SlideShare a Scribd company logo
Validating business ideas 
quickly with Lean 
Tadas Labudis 
Product Manager @Labudis
About me 
• Did a business degree 
• Taught myself coding 
• Co-organised 3 hackathons and participated 
at 2 
• Founded an e-commerce store 
• Co-founded a consumer tech startup 
• Now working at Kotikan
Lean startup approach
"Lean Startup” is a process for validating 
and invalidating your assumptions as 
quickly as possible to discover and 
deliver what people actually want.
Customer discovery 
process
Basis of a business idea 
? ? ? 
Customer Problem Solution
Startups start with… 
? 
Customer Problem Solution
Startups often do this 
Customer Problem Solution
Startups often do this 
wtf? 
Customer Problem Solution
But should do this 
Customer Problem Solution
But should do this 
gimme da 
cookie! 
Customer Problem Solution
How to validate 
assumptions?
MVP
What’s an MVP? 
Minimum Viable Product 
The Minimum Viable Product (MVP) is that version 
of a new product which allows a team to collect the 
maximum amount of validated learning about 
customers with the least effort. 
- Eric Ries
MVP ≠ Product 
Minimum Viable Product Experiment
How to structure 
experiments?
Business Model Canvas
Business Model Canvas
Business Model Canvas
Validation Board
Validation Board
Validation Board
Validation Board
Validation Board
Validation Board
Validation Board
Build-Measure-Learn
Build 
ideas product 
Learn Measure 
data 
vision
Build 
ideas product 
Learn Measure 
data 
assumptions 
speed! 
vision
The goal 
• Maximise value 
• Minimise waste 
… or creating more value for customers with fewer resources
Examples of MVPs 
• Customer Interviews 
• Landing Page Test 
• Prototypes 
• Concierge/Wizard of Oz 
• A/B Tests
Customer interviews 
• E-mail conversations 
• Phone interviews 
• Face-to-face interviews
Landing page test
Landing page test
Wizard of Oz
Wizard of Oz
Wizard of Oz 
• 75,000 signups overnight
Wizard of Oz 
• 75,000 signups overnight 
• People want it
Wizard of Oz 
• 75,000 signups overnight 
• People want it 
• Why? “it works like magic”
Wizard of Oz 
• 75,000 signups overnight 
• People want it 
• Why? “it works like magic” 
• Persevere with the idea
A/B tests
Links 
• Business Model Canvas 
goo.gl/ooXTGY 
• Validation Board 
goo.gl/CzUDyJ 
• Book: Lean Startup by Eric Ries 
theleanstartup.com/book
Join Kotikan 
kotikan.com/aboutus/careers
Good luck! 
Follow me @Labudis
deliver the 
cookies! 
Good luck! 
Follow me @Labudis

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