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Simple techniques to make your message StandOut Jon Barrett
Our minds have to filter out everything that is irrelevant
Message???? Information  Your audience's mind is constantly filtering out the irrelevant to understand ‘your message’
You need to make it easier for the minds of your audience Because…  Easier on the mind 	= Interest for longer 		= Engagement with the information 			= An informed decision 				= Your objective achieved
Transform your audience from this… To this… By making it easier on their minds
Give the mind 			 multiple levels to access  information
In which graph is it easier to see the message? Top 15% Overall Performance KPI%
Two levels of information…  Primary… arrow/’Top 15%’, Secondary… numbers Top 15% Overall Performance KPI%
Use intuitive colours to make conclusions leap off the page, plus numbers to support it…
The conclusion of a complex matrix can be quickly appreciated…  Lindsey Mills BA (Hons) IT & Psychology
Initial conclusions can be quickly understood, drill into the text for supporting information
Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood
Combining colours with star ratings allow primary and secondary outcomes to be easily seen
Text size can be used to differentiate  primary and secondary levels…
Colour and text size combined for three levels of info…
Stand out by making your message clear…
…and you will find that your audiences will be more interested in what you have to  say Jon Barrett

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Simple Techniques To Make Your Message Stand Out

  • 1. Simple techniques to make your message StandOut Jon Barrett
  • 2. Our minds have to filter out everything that is irrelevant
  • 3. Message???? Information Your audience's mind is constantly filtering out the irrelevant to understand ‘your message’
  • 4. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
  • 5. Transform your audience from this… To this… By making it easier on their minds
  • 6. Give the mind multiple levels to access information
  • 7. In which graph is it easier to see the message? Top 15% Overall Performance KPI%
  • 8. Two levels of information… Primary… arrow/’Top 15%’, Secondary… numbers Top 15% Overall Performance KPI%
  • 9. Use intuitive colours to make conclusions leap off the page, plus numbers to support it…
  • 10. The conclusion of a complex matrix can be quickly appreciated… Lindsey Mills BA (Hons) IT & Psychology
  • 11. Initial conclusions can be quickly understood, drill into the text for supporting information
  • 12. Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood
  • 13. Combining colours with star ratings allow primary and secondary outcomes to be easily seen
  • 14. Text size can be used to differentiate primary and secondary levels…
  • 15. Colour and text size combined for three levels of info…
  • 16. Stand out by making your message clear…
  • 17. …and you will find that your audiences will be more interested in what you have to say Jon Barrett