Facebook Advertising: A Champagne Campaign on a Beer BudgetJoseph LaMountain
Facebook ads are hard to miss. They’re on your newsfeed, in the sidebar, on your mobile device, and on your logout screen. Yet few companies, nonprofits, or government agencies use Facebook advertising as part of their social media strategy. The good news is that you don’t need a six-figure budget to run an effective Facebook ad campaign.
Facebook’s “social ads” take advantage of social context by highlighting friends’ interactions with content. Social context paired with advanced targeting capabilities allow savvy marketers the opportunity to push content directly to the Facebook users they want to reach. This increases ad effectiveness and engagement while it dramatically reduces the cost of your ad buy.
In this session, we’ll discuss and show how to identify and reach your target audiences, test message effectiveness, analyze performance, and optimize your results. Speakers include Reingold Partner Jack Benson, Senior Social Media Associate Erin Fenn, and Senior Digital Marketing Associate Brooks Lape.
Global Brand Management Series: Internet Marketing for Start-Ups in Taiwankwoolf
English presentation on Internet marketing and brand management for B2C software start-ups in Taiwan. Includes an introduction to popular social networking tools and services with tips on how to use them most effectively.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled CONSUMER –BRAND RELATIONS IN A 360° WORLD. The panelists used the example of Dove Campaign for Men in order to compare research programs to research projects, and measure cross media platforms using techniques such as logit regression. Panelist included, Tomas Emmers-Director of Consumer and Market Insights at Unilever, William Pink-Partner, Client Solutions at Millward Brown, & Jennifer Kelly-Client Consultant at Dynamic Logic. The panel was moderated by Jim Figura-VP, Global Consumer Insights at Colgate-Palmolive Co.
At Silverbean, we practice what we preach.
We've created the 10 Commandments of Creating Brilliant Branded Content, to help you avoid becoming a content marketing sinner and deliver consistently excellent content that complements your digital communications strategy and brand.
Created by Lisa Kelly and Vicky Cawthorne from our Content team. For more information on their expertise, visit our website: www.silverbean.com
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Think about engaging your customers on the topics they are most passionate about. Incorporate your brand into passion points consumers care about. Plus, a couple of quick tips on locating superfans from a Marketing Hackathon Amber spoke at in April 2012.
With over 500 million users worldwide and unprecedented targeting capabilities, Facebook offers a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings, audience breakdown, best practice and position on gaming. The session will also allow time for a comprehensive Q&A session.
Nikki Lannen, UK & Ireland Representative, Facebook
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Facebook Advertising: A Champagne Campaign on a Beer BudgetJoseph LaMountain
Facebook ads are hard to miss. They’re on your newsfeed, in the sidebar, on your mobile device, and on your logout screen. Yet few companies, nonprofits, or government agencies use Facebook advertising as part of their social media strategy. The good news is that you don’t need a six-figure budget to run an effective Facebook ad campaign.
Facebook’s “social ads” take advantage of social context by highlighting friends’ interactions with content. Social context paired with advanced targeting capabilities allow savvy marketers the opportunity to push content directly to the Facebook users they want to reach. This increases ad effectiveness and engagement while it dramatically reduces the cost of your ad buy.
In this session, we’ll discuss and show how to identify and reach your target audiences, test message effectiveness, analyze performance, and optimize your results. Speakers include Reingold Partner Jack Benson, Senior Social Media Associate Erin Fenn, and Senior Digital Marketing Associate Brooks Lape.
Global Brand Management Series: Internet Marketing for Start-Ups in Taiwankwoolf
English presentation on Internet marketing and brand management for B2C software start-ups in Taiwan. Includes an introduction to popular social networking tools and services with tips on how to use them most effectively.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled CONSUMER –BRAND RELATIONS IN A 360° WORLD. The panelists used the example of Dove Campaign for Men in order to compare research programs to research projects, and measure cross media platforms using techniques such as logit regression. Panelist included, Tomas Emmers-Director of Consumer and Market Insights at Unilever, William Pink-Partner, Client Solutions at Millward Brown, & Jennifer Kelly-Client Consultant at Dynamic Logic. The panel was moderated by Jim Figura-VP, Global Consumer Insights at Colgate-Palmolive Co.
At Silverbean, we practice what we preach.
We've created the 10 Commandments of Creating Brilliant Branded Content, to help you avoid becoming a content marketing sinner and deliver consistently excellent content that complements your digital communications strategy and brand.
Created by Lisa Kelly and Vicky Cawthorne from our Content team. For more information on their expertise, visit our website: www.silverbean.com
Pursuit of Attention: Getting to the Center of Attentive AudiencesIPG Media Lab
The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity. Moving beyond reach & frequency, 10,000+ respondent study examines how to identify attentive and receptive audiences. From this, marketers can identify appropriate targeting indicators and apply findings to better understand and define an attentive audience.
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.
IPG Media Lab, a division of IPG Mediabrands, in conjunction with Google, today announced the results of the industry’s first global comprehensive branded content effectiveness study. Aiming to understand consumer perceptions and to compare the effectiveness of branded content and video advertising, this closed study surveyed 14,780 consumers, looked at 50 brands, across 19 verticals, in 10 countries, assessing how branded content is perceived in different parts of the world and how this translates into branding effectiveness.
The Onion's Foolproof Guide to Branded ContentMediaPost
Rick Hamann, Chief Creative Officer of Onion Inc., will share the secret formula for creating the world's greatest branded content. In addition to overseeing Onion, Inc.’s various properties and creative endeavors, Hamann heads up in-house creative services agency, Onion Labs, which combines the best comedy writers and marketing talent to create advertising content worthy of The Onion name.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
Branded Content (in Mobile) by Chris SchaumannChris Schaumann
Content is what we really want - Entertainment, Excitement and Education. On any screen, anytime.
The pace of change in the Advertising & Technology landscape is accelerating and new engagement techniques and formats evolve rapidly. Content and it's fluidity should be curated to ensure it's most wanted.
This presentation outlines my view on the latest technology trends and examples for a more digital content powered marketing paradigm.
Aspergillosis Patient Support Meeting July 2011 - Sue HowardGraham Atherton
2 hour support meeting for patients & carers that live with aspergillosis.
Main speaker is Dr Sue Howard of Manchester University and the National Aspergillosis Centre
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
In this presentation, Rolf Wulfsberg, global director of quantitative research at global strategic branding and customer experience firm Siegel+Gale answers the following questions critical to CMOs and brand managers:
- What is fact-based branding?
- What is the compelling truth of your brand(s)?
- How can you predict ROBI in advance of implementation?
- What are warning signs of potentially "bad" research?
Real world communications on a reputation frameworkUbiquus
Keynote presentation 'Real world communications on a reputation framework' by Anuradha Altekar at Conference Asia Corporate Communications and Reputation India 2012, Mumbai, 23-24 August 2012. Heads and managers of corporate communications, public affairs, social media, brand and reputation, and marcom from retail, BFSI, telecom, auto, steel, oil, and cement companies, among others, attended the conference.
A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming.
Many of these campaigns were created by Havas Sports & Entertainment Miami, or agencies across our network (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone.
This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Manuel Reis, and Jez Jowett, our Global Head of Social Media and Digital, also known as @Jezmond.
We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact:
Manuel Reis
Managing Director
Manuel.Reis@havas-se.com
http://www.havas-se.com
http://www.facebook.com/havas.se
http://www.twitter.com/havas_se_
We wish you all very Happy Holidays and a wonderful 2012 and look forward to featuring your campaigns next year.
[Article] “Are you sure it isn’t photoshopped?” - The journey of AdobeBiswadeep Ghosh Hazra
Adobe is one of those rare companies whose product has become a verb. This article aims to take a deep dive into Adobe’s history and understand what makes the company the behemoth that it is today. The reason for taking up Adobe was because of a number of factors- the primary being its improvement in ranks over the years and the fact that I wanted to choose a company that is not ranked in the top 200. This is because of the human tendency to only focus on the best of the best and generally ignore the underdogs. But Adobe continuously impresses everyone with its growth and tenacity, and this article aims to analyze everything from the company’s strengths to weaknesses to the reasons for its success that have transformed it into an international behemoth it is today.
The article is divided into the following portions-
A. Introduction
B. History
C. Growth Drivers (in India and the World)
D. Product Division
E. Mergers and Acquisitions
F. Marketing Strategy
G. Factors that made Adobe Successful
H. Success in India and its reasons
I. Evergreen market
BrandZ Top 50 Most Valuable UK Brands 2017 by Martin Guerrieria, Global Brand...Kantar
On 24 November 2017, Martin Guerrieria, BrandZ Global Research Director at Kantar Millward Brown, presented the key findings of the first BrandZ UK Top 50 rankings at a client event in London. To access the full UK report, please visit http://www.millwardbrown.com/brandz/top-50-UK-brands
Following the launch of the inaugural BrandZ Top 50 Most Valuable UK Brands, BrandZ experts Peter Walshe and Martin Guerrieria share insights into how the most successful brands are performing and how to build healthy brands that stand the test of time.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
A look at the list of the world’s most valuable brands tells the story of how Google, Facebook, Amazon, Tencent and Alibaba built globally successful brands in a period of twenty years or less. Fortune’s list of the top 50 unicorns also shows that tech start-ups are here to stay. So how are these brands born and how have they grown from embryonic ideas to global powerhouses? We shared this presentation at a recent UK event which brought together some of the brightest minds in the industry to discuss the opportunities and challenges of becoming a start-up success story and the role of brand in driving business success.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
The slides from the ‘Winning with video in a multiscreen world’ webinar presented on BrightTalk on the 1st March 2017. In this webinar Daren Poole and Leila Buckley share the 5 steps to winning with multi-screen video, drawing on learnings from case studies, cognitive neuroscience and extensive research and development work conducted to launch the new Link for Video solution. To watch a recording of the webinar please use this link: https://www.brighttalk.com/webcast/9623/244837
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Who are the world’s most valuable luxury brands? What are the drivers behind their value growth over the past 10 years? How have global luxury consumers’ attitudes, behavior and shopping habits changed? What is happening in the fast-growing new luxury markets? What are the branding-building action points in the future? The presentation will cover the key findings from BrandZ Top 10 Most Valuable Luxury Brands over the past 10 years, reveal the global trends in luxury, uncover the drivers behind the luxury brand’s value growth and the important brand-building implications for the next decade. The insights are drawn from the BrandZ database including information from more than 2 million consumers in 50 country markets.
BrandZ Top 100 Most Valuable Global Brands - Key Lessons over 11 YearsKantar
Check out the slides from the series of BrandZ webinars we held on the 23rd June 2016 presented by Doreen Wang, Head of BrandZ, and Peter Walshe, Global BrandZ Strategy Director. In these webinars Doreen and Peter take you through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016 (http://www.millwardbrown.com/brandz/top-global-brands/2016) and share lessons for future brand building that we have learnt from looking in detail at over 100,000 brands over the last 11 years. To view a recording of the webinar please click here (http://www.millwardbrown.com/global-navigation/news/news-events/webinars/2016/brandz-global-2016), and if you are interested in finding out more about BrandZ or how these learnings could be applied to your brand please contact your local Millward Brown team.
At this year’s Responsibility Business Week event in the UK on Trusted brands: what behaviours help companies thrive in today's marketplace? Nick Bull, Senior Director at Millward Brown presented new research which shows that the most trusted brands in the global BrandZ Top 100 ranking have grown 170% since 2006 – almost double the rate brands with average levels of trust.
Take a look at his presentation and notes here.
BrandZ Top 100 Most Valuable Chinese Brands 2016Kantar
The turbulence of the Chinese economy and stock market over the last 12 months continues to make headlines, but what has this meant for brands? Millward Brown's 10 years of the BrandZ Top 100 Most Valuable Global Brands has demonstrated that a strong brand protects the business in hard times, and enables it to recover faster.
Millward Brown and WPP have released the 6th annual BrandZ Top 100 Most Valuable Chinese Brands ranking and report. Learn how Chinese brands weathered the recent economic challenges and what impact this has had on consumer confidence and the growth of local brands.
http://www.millwardbrown.com/brandz/top-chinese-brands/2016
#GettingMediaRight with Millward Brown. Setting the media scene, some thoughts about the future of media and 2016 media predictions by Andrzej.Suski@MillwardBrown.com & South African insights and learnings’ on how to optimize digital video creative and how to maximize media efficiencies through the use of video across multiple screens by Monique.Claassen@MillwardBrown.com
THE UK Stars OF 2015’s Christmas Advertising - InfographicKantar
Millward Brown’s Christmas advertising study explores the performance of 18 of this year’s leading TV ads, testing them with consumer audiences using its AdExpress tool.
Viewers reviewed and scored each on 12 factors proven to drive sales and build a brand: Branding, Involvement, Enjoyment, Made me love the brand, Sets the trends, Persuasion, New and different information, Relevance, Believability, Different from others, Meets my needs.
The 18 ads reviewed are from brands and retailers: Asda, Argos, Boots, Burberry, Cadbury’s, Celebrations, Debenhams, dfs, John Lewis, Lidl, Marks & Spencer, Mulberry, PayPal, Sainsbury’s, Sky Movies, Very, Waitrose and Warburtons.
Advertising plays a vital role in building brands. But even the best advertising, for a well-loved brand, perfectly deployed through media, needs a receptive audience.
Consumer receptivity to advertising is our industries most precious asset – it is our oxygen.
Today I want to convince everyone here that advertising receptivity is at genuine risk and we must, together, take better care of it.
Our behaviours as an advertising industry have been more bad than good and this is turning people off. We are belching out our own version of CO2 and ruining the environment for communications effectiveness.
People are becoming less receptive to advertising and it is our own fault – that’s the inconvenient truth.
How we are driving more brand spend into digital, focusing on the growth of programmatic as an industry through automation and how we can respond to these changes in the market with solutions.
Automation Technologies are key to growth for brands. We need to simplify the media value chain, and declutter the process
Working across a trusted online currency will the drive growth of brand spend online.
How Technology And New Platforms Are Changing Brand CommunicationsKantar
Good ads have 3 key metrics: interaction, communication and persuasion. Personal communication is becoming easier and more popular with the help of technology and Big Data. Problem- solving ads are the important part of brand communication.
Is It The Death Or Rebirth Of Digital Advertising?Kantar
Digital Ad spend has been growing steadily across the globe and in some markets now outpaces TV spend.
With this rise in spend we have also seen a steady increase in the formats and technology available to advertisers.
But are we as an industry forgetting who is at the heart of all these efforts? Are we in danger of losing consumer interest/ receptivity once and for all?
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
Millward Brown AdReaction: Video Creative in a Digital World Global ReportKantar
Millward Brown's AdReaction Video explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We interviewed over 13,500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone of tablet). We also tested 20 TV as in 8 countries across TV, digital and mobile platforms.
http://www.millwardbrown.com/adreaction/video/
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. Can you see the brand in this famous 19th Century painting?
[drive:directory pathfilename.ppt 2 ]
3. Three basic levels of Branded Content
Description
Product Brand appears as prop and
Placement incidental to the action
Product The product is featured in the
Testimonial program
Brand
Integration The product is an element of the
story
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4. Increasingly brands are creating their own content
P&G’s Old Spice
created a series of
Kraft Foods U.S. viral videos in the
magazine has a U.S.
circulation of 1MM
Unilever’s Dove
brand created the
Ugly Wudi TV Show
in China
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5. Success is not guaranteed
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6. “Eighty percent
of success is
showing up."
Woody Allen
Sorry, Woody, but
when it comes to
marketing you are
so wrong!
9. Vesper: "Rolex?" James: "Omega." Vesper:" Beautiful."
But which brand do people
actually remember?
10. We can't assume brand integration will work as intended
Omega Other brands Rolex
33%
18%
14% 13%
10% 9%
UK Russia
11. What makes branded content
successful?
[drive:directory pathfilename.ppt 11 ]
12. Keys to success with Branded Content
A clear strategy, well executed, paying attention to…
Fit
Relevance and enjoyability of the content
for target audience
Fit between content and the brand
Focus
Degree to which the integration is engaging
Degree to which attention is focused on the
brand
Fame
How much publicity the integration attracts
Level of additional supporting activity
13. Fit: What is the opportunity?
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14. A good fit between the brand and content helps drive a
positive impression of the brand
Positive Impression of the brand
90
80
70
60
50
40
40 50 60 70 80 90
Appropriate to the brand
15. Fit: At its best, placement creates a virtuous circle of
associations….
CONSUMER
BRAND
CONTENT
16. If the show already exists you can test the likely fit in advance
69%
63%
60%
50% Show A
47% 45%
Show B
For people like me Associated with More appealing
latest trends
17. Same show, different products and integrations
Fit was perceived to be similar but…
% agreeing brand fits the show very well
42%
35%
Integration A Integration B
18. Integration B evoked a far better reaction because it was
perceived to extend perceptions of the show and brand
Involving
90%
Nice Unique
Mellow 40% Interesting
Integration A
Soothing -10% Irritating
Integration B
Boring Unpleasant
Weak Disturbing
Ordinary
19. Focus: Do people notice and remember the
brand?
[drive:directory pathfilename.ppt 19 ]
20. Ranking de recall das marcas expostas do
Big Brother Brasil 11
Outras marcas com menos de 2% de menções:
Ponto Frio, Nestlé, Quaker, Garoto, Minuano, Nívea, Pantene, Bout´s, Unilever, Ambev, Super Bonder, Claro, Omo, Activia, HSBC, L´Oreal, Dove, Ipê e Duracell.
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21. When executed well, brand integration can have a strong
impact on brand perceptions and purchase intent
62%
49% Pre
Post
20%
8%
Category User Non-User
22. Shifts in purchase intent can be used to measure ROI
Pre-Wave Post-Wave
(%) (%)
A B
19
31 A
It would be my first choice
I would seriously consider it
I might consider it 55
I would not consider it 50
23
17
4 2
23. Calculating Return on Investment
Likely impact
Audience First choice
20 million 12% = 2.4 million possible converts
Return on Investment
Cost Likely new purchasers* Cost per purchaser
$2 Million 1.44 million $1.92
*allow for a typical conversion of 60% to actual purchase
25. Mustapha versus the Machine
Old Spice’s “The Man Your Man Coca-Cola’s “Happiness
Could Smell Like” Machine”
26. The Machine was more engaging
Very 29% 48%
enjoyable
Very different 52% 64%
Tell someone 38% 56%
about it
27. But Mustapha got more views per week
Very 29% 48%
enjoyable
Very different 52% 64%
Tell someone 38% 56%
about it
Weekly 1,044,646 220,994
viewing
28. The extra viewing was the result of TV support
Very 29% 48%
enjoyable
Very different 52% 64%
Tell someone 38% 56%
about it
Weekly 1,044,646 220,994
viewing
TV GRP wight 213 0
Seen ad 57% 1%
before on TV
29.
30. Fame: The impact of integration can be extended through
other media and promotions
DEMAND ACTIVATION
PLACEMENTS THEMED
Triggers to PROMOTIONS
SPONSORSHIPS Sustained change Temporary
action or
to brand image halo effect COMPETITIONS
LINKED purchase
ADVERTISING REWARDS
31. Blockbuster integrations do show up on tracking studies
Q. In which of these places have you seen, heard or read anything about (brand) recently?
UK
%
TV 81
Posters 57
Newspapers 57
Magazines 46
Sponsorship 44
The internet 41
In a dealership 37
Radio 28
Cinema 25
Association with a film 17
On my phone 2
32. In Conclusion
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33. Common branded content pitfalls
• If too subtle …
• Brand placements can be misattributed or not even noticed
• If too obvious, or poorly integrated …
• Brand placements can be irritating
• If the fit between brand and program is weak …
• The brand placement may not have a positive impact on the brand
• If program reach ends up being low …
• The placement opportunity may not be leveraged
34. Research can help guide branded content decisions
• Identify the broad potential of the brand/programme ‘fit’
• Program imagery (vs. brand imagery)
• Audience appeal in terms of life values/psychographics (to determine
associative benefits of partnership)
• Detailed fit and opportunity research
• Determine which opportunity best fits the brand
• Creative execution assessment
• Helping to ensure that the creative treatment of branded content is
optimal before airing
• Pre/post evaluation
• Assessment of performance of branded content
against objectives – fit, value to brand, audience benefit
35. Continued assessment leads to improvement of execution
1st Phase 2nd Phase 3rd Phase 4th Phase
% % % %
Enjoyment
(top 2 boxes) 37 55 68 85
Appropriate
(top box) 29 29 38 43
Typical score in this country
%
Enjoyment 93
(top 2 boxes)
Appropriate
22
(top box)
36. Thank you for listening.
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