Innovation exists at the intersection of invention and value and the best approach to create value is a new technique called value Co-creation. Co-creation not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience. Value is co-created with customers when a customer is able to personalize his/her experience using a firm's product-service proposition to a level that is best suited to get his/her job(s) or tasks done. In this chapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successful new product and service introductions and how it fits in the entire innovation management ecosystem. We present a case study of how iPad Apps for Augmentative and Alternative Communication (AAC) have disrupted the market for AAC devices.
This document outlines five types of co-creation that companies can use to involve customers in the innovation process. The five types are co-creation workshops, crowdsourcing, open source, mass customization, and user-generated content. It also identifies three critical success factors for co-creation: sharing information, being honest with customers, and sincerely engaging customers. The document was created by SunIdee to inform clients about how to practice co-creation.
The Power of Co-creation: working with consumers to win in marketBrand Genetics
The challenge for all marketeers is to make the audience care – which means developing a message that is meaningful, relevant and remarkable – this is where co-creation can help. Co-creation is about collaborating with people outside your organisation (eg. consumers, customers, experts) to develop ideas that add real value to their lives.
At Brand Genetics we believe it’s crucial to understand how to collaborate, with whom and what ‘developing ideas’ really means in this context. This presentation shares insights and practical tips on how – done right – co-creation can help you grow your business by being more consumer relevant, and draws on Brand Genetics’ experience of developing innovative new products and brands.
This was the keynote presentation at the Nutraformulate conference 2014
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
The language services and technologies industry is both highly competitive and rich in stakeholders. Doing business is not just about making your customer happy, but also your language resources, staff, investors, management, and more. VoiceBoxer is a Danish start-up offering a novel technology in the remote interpreting world: a multilingual web platform that allows presentations and webinars anywhere, in any language. The company’s recipe for success relies on the concept of co-creation, an approach that serves the interests of all stakeholders, and results in a real competitive advantage. In this session, we’ll discuss the notion of co-creation and explore how it has led to success for VoiceBoxer.
This presentation was given by Andrea Baccenetti, Co-Founder and COO of VoiceBoxer at GALA Sevilla on March 23rd 2015
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
"Co-creation" and "Experience Co-Creation" in Health CareA.R.J. (Rob) Halkes
Co-Creation and Experience Co-Creation are two terms which appear usually as puzzling to those who learn about it for the first time. They often think it is like doing or working together. Instead, it is just because of failing cooperation and collaborative work approaches that co-creation is relevant. It is highly successful in many of branches. To health care there are activities and projects that worked with it. But in general the Health Care Business is not easily changing to these unavoidable methods to create personalised care, and an effective eco system and context to enable self management by patients. Here's the introduction.
How to kickstart your co-creation platform - 20 examples by @boardofinnoBoard of Innovation
This document summarizes 20 existing co-creation platforms. It describes different types of co-creation such as clubs of experts, crowds of people, coalitions of parties, and communities of kindred spirits. Key principles of successful co-creation are inspiring participation, selecting the best ideas and people, connecting creative minds, sharing results, and continuing development. Platforms are compared based on parameters like number of people involved, frequency of interaction, competition level, project duration, and return for participants. The goal is to learn from existing examples of co-creation between industries, governments, and consumers.
Online Co-Creation to Accelerate Marketing & Innovationeÿeka
Online Co-creation to Accelerate Marketing and Innovation, a whitepaper written by eYeka with renown experts in the field of marketing and innovation.
Download this document (as well as other whitepapers and case studies) for free at http://en.eyeka.net/our-works
The document discusses ways for sales organizations to co-create value with customers through a customer-centric approach. It outlines 8 forms of co-creation that sales organizations can use, including crowdsourcing, mass customization, peer-to-peer networks, shared resources, open innovation, joint ideation, experience centers, and product as a service. The key is focusing on helping customers achieve their goals rather than just selling products, and involving customers as active participants in the process.
This document outlines five types of co-creation that companies can use to involve customers in the innovation process. The five types are co-creation workshops, crowdsourcing, open source, mass customization, and user-generated content. It also identifies three critical success factors for co-creation: sharing information, being honest with customers, and sincerely engaging customers. The document was created by SunIdee to inform clients about how to practice co-creation.
The Power of Co-creation: working with consumers to win in marketBrand Genetics
The challenge for all marketeers is to make the audience care – which means developing a message that is meaningful, relevant and remarkable – this is where co-creation can help. Co-creation is about collaborating with people outside your organisation (eg. consumers, customers, experts) to develop ideas that add real value to their lives.
At Brand Genetics we believe it’s crucial to understand how to collaborate, with whom and what ‘developing ideas’ really means in this context. This presentation shares insights and practical tips on how – done right – co-creation can help you grow your business by being more consumer relevant, and draws on Brand Genetics’ experience of developing innovative new products and brands.
This was the keynote presentation at the Nutraformulate conference 2014
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
The language services and technologies industry is both highly competitive and rich in stakeholders. Doing business is not just about making your customer happy, but also your language resources, staff, investors, management, and more. VoiceBoxer is a Danish start-up offering a novel technology in the remote interpreting world: a multilingual web platform that allows presentations and webinars anywhere, in any language. The company’s recipe for success relies on the concept of co-creation, an approach that serves the interests of all stakeholders, and results in a real competitive advantage. In this session, we’ll discuss the notion of co-creation and explore how it has led to success for VoiceBoxer.
This presentation was given by Andrea Baccenetti, Co-Founder and COO of VoiceBoxer at GALA Sevilla on March 23rd 2015
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
"Co-creation" and "Experience Co-Creation" in Health CareA.R.J. (Rob) Halkes
Co-Creation and Experience Co-Creation are two terms which appear usually as puzzling to those who learn about it for the first time. They often think it is like doing or working together. Instead, it is just because of failing cooperation and collaborative work approaches that co-creation is relevant. It is highly successful in many of branches. To health care there are activities and projects that worked with it. But in general the Health Care Business is not easily changing to these unavoidable methods to create personalised care, and an effective eco system and context to enable self management by patients. Here's the introduction.
How to kickstart your co-creation platform - 20 examples by @boardofinnoBoard of Innovation
This document summarizes 20 existing co-creation platforms. It describes different types of co-creation such as clubs of experts, crowds of people, coalitions of parties, and communities of kindred spirits. Key principles of successful co-creation are inspiring participation, selecting the best ideas and people, connecting creative minds, sharing results, and continuing development. Platforms are compared based on parameters like number of people involved, frequency of interaction, competition level, project duration, and return for participants. The goal is to learn from existing examples of co-creation between industries, governments, and consumers.
Online Co-Creation to Accelerate Marketing & Innovationeÿeka
Online Co-creation to Accelerate Marketing and Innovation, a whitepaper written by eYeka with renown experts in the field of marketing and innovation.
Download this document (as well as other whitepapers and case studies) for free at http://en.eyeka.net/our-works
The document discusses ways for sales organizations to co-create value with customers through a customer-centric approach. It outlines 8 forms of co-creation that sales organizations can use, including crowdsourcing, mass customization, peer-to-peer networks, shared resources, open innovation, joint ideation, experience centers, and product as a service. The key is focusing on helping customers achieve their goals rather than just selling products, and involving customers as active participants in the process.
This case study describes a company's journey from 1940 to 2005. It faced problems with over 915 million combinations for its unique pieces by 1997 but found solutions through going back to basics and co-creation with customers, resulting in increased sales and profits of $750 million by focusing on fewer unique pieces through co-creation.
Co-Creation is a powerful concept: engaging broad stakeholders in a design or problem-solving process as co-designers. But where did it come from? Here’s a brief history of the idea, which remains emergent and evolving still today. (by Stephanie Gioia, Director of Consulting at XPLANE)
This document outlines the 5 guiding principles of co-creation based on a white paper about co-creation. It defines co-creation as collaborative product or service development between developers and stakeholders. It describes the 4 types of co-creation based on dimensions of ownership and openness. The 5 principles for successful co-creation are: inspire participation, select the very best, connect creative minds, share results, and continue development.
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingWim Rampen
Why and how Marketing should shift their focus from creating momentum for value exchange towards a focus on co-creating value "in use" for the Customer and the Company.
2Vouch is a social recruiting job site that uses an online referral engine called JobGenie to match jobs to potential referrers. The JobGenie then matches the jobs to referrers who may know interested candidates and vouch for them. Companies pay per successful hire, providing a low-cost alternative to traditional recruiters. 2Vouch aims to create a new "blue ocean" market between traditional job boards and recruiters by automating the referral process and offering guarantees.
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller
The document discusses co-creation of value with customers and companies. It provides an introduction to open innovation and value co-creation, frameworks and structures in the field, and insights from recent research. It also presents a competence-based framework for the capabilities required to co-create value. Additionally, it addresses two problems that make new product development difficult: the stickiness of need information possessed by customers, and the issue of local search bias that reduces problem solving effectiveness when problem solvers rely only on their own knowledge.
The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch.
Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects.
Simple Techniques To Make Your Message Stand OutJon Barrett
This document provides techniques for making messages stand out by making them easier for audiences to understand. It recommends using multiple levels of information, intuitive colors, scoring methods, and text size differences to distinguish primary from secondary conclusions and details. By presenting the key message clearly up front and supporting it with additional context, audiences can quickly grasp the initial conclusion and decide to engage further if interested.
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...Tatsunori Hara
This document discusses a research project that aims to incorporate non-expert tourists' designs into expert travel agencies' design of tourism services. It proposes an ecosystem where mass-produced packaged tours evolve to allow more customization and personalization through interactive tour planning systems. This would help attract more independent travelers while leveraging expertise in tour design. The project involves developing design support systems for travel experts and interactive planning tools for tourists to facilitate co-creative design. It also analyzes tourist activity data and "designs by non-experts" to continuously improve services.
The document discusses co-creative innovation, which involves democratizing value creation through collective wisdom to create shared benefits. It provides examples of co-creative innovation partnerships between unlikely partners like businesses, markets, regulators, and societies. These partnerships can lead to unthinkable products that solve important problems. The document also summarizes several case studies of companies that used co-creative innovation, engaging diverse stakeholders to develop inclusive, sustainable solutions. It advocates for an approach to innovation focused on new partnership models rather than just new products.
Eduprof Expertmeeting 14-15 April 2011 Groningen.
Workshop Scientific underpinnings of inter organizational entrepreneurship
presentation on Case study innovations ecosystem by Mrs. I. Borst. Associate professor Erasmus University Rotterdam, The Netherlands
Tot nu toe heeft de economie zich gericht op de consument (B2C) of op organisaties (B2B), maar er is een nieuwe markt ontstaan: de C2B markt. Hier is het de consument die enorme waarde creëert voor het bedrijfsleven, de marketingmix omgooit en het business model van een organisatie verbetert. In hun presentatie tonen Robert van Meer en Tim Meuleman hoe hiervan in 7 concrete stappen gebruik gemaakt kan worden, met crowdsourcing. Van Meer en Meuleman zijn auteurs van het recent verschenen en positief ontvangen boek de C2B revolutie. Zij behandelen de inhoud van het boek in deze presentatie.
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Ft Wayne Internsips Employer PresentationEd Morrison
The Greater Fort Wayne Chamber of Commerce Workforce Development Division aims to create and formalize internship programs with area businesses. Their Graduate Retention staff of four field representatives and a program manager work with employers in ten counties of Northeast Indiana to identify and advertise project-based internship opportunities to high school and university students. They inform education partners of available internships and work to connect students with opportunities through career services offices and job fairs. Their goals are to increase the quality and quantity of internships in order to attract, retain, and gain more college students in the region long-term.
Lean Value Innovation - Agile India 212 presentationMasa Maeda
The document discusses Lean Value Innovation and Lean Value Innovative Management. It covers topics such as defining value, quality, and innovation. It presents the Lean-Agile Prism diagram showing how value, quality, and innovation relate to constraints. Case studies are presented on healthcare and online training projects that demonstrate improvements in key metrics from applying Lean Value Innovation principles and methods.
SPOTS Tracking Systems Investor Presentation 2012.pptxJose Briones
SPOTS Tracking Systems represents a new generation of collaborative and flexible workflow management software that combines the benefits of traditional rigid-workflow management software with the flexibility of task management software
SPOTS is a cloud-based software system that:
- Tracks orders, information and items through complex chains of fulfillment, supply, manufacture or service
- Mimics and adapts to your business model using a “Flexible Workflow” approach.
- Enhances collaboration and keeps an audit trail via social-media style comments
- Interfaces and communicates with established platforms such as QuickBooks and other products
- It is easy to configure, use and modify
- It can be used by retail, service or manufacturing companies.
Business Process Management and Flexible Workflow.pptxJose Briones
Flexible Workflow is the solution for the management of processes that includes a mix of structured and unstructured interactions
It represents a new software category for Dynamic Case Management
What is the value of your Data v3.0.pptxJose Briones
Your smartphone is collecting your digital data right now. These data are being bought and sold today by multiple companies for profit and commercial purposes, in most cases with a minimum of consent and no compensation to the device users.
In this session, we discuss the current trends regarding data collection and brokering. We try to determine the actual value of your digital data and what is your right to your data
Which is the right method for open innovation?
Which are the criteria to plan an open innovation project?
Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search?
Weigh the pros and cons of turning to a technology provider to help solve your OI needs
Understand the landscape of open innovation intermediaries and platforms
Make the most of your investment in an OI platform
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
This case study describes a company's journey from 1940 to 2005. It faced problems with over 915 million combinations for its unique pieces by 1997 but found solutions through going back to basics and co-creation with customers, resulting in increased sales and profits of $750 million by focusing on fewer unique pieces through co-creation.
Co-Creation is a powerful concept: engaging broad stakeholders in a design or problem-solving process as co-designers. But where did it come from? Here’s a brief history of the idea, which remains emergent and evolving still today. (by Stephanie Gioia, Director of Consulting at XPLANE)
This document outlines the 5 guiding principles of co-creation based on a white paper about co-creation. It defines co-creation as collaborative product or service development between developers and stakeholders. It describes the 4 types of co-creation based on dimensions of ownership and openness. The 5 principles for successful co-creation are: inspire participation, select the very best, connect creative minds, share results, and continue development.
Service Logic – a new Dominant Logic for Social Customer Relationship MarketingWim Rampen
Why and how Marketing should shift their focus from creating momentum for value exchange towards a focus on co-creating value "in use" for the Customer and the Company.
2Vouch is a social recruiting job site that uses an online referral engine called JobGenie to match jobs to potential referrers. The JobGenie then matches the jobs to referrers who may know interested candidates and vouch for them. Companies pay per successful hire, providing a low-cost alternative to traditional recruiters. 2Vouch aims to create a new "blue ocean" market between traditional job boards and recruiters by automating the referral process and offering guarantees.
Frank Piller: Open Innovation & Customer Co-CreationFrank Piller
The document discusses co-creation of value with customers and companies. It provides an introduction to open innovation and value co-creation, frameworks and structures in the field, and insights from recent research. It also presents a competence-based framework for the capabilities required to co-create value. Additionally, it addresses two problems that make new product development difficult: the stickiness of need information possessed by customers, and the issue of local search bias that reduces problem solving effectiveness when problem solvers rely only on their own knowledge.
The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch.
Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects.
Simple Techniques To Make Your Message Stand OutJon Barrett
This document provides techniques for making messages stand out by making them easier for audiences to understand. It recommends using multiple levels of information, intuitive colors, scoring methods, and text size differences to distinguish primary from secondary conclusions and details. By presenting the key message clearly up front and supporting it with additional context, audiences can quickly grasp the initial conclusion and decide to engage further if interested.
20120725 "Value Co-creation in Tourism" in the 1st Conference on Human side o...Tatsunori Hara
This document discusses a research project that aims to incorporate non-expert tourists' designs into expert travel agencies' design of tourism services. It proposes an ecosystem where mass-produced packaged tours evolve to allow more customization and personalization through interactive tour planning systems. This would help attract more independent travelers while leveraging expertise in tour design. The project involves developing design support systems for travel experts and interactive planning tools for tourists to facilitate co-creative design. It also analyzes tourist activity data and "designs by non-experts" to continuously improve services.
The document discusses co-creative innovation, which involves democratizing value creation through collective wisdom to create shared benefits. It provides examples of co-creative innovation partnerships between unlikely partners like businesses, markets, regulators, and societies. These partnerships can lead to unthinkable products that solve important problems. The document also summarizes several case studies of companies that used co-creative innovation, engaging diverse stakeholders to develop inclusive, sustainable solutions. It advocates for an approach to innovation focused on new partnership models rather than just new products.
Eduprof Expertmeeting 14-15 April 2011 Groningen.
Workshop Scientific underpinnings of inter organizational entrepreneurship
presentation on Case study innovations ecosystem by Mrs. I. Borst. Associate professor Erasmus University Rotterdam, The Netherlands
Tot nu toe heeft de economie zich gericht op de consument (B2C) of op organisaties (B2B), maar er is een nieuwe markt ontstaan: de C2B markt. Hier is het de consument die enorme waarde creëert voor het bedrijfsleven, de marketingmix omgooit en het business model van een organisatie verbetert. In hun presentatie tonen Robert van Meer en Tim Meuleman hoe hiervan in 7 concrete stappen gebruik gemaakt kan worden, met crowdsourcing. Van Meer en Meuleman zijn auteurs van het recent verschenen en positief ontvangen boek de C2B revolutie. Zij behandelen de inhoud van het boek in deze presentatie.
Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop
Ft Wayne Internsips Employer PresentationEd Morrison
The Greater Fort Wayne Chamber of Commerce Workforce Development Division aims to create and formalize internship programs with area businesses. Their Graduate Retention staff of four field representatives and a program manager work with employers in ten counties of Northeast Indiana to identify and advertise project-based internship opportunities to high school and university students. They inform education partners of available internships and work to connect students with opportunities through career services offices and job fairs. Their goals are to increase the quality and quantity of internships in order to attract, retain, and gain more college students in the region long-term.
Lean Value Innovation - Agile India 212 presentationMasa Maeda
The document discusses Lean Value Innovation and Lean Value Innovative Management. It covers topics such as defining value, quality, and innovation. It presents the Lean-Agile Prism diagram showing how value, quality, and innovation relate to constraints. Case studies are presented on healthcare and online training projects that demonstrate improvements in key metrics from applying Lean Value Innovation principles and methods.
SPOTS Tracking Systems Investor Presentation 2012.pptxJose Briones
SPOTS Tracking Systems represents a new generation of collaborative and flexible workflow management software that combines the benefits of traditional rigid-workflow management software with the flexibility of task management software
SPOTS is a cloud-based software system that:
- Tracks orders, information and items through complex chains of fulfillment, supply, manufacture or service
- Mimics and adapts to your business model using a “Flexible Workflow” approach.
- Enhances collaboration and keeps an audit trail via social-media style comments
- Interfaces and communicates with established platforms such as QuickBooks and other products
- It is easy to configure, use and modify
- It can be used by retail, service or manufacturing companies.
Business Process Management and Flexible Workflow.pptxJose Briones
Flexible Workflow is the solution for the management of processes that includes a mix of structured and unstructured interactions
It represents a new software category for Dynamic Case Management
What is the value of your Data v3.0.pptxJose Briones
Your smartphone is collecting your digital data right now. These data are being bought and sold today by multiple companies for profit and commercial purposes, in most cases with a minimum of consent and no compensation to the device users.
In this session, we discuss the current trends regarding data collection and brokering. We try to determine the actual value of your digital data and what is your right to your data
Which is the right method for open innovation?
Which are the criteria to plan an open innovation project?
Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search?
Weigh the pros and cons of turning to a technology provider to help solve your OI needs
Understand the landscape of open innovation intermediaries and platforms
Make the most of your investment in an OI platform
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
Simple Design Solutions to Improve Lives Around the World - Images Only VersionJose Briones
80% of humanity lives on less than $10/day. If you are part of the world's lowest socioeconomic level you may be living on a house that can barely be called that. It's a collection of sticks, cardboard, plastic sheet. A dirt floor, no water, electricity or sewage. Enter frugal innovation or frugal engineering: The process of reducing the complexity and cost of a good and its production. Usually this refers to removing nonessential features from a durable good in order to sell it in developing countries. In this chapter of the "Beyond Stage Gate" series, we explore simple, low cost, effective and proven global design solutions that do not require exotic technology but that when combined can dramatically improve the quality of life of people around the world.
Jose A. Briones Tweets Archive 3-29-2009 to 2-19-2013Jose Briones
This document appears to be a collection of tweets discussing various topics related to innovation including frugal innovation, disruptive innovation, social media, and technology trends. Many of the tweets share links to articles on these topics or promote a presentation about frugal innovation and simple design solutions to improve lives around the world.
Innovation: The Intersection of Invention and Value. Jose A. Briones, Ph.D.Jose Briones
One of the biggest problems that a product manager encounters when starting an innovation program or project is to reach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactly what the goal is - the team is unlikely to achieve it. In this introduction to the “Beyond Stage-Gate” series we will discuss
A new definition of innovation that applies not just to products but to services, business models or business processes
How to relate innovation and value
Why being new is not enough for something to be called innovative
What is necessary to define the innovation as incremental, radical or disruptive
How different types of innovations must be managed differently within the development process.
The document discusses different types of cloud computing models like pure cloud and hybrid cloud. It then covers how individuals and work can utilize various cloud-based tools and software for tasks like collaboration, project management, and customer relationship management. The document concludes by providing considerations for determining what specific cloud tools and software are best suited for a person or organization based on their purpose, size, budget, desired level of control, and industry.
The Market for Open Innovation Platforms: Deciding If and Where to Invest - J...Jose Briones
Open innovation became a key success factor for many companies today. But which is the right method for open innovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search? This interactive debate will analyze different platforms that are meant to accelerate innovation. You will leave with a better understanding of the options that are out there and whether it makes sense for you to invest in a certain platform. In reaching their conclusion, innovation professionals must:
Weigh the pros and cons of turning to a technology provider to help solve your OI needs
Understand the landscape of open innovation intermediaries and platforms
Make the most of your investment in an OI platform
What is the Benefit of an Open Innovation Process?Jose Briones
Open Innovation is now a very fashionable term and many companies are rushing to implement an open innovation process without fully understanding its value nor how it fits within their existing product development process. In this Chapter of the “Beyond Stage Gate” series we will discuss the different definitions of Open Innovation, where does it fit in the development cycle, software tools available and a case study. We will show how Smarty Ears, a developer of iPad apps for Speech Therapy and Communication, has used open innovation to greatly increase the number of ideas to market, as well as accelerate the product development cycle.
Why the Way You Collect the Voice of the Customer MattersJose Briones
Voice of the Customer may be one of the most misunderstood concepts in the product management process. Unfortunately any survey or conversation with a customer these days is labeled as “Voice of the Customer” and just viewed as a “check box” item.
We will relate different Voice of the Customer approaches with project portfolio classifications for product development
Quantifying and Forecasting Uncertainty in Innovation Project Management - Dr...Jose Briones
Product innovation has been described as the way out of today’s difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low.
We believe that a reason for the low success rate is the erroneous application of analysis methods designed for incremental innovation like NPV and DCF to projects with high levels of uncertainty
In this presentation we will discuss the use of @RISK and Probabilistic Decision Analysis in the management of innovation projects with high levels of uncertainty. The launch of the iPad is used as a case study
Brioneja Probabilistic Decision Analysis For Elastomeric Components Sep 16,...Jose Briones
This presentation describes an overview of practical applications of Probabilistic Decision Analysis and Monte Carlo Models. Examples are provided in the areas of sales forecasting, manufacturing production, and component design
A New Framework for Disruptive Innovation Management - Dr. Jose a. BrionesJose Briones
Product innovation has been described as the way out of today’s difficult business environment. However, the rate of success of development projects, in particular white space or disruptive innovation projects remains too low.
We believe that a reason for the low success rate is the erroneous application of methods designed for incremental innovation like Stage Gate to projects with high levels of uncertainty. In this presentation we will discuss the different types of development projects based on degree of uncertainty, and the creation of different project tracks. Projects are managed using different tool sets based on the best fit between information available and decision making needs.
The Use of Discovery Driven Planning to Manage High Uncertainty ProjectsJose Briones
Discovery Driven Planning is a process for the management of innovation and development with high levels of uncertainty, new product projects and game changers.
Using Value-Based Innovation for New Product IntroductionsJose Briones
This updated presentationshows successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this presentation provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to capture the value/price space and develop pricing strategy
This presentation describes the influence that the internet and social media tools had in the opening of political spaces in Mexico and the formation of a competitive democracy.
Value in Use Analysis for New Product IntroductionsJose Briones
This paper shows successful examples of companies selling products based on value. Quantification of value is critical to a successful product introduction and this paper provides a basic overview of the tools to measure it. In addition, a new tool, the Value Box is introduced to capture the value/price space and develop pricing strategy
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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Value Co-Creation, The New Approach To Successful Product Innovation
1. Value Co-Creation AND iNNOVATION case study: assessment of ipad apps for augmented and alternative communication ProductCamp Austin August 6, 2011 Jose A. Briones, Ph.D. Twitter: @Brioneja www.Brioneja.com
2. Agenda Introduction Background to Value Co-Creation Value and Innovation Value Definition and Pricing Introduction to Spiro-Level System for Innovation Management Value Co-Creation Case Study: iPad Apps for Augmentative and Alternative Communication (AAC) www.Brioneja.com Twitter: @Brioneja
3. Legalese “The fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright” - Copyright Act of 1976, 17 U.S.C. § 107 www.Brioneja.com Twitter: @Brioneja
4. Introduction Product innovation has been described as the way out of today’s difficult business environment. The rate of success of development projects, in particular disruptive innovation projects remains too low. We believe that a reason for the low success rate is the erroneous application of analysis methods designed for incremental innovation to projects with high levels of uncertainty www.Brioneja.com Twitter: @Brioneja
5. In this chapter of the Beyond Stage Gate series we describe to how use Co-creation to increase the probability of successful new product and service introductions and how it fits in the entire innovation management ecosystem. www.Brioneja.com Twitter: @Brioneja
6. Background Value Co-Creation is a new approach to create value Co-creation not only describes a trend of jointly creating products. It also describes a movement away from customers buying products and services as transactions, to those purchases being made as part of an experience (1,2). www.Brioneja.com Twitter: @Brioneja
7. Value is co-created with customers when a customer is able to personalize his/her experience using a firm’s product-service proposition to a level that is best suited to get his/her job(s) or tasks done (3). www.Brioneja.com Twitter: @Brioneja
24. www.Brioneja.com Twitter: @Brioneja The Concept of “Hard” vs. “Soft” Value in Use Hard or objective value in use is value which can be readily quantified by the customer: “cash out the door” Raw material savings Energy savings Reduction in spare parts cost Product Features Soft or subjective value in use are benefits that, while real, can not be quickly quantified or monetized immediately by the customer. Improved safety Improved quality Environmental/Green benefits Ease of use User Experience (UX)
26. The Spiro-Level™ 3-D Approach to Innovation Resources Launch Quadrant IV Quadrant I Roadmap/Timeline Idea Generation Level 3 Risk Analysis VOC 2 Customer Testing 1 Time Time Technology Assessment Supply Chain Analysis Business Case Value in Use Analysis Regulatory IP Strategy Prototype Development Quadrant II Quadrant III Resources www.Brioneja.com Twitter: @Brioneja
27. www.Brioneja.com Twitter: @Brioneja Relationship Between Spiro-Level and Project Type
28. www.Brioneja.com Twitter: @Brioneja Relationship Between Spiro-Level and Value Creation www.Brioneja.com Twitter: @Brioneja
29.
30. Value Co-Creation Case Study iPad Apps for Augmentative and Alternative Communication www.Brioneja.com Twitter: @Brioneja
31. Augmented & Alternative Communication Augmentative and Alternative Communication (AAC) refers to methods and devices that supplement or replace speech and writing when these are temporarily or permanently impaired Best known example: Stephen Hawking www.Brioneja.com Twitter: @Brioneja
32. AAC Technology Until a few years ago AAC communication devices consisted of bulky electronic boards costing over $7 K each www.Brioneja.com Twitter: @Brioneja
34. Disruptive Innovation: iPad and AAC iPad apps are being used by special needs children, such as those who have speech impediments as a communication tool New apps give a person the ability to communicate basic needs and interests through the use of pictured images and corresponding audio. www.Brioneja.com Twitter: @Brioneja
35. AAC Apps Symbols and Graphics www.Brioneja.com Twitter: @Brioneja
36. Steve Jobs on the iPad and Special Needs "We take no credit for this, and that's not our intention," Mr. Jobs said, adding that the emails he gets from parents resonate with him. “Its use in therapy wasn't something Apple engineers could have foreseen” "Our intention is to say something is going on here," and researchers should "take a look at this.“ www.Brioneja.com Twitter: @Brioneja
37. Analysis of iPad Apps for AAC Proloquo2Go TouchChat Expressive One Voice iComunicate Grace Features vs. Usability (UI/UX) Price vs. Value www.Brioneja.com Twitter: @Brioneja
38. Features vs. UX/UI Features Images & Symbols Can add more images # of Audio Voices Can Record Voices Create phrases Can add categories Text to speech Quality of audio Automatic conjugations Word prediction In-App expansion UX/UI Usability/Navigation (UI) Customization Communication capability Visual appeal www.Brioneja.com Twitter: @Brioneja
39. AAC Apps – Features Analysis www.Brioneja.com Twitter: @Brioneja
40. Customization Customization to the individual’s communication level and needs is critical for usability www.Brioneja.com Twitter: @Brioneja
41. UX/UI How easy is it to use, navigate? How much knowledge is required about programming or manuals? How simple and intuitive is to setup and customize to the individual’s communication level and needs? What is the level of communication capability that the app can provide? www.Brioneja.com Twitter: @Brioneja
44. Features vs. UX/UI www.Brioneja.com Twitter: @Brioneja Features/ Capability TouchChat Proloquo2Go Area of Opportunity Expressive OneVoice iCommunicate Grace UX/UI
45. Co-Creation Project Hewlett-Packard’s “Hacking Autism” Volunteer group of software developers teaming up with leading autism specialists to develop groundbreaking, touch-enabled applications for the autism community http://hackingautism.org/ www.Brioneja.com Twitter: @Brioneja
46. Summary www.Brioneja.com Twitter: @Brioneja Value Co-Creation offers the best opportunities to disruptive innovations Value Co-Creation is more than joint development, it is the ability of a customer to create or customize his/her own experience using your product/service offering The iPad has become a very powerful Co-creation tool that triangulates manufacturer, developer and end-user
47. Acknowledgements Thanks to Smarty Ears, LLC for allowing me to be part of this exciting new field of product development www.smartyearsapps.com www.Brioneja.com Twitter: @Brioneja
49. References C K Prahalad and VenkatRamaswamy2000 Harvard Business Review article, “Co-Opting Customer Competence”. C K Prahalad and VenkatRamaswamyHarvard Business School Press, The Future of Competition WimRampen, The future of marketing - understanding value co-creation. http://wimrampen.com/2009/08/07/my-personal-definition-of-business-with-customer-value-co-creation/ The Entrepreneurial Mindset, 2000, Innovation Killers, 2008, Harvard Business Review www.Brioneja.com Twitter: @Brioneja
50. TouchChat is a registered trademark of Silver Kite Proloquo2Go is a registered trademark of AssistiveWare Expressive is a registered trademark of Smarty Ears, LLC OneVoice is a registered trademark of Acapela Group iCommunicate is a registered trademark of Grembe, Inc. Grace is a registered trademark of Shining Glow Dilbert is a registered trademark of Scott Adams, Inc. iPad is a registered trademark of Apple, Inc. www.Brioneja.com Twitter: @Brioneja