61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
61 Tips For Increasing Engagement On Your WebsiteCaptain Up
Getting people to engage with your blog’s content is key to creating a big following and wider reach.
By creating an engaging community for your brand, website or company, drop-off rates will remain low and people will keep coming back for more.
I’ve gathered 61 smart tips that helped me create several high engaging blogs in the past, and thought they might help you as well.
See full post here: https://blog.captainup.com/61-tips-for-increasing-engagement-on-your-website/
How to Create Content that Converts (2016) Taboola
On April 6, 2016, Taboola's Senior Content Strategist, Inbar Yagur, presented on content marketing best practices. She discusses how to target the right audience and keep them on your page, optimize the user funnel, engage users, elicit the desired customer action, and more.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
Growth Hacking: Marketing that Moves the Bottom LineMorgan Brown
Growth Hacking: Marketing that Moves the Bottom Line. My talk on growth hacking for B2C and B2B companies from Search Engine Journal's 3 Takeaways Summit in Santa Monica.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Thursday, March 10, 2016 Sr. Director of Audience Development, Chris Muller, presented a webinar session on the importance of measurement in relation to engagement, covering bounce rates and other valuable metrics.
This presentations discusses the importance for startups of starting with user acquisition activities before launch and introduces 7 low-cost, highly effective tactics:
- Contest
- Paid Advertising
- Social Networks
- Content Marketing
- Pre-Launch Platforms
- Offline Community Building
- PR & Influencer Outreach
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
How to Make Money Selling Physical Products - Steve ChouLeslie Samuel
Discover the steps to making money by selling physical products. Steve Chou shares how they were able to build a business selling handkerchiefs and linens for all occasions.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on ‘must have app metrics’. Let us guide you to some more useful metrics to track and how to measure product analytics.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
Learn more about Mobile Growth: http://mozza.io
Follow me on Twitter: https://twitter.com/adrienm
These are the slides of a talk I gave at Le Camping, the most renowned French startup accelerator based in Paris.
You have developed your application and are now facing the biggest challenge known to mankind: How to get and engage users?
This presentation will give an overview of various actionable growth hacking techniques based on our observations and experiences with mobile apps. Listen to us and go out to scale your app from zero to hero!
Topics covered: PlayStore Optimization, Social Media, Invitation and Referral Systems, Event and E-Mail Marketing, Analytics
Taboola Partners - Launching your first campaign + Content that ConvertsTaboola
On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance.
Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/
Start your campaign now! signup.taboola.com
HubSpot + Taboola: Winning with Content from Creation to DistributionTaboola
Two Taboola and HubSpot specialists teamed up to talk about how you can optimize your content for your goals, which channels are right for distribution, and took live questions from the audience.
Growth Hacking: Marketing that Moves the Bottom LineMorgan Brown
Growth Hacking: Marketing that Moves the Bottom Line. My talk on growth hacking for B2C and B2B companies from Search Engine Journal's 3 Takeaways Summit in Santa Monica.
Behind the Bounce: Understanding Metrics and EngagementTaboola
On Thursday, March 10, 2016 Sr. Director of Audience Development, Chris Muller, presented a webinar session on the importance of measurement in relation to engagement, covering bounce rates and other valuable metrics.
This presentations discusses the importance for startups of starting with user acquisition activities before launch and introduces 7 low-cost, highly effective tactics:
- Contest
- Paid Advertising
- Social Networks
- Content Marketing
- Pre-Launch Platforms
- Offline Community Building
- PR & Influencer Outreach
What is A/B testing? A SCIENTIFIC METHOD OF PROOF
WHAT IS A/B TESTING FOR MARKETING
Where do you start testing? THE DON’TS
WHERE DO YOU START TESTING?
DON’T JUST GUESS
SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size
WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you
PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing
Where do you start testing? THE DOS
DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights?
A framework for success The basis of a successful testing program
Research Know what to test and see the greatest improvements
DIVE INTO YOUR DATA
FIND YOUR BIGGEST OPPORTUNITIES
INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT
FORM A HYPOTHESIS By doing A, B will happen, Because of C
BUILD THE TEST
LAUNCH THE TEST VS. Control Variant
THE TEST VS. +24.01% increase in registrations!! 100% Significance
DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company
REPEAT THE PROCESS AS OFTEN AS POSSIBLE
Control vs. Variant
“Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo*
“The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS
RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0
Tooltips AND BURGERS
How I like my testing burger Tooltips for your testing framework
Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators
Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities
Not everyone likes their burger the same way How do you take yours?
Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
How to Make Money Selling Physical Products - Steve ChouLeslie Samuel
Discover the steps to making money by selling physical products. Steve Chou shares how they were able to build a business selling handkerchiefs and linens for all occasions.
Truepush, the world's most affordable push notification service for web and mobile, was launched in 2019 with a motto to provide a free customer engagement platform like push notifications. With a short span of 18 months, the brand is successfully serving over 30,000+ marketers/ developers and is growing big and strong in the SaaS marketplace.
Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.
Why should a product manager look at metrics? Which metrics to track?hakuna matata solutions
As a product manager or owner, you are frequently bombarded with questions on data and analytics related to your apps/software products. Well, it is a data-driven world. Scout around the internet, and you will find several insightful articles/blogs on ‘must have app metrics’. Let us guide you to some more useful metrics to track and how to measure product analytics.
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
05: The 5 App Metrics That Are Crucial To Your App's SuccessLogan Merrick
In this episode of The Buzinga Podcast, Logan discusses the 5 most important metrics for measuring your app's performance, as well as HOW to improve each of them.
With the market for apps being extremely crowded and the quality bar rising continuously, the era of the get rich quick apps have long gone by and the real challenge for the marketers/ App Entrepreneur is to gain a significant mindshare of their user base.
This is where the significance of Mobile App retention comes in. With so many apps to download and use on the app store, most of the apps get lost among the collection of apps downloaded by the user or gets deleted soon after download. It is estimated that in case of most apps within a period of 3 months, over ¾th of their customer base is long gone, which in all sense affects your ARPU and in turn your net revenue.
App Entrepreneurs have a retention problem rather than a discovery problem. The ASO techniques are extremely important in getting apps visibility on the app store and maybe a few downloads but with the plethora of apps on the app store and the relatively low barrier to delete an app from a mobile, the major challenge for an app maker/ marketer is to increase the user retention and with it the Lifetime value of their users.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
10 Mobile Application Performance Metrics That You Should Be Monitoring in 20...Stackupsolutions
There are millions of apps vying in a similar niche and giving tough times to one another. So, identifying apps with optimal performance and better customer satisfaction is difficult yet critical.
Taking a Strategic Approach to Mobile App RemarketingJim Nichols
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Mobile App Optimizaiton for Acquisition, Activation, Retention Optimizely
With millions of apps in the App Store and Google Play, it can be hard to stand out. And, user acquisition is only half the battle: 80-90% of downloaded apps are used once and then deleted.
Today, best-in-class apps are meticulously focused on building lasting relationships with their users through optimization. In this webinar, we’ll cover the essential optimization principles necessary for user acquisition, activation, and retention.
You'll learn:
-Best practices for identifying optimization goals
-Key mobile metrics you’ll need to guide the process
-A decision-making framework for choosing what to A/B test
-Experiment success stories from app development teams
Get All The Support And Guidance You Need To Be A Success At Marketing Your Apps!
Is the fact that you would like to market your apps the right way but just don't know how making your life difficult... maybe even miserable?
First, you are NOT alone! It may seem like it sometimes, but not knowing how to get started with marketing your business idea is far more common than you’d think.
Your lack of knowledge in this area may not be your fault, but that doesn’t mean that you shouldn’t -- or can’t -- do anything to find out everything you need to know to finally be a success!
So today -- in the next FEW MINUTES, in fact -- we’re going to help you GET ON TRACK, and learn how you can quickly and easily get your marketing for your apps business under control... for GOOD!
With this product, and it’s great information on marketing your apps it will walk you, step by step, through the exact process we developed to help people get all the info they need to be a success.
In This Book, You Will Learn:
The attributes of a killer app
Analyze your competition
Know your targeted customers
Pricing your app the right way
Launching strategies for your app
And so much more!
ORDER NOW.
Esta guía está diseñada para los desarrolladores de aplicaciones de comenzar a estudiar la forma de monetizar sus aplicaciones. Proporciona una visión global de aplicación de la monetización y acciones votos ejemplos y consejos prácticos para ayudarle a empezar. #Admob
Key learnings:
-Using advanced analytics to uncover monetization opportunities
-Types of campaigns you should automate to drive engagement and save you time
-Lifecycle optimization to take you from activation to repeat purchase
-Tap into dormant and churned users for new monetization opportunities
How much value does each user bring to your business? Do you want to increase it? This blog is a must-read then! https://webguru-infosystems.blogspot.com/2021/12/app-user-lifetime-value.html
95% of newly signed up fintech users
complete at least one monetary
transaction in the first month!
The CleverTap Benchmark Report
helps marketers understand their
app engagement compared to
their industry peers. Use the report
findings and your learnings to guide
your marketing and engagement
efforts to maximize impact.
Customer Insights That Drive User EngagementCleverTap
In the world of mobile growth, it is critical to understand how best to leverage your data paired with the most relevant engagement strategies. Deep dive into all things analytics and engagement to support your growth decisions with our VP of Growth, Kara Dake.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
2. Growth Hacker Principles in mobile apps
✤ Principle No. 1: You need to know that you need to fight.
Mobile app arena is a difficult one. Be ready
✤ Principle No. 2: Be a Quality Product and focus on
promoting this single, user-pleasing product.
✤ Principle No. 3: Employ the Scientific Method and discover
the truth. Always analyze the collected data to draw a
meaningful conclusion.
✤ Principle No. 4: Focus on Customers. Make stuff people
want.
✤ Principle No. 5: Be Resilient.Almost by definition, growth
hacking requires small failures on the road to success.
Remember, you will be experimenting with everything
3. Couple of advices to start …
✤ Easy as 1, 2, 3 - Apps without an intuitive design and interface are destined to
fail.
✤ Avoid buggy technology - Only 16 percent of users said they would give an app
more than two attempts if it failed to work seamlessly the first time
✤ Gain Trust - Consumer concerns over privacy remain high, with 92 percent of
users worried about their privacy online.
✤ Checking out - 2 out of 3 of smartphone users have abandoned a transaction
due to obstacles during check out.
✤ Fishing for compliments It’s OK to ask users for ratings, but be cognisant of
burnout. Honest and consistent feedback needs to be earned. Consider ways to
incentivise feedback.
How to give your app the best possible chance to
not just survive but thrive.
4. You have an app?What to avoid….
Hard working and will spend time on my app
Three assumptions to avoid and that will save you a lot of
time.
Smart enough to understand my app
Interested and keen to use my app
My users are:
5. Growth Model
Churn Resurrection
(TOP DIFFICULT)
Acquisition
New
users
Monthly
Active Users
(MAU)
Dormant
Users
(DU)
Churn
Activation
9. PaidAcquisition
✤ How to decide where to spend your money
✤ How you measure them
✤ What should be the ROMI
✤ What is the average Cost of acquisition
Typical CPA:
1.2 - 1.5 $
10. Paid user acquisition (Two misconceptions)
✤ Misconception 1: Great products don’t require paid user
acquisition because they’re viral by nature. In such a case
buying users speeds up user base growth and delivers
revenue
✤ Misconception 2:The money spent on paid user acquisition
would always be put to better use funding additional
product development. It represents an admission that the
organisation believes it can extract more revenues from an
improved product at some point in the future than it
can from the current product today.
14. Active Users: 300k (290k)
PAID: 40K ORGANIC: 60K
Downloads:
100k
Registrations:
90k
?%
Not
even
first
experience
50k250k
New users Returning users
?%
churn
Senders: 200k
50k150k
?%
Not
sending
What
do they
do?
?%?%
D1: 30%
D7: 16%
D30: 7%
?%
Drop
offs
Pinnatta Sent: 320k
300k 20k
?/active
?/sender
Convert: ?k
Replies: 80k
60k 20k
Action to be taken
Question to be answered
Important Figure
Pinnatta
Users: 300K
Non-Pinnatta
Users: 20K
Acquisition
Retention /Usage
?/active
Basic
Funnel
(Growth Model)
15. Direct Through transactions
email FB SMS email FB SMS
Consumable
Non-Consumable
Delivered
Landed (CTA)
Clicked
Played
Visited Store
Conversion
Funnel
aka Invitations’
efficiency
Notification
Channel
Reception
Channel
Landed
Action A
Action B
Downloaded
16. Analytics & Metrics
Obsession with metrics is the only way forward
234
Metrics
1Data
Analyst
1Data
Engineer
18
Dimensions
20% of
Capacity
5
Apps
17. Basic Metrics
✤ User engagement
✤ User retention & User churn
✤ User flow
✤ Conversion rates
✤ ARPU (average revenue per user)
✤ Customer lifetime value (CLTV)
✤ New users vs.Active users
✤ Number of downloads and uninstalls
18. Metrics and Metric Categories
✤ Acquisition:The category covers all the metrics used to acquire users. Here are
the most critical ones:
✤ Downloads
✤ New users
✤ Active Users
✤ Engagement:This category covers metrics that will tell you what percentage of
users stick with your app after downloading
✤ Retention (and churn rate)
✤ Drop off rates
✤ Session length
✤ Outcomes: Outcomes are the areas where users convert in your app.
✤ In-app purchases
✤ App purchases
✤ Goal conversions (sign ups, view a certain screen, etc.)
✤ App monetization
19. Metrics for metrics?
✤ Mobile apps are able to produce a treasure of data for app developers to
see how they are performing. However, there is a crucial condition: the
owner of the app needs to understand how to use this data to
convert it to actionable information.
✤ For most developers, it isn’t necessary to measure all these metrics, every
app is different and might have a different ideal set of performance
metrics. However, it is important to keep tracking your app’s performance
over time and compare new versions with old versions to see if your
technical improvement efforts are paying off.
✤ Demographics, interests and intents inferred by machine learning
algorithms can be used to acquire the right users: those that will increase
your ARPU and decrease your CPI. This is what we call actionable
information.
20. How to present numbers
✤ In a negative way! to demonstrate corrective actions!
✤ Multi-dimensional analysis
✤ Device: iphone, ipad, phone, table, phablet etc
✤ OS: iOS / Android
✤ Time Series: Daily,Weekly, Monthly, Quarterly, yearly
✤ Customer monetization: Free / Paid
✤ Customer segmentation: ages / genders / Countries
✤ Customer type: New, Returning
✤ Customer acquisition: Paid / Organic
✤ Comparing with last month and same period last year
✤ Growth to be presented as percentages not absolute numbers
✤ In a consistent way
✤ Separating behaviour of new users and returning users
21. The 4-5-4 Rule
A very simple but super important metric to measure app
engagement is taking the 4-5-4 test.An app is most likely to be
a monetary success if it passes the 4-5-4 test which follows
that if a user can realistically be expected to use the app
A. at least 4 times a day,
B. for at least 5 minutes (per use), and
C. keeps it for at least 4 months.
22. Standard“correct” values
✤ Registrations
✤ 100 K + is a good start to raise $1M (but there is no
golden number!)
✤ Monthly Active users
✤ MAU/Reg = 20%+ is good, 50% is amazing
✤ Daily Active users
✤ DAU/MAU = 20%+ is good, 50% is amazing
✤ Days to acquire 10K, 100K or 1M users
✤ 7-day, 30-day, 6-month retention (hit engagement before
acquisition if you have to make a choice)
If you must do metrics at this early stage to raise funds
(and given your stage assuming you are not monetizing):
23. The ideal metrics?
✤ The only metrics relevant to an app developer are its own,
within the context of its broader marketing and content
development strategy.
✤ Broad industry benchmarks aren't helpful.
Rather than looking for metrics, check the user experience
within your team or usability lab or focus group.
Metrics will just reflect the same.
24. Uninstalls (How to measure them)
✤ There are apps with more than 160% uninstall rate - every
10 times the app is installed, users uninstall it 16 times.
✤ Uninstallation on iOS can be tracked from push notification
feedbacks, that is, if an application enables push and if it’s
uninstalled, then you can count it.
✤ Uninstallation on Google Play is been delivered by Google
25. This is by far the most important metric you need to
analyze. If possible, try to track the referrers for your
application. Under Android, campaign tracking is
straightforward, however Apple doesn’t allow third parties
to track referrals (but there are different methods for this
such as IP matching).
Downloads
Downloads to registrations:
> 50% is ok, >70% is amazing
26. User Retention
Retention simply tells how many users come back to open
your app just because they embraced it. Just like repeating
customers, retained users are one of the most critical metrics
in application engagement.With retention metric you get an
insight of percentage of users coming back to use your app
again.
Churn Rate
< 35% ok, <25 % is amazing
27. User Retention:Yes,ButWhich One?
✤ Full retention - which proportion of users come back
every single day to the app until Day +N.
✤ Classic retention - which proportion of users come back
to the app on Day+N.
✤ Rolling retention - which proportion of users come back
to the app on Day+N or any day after that. (Used by Flurry)
✤ Return retention - which proportion of users come back
to the app at least once within N days.
✤ Bracket-dependent return retention - In this case, we
define brackets between typical retention marks such as
Day 1/3/7/28/60 etc
28. Store Comments and Ratings
There are several online services providing this information by
scraping application store web. Honest opinions from end
user should be taken seriously by the product manager and
considered as an improvement area.
Find the correct moment to ask for a review. Use an SDK to
analyse the sentiments per action
29. Opens
Statistics show that one fourth (1 of 4 aka 25%) of all apps are
opened only once.A small frustration, an issue with login, a
typo in help screen will force user press home key, never
returning back to that app again. Fun stops.Thanks to various
tools, you can see how many times your app is launched, and
take necessary precautions in case average number of opens
is alarming.
30. Time Spent (Session Length)
This metric can easily be misleading, since time spent in a
simple utility (e.g weather app), a casual game or a video
streaming app can vary greatly.Therefore do not simply
compare your “time spent” data with other apps, but rather
benefit from custom events (e.g number of channels watched
in a session) to correlate both data.
31.
32. Conversions via invitations
✤ What should be my conversion rate?
✤ Depends on the type of your app, competitive landscape
and the value provided by your app to the end user.
Anything above 15-20% would be
considered a good conversion rate.
40. What are app events?
A simple way to log metrics you care about,
with a single line of code.
• App Installs
• App Launches
• Purchases
• Level completed
• More: 14 pre-defined events + developer defined events
Log any action take inside your app
44. Virality
Virality is so important
that you should start from it.
“We have product X how do we virally spread it?
We have viral loop X what’s the right product to put into it.
Sounds like product / market fit right? Well yes…”
45. Virality
In successful viral products,
virality is designed into the product
from the very beginning
as part of the fundamental architecture of the experience.
Tip! Use your obscurity period to fix this at last.
46. What is a viral loop?
You can think of it as
the steps a user goes through
between entering the app
to inviting the next set of new users
Definition
47. What is a viral loop?Example
Sending to non-Pinnatta user
48. k-factor
✤ K-factor is the average number of additional users each
user introduces to the app.
✤ Virality is really the measure of the spread of information
and not the adoption rate or new subscribers that you get
for your product.Again, like views, that's a byproduct of
being viral.
✤ k-factor one (1) is amazing above that is extraordinary
50. Customer LifeTimeValue (CLTV)
✤ CLTV is a measure of a user’s value over time.You can
choose to define user LTV in a number of ways, but it must
be a quantifiable metric that correlates to specific actions
within your app. In an app that generates user-driven
revenue, user LTV will likely be defined in dollars as the
amount of money a user has spent in your app over time.
✤ If your app isn’t monetized through user-driven revenue,
there are alternative ways to track user LTV eg.
engagement, retention
51. Why checking CLTV is vital?
✤ Investors will check it also
✤ Need to compare it with cost of acquisition
✤ Need to build a viable business model
52. Virality and CLTV
Virality – specifically, k-factor – changes the dynamic of the
relationship between LTV and CPI (average is 0,70-1,20)
because virality represents cost-free growth, it reduces the
effective price paid for each user in a marketing campaign.
53. (Average purchase value) × (Number of repeat purchases)
× (Average retention time)
How to calculate CLTV
There are three basic pieces of information you need to know
to calculate CLV:
1. What is the average value of a purchase?
2. How many repeat purchases do you expect to make?
3. How long do you expect your customer to remain your
customer?
54. How to really calculate CLTV
CLTV paints an incomplete picture, because it doesn’t take
into account:
✤ The profitability of each sale (an often ignored factor)
✤ The likelihood of your customer continuing to be your
customer (also known as the retention rate)
✤ The discount rate or the expected rate of return on an
investment (a product of the “time value of money” and
other risk factors, i.e. $10 earned today is worth more than
$10 earned three years in the future)
✤ The relationship between Customer LifetimeValue and
Customer ReferralValue
56. Tips forAccelerated Growth
✤ Be API-friendly: APIs allow different websites and platforms to "talk" to each other
for example,Yelp uses MapQuest to give you directions to your local restaurant.
✤ Hitch Your Wagon to a Star: Many contemporary startups attains massive growth
by being a part of a larger marketplace such as Facebook, Salesforce or Google Apps.
✤ Build in Conversion and Engagement Tools: Your app or company won't grow if
it's not habit forming. So build in referral bonuses (like Dropbox) or similar
✤ Leverage Users: "Double-sided referrals" in which a current customer gives a
reward to a new customer and receives one herself are a prime way of leveraging
users to create growth.
✤ Create Spreadable Experiences:The car service Uber quickly gained traction in its
major markets because it was a much easier way to get around than hailing or even
calling a taxi.
✤ Obsessive Optimisation: Nothing that remains untested and unobserved can create
massive growth, or so say the Growth Hackers. So if you'd like to become one, you'll
need to know and love metrics. Pick one metric at a time and come up with ways of
optimising it.
57. More features?
“Very few features touch non-users so
working on features in the product won’t
help the funnel.”
Gustaf Alströmer from airbnb
58. Focus!
“Some things are just really hard to do, like
reactivating dormant users or making your
product awesome by changing a button
color. By contrast, some things are much
easier, so focus on those”
Jean-Denis Greze from Dropbox
60. Monetization strategies
✤ Affiliated ads
✤ Affiliated gifts
✤ Freemium
✤ Virtual Money
✤ Giftcards
✤ Video ads Yearly vs. Monthly plans:
30% vs. 70%
61.
62. – Source: Responsys
43% of customers are more likely to make a purchase
when mobile offers are part of
an orchestrated campaign that unfolds over time
across multiple channels.
63. – Source: Responsys
Nearly two-thirds of consumers subscribed to mobile marketing
indicate that they have made a purchase
as a result of receiving a highly relevant mobile message.
How many apps sent highly relevant mobile messages?
3%
Why?
Because it’s f…. difficult…
72. Over 2,500 apps are submitted every day.
Hoping to be the next "big hit"
these developers have worked months and in some cases
years to prepare their app.
But the sad truth is, most apps fail.
Almost 70% of apps will generate less than 5,000 downloads
60% will never be updated after release.
73. 22 apps
- 10 apps build-in
- Major 7 apps
eg. fb, Twitter, spotify,
linkedin etc
5 spots left
“Do you deserve one of these spots?”
74.
75. “Do you deserve more users?”
–Theodore Moulos
COO
www.pinnatta.com
Organised with by
GrowthRocks
Hosted with at