Ninth lecture for my students in English 140, UC Santa Barbara, Summer 2012. Course website: http://patrickbrianmooney.nfshost.com/~patrick/ta/su12/index.html
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
Ninth lecture for my students in English 140, UC Santa Barbara, Summer 2012. Course website: http://patrickbrianmooney.nfshost.com/~patrick/ta/su12/index.html
Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our research we found that some companies go a few steps further. Some succeed in intergrating the voice of the customer in ALL their decision flows. This paper describes the different steps to evolve from a one time co-creation project to structural collaboration.
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We are a no profit organization, a bottom up crowd sourced organization made by people who want to support and promote our cultural heritage and make it more open, more digital, more welcoming.
#DigitalInvasions at "Museum and the Web" in BaltimoreMarianna Marcucci
We've invaded Baltimore's museums on april 1st 2014 during the "Museum and the Web" conference! Thanks everyone for joining us there! www.invasionidigitali.it
The Interactive culture in the XXI centuryFabio Viola
What does it mean culture today? Where, how, why the younger generations are producing and consuming "culture"? Instagram, Wattpad, videogames are models and rivals of museums and theaters today? Slides from the Fabio Viola's talk at the European Commission meeting in Prague about the Future of Heritage.
This eBook is part of the TREeBOOK Gallery Collection.
It was created in 2009 during the Master of Science at the University of Lugano inspired on an article by Professor Anna Lisa Tota.
All rights reserved by the artists. Feel free to share this eBook.
To contact TREeBOOK Gallery please write to bia@freeyourideas.net
TREeBOOK Gallery is supported by Free Your Ideas. www.freeyourideas.net.
Presentation, video of the event, and creative dialogue
focussing on the ideas-action extracted from II International Unconference of Dreams in Action: “Living in the Era of Art”
unfolding - Nan Tien Institute art exhibition
2 - 22 November 2012
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Artists: Kendal Heyes, Jennifer Jackson, Garry Jones, Alena Kennedy, Flossie Peitsch, Jennifer Portman, Deborah Redwood, Robert Reid, Sue Smalkowski, Arja Välimäki, Vyvian Wilson, Mary Wingrave.
Il 9 febbraio 2018 a Milano si è svolta una giornata di formazione gratuita sul tema delle competenze digitali e dell’ostilità nei linguaggi.
Cosa è successo?
Durante la giornata si sono svolti oltre 30 tra lezioni frontali, panel e workshop interattivi.
Le 100 schede
Durante la giornata sono state presentate ai docenti oltre 100 schede didattiche, uno strumento operativo per affrontare i temi dell’educazione e della cittadinanza digitale attraverso i 10 principi del Manifesto.
Questa è la traccia della mia presentazione. "Il più straordinario metodo di comunicazione è la Cultura. Un linguaggio che non divide, che aiuta a comprendersi l’un l’altro, che insegna come si è vissuto e come possiamo vivere.
Le divisioni sono un insistente argomento di conversazione oggi, quante volte abbiamo sentito parlare di invasione?
Da un lato chi vede sempre più necessario rafforzare confini e costruire muri insormontabili, dall’altro chi vede, in questi confini, delle porte suggestive e affascinanti dietro le quali trovare nuove conoscenze e opportunità. Non abbiamo la risposta a tutte le domande, preoccupazioni, sogni, paure, desideri che il mondo si pone ma sappiamo che esiste un linguaggio senza confini: la Cultura.
Scoprire il nostro Paese ci svelerà come il patrimonio storico e culturale arrivi da ogni angolo della terra.
Durante il laboratorio gli insegnati impareranno ad adottare un percorso di ”invasione” di un museo, un sito archeologico, un centro storico della proprio città o del nostro Paese Italia, condividendo l’esperienza attraverso i social network. Un’esperienza che ci permetterà di conoscere in profondità le radici della nostra cultura. “
A TourismA 2016 racconto perché un museo o un'organizzazione culturale dovrebbero raccontare la propria storia? Invasioni Digitali e audience engagement, come coinvolgere i visitatori/partecipanti. Firenze 20/2/2016
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We've invaded Baltimore's museums on april 1st 2014 during the "Museum and the Web" conference! Thanks everyone for joining us there! www.invasionidigitali.it
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What does it mean culture today? Where, how, why the younger generations are producing and consuming "culture"? Instagram, Wattpad, videogames are models and rivals of museums and theaters today? Slides from the Fabio Viola's talk at the European Commission meeting in Prague about the Future of Heritage.
This eBook is part of the TREeBOOK Gallery Collection.
It was created in 2009 during the Master of Science at the University of Lugano inspired on an article by Professor Anna Lisa Tota.
All rights reserved by the artists. Feel free to share this eBook.
To contact TREeBOOK Gallery please write to bia@freeyourideas.net
TREeBOOK Gallery is supported by Free Your Ideas. www.freeyourideas.net.
Presentation, video of the event, and creative dialogue
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12 IAVA artists explored the idea of unfolding in the context of Australian Artists in the Asian Century.
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Cosa è successo?
Durante la giornata si sono svolti oltre 30 tra lezioni frontali, panel e workshop interattivi.
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Durante la giornata sono state presentate ai docenti oltre 100 schede didattiche, uno strumento operativo per affrontare i temi dell’educazione e della cittadinanza digitale attraverso i 10 principi del Manifesto.
Questa è la traccia della mia presentazione. "Il più straordinario metodo di comunicazione è la Cultura. Un linguaggio che non divide, che aiuta a comprendersi l’un l’altro, che insegna come si è vissuto e come possiamo vivere.
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Da un lato chi vede sempre più necessario rafforzare confini e costruire muri insormontabili, dall’altro chi vede, in questi confini, delle porte suggestive e affascinanti dietro le quali trovare nuove conoscenze e opportunità. Non abbiamo la risposta a tutte le domande, preoccupazioni, sogni, paure, desideri che il mondo si pone ma sappiamo che esiste un linguaggio senza confini: la Cultura.
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Durante il laboratorio gli insegnati impareranno ad adottare un percorso di ”invasione” di un museo, un sito archeologico, un centro storico della proprio città o del nostro Paese Italia, condividendo l’esperienza attraverso i social network. Un’esperienza che ci permetterà di conoscere in profondità le radici della nostra cultura. “
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4. Why Open Content?
The Getty adopted the Open Content Program
because we recognized the need to share images of
works of art in an unrestricted manner, freely, so that
all those who create or appreciate art—scholars,
artists, art lovers, and entrepreneurs—will have
greater access to high-quality digital images for their
studies and projects. Art inspires us, and imagination
and creativity lead to artistic expressions that expand
knowledge and understanding. The Getty sincerely
hopes that people will use the open content images
for a wide range of activities and that they will share
the fruits of their labors with others.
5. The audience is dead – let’s talk
participants instead.
Jim Richardson
8. “We believe in new forms of
conversations and disclosure of
our artistic heritage never more
authoritative, conservative but
open, welcoming and innovative.”
Ph. Eli Brown on Flickr
9. “We believe in a new connection between
museums and participants based on the
active participations of people to the
production, creation and valorization of
culture.”
10. “We believe in new ways of experiencing
cultural sites, never more passive, where
knowledge will be built and not only
transmitted. Where the participant will
be involved and creating another form of
art.
Ph. By Fabio Nardella
11. “We believe in the opportunity of the
web and social media to break down all
the cultural barriers”
Ph. By hanspoldoja on Flickr