Assignment Details On Top Ten

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The document outlines an assignment for students to efficiently learn 220 marketing concepts from a textbook. It instructs students to each select one chapter to study, identify the top 10 essential concepts, write them in a Word file, and create a PowerPoint presentation on the same 10 concepts. Students will be evaluated based on correctly identifying the key concepts, the quality of their PowerPoint presentation, and their oral presentation explaining their chosen chapter. The document provides examples and instructions on naming and submitting the required files.

Technology Education

220 LEARNINGS from KOTLER Ten concepts at a time (Student Assignment) Prof. Remigio Joseph A. De Ungria Jr. Ateneo Graduate School of Business www.josephdeungria.com

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[object Object],[object Object],[object Object],[object Object],Student Output Required www.josephdeungria.com

[object Object],[object Object],[object Object],To get a 4.0 grade www.josephdeungria.com

Chapter assignments www.josephdeungria.com

[object Object],[object Object],[object Object],[object Object],[object Object],How to name files** www.josephdeungria.com

Top ten example for Ch1 (printscreen from Word file. Put your name and date at bottom) www.josephdeungria.com

[object Object],[object Object],[object Object],[object Object],[object Object],Student file references**

Marketing concepts and structures provide quick reference points as to default or initial options for marketing strategies. A brand’s market position (leader, challenger, follower, nicher, loser), product life cycle (intro, growth, maturity, decline) and market life cycle (emergence, growth, maturity, decline). The applicabililty of these concepts will vary on real-life marketing situations but these are useful guides. Why reinvent the wheel? Adapt the wheel to your brand’s specific needs. Group exercises and a series of videos (downloaded from youtube) focusing on the 10 year tuna wars (and the collateral reactions in the corned beef segment) were also used to demonstrate and apply the concepts.

$E:\Markma 10 Questions$ $E:\Markma 10 Questions$

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