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How Much is your Digital Data Worth?
Jose A. Briones, Ph.D.
@Brioneja
ProductCamp Austin
February 23, 2019
Introduction
Your smartphone is collecting your digital data
right now. These data are being bought and sold
today by multiple companies for profit and
commercial purposes, in most cases with a
minimum of consent and no compensation to the
device users.
In this session, we discuss the current trends
regarding data collection and brokering. We try to
Location Map
Big Data
Data Sharing
Google
 For as long as you’ve been using Google,
Google has been building a “citizen profile” on
you. This profile contains:
 Your voice search history
 Every Google search you’ve ever made
 Every ad you’ve ever seen or clicked on
 Every place you’ve been in the last year
 Every image you’ve ever saved
 Every email you’ve ever sent
Data Sharing
 Depending on your brand loyalty, for example,
your TV will emit a hyper-frequency during
certain commercials. Undetectable by your
obsolete human ear, this signal can only be
picked up by a nearby cell phone.
 If a Nike commercial plays on your TV, and then
you pick up your phone and Google “Nike
shoes,” your conversion path has been linked
from TV to phone. Nice.
Data Sharing
Alexa
 Amazon Sent 1,700 Alexa Recordings to the
Wrong Person
 Home assistants are continuously recording
and constantly uploading details of your
everyday life, and sometimes, these recordings
can end up in the wrong hands.
GDPR
Enforcement
Compensation
Airbloc
DataStocks
New Developments
 CA Gov. Gavin Newsom has proposed a
'Digital Dividend' in with California’s consumers
would also be able to share in the wealth that is
created from their data. This would be done via
a new data dividend because they recognize
that data has value and it belongs to the user.
 Facebook recently had a trial program where
users were paid $20/month for total access to
their phone activity.
Open Discussion
 What is the answer?
 How do we maintain privacy in the new age of
Technology?
 Is compensation for your data the right
approach?
Sources
 https://www.bloomberg.com/news/articles/2019-02-12/california-governor-proposes-digital-
dividend-targeting-big-
tech?fbclid=IwAR3AYRv3t8HiHT3eHvbEfg8JFI4_CwOB2RigXGJTOkh6YVZCK1y2OSUmtKA
 https://www.wsj.com/articles/you-give-apps-sensitive-personal-information-then-they-tell-
facebook-11550851636
 Http://www.datastocksinc.com
 https://www.cnet.com/news/these-android-apps-have-been-tracking-you-even-when-you-say-
stop/?fbclid=IwAR0vSV8oLBOSGV8EYBCkWJdtNpbNpkfFlQt7FdqX40mIh7jqoUPvHfkSBFI
 https://www.washingtonpost.com/technology/2019/02/14/us-government-facebook-are-
negotiating-record-multi-billion-dollar-fine-companys-privacy-
lapses/?fbclid=IwAR2nu1TI6jzUHiiAKLdaTn10hRsMNrDMj_8Oe4iIXXN9Vs13BDLwCq3cTjg&no
redirect=on&utm_term=.a7f6aa821cf2
 https://www.cnbc.com/2019/02/07/german-antitrust-watchdog-cracks-down-on-
facebook.html?fbclid=IwAR30eUNn5DvzT3G4G8Zdqgq9_M6MfOCPIai2PH_KyLJPt7bTFTaZhB
i2pMI
 https://motherboard.vice.com/en_us/article/pa54g8/amazon-sent-1700-alexa-recordings-to-the-
wrong-person?fbclid=IwAR2-48e-

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What is the value of your Data v3.0.pptx

  • 1. How Much is your Digital Data Worth? Jose A. Briones, Ph.D. @Brioneja ProductCamp Austin February 23, 2019
  • 2. Introduction Your smartphone is collecting your digital data right now. These data are being bought and sold today by multiple companies for profit and commercial purposes, in most cases with a minimum of consent and no compensation to the device users. In this session, we discuss the current trends regarding data collection and brokering. We try to
  • 6. Google  For as long as you’ve been using Google, Google has been building a “citizen profile” on you. This profile contains:  Your voice search history  Every Google search you’ve ever made  Every ad you’ve ever seen or clicked on  Every place you’ve been in the last year  Every image you’ve ever saved  Every email you’ve ever sent
  • 7. Data Sharing  Depending on your brand loyalty, for example, your TV will emit a hyper-frequency during certain commercials. Undetectable by your obsolete human ear, this signal can only be picked up by a nearby cell phone.  If a Nike commercial plays on your TV, and then you pick up your phone and Google “Nike shoes,” your conversion path has been linked from TV to phone. Nice.
  • 9. Alexa  Amazon Sent 1,700 Alexa Recordings to the Wrong Person  Home assistants are continuously recording and constantly uploading details of your everyday life, and sometimes, these recordings can end up in the wrong hands.
  • 10. GDPR
  • 15. New Developments  CA Gov. Gavin Newsom has proposed a 'Digital Dividend' in with California’s consumers would also be able to share in the wealth that is created from their data. This would be done via a new data dividend because they recognize that data has value and it belongs to the user.  Facebook recently had a trial program where users were paid $20/month for total access to their phone activity.
  • 16. Open Discussion  What is the answer?  How do we maintain privacy in the new age of Technology?  Is compensation for your data the right approach?
  • 17. Sources  https://www.bloomberg.com/news/articles/2019-02-12/california-governor-proposes-digital- dividend-targeting-big- tech?fbclid=IwAR3AYRv3t8HiHT3eHvbEfg8JFI4_CwOB2RigXGJTOkh6YVZCK1y2OSUmtKA  https://www.wsj.com/articles/you-give-apps-sensitive-personal-information-then-they-tell- facebook-11550851636  Http://www.datastocksinc.com  https://www.cnet.com/news/these-android-apps-have-been-tracking-you-even-when-you-say- stop/?fbclid=IwAR0vSV8oLBOSGV8EYBCkWJdtNpbNpkfFlQt7FdqX40mIh7jqoUPvHfkSBFI  https://www.washingtonpost.com/technology/2019/02/14/us-government-facebook-are- negotiating-record-multi-billion-dollar-fine-companys-privacy- lapses/?fbclid=IwAR2nu1TI6jzUHiiAKLdaTn10hRsMNrDMj_8Oe4iIXXN9Vs13BDLwCq3cTjg&no redirect=on&utm_term=.a7f6aa821cf2  https://www.cnbc.com/2019/02/07/german-antitrust-watchdog-cracks-down-on- facebook.html?fbclid=IwAR30eUNn5DvzT3G4G8Zdqgq9_M6MfOCPIai2PH_KyLJPt7bTFTaZhB i2pMI  https://motherboard.vice.com/en_us/article/pa54g8/amazon-sent-1700-alexa-recordings-to-the- wrong-person?fbclid=IwAR2-48e-