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LEGO Co-creation
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A presentation I gave on LEGO and how they have utilized co-creation.
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LEGO Co-creation
1.
CASE STUDY
2.
1940
3.
24 Combinations
4.
915 MILLION Combinations
5.
PROBLEMS
6.
7.
8.
9.
10.
11,000
11.
SOLUTIONS?
12.
13.
14.
15.
16.
17.
BACK TO BASICS
18.
19.
1997
20.
2001
21.
2005
22.
23.
Unique pieces ‘01
‘06 12,400 7,000
24.
CO-CREATION
25.
26.
27.
28.
29.
30.
25%
50% RESULTS SALES PROFITS
31.
$750 MILLION
32.
THANK YOU