One of the biggest problems that a product manager encounters when starting an innovation program or project is to reach consensus on the definition of innovation. This is more than a semantics issue. Without agreement on exactly what the goal is - the team is unlikely to achieve it. In this introduction to the “Beyond Stage-Gate” series we will discuss
A new definition of innovation that applies not just to products but to services, business models or business processes
How to relate innovation and value
Why being new is not enough for something to be called innovative
What is necessary to define the innovation as incremental, radical or disruptive
How different types of innovations must be managed differently within the development process.