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Introduction




2                  image: CC Flickr - Hessie Bell
Electric cars, city charging points, biofuel, ... eMobility seems to   We are transforming into a world where producers and compa-
be the future; but are we really ready for this?                       nies want to know their customers. They want to become our on-
The whole “transforming process” from the current automotive           line “friends”, in a way to get as many feedback as they are able to.
industry to the greener one seems to go very slow. The few elec-       The use of social input from different parties makes new business
tric cars are still too expensive for most people and getting the      models possible and can make the difference between you and
world population on the eMobility-track is something that will         your competitors.
take a lot of time...
                                                                       In this benchmark study we selected 20 cases, as widely chosen
What if we could attract consumers to cooperate in this story?         as possible. The global focus was new mobility, but other inspir-
Is it possible to bring industry, government and consumers to-         ing co-creation cases were selected as well.
gether to think about it, together?                                    Every case is described in a platform-sheet. Every sheet has a let-

Mission-e-Motion cooperated with Board of Innovation in an             the co-creation canvas we created.
innovation study to combine new mobility with co-creation.
This document is a part of the whole study, and bundles 20 bench-      As we believe co-creation is about sharing ideas & thoughts, to
marks of existing co-creation platforms.                               achieve a beter result, we decided to share this study as well with
                                                                       you.
                                                                 -     We hope you learn as much as we did by scanning these plat-
                                                                 -     forms. Still some remarks? Suggestions? Ideas?
thing to do with collaboration between several parties combined        Feel free to share, to comment or to contact us for further infor-
with coming up with a better result than “normal” collaboration.       mation!




Have fun reading!


Board of Innovation - Manu Vollens



                                                                                                                                               3
Types of Co-creation[1]
                              Co-creation exists in many different ways. Which type to choose is de-
                              pending on the challenge at hand. There is always an initiator, e.g.. the par-
                              ty that decides to start a Co-creation initiative. This can be a company or
                              just a single person. One or (many!) more contributors will be joining along
                             the process. The initiator determines who can join and under what condi-
                             tions. All platforms are categorized into one of the 4 groups.


                          Club of experts:                                                           -
                         through ideas. Contributors are found through a selection process. Quality of
                       input is what counts.

                   Crowd of people: Also known as Crowdsourcing. For any given challenge, there
                 might be a person out there having a genial idea that should be given a podium. It’s the
                Rule of the big numbers.

            Coalition of parties: In complex situations parties team up to share ideas and investments.
          Technical breakthroughs and standards often happen when multiple parties collaborate.

      Community of kindred spirits: When developing something for the greater good, a group of peo-
    ple with similar interests and goals can come together and create.




4                                                                        image: CC Flickr - Carol VanHook
Anyone can
   join



             Crowd of people                          Community of kindred spirits
Openess




 Selection
  process




             Club of experts                          Coalition of parties


                               Initiator Only   Ownership              Initiator And
                                                                       Contributors

                                                                             [1] Model: Fronteer Strategy, 2009




                                                                                                                  5
5 Guiding Principles[2]
     a people’s business. Successful Co-creation initiatives all share 5 common
     rules:

     Inspire participation: Trigger people to join your challenge: open up and
     show what’s in it for them.

     Select the very best: You need the best ideas and the best people to deal
     with today’s complex issues.

     Connect creative minds: You have to enable bright people to build on each
     others ideas, both on- and off-line.

     Share results
     crucial.

     Continue development: Co-creation is a longer-term engagement, in- and
     outside your company. Only then it will deliver results


6                                                 image: CC Flickr - AtomicShed
Continue
                                                                     development
                                                  Share
                                                 results
                                   Connect
                                creative minds
                   Select
                the very best
  Inspire
participation




                                                           [2] Model: Fronteer Strategy, 2009




                                                                                                7
Differentiators
parameters to screen the platforms
 Because we wanted to compare platforms with each other, some parameters
 had to be chosen.
 We make a difference between differentiators that are measurable (pareters)
 and differentiators that are listable.
 The parameters are measured on a scale from 1 to 5. Each parameter is de-
 scribed below and gives an idea of how the scale is chosen.
 Other differentiators (not measurable), are mentioned in the cases. Mostly
 in the key info, but often also in the plain text.




                                               image: CC Flickr - Bruno Girin
Amount of people involved                                   Dialogue/Interaction Freq.                               Used parameters for Co-creation platforms
  The amount of people that is co-creating in one             The amount of time people interact during the co-
  project or available as a community.                        creation, and through which channels.
  Possible results can be:                                    Possible results can be                                Amount of people involved    1             5
     less then 10 people (1)                                     almost no interaction (1)                           Competition degree           1             5
     around 50 people (2)                                        low interaction (2)
                                                                                                                     Customer Competence          1             5
     around 100 people (3)                                       basic interaction (3)
                                                                                                                     Dialogue/Interaction Freq.   1             5
     around 1000 people (4)                                      high interaction (4)
                                                                                                                     Project Duration             1             5
     and more than 1000 (5)                                      really high interaction (5)
                                                                                                                     Return for Participants      1             5




Competition Degree                                          Project Duration
  The degree of how high the competition is between           How long does it take between the start and the
  participants.                                               end of (most) project?                                              Other differentiators
  Possible results can be:                                    Possible results can be:
     no competition (0)                                          a single moment (1)
     natural competition between co-creating parties             couple of days (2)                                     Type of rewards used
     (1-2)                                                       couple of weeks (3)                                    Revenue
     competition with little rewards (3-4)                       couple of moths (4)                                    Interaction Tools used?
     real game-competition or competition out of single          +1 year (5)
                                                                                                                        Scope
     challenge solutions (5)
                                                                                                                        Area Focus
                                                                                                                        Number and types of creators involved
                                                                                                                        Reward System
                                                                                                                        Type of Seeker, Solver, Initiator
Customer Competence                                         Return for Participants                                     Project Phases
                                                                                                                        Business Model
                                                              What does the participant get in return for his co-
                                                                                                                        (Key Learnings for Misemo)
  real co-creation way?                                       creation contribution? These things are for sure not
  Possible results can be:                                    only physical goods. This can be as well fun, knowl-
     almost no special skills/available for almost every-     edge, interest, …
     one (1-2)                                                Scalable from
     normal skills in combination with some experts (3),         almost nothing (0)
     some special skills are handy (4)                           a good return (3)
     real special skills are needed (5)                          emotion and meaningful “giveback” (5)




                                                                                                                                                                    9
Co-Creation Canvas
a visual map of 20 co-creation platforms
 All cases have been mapped out in this “Co-creation Canvas”.
 As reference for the value on the X-axis, we used the amount of “co-creation interac-
 tion”. Platforms that score low are placed at the left side, platforms that score high
 are mapped at the right side. On the Y-axis, the scope is mapped out. The scope can


 Every platform is symbolized as a dot with its case reference number inside. Plat-
 forms that make more money out of the co-creation process are visualized bigger
 than others.




                                                       image: CC Flickr - Wayne Large
Legend
A    Quirky
B    Fold.it                                                                               Wide
C    Co creation                                                                           Scope

D    Open IDEO
E    New Planet Ideas                                                                                           A
F    harKopen                                                          G
G    Flemish Living Lab
H    Ushahidi
I    M@norlabs                                                             S
J    SloCat
K    The OScarproject                            Low
                                                                                                            D
                                                                                                                       High
                                             Co-creation                                                            Co-creation
L    CityNet                                                           O
                                             Interaction                                                            Interaction
M    c,mm,n                                                                        P                H
N    Eco Mobility Tour Project
O    MyMachine                                                                                                  E
                                                                   T
P    Local Motors
Q    eCars-Now!                                                                L                    F
                                                                                       M
R    Open Source Battery Project                           C
S    RedesignMe                                                                                         I
                                                                                       K       Q
T    Innocentive
                                                               J
                                                                                   B
                                                                           R
                                                                                           Narrow
                                                                                            Scope

 High Revenue    Mid Revenue   Low Revenue


                                                                                                                                  11
TOOLS
methods to enlarge interaction
When designing a Co-Creation platform, it is important to include enough pos-
sibilities for interaction. Platforms where youcan’t interact in the right way slow
down or even die. “Interaction Tools” are important for the whole dynamic
structure of the platform, and make collaboration easier.




                                                     image: CC Flickr - Ian Britton
Points/Status                                             Comments                                             Achievements




OpenIdeo                                                 Quirky & many other platforms use the possibility to   M@nor Labs uses different user-classes and user-
Instead of that, they can collect points to make their   give comments on ideas. This way, community mem-       types to make visible what people have achieved in
                                                         bers get the chance to review and build upon others’   the platform. The harder you collaborate (post ideas,
works in different phases (inspiration, concepting       ideas.                                                 make comments, review others’ posts, …) the more
                                                         Comments keep an idea or post “alive” and makes it     involved in the process you are, and the higher your
contribution in each phase. Aside from generating        simple to collaborate in an short & fast way.          “rank”. People can climb up, starting from “Beginning
content in the 3 phases, collaboration (giving feed-                                                            Innovators” to “Emerging Innovators”, to “Change
back, helping someone else out) gives also more
point and a higher DQ.




                                                                                                                                                                        13
Expert Panel                                                 Voting                                               Social Media




     Quirky, The Flemisch Living Lab, M@nor Labs, and         Open IDEO uses, as Facebook does, the “like button”,      Open Planet Ideas uses besides Facebook (to attract
     many other platforms use expert panels to make           only they named it the “applause-button”. User can        as many new people) also Twitter as a Brainstorm-
     their ideas less subjective. Expert panels can be used   applause other community-members to vote on their         tool.
                                                              idea, mention a comment is nice, …                        The Build Hour was a 60-minute brainstorming
     evaluation, …) Expert panels are people who are still    It is the term applause that makes it more realistic. A   session on Twitter, during which everyone rapidly
                                                              nice co-creation technique!                               posed, discussed, and expanded upon one another’s
     they can make easier a decision.                                                                                   ideas. People shared 26 concepts and more than 250
                                                                                                                        tweets in an hour!




14
Local Wiki                                           Crowdmapping                                            Questionnaire




harKopen & eCars-Now! use wikis to store their in-        Ushahidi uses CrowdMapping as main tool in their       eCars Now! uses a basic questionnaire to collect
formation in a structured way. The fact that one glo-     open source platforms. CrowdMapping gives the          direct data-feedback from their users. Basic ques-
bal platform has several local wikis makes it easier to   contributor the possibility to add information de-     tions are asked to the community, which are used to
contribute on language level and gives it a real global   pending on the place where it happens. This way        make decisions on. This way the platform facilitator
background.                                               local information can be viewed on global level.
Contributing and collaboration in your own language       A number of other embedded tools make contribu-        ideas.
is easier to do and evokes less boundaries.               tion to the CrowdMap easierSMS, mail, voice to text,
                                                          …)




                                                                                                                                                                        15
BENCHMARKS
study of 20 co-creation platforms



                        image: CC Flickr -Twicepix
A    Quirky                                                                                          From Platform Perspective
                                                                                                       Quirky is a platform which offers co-creation in the whole process (from ideation until sales). It pro-
     www.quirky.com                                                                                    vides all the tools people need to “influence” a project or an idea, and to work together towards a good
                                                                                                       end-product. Because people can be part of every step in the overall process, their contribution can be
                                                                                                       really high. Even in sales: influencers are going to present/sell their product.
                                                                                                       The fact that the platform is supported by the whole community and Quirky, makes it a strong struc-
                                                                                                       ture where anybody can find a way to contribute in his/her own way.


                                                                                                     From Solvers Perspective
                                                                                                       Solvers, or better said creators, are encouraged to “influence” projects. This can be done in different
                                                                                                       ways (research, voting, comments, ...). The bigger their influence (real-time measurement), the bigger
                                                                                                       their reward (=money). This way people get more rewarded if they are more involved, which makes
                                                                                                       everything more active.
                                                                                                       The fact that the whole Quirky-community is pretty big at this moment, makes it possible to have a
                                                                                                       huge user/community feedback. This way a product is a “team-product” where many people are proud
                                                                                                       of (providing Quirky already a “social base” for pre-selling the new product).

                                                                                                     From Seekers Perspective
                                                                                                       From the moment Quirky “approves” a community-idea; Quirky is involved in every step that is made
                                                                                                       afterwards. Quirky can get financial benefit either in the possibility to make money out of ideas in the
                                                                                                       sales phase, or indirectly by collecting huge market data (which can be used in next projects). Every
                                                                                                       week Quirky provides a new design brief for a new product; contribution as an individual is free! Only
                                                                                                       if you like to “send” your own idea (not related to the design brief), you pay a little “upload-fee”. This is
                                                                                                       besides a little bit money-making also a natural filter selecting only thought through concepts.
                                                                                                       Overseeing the whole process at every step, is what makes Quirky so strong.

                                                                                                     Key Learnings
                                                                                                       • Give the easiest job to the crowd (generating ideas), work alone on the hardest part (finding best
Key Info                                                                                                 manufacturers, engineering, ...).
                                                        US                                             • Work together in between (feedback, branding) and afterwards (sales).
                                                                                                       • Reward your co-creators in a way they think is correct and valuable
 Category      Crowd of People
                                                                                                       • Give many tools to contribute in many ways (voting, messages, rating-systems, ...)
 Scope         New Product Development
 Initiator     Corporate (Quirky)                                                                                                        Wide
                                                                                                                                         Scope
 Phases        Ideation - Sales            Amount of People Involved     1                 5                                                                  A
                                                                                                                                                                                Co-creation Map
                                           Competition Degree            1                 5                             G                                                       The fact that Quirky scores high (as well on
 Founded       2006                                                                                                                                                              the X- as Y-axis), depends of course on the
                                           Customer Competence           1                 5                                 S                                                   different products that can be posted on the
 Country       United States               Dialogue/Interaction Freq.    1                 5                                                                                     platform, and a lot of co-creation tools are
                                           Project Duration              1                 5       Low                                                    D          High        provided to help the user contribute in a new
 Focus         Global                                                                          Co-creation               O                                        Co-creation
                                           Return for Participants       1                 5   Interaction                                                        Interaction    and/or existing product. Thanks to the com-
                                                                                                                                     P            H
 Platform Description                                                                                                                                                            mission on sold products, Quirky has a high
 Quirky is a co-creation platform for inventors. Users vote on new inventions based on their                         T                                        E                  and balanced revenue model.
 merit. Exceptional product ideas are promoted to prototype and eventually marketing phases,
 receiving input from the community along the way. Weekly one community-voted concept is                     C
                                                                                                                                 L
                                                                                                                                         M
                                                                                                                                                  F
                                                                                                                                                                                Used Tools
                                                                                                                                                      I                          •   Rating
 put into action; from idea to production.                                                                                               K   Q
                                                                                                                 J                                                               •   Voting
 Keywords                                                                                                                            B
                                                                                                                                                                                 •   Making Comments
 Weekly New Products - Inventions - Community - % of Sales as Reward -                                                       R                                                   •   Social Media
                                                                                                                             R
                                                                                                                                         Narrow                                  •   Expert Panel
                                                                                                                                          Scope
B    Foldit                                                                                             From Platform Perspective
                                                                                                          As all other cases are platforms or real-life co-creations, Fold-it uses an interesting feature to solve
     www.fold.it                                                                                          problems: play. People can play either alone or solve puzzles “in group”. This makes the game both col-
                                                                                                          laborative, and competitive.
                                                                                                          Why is this a co-creation example and another game like “World of Warcarft” not? Maybe this last one
                                                                                                          is also an example, but with fold.it the focus is something to solve in real life (science problems), where
                                                                                                          in other games this doesn’t exist.


                                                                                                        From Solvers Perspective
                                                                                                          The solvers know they are helping the platform with solving “science problems”, but it is not their drive
                                                                                                          to do so. The profile of the foldit-seekers are people who are looking for nice puzzles to solve. The
                                                                                                          more difficult, the more interesting, and the more they like it.
                                                                                                          Because every puzzle comes with a competition amongst other players, the player gets even more “in
                                                                                                          to the game”. Problems become puzzles, solutions become game-achievements.



                                                                                                        From Seekers Perspective
                                                                                                          Fold-it is an interesting way to solve the problems universities were looking for: unfolding protein
                                                                                                          structures through a video game. Saying it is cheaper than rewarding people for it, is maybe not some-
                                                                                                          thing that can be said immediately. The development of the game, analyses, ... takes a lot of time as well
                                                                                                          (= money). On the other hand, the total set-up is on university-level; which makes it easier to do so.
                                                                                                          Implying this model on corporate-level, means the initiator needs a high set of skills/€ to start such an
                                                                                                          initiative.


                                                                                                        Key Learnings
                                                                                                          • People don’t always have to be rewarded in physical things. Fun can also be a good “return”.
Key Info                                                                                                  • Gamification is a technique that becomes more and more important in online platforms/websites.
                                                          US                                              • Making a co-creation tool for solvers starts already with co-creating as a seeker yourself (different
                                                                                                            departments of university join in one project).
 Category       Crowd of People
 Scope          Solving Science Problems
 Initiator      University                                                                                                                  Wide
                                                                                                                                            Scope
 Phases         Design                       Amount of People Involved     1                 5                                                                   A
                                                                                                                                                                                   Co-creation Map
                                             Competition Degree            1                 5                              G                                                       Because of the narrow scope (protein struc-
 Founded        2008                                                                                                                                                                tures), Foldit is almost on the bottom of the
                                             Customer Competence           1                 5                                  S                                                   scope line (Y-axis). Thanks to the several
 Country        United States                Dialogue/Interaction Freq.    1                 5                                                                                      “tools” and the possibility to collaborate with
                                             Project Duration              1                 5        Low                                                    D          High        others to solve puzzles, we can consider them
 Focus          Global                                                                            Co-creation               O                                        Co-creation
                                             Return for Participants       1                 5    Interaction                                                        Interaction    as a platform with mid co-creation interac-
                                                                                                                                        P            H
 Platform Description                                                                                                                                                               tion possibilities.
                                                                                                                                                                 E
 FoldIt is an experimental video game about protein folding, developed as a collaboration be-                           T
 tween the University of Washington’s departments of Computer Science and Engineering and
 Biochemistry. Gamers use their human skills to do research to protein structures in a fun way,                 C
                                                                                                                                    L
                                                                                                                                            M
                                                                                                                                                     F
                                                                                                                                                                                   Used Tools
                                                                                                                                                         I                          •   Points & Status (~Gamification)
 where computers have problems to fulfill these tasks.                                                                                       K   Q
                                                                                                                    J                                                               •   Social Media
 Keywords                                                                                                                               B
                                                                                                                                                                                    •   Forum
 University - Game Co-creation - Solving Science Problems - Fun as a Reward                                                     R                                                   •   Wiki
                                                                                                                                            Narrow
                                                                                                                                             Scope
C    Co Creation                                                                                        From Platform Perspective
                                                                                                          The idea behind the platform is finding people who like to share ideas about “New Energy problems”
     www.cocreation.pt                                                                                    and/or who like to make suggestions for the distribution of it. Making this open source could give the
                                                                                                          people the drive to join (they can read through all generated content, …) But there it stops...
                                                                                                          The platform has a lack of tools to bring these challenges to live. People can only comment and discuss
                                                                                                          with each other in specific fields or through a blog.



                                                                                                        From Solvers Perspective
                                                                                                          It is easy to join as a “solver” on this platform, little registration is necessary. But directly as you do so,
                                                                                                          you can feel the platform is not “alive”. And this is the first step that is really important for people to
                                                                                                          contribute. As long it is not visible that a platform is alive, people won’t contribute (because in the first
                                                                                                          place they don’t feel as they get something back) and the platform stays in the same “frozen” loop.




                                                                                                        From Seekers Perspective
                                                                                                          A platform as this, from company side, is possible but you have to make choices. EDP is, at this moment,
                                                                                                          somewhere in between. It is not clear what their role is in the platform; is it to generate new ideas for
                                                                                                          EDP and to make money out of it (of course this it, but for the solvers it is not clear), or is this a platform
                                                                                                          of being open-source and setting up a community of kindred spirits?
                                                                                                          Communicate good to your user, and they will communicate back. Do this wrong and they will take a
                                                                                                          step back.


                                                                                                        Key Learnings
                                                                                                          • People who “join” want to see/experience a breathing/living platform. Not something that is dead.
Key Info                                                                                                  • With only a forum and providing the possibility to comment on projects, people don’t have the
                                                                    PT                                      proper tools to co-create as they should be able to.
                                                                                                          • Not rewarding people is possible, only when they get “something else” in return (content, play, ...)
 Category       Crowd of People
 Scope          New Energy Ideas
 Initiator      Corporate (edc)                                                                                                             Wide
                                                                                                                                            Scope
 Phases         Ideation                     Amount of People Involved     1                 5                                                                   A
                                                                                                                                                                                   Co-creation Map
                                             Competition Degree            1                 5                              G                                                       Co-creation is one of the “this is not working”
 Founded        2008                                                                                                                                                                examples. The lack of proper tools to collab-
                                             Customer Competence           1                 5                                  S                                                   orate and the rather narrow scope, makes it
 Country        Portugal                     Dialogue/Interaction Freq.    1                 5                                                                                      very hard to sustain as a platform.
                                             Project Duration              1                 5        Low                                                    D          High        Thanks to the financial input from EDP, co-
 Focus          Global                                                                            Co-creation               O                                        Co-creation
                                             Return for Participants       1                 5    Interaction                                                        Interaction    creation is still able to “exist”.
                                                                                                                                        P            H
 Platform Description
                                                                                                                                                                 E
 Co-creation is a platform where individuals and companies can talk about new possibilities/                            T
 concepts in the Energy Sector. (e.g. Energy efficiency, eMobility, …) The platform initiator is
 EDP, a Portuguese energy distributor. People don’t get rewarded for contribution. It is all                    C
                                                                                                                                    L
                                                                                                                                            M
                                                                                                                                                     F
                                                                                                                                                                                   Used Tools
                                                                                                                                                         I                          • Making Comments
 about sharing interest and being open-source.                                                                                              K   Q
                                                                                                                    J                                                               • Forum
 Keywords                                                                                                                               B
 Energy distributor - Platform - eMobility - Energy efficiency - OpenSource                                                      R
                                                                                                                                            Narrow
                                                                                                                                             Scope
D    Open IDEO                                                                                           From Platform Perspective
                                                                                                           The OpenIdeo platform is a bit the same as other more commercial examples where people get re-
      www.openideo.com                                                                                     warded if they find a good solution for a “challenge” (e.g. Innocentive). With OpenIDEO, the reward-
                                                                                                           system is based on recognition. People are contributing “for the better” and to increase their “Design
                                                                                                           Quotient” (a way of telling how much a person has contributed to the platform). The platform provides
                                                                                                           lots of tools to share ideas. Because of that, and in combination with the “non-reward-method”, it has
                                                                                                           a strong platform-structure. Splitting up the design process in different phases makes it easy to take
                                                                                                           decisions.

                                                                                                         From Solvers Perspective
                                                                                                           People don’t get physical things back for contributing. It is the joy of working together with lots of
                                                                                                           people in one project and the recognition (~exposure) out of that what makes the solver to participate.
                                                                                                           Because of the 3 different phases, people can contribute more easily to the phase in which they’re
                                                                                                           good at.
                                                                                                           One specific project in collaboration with Sony and WWF has been scoped out; evaluated seperately
                                                                                                           as a different case.


                                                                                                         From Seekers Perspective
                                                                                                           Most challenges are posted by companies. OpenIDEO approves only interesting/valuable challenges
                                                                                                           and only if they are “for the Social Good”. As such, there is already a good filter from the beginning.
                                                                                                           Outcomes are Open Source but can be used to make it “real” if seeker & solver are both interested in
                                                                                                           finding collaborative partners.
                                                                                                           Not sure about this, but companies probably have to make a little contribution to IDEO after the project, if
                                                                                                           that is in their power.


                                                                                                         Key Learnings
                                                                                                           • People contribute for free if they see the benefit of the project or get the recognition they’re look-
Key Info                                                                                                     ing for.
                                                           US                                              • Splitting up the design process in phases makes it easier to choose ideas/concepts.
 Category       Crowd of People
 Scope          Problems for Social Good
 Initiator      Corporate                                                                                                                    Wide
                                                                                                                                             Scope
 Phases         Ideation - Design            Amount of People Involved      1                 5                                                                   A
                                                                                                                                                                                    Co-creation Map
                                             Competition Degree             1                 5                              G                                                       OpenIDEO has some really nice embedded
 Founded        2010                                                                                                                                                                 collaboration tools, which makes it easy to
                                             Customer Competence            1                 5                                  S                                                   collaborate and co-create with others. On the
 Country        United States                Dialogue/Interaction Freq.     1                 5                                                                                      other hand, the specific scope of “problems
                                             Project Duration               1                 5        Low                                                    D          High        for the Social Good”, in combination with al-
 Focus          Global                                                                             Co-creation               O                                        Co-creation
                                             Return for Participants        1                 5    Interaction                                                        Interaction    most any possibility to solve those problems,
                                                                                                                                         P            H
 Platform Description                                                                                                                                                                balances out the Y-axis.
                                                                                                                                                                  E
 OpenIDEO is a platform where people/companies post challenges “for the social good”, which                              T
 can be solved through 3 phases: inspiration, concepting, and evaluation. Community mem-
 bers can contribute in a variety of different ways, from inspirational observations and photos,                 C
                                                                                                                                     L
                                                                                                                                             M
                                                                                                                                                      F
                                                                                                                                                                                    Used Tools
                                                                                                                                                          I                          •   Forum
 sketches of ideas, to business models and snippets of code. Everything is open-source.                                                      K   Q
                                                                                                                     J                                                               •   Making Comments
 Keywords                                                                                                                                B
                                                                                                                                                                                     •   Visual Collaboration Map
 Challenges - Social Good - 3 Phases - OpenSource                                                                                                                                    •   “Applause” Ideas (= like)
                                                                                                                                 R
                                                                                                                                             Narrow                                  •   Uploading different Media Content
                                                                                                                                              Scope
E    Open Planet Ideas                                                                                 From Platform Perspective
                                                                                                         The structure of this platform is completely the same as the OpenIDEO platform; some more tools are
     www.openplanetideas.com                                                                             provided though (more social media connection, more language abilities, ...). Also very important is the
                                                                                                         addition of the “realisation”-phase. This makes the platform and the project more tangible. Because
                                                                                                         the website covers only one project, the project duration is really clear and people know what they
                                                                                                         can expect and when. Providing a clear communication and letting the user know which next steps are
                                                                                                         taken in the process makes everything more concrete.


                                                                                                       From Solvers Perspective
                                                                                                         The drive for people is a little bit different from a normal project on OpenIDEO. Because they are hav-
                                                                                                         ing only one project on the platform, the goal of what will happen is more clear and the contribution
                                                                                                         for that is also easier to communicate. People don’t get financial rewards for putting their ideas in the
                                                                                                         cloud, the “winning prize” is just being in the spotlights and getting recognition for your idea. You can
                                                                                                         get the chance to work with a big company that will make your idea tangible. The sustainable part is
                                                                                                         very important here. Nowadays, people want to care about the environment, and want to make their
                                                                                                         contribution to a better world: putting a world-changing idea on a platform.

                                                                                                       From Seekers Perspective
                                                                                                         Also here (~ Fold-it) two separated parties join together to cooperate and make one co-creation
                                                                                                         project. WWF supports from the sustainability side, where Sony supports from the technology side.
                                                                                                         They both need each other to make the co-creation easier to access for a broader audience. Thanks to
                                                                                                         the cooperation, the platform attracts both people interested in Sony and others interested in sustain-
                                                                                                         ability. A good sustainable project can’t survive when it doesn’t has the proper technology, and a good
                                                                                                         technology project can’t survive without a good context. Providing a platform in 5 main languages,
                                                                                                         makes this a really global project, where both initiators will get huge “diverse local insights”.

                                                                                                       Key Learnings
                                                                                                         • Making the platform accessible in different languages, makes it more “glocal”. More people can
Key Info                                                                                                   contribute, more diverse input is generated.
                                                          US                                             • Starting idea generation with existing technologies makes concepts stronger and more realistic.
                                                                                                         • Adding a realisation phase, makes it more interesting for solvers to contribute.
 Category      Crowd of People
                                                                                                         • Use the network-access of your company to reward your TOP-contributors with “fame” and put
 Scope         Technology for Sustainability                                                               them into the spotlights (~achievement).

 Initiator     Corporate (Sony & WWF)                                                                                                      Wide
                                                                                                                                           Scope
 Phases        Ideation - Realisation       Amount of People Involved     1                  5                                                                  A
                                                                                                                                                                                  Co-creation Map
                                            Competition Degree            1                  5                             G                                                       OpenIDEO and Open Planet Ideas are almost
 Founded       2010                                                                                                                                                                the same (have the same structure). The spe-
                                            Customer Competence           1                  5                                 S                                                   cific focus on “technology for sustainability”,
 Country       United States                Dialogue/Interaction Freq.    1                  5                                                                                     and the enlargement with the realisation-
                                            Project Duration              1                  5       Low                                                    D          High        phase, gives it a very high interaction score (X
 Focus         Global                                                                            Co-creation               O                                        Co-creation
                                            Return for Participants       1                  5   Interaction                                                        Interaction    axis).
                                                                                                                                       P            H
 Platform Description
                                                                                                                                                                E
 Open Planet Ideas is a co-creation project of SONY & WWF, based on the OpenIDEO plat-                                 T
 form. Where normally the 3 phases of Ideo are used to generate concepts, here the realisation
 phase has been added. With the platform they are looking for concepts where the technology                    C
                                                                                                                                   L
                                                                                                                                           M
                                                                                                                                                    F
                                                                                                                                                                                  Used Tools
                                                                                                                                                        I                          •   Forum
 of Sony can be used to generate ideas for a sustainable future.                                                                           K   Q
                                                                                                                   J                                                               •   Making Comments
 Keywords                                                                                                                              B
                                                                                                                                                                                   •   Expert Panel
 Sony&WWF - Sustainability - Different Phases - OpenSource - Exposure                                                                                                              •   Social Media
                                                                                                                               R
                                                                                                                                           Narrow                                  •   “Applause” Ideas (= like)
                                                                                                                                            Scope                                  •   Uploading different Media Content
F    harKopen                                                                                           From Platform Perspective
                                                                                                          This platform is totally Open Source. No companies posting challenges, no specific rules for what can
     www.harkopen.com                                                                                     go to another phase or not, ...
                                                                                                          The fact that this “platform” runs by its own users makes it a powerful community-platform, where
                                                                                                          ideas level-up to a better product.
                                                                                                          Providing an offline- (city work spaces) as well as an online space (the platform) improves the motiva-
                                                                                                          tion to collaborate, and makes harKopen both global and hyperlocal.


                                                                                                        From Solvers Perspective
                                                                                                          The platform set-up was made to share/discuss projects with people with the same interest. People
                                                                                                          join this community because they are interested in the content. It is not about finding as many people
                                                                                                          that want to contribute with fresh ideas; it is about finding kindred spirits who want to give you advise
                                                                                                          and help you finalizing YOUR PROJECT.
                                                                                                          Aside from that, also other things are discussed in the community: where to buy the best parts online,
                                                                                                          what is the best local store, ...


                                                                                                        From Seekers Perspective
                                                                                                          As said before, this is a community of kindred spirits. People are looking for “people like me” to work
                                                                                                          together and to get feedback. Of course the virtual space has its limits when designing real hardware.
                                                                                                          HarKopen maps several local “Hackerspaces”, where people with common interests meet in real life.
                                                                                                          Thanks to this “local-minded approach”, the motivation of participation in harKopen is influenced in
                                                                                                          real life as well as online. People don’t participate because they can win prizes, rewards, ... They par-
                                                                                                          ticipate because it is the platform that brings all the “people like me” together, and where they can talk
                                                                                                          with peers from all over the world.

                                                                                                        Key Learnings
                                                                                                          • Providing an offline as well as an online space improves motivation to collaborate on the platform.
Key Info                                                                                                  • People are always looking for other “people like me”.
                                                                          RO                              • Communities of Kindred Spirits don’t need competition, this can lead to envy and bad collabora-
                                                                                                            tion.
 Category       Community of Kindred Spirits
 Scope          Electronics & Open-Source
 Initiator      Group of People                                                                                                             Wide
                                                                                                                                            Scope
 Phases         Ideation - Realisation       Amount of People Involved         1             5                                                                   A
                                                                                                                                                                                   Co-creation Map
                                             Competition Degree                1             5                              G                                                       Thanks to the many local hackerspaces, in
 Founded        2010                                                                                                                                                                combination with the platform, harKopen
                                             Customer Competence               1             5                                  S                                                   provides several tools and ways to collabo-
 Country        Romania                      Dialogue/Interaction Freq.        1             5                                                                                      rate between community-members.
                                             Project Duration                  1             5        Low                                                    D          High        The focus on electronics makes it still rather
 Focus          Global/(Hyper)Local                                                               Co-creation               O                                        Co-creation
                                             Return for Participants           1             5    Interaction                                                        Interaction    narrow.
                                                                                                                                        P            H
 Platform Description
                                                                                                                                                                 E
 HarKopen is an open source internet community with the main goal of helping the world inter-                           T
 connect. By offering service, web tools & help, people can post electronics projects, the com-
 munity can grow faster together and make awesome open tech. No competition: people post                        C
                                                                                                                                    L
                                                                                                                                            M
                                                                                                                                                     F
                                                                                                                                                                                   Used Tools
                                                                                                                                                         I                          •   Making Comments
 ideas and build together on what and with whom they like.                                                                                  K   Q
                                                                                                                    J                                                               •   Social Media
 Keywords                                                                                                                               B
                                                                                                                                                                                    •   Local Wiki
 Electronics - Online and Offline co-creation - Open Source                                                                                                                          •   Real Life Workshops
                                                                                                                                R
                                                                                                                                            Narrow
                                                                                                                                             Scope
G    Flemish Living Lab Platform                                                                         From Platform Perspective
                                                                                                           The Flemish Living Lab Platform is a good example of an offline co-creation initiative. Where for a good
      www.vlaamsproeftuinplatform.be/en                                                                    online platform, the provided communication-tools are important to keep the platform alive and well,
                                                                                                           here the organisation structure is really important.
                                                                                                           Typical projects run for one single year, where the interaction frequence is really high. Again the
                                                                                                           project-timing is crucial for keeping the project “alive”. People know what they can expect and are
                                                                                                           more comfortable to act on that.


                                                                                                         From Solvers Perspective
                                                                                                           The participation of the user in the living lab is rather one directional. They co-create together with
                                                                                                           all other existing parties to think about new possibilities, giving feedback, ... but are not involved in
                                                                                                           the overall process. Their rewards for contribution are mostly financial, but that doesn’t exclude they
                                                                                                           might be participating out of other interests.
                                                                                                           Once people are recruited, they are also “available” for other projects, no matter what the subject may
                                                                                                           be.


                                                                                                         From Seekers Perspective
                                                                                                           The Flemish Living Lab is a government initiative, led by and in cooperation with different companies.
                                                                                                           Main organizer is a Belgian telecom operator (Telenet). Collaborating with different parties makes it
                                                                                                           possible to test different cases at the same time. It is perfectly possible that in one test-project both
                                                                                                           Internet-data-analyses and energy-efficiency are tested. Within this structure, different companies
                                                                                                           are working together, opening doors for collaboration in new innovative products and services.



                                                                                                         Key Learnings
                                                                                                           • Real-life co-creation with different parties needs a proper cooperation structure between all dif-
Key Info                                                                                                     ferent parties
                                                                      BE
                                                                                                           • When you want really valuable user feedback you have to go to the place where they feel most
                                                                                                             comfortable (= their home) to get the most relevant result.
 Category       Club of Experts
 Scope          Testing Products/Services
 Initiator      Corporate & Government                                                                                                       Wide
                                                                                                                                             Scope
 Phases         Testing                      Amount of People Involved      1                 5                                                                   A
                                                                                                                                                                                    Co-creation Map
                                             Competition Degree             1                 5                              G                                                       Thanks to the possibilities to co-create with
 Founded        2010                                                                                                                                                                 several companies, the scope of the Flemish
                                             Customer Competence            1                 5                                  S                                                   Living Lab project is, or better said can be,
 Country        Belgium                      Dialogue/Interaction Freq.     1                 5                                                                                      very wide. The lack of a good combination be-
                                             Project Duration               1                 5        Low                                                    D          High        tween online and offline collaboration makes
 Focus          Hyperlocal                                                                         Co-creation               O                                        Co-creation
                                             Return for Participants        1                 5    Interaction                                                        Interaction    it an example, where the co-creation interac-
                                                                                                                                         P            H
 Platform Description                                                                                                                                                                tion is rather low.
                                                                                                                                                                  E
 The Flemish Living Lab Platform supports private and public organizations, associations or in-                          T
 dividuals who want to perform living lab research. Experimentation and co-creation with real
 users in their own living environment. Users, researchers, businesses and government are                        C
                                                                                                                                     L
                                                                                                                                             M
                                                                                                                                                      F
                                                                                                                                                                                    Used Tools
                                                                                                                                                          I                          • Real life Co-creation
 jointly involved in finding innovative solutions, products, services and viable business models.                                             K   Q
                                                                                                                     J                                                               • User Feedback
 Keywords                                                                                                                                B
                                                                                                                                                                                     • Expert Panel
 Experimentation - Real life Co-creation - Testing - User Feedback- Different Parties                                            R
                                                                                                                                             Narrow
                                                                                                                                              Scope
H    Ushahidi                                                                                          From Platform Perspective
                                                                                                         Ushahidi itself is not a platform for co-creation. It is a company, providing software and tools to make
     www.ushahidi.com                                                                                    co-creation possible. Their greatest example is the open-source crowdmapping possibility: a way to
                                                                                                         collect data in a specific area, generated by the people in that area. One example is http://syriatracker.
                                                                                                         crowdmap.com, where people try to map the different types of crimes in Syria.




                                                                                                       From Solvers Perspective
                                                                                                         Most tools are used for solving problems that are society based, which are often local. As for example
                                                                                                         with the Syria Crime Map, all people in Syria “who don’t like crime” are possible contributors. Projects
                                                                                                         who use the Ushahidi mapping tool start mostly with a group of kindred spirits or goals.
                                                                                                         Providing different ways to collaborate in the crowdmapping (through email, text, SMS, ..), a good par-
                                                                                                         ticipation-base is created for people who like to contribute.



                                                                                                       From Seekers Perspective
                                                                                                         In this case the “seekers” are not the people of Ushahidi itself, it are the users of the tools. Mostly seek-
                                                                                                         ers and solvers are the same people (~kindred spirit). It are people who care about a common problem
                                                                                                         that is supported by the “real-life” local community.
                                                                                                         “It is an aim to provide a better place for you and your loved-ones”: this is mostly the starting point for
                                                                                                         the seekers’s initiative to use this open source tool.



                                                                                                       Key Learnings
                                                                                                         • Making it possible to contribute online in many offline ways (SMS, voice to speech, ...) makes the
Key Info                                                                                                   platform more valuable
                                                                                                         • If your project gets the support of the “offline”-community it has a good base for action
 Category      Community of Kindred Spirits
                                                                          KE

 Scope         Information Collection
 Initiator     Corporate                                                                                                                   Wide
                                                                                                                                           Scope
 Phases        Research                     Amount of People Involved     1                  5                                                                  A
                                                                                                                                                                                  Co-creation Map
                                            Competition Degree            1                  5                             G                                                       Ushahidi is a nice example of a good average
 Founded       2008                                                                                                                                                                co-creation platform. The amount of interac-
                                            Customer Competence           1                  5                                 S                                                   tion tools are limited, but used in a very effi-
 Country       Kenia                        Dialogue/Interaction Freq.    1                  5                                                                                     cient way (through social media, SMS, ...). The
                                            Project Duration              1                  5       Low                                                    D          High        fact that one open-source tool can be used in
 Focus         Local                                                                             Co-creation               O                                        Co-creation
                                            Return for Participants       1                  5   Interaction                                                        Interaction    different fields makes the scope not too wide,
                                                                                                                                       P            H
 Platform Description                                                                                                                                                              and not to narrow.
                                                                                                                                                                E
 Ushahidi is a non-profit tech company that develops free and open source software for infor-                           T
 mation collection, visualization and interactive mapping.
 Being open-source it can be formed fast to anybody’s shape/design and put directly online for                 C
                                                                                                                                   L
                                                                                                                                           M
                                                                                                                                                    F
                                                                                                                                                                                  Used Tools
                                                                                                                                                        I                          • Crowdmapping
 crowdmapping.                                                                                                                             K   Q
                                                                                                                   J                                                               • Social Media
 Keywords                                                                                                                              B
                                                                                                                                                                                   • Mobile Contribution
 Crowdmapping - OpenSource - Information Collection - Visualisation                                                            R
                                                                                                                                           Narrow
                                                                                                                                            Scope
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno
How to kickstart your co-creation platform - 20 examples by @boardofinno

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How to kickstart your co-creation platform - 20 examples by @boardofinno

  • 1.
  • 2.
  • 3. Introduction 2 image: CC Flickr - Hessie Bell
  • 4. Electric cars, city charging points, biofuel, ... eMobility seems to We are transforming into a world where producers and compa- be the future; but are we really ready for this? nies want to know their customers. They want to become our on- The whole “transforming process” from the current automotive line “friends”, in a way to get as many feedback as they are able to. industry to the greener one seems to go very slow. The few elec- The use of social input from different parties makes new business tric cars are still too expensive for most people and getting the models possible and can make the difference between you and world population on the eMobility-track is something that will your competitors. take a lot of time... In this benchmark study we selected 20 cases, as widely chosen What if we could attract consumers to cooperate in this story? as possible. The global focus was new mobility, but other inspir- Is it possible to bring industry, government and consumers to- ing co-creation cases were selected as well. gether to think about it, together? Every case is described in a platform-sheet. Every sheet has a let- Mission-e-Motion cooperated with Board of Innovation in an the co-creation canvas we created. innovation study to combine new mobility with co-creation. This document is a part of the whole study, and bundles 20 bench- As we believe co-creation is about sharing ideas & thoughts, to marks of existing co-creation platforms. achieve a beter result, we decided to share this study as well with you. - We hope you learn as much as we did by scanning these plat- - forms. Still some remarks? Suggestions? Ideas? thing to do with collaboration between several parties combined Feel free to share, to comment or to contact us for further infor- with coming up with a better result than “normal” collaboration. mation! Have fun reading! Board of Innovation - Manu Vollens 3
  • 5. Types of Co-creation[1] Co-creation exists in many different ways. Which type to choose is de- pending on the challenge at hand. There is always an initiator, e.g.. the par- ty that decides to start a Co-creation initiative. This can be a company or just a single person. One or (many!) more contributors will be joining along the process. The initiator determines who can join and under what condi- tions. All platforms are categorized into one of the 4 groups. Club of experts: - through ideas. Contributors are found through a selection process. Quality of input is what counts. Crowd of people: Also known as Crowdsourcing. For any given challenge, there might be a person out there having a genial idea that should be given a podium. It’s the Rule of the big numbers. Coalition of parties: In complex situations parties team up to share ideas and investments. Technical breakthroughs and standards often happen when multiple parties collaborate. Community of kindred spirits: When developing something for the greater good, a group of peo- ple with similar interests and goals can come together and create. 4 image: CC Flickr - Carol VanHook
  • 6. Anyone can join Crowd of people Community of kindred spirits Openess Selection process Club of experts Coalition of parties Initiator Only Ownership Initiator And Contributors [1] Model: Fronteer Strategy, 2009 5
  • 7. 5 Guiding Principles[2] a people’s business. Successful Co-creation initiatives all share 5 common rules: Inspire participation: Trigger people to join your challenge: open up and show what’s in it for them. Select the very best: You need the best ideas and the best people to deal with today’s complex issues. Connect creative minds: You have to enable bright people to build on each others ideas, both on- and off-line. Share results crucial. Continue development: Co-creation is a longer-term engagement, in- and outside your company. Only then it will deliver results 6 image: CC Flickr - AtomicShed
  • 8. Continue development Share results Connect creative minds Select the very best Inspire participation [2] Model: Fronteer Strategy, 2009 7
  • 9. Differentiators parameters to screen the platforms Because we wanted to compare platforms with each other, some parameters had to be chosen. We make a difference between differentiators that are measurable (pareters) and differentiators that are listable. The parameters are measured on a scale from 1 to 5. Each parameter is de- scribed below and gives an idea of how the scale is chosen. Other differentiators (not measurable), are mentioned in the cases. Mostly in the key info, but often also in the plain text. image: CC Flickr - Bruno Girin
  • 10. Amount of people involved Dialogue/Interaction Freq. Used parameters for Co-creation platforms The amount of people that is co-creating in one The amount of time people interact during the co- project or available as a community. creation, and through which channels. Possible results can be: Possible results can be Amount of people involved 1 5 less then 10 people (1) almost no interaction (1) Competition degree 1 5 around 50 people (2) low interaction (2) Customer Competence 1 5 around 100 people (3) basic interaction (3) Dialogue/Interaction Freq. 1 5 around 1000 people (4) high interaction (4) Project Duration 1 5 and more than 1000 (5) really high interaction (5) Return for Participants 1 5 Competition Degree Project Duration The degree of how high the competition is between How long does it take between the start and the participants. end of (most) project? Other differentiators Possible results can be: Possible results can be: no competition (0) a single moment (1) natural competition between co-creating parties couple of days (2) Type of rewards used (1-2) couple of weeks (3) Revenue competition with little rewards (3-4) couple of moths (4) Interaction Tools used? real game-competition or competition out of single +1 year (5) Scope challenge solutions (5) Area Focus Number and types of creators involved Reward System Type of Seeker, Solver, Initiator Customer Competence Return for Participants Project Phases Business Model What does the participant get in return for his co- (Key Learnings for Misemo) real co-creation way? creation contribution? These things are for sure not Possible results can be: only physical goods. This can be as well fun, knowl- almost no special skills/available for almost every- edge, interest, … one (1-2) Scalable from normal skills in combination with some experts (3), almost nothing (0) some special skills are handy (4) a good return (3) real special skills are needed (5) emotion and meaningful “giveback” (5) 9
  • 11. Co-Creation Canvas a visual map of 20 co-creation platforms All cases have been mapped out in this “Co-creation Canvas”. As reference for the value on the X-axis, we used the amount of “co-creation interac- tion”. Platforms that score low are placed at the left side, platforms that score high are mapped at the right side. On the Y-axis, the scope is mapped out. The scope can Every platform is symbolized as a dot with its case reference number inside. Plat- forms that make more money out of the co-creation process are visualized bigger than others. image: CC Flickr - Wayne Large
  • 12. Legend A Quirky B Fold.it Wide C Co creation Scope D Open IDEO E New Planet Ideas A F harKopen G G Flemish Living Lab H Ushahidi I M@norlabs S J SloCat K The OScarproject Low D High Co-creation Co-creation L CityNet O Interaction Interaction M c,mm,n P H N Eco Mobility Tour Project O MyMachine E T P Local Motors Q eCars-Now! L F M R Open Source Battery Project C S RedesignMe I K Q T Innocentive J B R Narrow Scope High Revenue Mid Revenue Low Revenue 11
  • 13. TOOLS methods to enlarge interaction When designing a Co-Creation platform, it is important to include enough pos- sibilities for interaction. Platforms where youcan’t interact in the right way slow down or even die. “Interaction Tools” are important for the whole dynamic structure of the platform, and make collaboration easier. image: CC Flickr - Ian Britton
  • 14. Points/Status Comments Achievements OpenIdeo Quirky & many other platforms use the possibility to M@nor Labs uses different user-classes and user- Instead of that, they can collect points to make their give comments on ideas. This way, community mem- types to make visible what people have achieved in bers get the chance to review and build upon others’ the platform. The harder you collaborate (post ideas, works in different phases (inspiration, concepting ideas. make comments, review others’ posts, …) the more Comments keep an idea or post “alive” and makes it involved in the process you are, and the higher your contribution in each phase. Aside from generating simple to collaborate in an short & fast way. “rank”. People can climb up, starting from “Beginning content in the 3 phases, collaboration (giving feed- Innovators” to “Emerging Innovators”, to “Change back, helping someone else out) gives also more point and a higher DQ. 13
  • 15. Expert Panel Voting Social Media Quirky, The Flemisch Living Lab, M@nor Labs, and Open IDEO uses, as Facebook does, the “like button”, Open Planet Ideas uses besides Facebook (to attract many other platforms use expert panels to make only they named it the “applause-button”. User can as many new people) also Twitter as a Brainstorm- their ideas less subjective. Expert panels can be used applause other community-members to vote on their tool. idea, mention a comment is nice, … The Build Hour was a 60-minute brainstorming evaluation, …) Expert panels are people who are still It is the term applause that makes it more realistic. A session on Twitter, during which everyone rapidly nice co-creation technique! posed, discussed, and expanded upon one another’s they can make easier a decision. ideas. People shared 26 concepts and more than 250 tweets in an hour! 14
  • 16. Local Wiki Crowdmapping Questionnaire harKopen & eCars-Now! use wikis to store their in- Ushahidi uses CrowdMapping as main tool in their eCars Now! uses a basic questionnaire to collect formation in a structured way. The fact that one glo- open source platforms. CrowdMapping gives the direct data-feedback from their users. Basic ques- bal platform has several local wikis makes it easier to contributor the possibility to add information de- tions are asked to the community, which are used to contribute on language level and gives it a real global pending on the place where it happens. This way make decisions on. This way the platform facilitator background. local information can be viewed on global level. Contributing and collaboration in your own language A number of other embedded tools make contribu- ideas. is easier to do and evokes less boundaries. tion to the CrowdMap easierSMS, mail, voice to text, …) 15
  • 17. BENCHMARKS study of 20 co-creation platforms image: CC Flickr -Twicepix
  • 18. A Quirky From Platform Perspective Quirky is a platform which offers co-creation in the whole process (from ideation until sales). It pro- www.quirky.com vides all the tools people need to “influence” a project or an idea, and to work together towards a good end-product. Because people can be part of every step in the overall process, their contribution can be really high. Even in sales: influencers are going to present/sell their product. The fact that the platform is supported by the whole community and Quirky, makes it a strong struc- ture where anybody can find a way to contribute in his/her own way. From Solvers Perspective Solvers, or better said creators, are encouraged to “influence” projects. This can be done in different ways (research, voting, comments, ...). The bigger their influence (real-time measurement), the bigger their reward (=money). This way people get more rewarded if they are more involved, which makes everything more active. The fact that the whole Quirky-community is pretty big at this moment, makes it possible to have a huge user/community feedback. This way a product is a “team-product” where many people are proud of (providing Quirky already a “social base” for pre-selling the new product). From Seekers Perspective From the moment Quirky “approves” a community-idea; Quirky is involved in every step that is made afterwards. Quirky can get financial benefit either in the possibility to make money out of ideas in the sales phase, or indirectly by collecting huge market data (which can be used in next projects). Every week Quirky provides a new design brief for a new product; contribution as an individual is free! Only if you like to “send” your own idea (not related to the design brief), you pay a little “upload-fee”. This is besides a little bit money-making also a natural filter selecting only thought through concepts. Overseeing the whole process at every step, is what makes Quirky so strong. Key Learnings • Give the easiest job to the crowd (generating ideas), work alone on the hardest part (finding best Key Info manufacturers, engineering, ...). US • Work together in between (feedback, branding) and afterwards (sales). • Reward your co-creators in a way they think is correct and valuable Category Crowd of People • Give many tools to contribute in many ways (voting, messages, rating-systems, ...) Scope New Product Development Initiator Corporate (Quirky) Wide Scope Phases Ideation - Sales Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G The fact that Quirky scores high (as well on Founded 2006 the X- as Y-axis), depends of course on the Customer Competence 1 5 S different products that can be posted on the Country United States Dialogue/Interaction Freq. 1 5 platform, and a lot of co-creation tools are Project Duration 1 5 Low D High provided to help the user contribute in a new Focus Global Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction and/or existing product. Thanks to the com- P H Platform Description mission on sold products, Quirky has a high Quirky is a co-creation platform for inventors. Users vote on new inventions based on their T E and balanced revenue model. merit. Exceptional product ideas are promoted to prototype and eventually marketing phases, receiving input from the community along the way. Weekly one community-voted concept is C L M F Used Tools I • Rating put into action; from idea to production. K Q J • Voting Keywords B • Making Comments Weekly New Products - Inventions - Community - % of Sales as Reward - R • Social Media R Narrow • Expert Panel Scope
  • 19. B Foldit From Platform Perspective As all other cases are platforms or real-life co-creations, Fold-it uses an interesting feature to solve www.fold.it problems: play. People can play either alone or solve puzzles “in group”. This makes the game both col- laborative, and competitive. Why is this a co-creation example and another game like “World of Warcarft” not? Maybe this last one is also an example, but with fold.it the focus is something to solve in real life (science problems), where in other games this doesn’t exist. From Solvers Perspective The solvers know they are helping the platform with solving “science problems”, but it is not their drive to do so. The profile of the foldit-seekers are people who are looking for nice puzzles to solve. The more difficult, the more interesting, and the more they like it. Because every puzzle comes with a competition amongst other players, the player gets even more “in to the game”. Problems become puzzles, solutions become game-achievements. From Seekers Perspective Fold-it is an interesting way to solve the problems universities were looking for: unfolding protein structures through a video game. Saying it is cheaper than rewarding people for it, is maybe not some- thing that can be said immediately. The development of the game, analyses, ... takes a lot of time as well (= money). On the other hand, the total set-up is on university-level; which makes it easier to do so. Implying this model on corporate-level, means the initiator needs a high set of skills/€ to start such an initiative. Key Learnings • People don’t always have to be rewarded in physical things. Fun can also be a good “return”. Key Info • Gamification is a technique that becomes more and more important in online platforms/websites. US • Making a co-creation tool for solvers starts already with co-creating as a seeker yourself (different departments of university join in one project). Category Crowd of People Scope Solving Science Problems Initiator University Wide Scope Phases Design Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G Because of the narrow scope (protein struc- Founded 2008 tures), Foldit is almost on the bottom of the Customer Competence 1 5 S scope line (Y-axis). Thanks to the several Country United States Dialogue/Interaction Freq. 1 5 “tools” and the possibility to collaborate with Project Duration 1 5 Low D High others to solve puzzles, we can consider them Focus Global Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction as a platform with mid co-creation interac- P H Platform Description tion possibilities. E FoldIt is an experimental video game about protein folding, developed as a collaboration be- T tween the University of Washington’s departments of Computer Science and Engineering and Biochemistry. Gamers use their human skills to do research to protein structures in a fun way, C L M F Used Tools I • Points & Status (~Gamification) where computers have problems to fulfill these tasks. K Q J • Social Media Keywords B • Forum University - Game Co-creation - Solving Science Problems - Fun as a Reward R • Wiki Narrow Scope
  • 20. C Co Creation From Platform Perspective The idea behind the platform is finding people who like to share ideas about “New Energy problems” www.cocreation.pt and/or who like to make suggestions for the distribution of it. Making this open source could give the people the drive to join (they can read through all generated content, …) But there it stops... The platform has a lack of tools to bring these challenges to live. People can only comment and discuss with each other in specific fields or through a blog. From Solvers Perspective It is easy to join as a “solver” on this platform, little registration is necessary. But directly as you do so, you can feel the platform is not “alive”. And this is the first step that is really important for people to contribute. As long it is not visible that a platform is alive, people won’t contribute (because in the first place they don’t feel as they get something back) and the platform stays in the same “frozen” loop. From Seekers Perspective A platform as this, from company side, is possible but you have to make choices. EDP is, at this moment, somewhere in between. It is not clear what their role is in the platform; is it to generate new ideas for EDP and to make money out of it (of course this it, but for the solvers it is not clear), or is this a platform of being open-source and setting up a community of kindred spirits? Communicate good to your user, and they will communicate back. Do this wrong and they will take a step back. Key Learnings • People who “join” want to see/experience a breathing/living platform. Not something that is dead. Key Info • With only a forum and providing the possibility to comment on projects, people don’t have the PT proper tools to co-create as they should be able to. • Not rewarding people is possible, only when they get “something else” in return (content, play, ...) Category Crowd of People Scope New Energy Ideas Initiator Corporate (edc) Wide Scope Phases Ideation Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G Co-creation is one of the “this is not working” Founded 2008 examples. The lack of proper tools to collab- Customer Competence 1 5 S orate and the rather narrow scope, makes it Country Portugal Dialogue/Interaction Freq. 1 5 very hard to sustain as a platform. Project Duration 1 5 Low D High Thanks to the financial input from EDP, co- Focus Global Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction creation is still able to “exist”. P H Platform Description E Co-creation is a platform where individuals and companies can talk about new possibilities/ T concepts in the Energy Sector. (e.g. Energy efficiency, eMobility, …) The platform initiator is EDP, a Portuguese energy distributor. People don’t get rewarded for contribution. It is all C L M F Used Tools I • Making Comments about sharing interest and being open-source. K Q J • Forum Keywords B Energy distributor - Platform - eMobility - Energy efficiency - OpenSource R Narrow Scope
  • 21. D Open IDEO From Platform Perspective The OpenIdeo platform is a bit the same as other more commercial examples where people get re- www.openideo.com warded if they find a good solution for a “challenge” (e.g. Innocentive). With OpenIDEO, the reward- system is based on recognition. People are contributing “for the better” and to increase their “Design Quotient” (a way of telling how much a person has contributed to the platform). The platform provides lots of tools to share ideas. Because of that, and in combination with the “non-reward-method”, it has a strong platform-structure. Splitting up the design process in different phases makes it easy to take decisions. From Solvers Perspective People don’t get physical things back for contributing. It is the joy of working together with lots of people in one project and the recognition (~exposure) out of that what makes the solver to participate. Because of the 3 different phases, people can contribute more easily to the phase in which they’re good at. One specific project in collaboration with Sony and WWF has been scoped out; evaluated seperately as a different case. From Seekers Perspective Most challenges are posted by companies. OpenIDEO approves only interesting/valuable challenges and only if they are “for the Social Good”. As such, there is already a good filter from the beginning. Outcomes are Open Source but can be used to make it “real” if seeker & solver are both interested in finding collaborative partners. Not sure about this, but companies probably have to make a little contribution to IDEO after the project, if that is in their power. Key Learnings • People contribute for free if they see the benefit of the project or get the recognition they’re look- Key Info ing for. US • Splitting up the design process in phases makes it easier to choose ideas/concepts. Category Crowd of People Scope Problems for Social Good Initiator Corporate Wide Scope Phases Ideation - Design Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G OpenIDEO has some really nice embedded Founded 2010 collaboration tools, which makes it easy to Customer Competence 1 5 S collaborate and co-create with others. On the Country United States Dialogue/Interaction Freq. 1 5 other hand, the specific scope of “problems Project Duration 1 5 Low D High for the Social Good”, in combination with al- Focus Global Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction most any possibility to solve those problems, P H Platform Description balances out the Y-axis. E OpenIDEO is a platform where people/companies post challenges “for the social good”, which T can be solved through 3 phases: inspiration, concepting, and evaluation. Community mem- bers can contribute in a variety of different ways, from inspirational observations and photos, C L M F Used Tools I • Forum sketches of ideas, to business models and snippets of code. Everything is open-source. K Q J • Making Comments Keywords B • Visual Collaboration Map Challenges - Social Good - 3 Phases - OpenSource • “Applause” Ideas (= like) R Narrow • Uploading different Media Content Scope
  • 22. E Open Planet Ideas From Platform Perspective The structure of this platform is completely the same as the OpenIDEO platform; some more tools are www.openplanetideas.com provided though (more social media connection, more language abilities, ...). Also very important is the addition of the “realisation”-phase. This makes the platform and the project more tangible. Because the website covers only one project, the project duration is really clear and people know what they can expect and when. Providing a clear communication and letting the user know which next steps are taken in the process makes everything more concrete. From Solvers Perspective The drive for people is a little bit different from a normal project on OpenIDEO. Because they are hav- ing only one project on the platform, the goal of what will happen is more clear and the contribution for that is also easier to communicate. People don’t get financial rewards for putting their ideas in the cloud, the “winning prize” is just being in the spotlights and getting recognition for your idea. You can get the chance to work with a big company that will make your idea tangible. The sustainable part is very important here. Nowadays, people want to care about the environment, and want to make their contribution to a better world: putting a world-changing idea on a platform. From Seekers Perspective Also here (~ Fold-it) two separated parties join together to cooperate and make one co-creation project. WWF supports from the sustainability side, where Sony supports from the technology side. They both need each other to make the co-creation easier to access for a broader audience. Thanks to the cooperation, the platform attracts both people interested in Sony and others interested in sustain- ability. A good sustainable project can’t survive when it doesn’t has the proper technology, and a good technology project can’t survive without a good context. Providing a platform in 5 main languages, makes this a really global project, where both initiators will get huge “diverse local insights”. Key Learnings • Making the platform accessible in different languages, makes it more “glocal”. More people can Key Info contribute, more diverse input is generated. US • Starting idea generation with existing technologies makes concepts stronger and more realistic. • Adding a realisation phase, makes it more interesting for solvers to contribute. Category Crowd of People • Use the network-access of your company to reward your TOP-contributors with “fame” and put Scope Technology for Sustainability them into the spotlights (~achievement). Initiator Corporate (Sony & WWF) Wide Scope Phases Ideation - Realisation Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G OpenIDEO and Open Planet Ideas are almost Founded 2010 the same (have the same structure). The spe- Customer Competence 1 5 S cific focus on “technology for sustainability”, Country United States Dialogue/Interaction Freq. 1 5 and the enlargement with the realisation- Project Duration 1 5 Low D High phase, gives it a very high interaction score (X Focus Global Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction axis). P H Platform Description E Open Planet Ideas is a co-creation project of SONY & WWF, based on the OpenIDEO plat- T form. Where normally the 3 phases of Ideo are used to generate concepts, here the realisation phase has been added. With the platform they are looking for concepts where the technology C L M F Used Tools I • Forum of Sony can be used to generate ideas for a sustainable future. K Q J • Making Comments Keywords B • Expert Panel Sony&WWF - Sustainability - Different Phases - OpenSource - Exposure • Social Media R Narrow • “Applause” Ideas (= like) Scope • Uploading different Media Content
  • 23. F harKopen From Platform Perspective This platform is totally Open Source. No companies posting challenges, no specific rules for what can www.harkopen.com go to another phase or not, ... The fact that this “platform” runs by its own users makes it a powerful community-platform, where ideas level-up to a better product. Providing an offline- (city work spaces) as well as an online space (the platform) improves the motiva- tion to collaborate, and makes harKopen both global and hyperlocal. From Solvers Perspective The platform set-up was made to share/discuss projects with people with the same interest. People join this community because they are interested in the content. It is not about finding as many people that want to contribute with fresh ideas; it is about finding kindred spirits who want to give you advise and help you finalizing YOUR PROJECT. Aside from that, also other things are discussed in the community: where to buy the best parts online, what is the best local store, ... From Seekers Perspective As said before, this is a community of kindred spirits. People are looking for “people like me” to work together and to get feedback. Of course the virtual space has its limits when designing real hardware. HarKopen maps several local “Hackerspaces”, where people with common interests meet in real life. Thanks to this “local-minded approach”, the motivation of participation in harKopen is influenced in real life as well as online. People don’t participate because they can win prizes, rewards, ... They par- ticipate because it is the platform that brings all the “people like me” together, and where they can talk with peers from all over the world. Key Learnings • Providing an offline as well as an online space improves motivation to collaborate on the platform. Key Info • People are always looking for other “people like me”. RO • Communities of Kindred Spirits don’t need competition, this can lead to envy and bad collabora- tion. Category Community of Kindred Spirits Scope Electronics & Open-Source Initiator Group of People Wide Scope Phases Ideation - Realisation Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G Thanks to the many local hackerspaces, in Founded 2010 combination with the platform, harKopen Customer Competence 1 5 S provides several tools and ways to collabo- Country Romania Dialogue/Interaction Freq. 1 5 rate between community-members. Project Duration 1 5 Low D High The focus on electronics makes it still rather Focus Global/(Hyper)Local Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction narrow. P H Platform Description E HarKopen is an open source internet community with the main goal of helping the world inter- T connect. By offering service, web tools & help, people can post electronics projects, the com- munity can grow faster together and make awesome open tech. No competition: people post C L M F Used Tools I • Making Comments ideas and build together on what and with whom they like. K Q J • Social Media Keywords B • Local Wiki Electronics - Online and Offline co-creation - Open Source • Real Life Workshops R Narrow Scope
  • 24. G Flemish Living Lab Platform From Platform Perspective The Flemish Living Lab Platform is a good example of an offline co-creation initiative. Where for a good www.vlaamsproeftuinplatform.be/en online platform, the provided communication-tools are important to keep the platform alive and well, here the organisation structure is really important. Typical projects run for one single year, where the interaction frequence is really high. Again the project-timing is crucial for keeping the project “alive”. People know what they can expect and are more comfortable to act on that. From Solvers Perspective The participation of the user in the living lab is rather one directional. They co-create together with all other existing parties to think about new possibilities, giving feedback, ... but are not involved in the overall process. Their rewards for contribution are mostly financial, but that doesn’t exclude they might be participating out of other interests. Once people are recruited, they are also “available” for other projects, no matter what the subject may be. From Seekers Perspective The Flemish Living Lab is a government initiative, led by and in cooperation with different companies. Main organizer is a Belgian telecom operator (Telenet). Collaborating with different parties makes it possible to test different cases at the same time. It is perfectly possible that in one test-project both Internet-data-analyses and energy-efficiency are tested. Within this structure, different companies are working together, opening doors for collaboration in new innovative products and services. Key Learnings • Real-life co-creation with different parties needs a proper cooperation structure between all dif- Key Info ferent parties BE • When you want really valuable user feedback you have to go to the place where they feel most comfortable (= their home) to get the most relevant result. Category Club of Experts Scope Testing Products/Services Initiator Corporate & Government Wide Scope Phases Testing Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G Thanks to the possibilities to co-create with Founded 2010 several companies, the scope of the Flemish Customer Competence 1 5 S Living Lab project is, or better said can be, Country Belgium Dialogue/Interaction Freq. 1 5 very wide. The lack of a good combination be- Project Duration 1 5 Low D High tween online and offline collaboration makes Focus Hyperlocal Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction it an example, where the co-creation interac- P H Platform Description tion is rather low. E The Flemish Living Lab Platform supports private and public organizations, associations or in- T dividuals who want to perform living lab research. Experimentation and co-creation with real users in their own living environment. Users, researchers, businesses and government are C L M F Used Tools I • Real life Co-creation jointly involved in finding innovative solutions, products, services and viable business models. K Q J • User Feedback Keywords B • Expert Panel Experimentation - Real life Co-creation - Testing - User Feedback- Different Parties R Narrow Scope
  • 25. H Ushahidi From Platform Perspective Ushahidi itself is not a platform for co-creation. It is a company, providing software and tools to make www.ushahidi.com co-creation possible. Their greatest example is the open-source crowdmapping possibility: a way to collect data in a specific area, generated by the people in that area. One example is http://syriatracker. crowdmap.com, where people try to map the different types of crimes in Syria. From Solvers Perspective Most tools are used for solving problems that are society based, which are often local. As for example with the Syria Crime Map, all people in Syria “who don’t like crime” are possible contributors. Projects who use the Ushahidi mapping tool start mostly with a group of kindred spirits or goals. Providing different ways to collaborate in the crowdmapping (through email, text, SMS, ..), a good par- ticipation-base is created for people who like to contribute. From Seekers Perspective In this case the “seekers” are not the people of Ushahidi itself, it are the users of the tools. Mostly seek- ers and solvers are the same people (~kindred spirit). It are people who care about a common problem that is supported by the “real-life” local community. “It is an aim to provide a better place for you and your loved-ones”: this is mostly the starting point for the seekers’s initiative to use this open source tool. Key Learnings • Making it possible to contribute online in many offline ways (SMS, voice to speech, ...) makes the Key Info platform more valuable • If your project gets the support of the “offline”-community it has a good base for action Category Community of Kindred Spirits KE Scope Information Collection Initiator Corporate Wide Scope Phases Research Amount of People Involved 1 5 A Co-creation Map Competition Degree 1 5 G Ushahidi is a nice example of a good average Founded 2008 co-creation platform. The amount of interac- Customer Competence 1 5 S tion tools are limited, but used in a very effi- Country Kenia Dialogue/Interaction Freq. 1 5 cient way (through social media, SMS, ...). The Project Duration 1 5 Low D High fact that one open-source tool can be used in Focus Local Co-creation O Co-creation Return for Participants 1 5 Interaction Interaction different fields makes the scope not too wide, P H Platform Description and not to narrow. E Ushahidi is a non-profit tech company that develops free and open source software for infor- T mation collection, visualization and interactive mapping. Being open-source it can be formed fast to anybody’s shape/design and put directly online for C L M F Used Tools I • Crowdmapping crowdmapping. K Q J • Social Media Keywords B • Mobile Contribution Crowdmapping - OpenSource - Information Collection - Visualisation R Narrow Scope