1) Recommendations have a strong influence on consumer purchase behavior, accounting for 40% of purchases across categories. Recommendations are most influential in the retail sector, where consumers primarily seek advice from friends and family.
2) A study by Keller Fay Group found that recommendations are influential at all stages of the purchase process but have the greatest impact when consumers are preparing to purchase. Advertising influence decreases as consumers progress through the purchase stages.
3) Two examples were given of companies capitalizing on word-of-mouth marketing. A large eTailer launched a referral program to acquire new customers through existing loyal customers. A family of baby brands piloted a member referral program to expand their online community. Both saw
Power of C2C Recommendations for the Telecommunications SectorRewardStream Inc
The document discusses a presentation by RewardStream on the power of consumer-to-consumer recommendations in the telecom sector. It summarizes research from Keller Fay Group on the influence of word-of-mouth recommendations. Some key findings are that recommendations influence 40% of purchases, with 82% of recommendations occurring face-to-face. Recommendations are also evenly divided between solicited and unsolicited. Across all purchase stages, recommendations are found to be the most influential factor in purchases.
The Power of C2C Recommendations for the Financial Services SectorRewardStream Inc
The document discusses the power of consumer-to-consumer recommendations, particularly in the financial services sector. It summarizes research from Keller Fay Group that found recommendations influence 40% of purchases across various categories, with over 80% of recommendations occurring face-to-face. Recommendations were also found to be evenly divided between solicited and unsolicited, and were shown to be the most influential factor for purchases compared to other information sources like advertisements, reviews, or articles.
This document summarizes the key findings from a two-phase research project conducted by Millward Brown and Dynamic Logic on the value of brand fan pages. The research found that while larger fan pages generally rated better, size is not everything. Maintaining trust through transparency, providing a variety of new and innovative content, and fostering a sense of community were found to be important differentiators. Regular posting, at least weekly, also tended to result in better fan engagement. The research provides best practices for marketers on how to optimize their use of fan pages.
How to build a strong content marketing strategy that's organic and authenticAffiliate Summit
This document provides an overview of how to build an authentic content marketing strategy using brand advocates. It discusses using customers as the best influencers through a brand advocate program that engages them to create and share content for rewards. This increases brand awareness and conversions. Specific strategies covered include using customer video reviews on product pages, geo-targeted in-store engagement through mobile apps, and photo/video contests to reach new audiences. Metrics from contests can track social reach and brand impressions generated. An authentic approach using customers leads to more impactful and trusted user-generated content for marketing.
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
10 Facts About Why and How Consumers "Like" and SubscribeConstant Contact
Research from Constant Contact and Chadwick Martin Bailey detailing the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists.
Power of C2C Recommendations for the Telecommunications SectorRewardStream Inc
The document discusses a presentation by RewardStream on the power of consumer-to-consumer recommendations in the telecom sector. It summarizes research from Keller Fay Group on the influence of word-of-mouth recommendations. Some key findings are that recommendations influence 40% of purchases, with 82% of recommendations occurring face-to-face. Recommendations are also evenly divided between solicited and unsolicited. Across all purchase stages, recommendations are found to be the most influential factor in purchases.
The Power of C2C Recommendations for the Financial Services SectorRewardStream Inc
The document discusses the power of consumer-to-consumer recommendations, particularly in the financial services sector. It summarizes research from Keller Fay Group that found recommendations influence 40% of purchases across various categories, with over 80% of recommendations occurring face-to-face. Recommendations were also found to be evenly divided between solicited and unsolicited, and were shown to be the most influential factor for purchases compared to other information sources like advertisements, reviews, or articles.
This document summarizes the key findings from a two-phase research project conducted by Millward Brown and Dynamic Logic on the value of brand fan pages. The research found that while larger fan pages generally rated better, size is not everything. Maintaining trust through transparency, providing a variety of new and innovative content, and fostering a sense of community were found to be important differentiators. Regular posting, at least weekly, also tended to result in better fan engagement. The research provides best practices for marketers on how to optimize their use of fan pages.
How to build a strong content marketing strategy that's organic and authenticAffiliate Summit
This document provides an overview of how to build an authentic content marketing strategy using brand advocates. It discusses using customers as the best influencers through a brand advocate program that engages them to create and share content for rewards. This increases brand awareness and conversions. Specific strategies covered include using customer video reviews on product pages, geo-targeted in-store engagement through mobile apps, and photo/video contests to reach new audiences. Metrics from contests can track social reach and brand impressions generated. An authentic approach using customers leads to more impactful and trusted user-generated content for marketing.
Global Branding: Building a Community of Brand EnthusiastsKantar
2010 Corporate Image and Branding Conference: Emerging Opportunities in the Era of Social Media. Nigel Hollis presents: “Global Branding: Building a Community of Brand Enthusiasts”
10 Facts About Why and How Consumers "Like" and SubscribeConstant Contact
Research from Constant Contact and Chadwick Martin Bailey detailing the reasons why and how consumers “Like” pages on Facebook and subscribe to email lists.
E-Commerce Reviews & Marketing: The Dramatic Reshaping of the Consumer Experi...Influence Central
Searching for a new product? Can’t decide between two different brands? Today, everything you need to know can be found at your fingertips through e-commerce reviews. Through personal product usage experiences chronicled on online sites or authentic narratives posted on social media platforms, online reviews have transformed today’s purchasing journey. Moreover, these e-commerce reviews now impact every phase of the consumer path to purchase – from initial product research to closing the final sale.
In this webinar, Influence Central CEO and Founder Stacy DeBroff discusses new Influence Central research on the rise of e-commerce reviews – how they’ve impacted online and offline sales, sparked new product trial, and launched a generation of savvy, discerning consumers.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Word of Mouth - A Prescription for a Bad EconomySean Moffitt
The document discusses how word of mouth marketing is well-suited for a bad economy. It provides 12 reasons why word of mouth deserves consideration, such as its ability to stimulate action, target influencers, and be more cost effective and measurable than traditional advertising. The top 3 objectives for word of mouth initiatives are listed as generating awareness/buzz, increasing referrals/leads/members, and participating in conversations.
Lezione di Social Media tenuta all'Università della Svizzera Italiana durante il corso di Digital Marketing tenuto dalla professoressa Andreina Mandelli
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesAdCMO
This document discusses how online travel reviews have come to reshape marketing strategies in the travel industry. It finds that a majority of travelers now read and write online reviews and find them highly influential in deciding where to travel. While travelers view reviews as more credible than brand or social media recommendations, marketers must recognize differences in how consumers interact on review sites versus social networks. The widespread influence of reviews has led hotel marketers to increasingly respond by mining review data and fostering online communities around their brands.
LINE is a Korean messaging app that has expanded successfully in other Asian markets. Its core product allows free chatting, calling, video calling and sending stickers. To enter the US market, LINE analyzed its target market of tech savvy 13-32 year olds interested in pop culture. The marketing objectives are to increase the US user base to 20 million and become a top 20 app. The strategies use celebrities, events, ads and stickers to create awareness of LINE as a lifestyle brand for social connection. The implementation includes a Katy Perry endorsement, YouTube ads, billboards, selfie contests and branded stickers.
This was a graduate project for my Market Research class. We were asked to find the value in digital coupons for a potential business as well as collect consumer data.
Recommendations have more impact on consumers' purchase decisions than brand or price. Positive online recommendations can increase purchase intent by 9.5%, while negative reviews decrease it by 11%. Online sharing was found to increase the perceived value of products - from $1.54 for grocery items to $9,623.74 for cars. The strength of the recommendation was more important than who provided it. Friends and family's opinions had the most influence on consumers. Marketers should invest in encouraging current customers to share their experiences online.
Users share content on social media primarily to promote causes or issues they care about and to stay in touch with people. While nearly all view branded content, only a quarter do so regularly and rate the quality as low or average. Users prefer to share humorous or informational content and report funny content gets the most engagement. Reasons for sharing and content preferences vary between emerging and mature markets. Emerging markets favor entertaining content while mature markets prefer informational content. High-quality content addressing issues users care about in an entertaining way has the best chance of being shared widely.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Heroes give people a character to aspire, root for and relate to in a campaign story line. Brands have realized ordinary people as hero's can be effective to promote many products/services.
Common man hero may not possess any heroic abilities or strengths but their stories as underdogs winning against many odds, and acting selflessly with a strong moral company inspires and connects with consumers across many segments. In this paper Browne and Mohan consultants share the principles underlying successful common hero branding campaigns.
This document discusses the concept of "Presence Marketing", which aims to build deeper relationships between brands and consumers by tapping into human behaviors and emotions. It identifies four key dimensions of an effective Presence Marketing program: 1) Hyperlocal Immersion, 2) Constancy and Consistency, 3) People, and 4) Adaptability. Two case studies are presented that demonstrate how incorporating these dimensions through culturally relevant experiences and consistent brand interactions over time can generate increased loyalty, positive word-of-mouth, and measurable business results. The document argues that Presence Marketing approaches can help brands form more personal and trusted relationships with consumers.
The document discusses a study conducted by Experticity, Jonah Berger, and Keller Fay to quantify the influence of micro-influencers. The study found that:
1) Micro-influencers, defined as industry professionals and retail associates, have 22 times more buying conversations per week than the general population.
2) Recommendations from micro-influencers on the Experticity platform led to stronger consideration, with 74% of conversations resulting in customers following up on recommendations compared to 26% for the general population.
3) Credibility, knowledge, and the ability to explain products are the most important factors in whether people follow micro-influencer recommendations.
Tnooz-Travelport Webinar: The hotel shopping dilemmaKevin May
The document discusses the hotel shopping dilemma from consumer, agency, and distribution perspectives. It summarizes research showing that consumers get initial travel ideas from family and friends or traditional media. They then turn to the internet for advice and reviews before comparing prices on OTAs and supplier websites. The document outlines pain points for consumers like an overwhelming number of choices and lack of transparency in fees. It also discusses challenges for travel agencies and TMCs in negotiating rates and challenges for the hotel industry around fragmentation in distribution. Finally, it proposes that GDSs can help solve these issues by providing a one-stop shop for comparison, shopping, booking and commissions across supplier sources.
Arkadium Social Gaming Monetization Research - Part 1ArkadiumInc
The document summarizes research on social gamers who make purchases within Facebook games. It found that social gamers who play with 6 or more friends, called "Social Butterflies", are more likely to make purchases than other gamers. These social butterflies are also more likely to spend over $20 per purchase. Additionally, core gamers of strategy, role-playing and sports games are more likely to make purchases compared to other gamers.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It provides an overview of key trends in social media and commerce, comparing elements of direct response and social media. It examines how brands can integrate social media into existing marketing channels through case studies. The document also looks ahead at how social media could become the new customer relationship management program and customer service platform. It emphasizes developing engaging content and having a clear call to action when leveraging social media for direct marketing purposes.
2012 Arkadium Social Gaming Monetization Research - Part 2: Purchaser BehaviorArkadiumInc
Arkadium (http://www.arkadium.com; twitter.com/Arkadium), a top game development studio, has eleased the second part of its social gaming research study designed to
shed light on the behavioral characteristics of Facebook purchasers.
Arkadium’s research uncovered some interesting data that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.
This document discusses social media strategies for automotive industries. It begins by noting that over 2 billion internet users are active on social media and spend more time viewing profiles and pictures than engaging with company websites. It then provides statistics on social media usage broken down by age, gender and country. Several graphics show that social media influences car purchasing decisions and that customers want to connect with brands and other drivers. The document concludes by outlining a four step strategy for social media success: connect with customers on Facebook, engage them with relevant content, influence them to share content with friends, and fully integrate social features into the customer experience.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
En début d’année 2011, Millward Bown a développé en partenariat avec la WFA (World Federation of Advertising), un programme d’étude mettant en parallèle les attentes des marketers en matière d’utilisation de Facebook et les habitudes des internautes. Plus précisément, le second volet visait à comprendre pourquoi et comment les membres du réseau social utilisent les pages de fans et dans quelle mesure elles influençent leur engagement et leurs attitudes. Dans cette optique, 24 pages de fans ont été investiguées dans 6 pays (France, UK, Allemagne, Suède, US et Australie) auprès de près de 4000 fans de pages de marque.
E-Commerce Reviews & Marketing: The Dramatic Reshaping of the Consumer Experi...Influence Central
Searching for a new product? Can’t decide between two different brands? Today, everything you need to know can be found at your fingertips through e-commerce reviews. Through personal product usage experiences chronicled on online sites or authentic narratives posted on social media platforms, online reviews have transformed today’s purchasing journey. Moreover, these e-commerce reviews now impact every phase of the consumer path to purchase – from initial product research to closing the final sale.
In this webinar, Influence Central CEO and Founder Stacy DeBroff discusses new Influence Central research on the rise of e-commerce reviews – how they’ve impacted online and offline sales, sparked new product trial, and launched a generation of savvy, discerning consumers.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Deep social - Social 3.0 - James GaubertJames Gaubert
Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Word of Mouth - A Prescription for a Bad EconomySean Moffitt
The document discusses how word of mouth marketing is well-suited for a bad economy. It provides 12 reasons why word of mouth deserves consideration, such as its ability to stimulate action, target influencers, and be more cost effective and measurable than traditional advertising. The top 3 objectives for word of mouth initiatives are listed as generating awareness/buzz, increasing referrals/leads/members, and participating in conversations.
Lezione di Social Media tenuta all'Università della Svizzera Italiana durante il corso di Digital Marketing tenuto dalla professoressa Andreina Mandelli
E marketer traveler_reviews-online_communities_reshape_marketing_strategiesAdCMO
This document discusses how online travel reviews have come to reshape marketing strategies in the travel industry. It finds that a majority of travelers now read and write online reviews and find them highly influential in deciding where to travel. While travelers view reviews as more credible than brand or social media recommendations, marketers must recognize differences in how consumers interact on review sites versus social networks. The widespread influence of reviews has led hotel marketers to increasingly respond by mining review data and fostering online communities around their brands.
LINE is a Korean messaging app that has expanded successfully in other Asian markets. Its core product allows free chatting, calling, video calling and sending stickers. To enter the US market, LINE analyzed its target market of tech savvy 13-32 year olds interested in pop culture. The marketing objectives are to increase the US user base to 20 million and become a top 20 app. The strategies use celebrities, events, ads and stickers to create awareness of LINE as a lifestyle brand for social connection. The implementation includes a Katy Perry endorsement, YouTube ads, billboards, selfie contests and branded stickers.
This was a graduate project for my Market Research class. We were asked to find the value in digital coupons for a potential business as well as collect consumer data.
Recommendations have more impact on consumers' purchase decisions than brand or price. Positive online recommendations can increase purchase intent by 9.5%, while negative reviews decrease it by 11%. Online sharing was found to increase the perceived value of products - from $1.54 for grocery items to $9,623.74 for cars. The strength of the recommendation was more important than who provided it. Friends and family's opinions had the most influence on consumers. Marketers should invest in encouraging current customers to share their experiences online.
Users share content on social media primarily to promote causes or issues they care about and to stay in touch with people. While nearly all view branded content, only a quarter do so regularly and rate the quality as low or average. Users prefer to share humorous or informational content and report funny content gets the most engagement. Reasons for sharing and content preferences vary between emerging and mature markets. Emerging markets favor entertaining content while mature markets prefer informational content. High-quality content addressing issues users care about in an entertaining way has the best chance of being shared widely.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Heroes give people a character to aspire, root for and relate to in a campaign story line. Brands have realized ordinary people as hero's can be effective to promote many products/services.
Common man hero may not possess any heroic abilities or strengths but their stories as underdogs winning against many odds, and acting selflessly with a strong moral company inspires and connects with consumers across many segments. In this paper Browne and Mohan consultants share the principles underlying successful common hero branding campaigns.
This document discusses the concept of "Presence Marketing", which aims to build deeper relationships between brands and consumers by tapping into human behaviors and emotions. It identifies four key dimensions of an effective Presence Marketing program: 1) Hyperlocal Immersion, 2) Constancy and Consistency, 3) People, and 4) Adaptability. Two case studies are presented that demonstrate how incorporating these dimensions through culturally relevant experiences and consistent brand interactions over time can generate increased loyalty, positive word-of-mouth, and measurable business results. The document argues that Presence Marketing approaches can help brands form more personal and trusted relationships with consumers.
The document discusses a study conducted by Experticity, Jonah Berger, and Keller Fay to quantify the influence of micro-influencers. The study found that:
1) Micro-influencers, defined as industry professionals and retail associates, have 22 times more buying conversations per week than the general population.
2) Recommendations from micro-influencers on the Experticity platform led to stronger consideration, with 74% of conversations resulting in customers following up on recommendations compared to 26% for the general population.
3) Credibility, knowledge, and the ability to explain products are the most important factors in whether people follow micro-influencer recommendations.
Tnooz-Travelport Webinar: The hotel shopping dilemmaKevin May
The document discusses the hotel shopping dilemma from consumer, agency, and distribution perspectives. It summarizes research showing that consumers get initial travel ideas from family and friends or traditional media. They then turn to the internet for advice and reviews before comparing prices on OTAs and supplier websites. The document outlines pain points for consumers like an overwhelming number of choices and lack of transparency in fees. It also discusses challenges for travel agencies and TMCs in negotiating rates and challenges for the hotel industry around fragmentation in distribution. Finally, it proposes that GDSs can help solve these issues by providing a one-stop shop for comparison, shopping, booking and commissions across supplier sources.
Arkadium Social Gaming Monetization Research - Part 1ArkadiumInc
The document summarizes research on social gamers who make purchases within Facebook games. It found that social gamers who play with 6 or more friends, called "Social Butterflies", are more likely to make purchases than other gamers. These social butterflies are also more likely to spend over $20 per purchase. Additionally, core gamers of strategy, role-playing and sports games are more likely to make purchases compared to other gamers.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It provides an overview of key trends in social media and commerce, comparing elements of direct response and social media. It examines how brands can integrate social media into existing marketing channels through case studies. The document also looks ahead at how social media could become the new customer relationship management program and customer service platform. It emphasizes developing engaging content and having a clear call to action when leveraging social media for direct marketing purposes.
2012 Arkadium Social Gaming Monetization Research - Part 2: Purchaser BehaviorArkadiumInc
Arkadium (http://www.arkadium.com; twitter.com/Arkadium), a top game development studio, has eleased the second part of its social gaming research study designed to
shed light on the behavioral characteristics of Facebook purchasers.
Arkadium’s research uncovered some interesting data that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.
This document discusses social media strategies for automotive industries. It begins by noting that over 2 billion internet users are active on social media and spend more time viewing profiles and pictures than engaging with company websites. It then provides statistics on social media usage broken down by age, gender and country. Several graphics show that social media influences car purchasing decisions and that customers want to connect with brands and other drivers. The document concludes by outlining a four step strategy for social media success: connect with customers on Facebook, engage them with relevant content, influence them to share content with friends, and fully integrate social features into the customer experience.
Brand Amplification Programs drive engagement, awareness and revenue for brands and affect purchasing behavior of customers. Large scale influencer relationships can boost ROI and provide cost savings as well.
This presentation explains the implementation of this type of program, walking readers through step-by-step instructions on how to create, customize, execute and measure the program. The presentation includes case studies of large and small brands that have harnessed the power and voice of fans and advocates in social media, as well as an interactive workshop portion encouraging readers to create a brand advocacy program for a hypothetical Indie film studio.
En début d’année 2011, Millward Bown a développé en partenariat avec la WFA (World Federation of Advertising), un programme d’étude mettant en parallèle les attentes des marketers en matière d’utilisation de Facebook et les habitudes des internautes. Plus précisément, le second volet visait à comprendre pourquoi et comment les membres du réseau social utilisent les pages de fans et dans quelle mesure elles influençent leur engagement et leurs attitudes. Dans cette optique, 24 pages de fans ont été investiguées dans 6 pays (France, UK, Allemagne, Suède, US et Australie) auprès de près de 4000 fans de pages de marque.
The document provides information on optimizing Facebook engagement strategies. It discusses how to 1) understand customer behaviors and align Facebook activities to their journey, 2) target offers rather than just sending traffic to the homepage, and 3) consider scheduling content both manually and automatically across multiple social media platforms. It also notes that existing customers are cheaper to sell to than new customers and provides random tips on optimizing Facebook strategies.
This document discusses social media strategy and brand management. It defines social media as internet-based tools for sharing and discussing information among human beings. It outlines the "old way" of marketing by shouting at customers versus the "new way" of listening to facilitate conversations. It discusses monitoring social media to understand customers, competitors, and a brand's online perception. It provides steps for social media strategy including goal setting, engagement, monitoring, and measurement. It emphasizes responding helpfully to audiences and setting goals, standards, and metrics to measure non-financial impacts of social media.
Day in the life of a mobile commerce userSiim Teller
This document summarizes research into the day-to-day usage of mobile commerce among users. Key findings include:
1. Mobile commerce enhances in-store shopping, with 28% of activities involving finding product information and 18% finding store locations.
2. Convenience and mobile advertising are the main drivers of mobile commerce activities, with 24% of users saying it's the easiest way and 22% being influenced by mobile ads.
3. Saving money is the most important factor for mobile commerce users, with getting the best deal influencing 20% of activities.
4. Clothing, entertainment, and consumer electronics see the most growth in mobile commerce usage compared to digital content categories.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Consumers Know Best Research PresentationYahooCanada
Consumers use a variety of paid, owned, and earned media sources at different stages of the purchasing process. Paid advertising is important for initial product discovery, while a brand's website is the top source for more detailed information. Consumer reviews and conversations with friends build trust and confidence in a product. Expert sources provide impartial guidance and comparisons. An integrated marketing strategy using all of these channels appropriately is necessary to remain relevant throughout the consumer's journey.
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
The document discusses the concept of an "Earned Brand" and the importance of brands having a world view, belief system, and expressed set of values that define communications and behaviors. It states that an Earned Brand's values should inform the products made, language used, customer treatment, and ultimately the legacy and impact on communities. Survey results are also presented showing that most consumer relationships with brands fall short of their full potential for commitment. Strengthening relationships requires brands to have shared values and actions with consumers.
The 2016 EARNED BRAND study is a global online survey of 13,000 consumers in 13 countries that examines the consumer-brand relationship across 18 brand categories.
The document discusses the 4 proven marketing systems - Reputation, Reach, Resell, and Referral (R4 framework) - that every business must optimize to maximize revenue growth. It states that 95% of small businesses are missing at least 2 of these 4 critical systems. The systems are reputation management through online reviews, reaching customers through search, social media and mobile, reselling to customers through SMS/mobile coupons, and generating referrals through a referral system. Optimizing these 4 systems can lead to 25% growth individually or over 100% growth combined.
Using mobile to understand the consumer brand experience - Millward BrownMerlien Institute
Presented by Marie Ng, VP Client Solutions Digital, Millward Brown Mobile
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
The future of retail is the Intelligent Store that empowers retail associates and delivers a more productive and fulfilling shopping experience for consumers. Learn about the findings of the 2011 shopper survey.
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
Your Brand Advocates- How to Find Them and What They Are WorthZuberance
The document discusses brand advocates and their value to companies. It reports the results of a poll showing that most companies believe brand advocates are worth 2-5 times as much as average customers. However, less than half of companies have identified their brand advocates or are utilizing them. The document advocates finding and empowering brand advocates through social media engagement and providing valuable experiences. It provides examples showing that brand advocates generate higher lifetime value and can yield a 10x return on advocacy marketing programs through new customers and media value.
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content sites (sites of magazines, newspapers, TV channels) :
1/ do content sites generate conversations, and which factors drive the conversation
2/ what drives those conversations with Belgian visitors
3/what do these powerful conversations mean for brands ???
Many retailers are stymied by the complex, multi-channel world of today's consumer. In today’s era of one-to-one personalized relationships, you need a way to link customer interactions, visits, purchases and the like from multiple touch points to fill those gaps and capture the 360° customer view needed to improve the customer experience, target offers and generate better returns.
Similar to The Power of C2C Recommendations for the Retail Sector (20)
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
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Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
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UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
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What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
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Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
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CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
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Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
HCL Notes and Domino License Cost Reduction in the World of DLAU
The Power of C2C Recommendations for the Retail Sector
1. The Power of Consumer-to-Consumer
Recommendations in the Retail Sector
Thursday, September 13, 2012
2. About RewardStream
RewardStream is an emerging leader in consumer-to-
consumer (C2C) marketing solutions for brands targeting
the socially connected customer.
We help clients to energize consumers to recommend &
refer to their trusted networks, and then to evolve them
into loyal, high value relationships.
Since 1999, we have delivered customer referral, loyalty
and engagement solutions for some of the world’s most
esteemed brands.
4. Agenda
• Quick look: Marketing in the retail sector
• Overview of research: Keller Fay & WoM for retailers
• Examples: A look at how several retailers are fueling
growth through referral marketing
• Q&A
5. Have a Question?
• Use the chat window in GoToMeeting
to submit your questions throughout
the session; we have left time for
Q&A at the end of the webinar
• If we don’t get to your question
during the session, please send
questions directly to
amberlie.denny@rewardstream.com
7. Search is Under Siege
“We do on the order of a billion queries a day, and we’re not even
trying. Most of it is people trying to find people, but a bunch does link
to commercial behavior like trying to find brand pages. You get these
search engines where you type in keywords and it runs some magic to
tell you what it thinks you want. But I think search is evolving to
provide specific answers. Facebook is pretty uniquely positioned to
answer most of the questions people want to ask. Like “What
restaurants do my friends like?”
- Mark Zuckerberg
At Techcrunch Disrupt
September 11, 2012
8. “Search isn’t growing as it was for some of
our business because consumers are looking
for us in other places”
- Jessica Koster,
Senior Director eCommerce
The Jones Group
9. More marketers believe
social and mobile will
increase in effectiveness,
as compared to affiliate
marketing and email
11. “Your brand isn’t what you say it is.
It’s what other people say it is.”
1. Give people a reason to talk
about your stuff
2. Make it easier for that
conversation to take place.
12. “Hearing what other people have to say about a
product gives shoppers the satisfaction of
knowing what they purchased is peer-reviewed
and worth their money. Whether it is based on a
conversation with a friend or a customer review
on a website, people put a lot of weight in other
shoppers’ opinions. “
- Mike Gatti,
Executive Director
Retail Advertising and Marketing Association
13. “Marketers spend millions of dollars on elaborately
conceived advertising campaigns, yet often what
really makes up a consumer’s mind is not only
simple but also free: a Word of Mouth
recommendation from a trusted source. A Word of
Mouth recommendation is the primary factor
behind 20 to 50% of all purchasing decisions.“
- McKinsey Quarterly, April 2010
15. Research Goals
• What is the influence of word-of-mouth recommendations in the
retail category?
• Are word-of-mouth recommendations more or less influential at
different points during the consideration and purchase lifecycle?
• Is there a difference in the impact of solicited vs. unsolicited
recommendations?
16. Who is The Keller Fay Group?
• The first research-based marketing consultancy
focused exclusively on word of mouth
• A few nuggets from The Face-to-Face Book:
• It’s an invaluable tool for marketers who want to spread
the word about their products and brands faster than
the speed of Facebook and with far greater impact.
• In-person social networking, not online marketing, is the
secret to soaring revenues.
• 90% of recommendations that lead to consumer action
happen offline.
17. Methodology
• RewardStream commissioned Keller Fay to study how
recommendations affect purchases in banking, vacation travel,
communications, subscription entertainment, and retail categories
• The survey was conducted among a total sample of 1,274 adults
ages 18-59 who had purchased, applied to, or subscribed to a new
product or service in the past 12 months.
19. Recommendations are Frequent
Recommended a product or service to Made a purchase based on a
someone recommendation
Never Never
1% 1%
Rarely Rarely
6% Very Often
7% Very Often 11%
16%
Sometimes
33% Sometimes
Often
42%
Often 40%
43%
20. Recommendations Impact More Purchases Than Any Other
Source
% of purchases influenced at any purchase stage, all categories
A personal recommendation 40%
Past experience 32%
Something I saw in a store/office 19%
Online consumer review websites 17%
An advertisement in a magazine, newspaper, or online 17%
Price comparison websites 15%
A commercial on TV or the radio 14%
Something on a package, flyer, or brochure 10%
An article in a magazine, newspaper, or online 9% Over 20% of responses of
“Something Else” include a reference
A TV or radio program 6% to price, cost, an offer, or sale.
Another type of website 5%
Other items include convenience or
Online blog 4%
need, or general references to family
Another type of ad 3% and friends.
Social media site 2%
Something else 22%
21. Face-to-Face Communication is the Most Predominant Way to
Make a Recommendation
% of purchases influenced by recommendations by mode at any stage, all categories
Face-to-face 82%
Over the phone 15%
Via e-mail 5%
Via SMS/text 1%
Via IM/chat
1%
(e.g. AIM, GChat)
Via Facebook or Twitter 1%
Via another social media site
1%
(e.g. Google+, Tumblr)
Some other way 6%
22. Recommendations are Evenly Divided Between
Solicited and Unsolicited
% of solicited and unsolicited recommendations for specific purchases by purchase stage, all categories
Solicited Recommendations Unsolicited Recommendations
55%
47% 46%
44% 44%
37%
While becoming aware of a While researching various options While preparing to purchase
specific brand
23. Across All Stages, Recommendations are
Most Influential in Purchases
% of purchases influenced by purchase stage, all categories
Recommendations Advertisements (Net) Online (Net) In a Store (Net) Nets defined as follows:
40% Online (Net)
• Online consumer review websites
35% • Price comparison websites
28% • Another type of website
30% 26% 26% • Online blog
• Social media site
25% 23%
23% 19% Advertisements (Net)
20% 18% • A commercial on TV or the radio
• An ad in a magazine, newspaper, or
17% 13% online
15% 14% 17% • Another type of ad
10% 8%
In a Store (Net)
• Something I saw in a store/office
5% • Something on a package, flyer, or
brochure
0%
While becoming aware of While researching various While preparing to
a specific brand options purchase
25. Retail Sector Highlights
1. Consumers seek recommendations from family and friends more
often for retail categories than for any other category.
2. Consumers increasingly seek advice from experts and other
informed sources as the value or perceived importance of the
product increases.
26. Respondents Overwhelmingly Identified Friends and Family as
the Source of Recommendations for Retail Products
% of purchases influenced by recommendations given by each
Personal Care Health Products
Family/Friends (NET) 63% Family/Friends (NET) 60%
A friend 38% A friend 29%
Other family member 24% Other family member 24%
Spouse/Partner 1% Spouse/Partner 11%
A sales person/clerk 24% A sales person/clerk 17%
A co-worker 6% A co-worker 8%
An acquaintance 4% An acquaintance 4%
Someone else 20% Someone else 29%
Apparel Consumer Electronics
Family/Friends (NET) 75% Family/Friends (NET) 81%
A friend 42% Other family member 39%
Other family member 29% A friend 34%
Spouse/Partner 10% Spouse/Partner 13%
A sales person/clerk 16% A sales person/clerk 27%
A co-worker 11% A co-worker 13%
An acquaintance 7% An acquaintance 1%
Someone else 5% Someone else 2%
27. Consumers Seek Recommendations from Family and Friends
More Often for Retail Categories Than for Any Other Category.
% of people likely to look for advice from different types of people for specific types of purchases
Somebody Close (Family/Friends) Distant Friend with Experience in Category An Expert/Professional in Category
78%
40% 42%
18%
13%
9%
A purchase related to fashion or personal appearance A technology purchase (e.g. a computer, TV, phone)
28. Recommendations vs. Advertisements for Select Retail
Categories
% of purchases influenced by recommendations or advertisements (net) by category
Recommendations Advertisements (NET)
Personal Care Health Products
40% 40% 33% 31% 33%
28%
23% 23%
17% 15%
20% 11% 20% 10%
20% 21%
0% 0%
While becoming While While preparing While becoming While While preparing
aware of a researching to purchase aware of a researching to purchase
specific brand various options specific brand various options
40% Apparel 40% Consumer Electronics
24% 26% 23%
20% 18% 21%
20% 20% 13%
6% 7%
15% 14%
0% 0%
While becoming While While preparing While becoming While While preparing
aware of a researching to purchase aware of a researching to purchase
specific brand various options specific brand various options
30. Getting Customers Talking: A Top 100 eTailer Turns to WoM
They wanted to know….
• How could they capitalize on the
good will of their happy customers?
• How could they get their existing
happy customers sharing their
brand?
• What customer insights would they
be able to glean?
• What efficiencies could they achieve
in their marketing?
31. Happy Customers Share Offers with New Customers
• Launched Refer-A-Friend using their already loyal,
enthusiastic customer-base as a springboard for new
customer acquisitions through referrals
• Customers can share coupons with friends via Facebook,
Gmail, Twitter, email and personal URL
• When their friend uses the coupon to make a qualifying
first purchase, the referrer receives a coupon they can
use against a future purchase
32. "… new customers up 44%
driven by strong results from the
Company's marketing initiatives
and the continued success of its
Refer-A-Friend program."
33. Nurturing New Members:
A Beloved Family Of Brands Pilots WoM
• Family of brands created an exclusive
program to be a resource on baby and
toddler nutrition, while offering
exclusive savings, samples, offers and
resources to members
• They were looking to use customer and
member recommendations to expand
their online community, increase
awareness for their program, and grow
their member-base
34. Getting Members Sharing!
• For a limited time, members can share the program
with friends/family and moms to be in their social
circles using email, Facebook, Twitter, and
personalized URL
• When the friend becomes a member of the program,
they receive a $10 gift card to Amazon for the NEW
amazon baby store, or anything else they’d like to
purchase from Amazon
35. Early Impressions
“With each wall post made we have the ability to
reach a wider audience through impressions, thus
increasing program awareness through word of
mouth, all while helping to drive acquisition.”
36. Early Impressions
“Because everything is tracked at both aggregate
and individual member levels, this really provides
us with valuable insights on who some of our key
influencers might be. Think of the possibilities and
targeting we can do moving forward, knowing who
these high value members are.”
38. Customer Takeaways
1. Customers are happy to share with friends and family -
especially when your product, service, brand or
program makes them happy!
2. Making it easy to share means more sharing will
happen.
3. A referral program that capitalizes on social
recommendations – both online AND offline – can
boost acquisition, deliver actionable insights into who
your most valuable customers are, and drive awareness
… not mention ROI.
39. Research Takeaways
• Word-of-mouth recommendations are a strong driver of
consumer purchase behavior at all stages of the purchase
lifecycle, regardless of purchase category.
• Consumers seek recommendations from family and friends more
often for retail categories than for any other category, but they
increasingly seek advice from experts and other informed sources
as the value or perceived importance of the product increases.
• In general, the importance of recommendations increases the
nearer consumers are to making a purchase.
• The influence of advertisements decreases as consumers progress
along the stages of the purchase lifecycle in all of the retail
categories.
40. Have a Question?
• Use the chat window in GoToMeeting
to submit your questions throughout
the session; we have left time for
Q&A at the end of the webinar
• If we don’t get to your question
during the session, please send
questions directly to
amberlie.denny@rewardstream.com
41. Contact
Alexandra Best Richard Robins
VP Marketing VP Client Success
RewardStream RewardStream
alexandra.best@rewardstream.com richard.robins@rewardstream.com
604.282.7549 604.282.7544
Connect with us!
Facebook.com/RewardStream
Twitter.com/RewardStream