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The document provides 10 questions about market segmentation and targeting concepts. 1. Consumers can have diffused, homogenous, clustered, personal or community preferences in their basic market segments. 2. Consumers can have diffused, homogenous, clustered, personal or community preferences in their basic market segments, with diffused meaning very different preferences. 3. The four levels of micromarketing include segments, niches, local areas, and individuals but not mass production.
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Chapter 8 identifying market segments and targets ianne patrick santiago
Chapter 8 identifying market segments and targets ianne patrick santiagoAteneo Graduate School of Business
This document contains 10 multiple choice questions about market segmentation and targeting from a chapter. It discusses the four levels of micromarketing being segments, niches, local areas, and individuals. Geographic segmentation and how companies like McDonald's target different areas is covered. The four segmentation variables, types of loyalty status, and groups in the conversion model are also summarized.Chapter 8: Make Your Mark, Know Your Customer!
1. There are four levels at which markets can be targeted: segments, niches, local areas, and individuals. Segments are large, identifiable groups, while niches are more narrowly defined groups seeking distinctive benefits.
2. Demographic segmentation divides the market into groups based on variables like age, family size, and social class, which define a person's major concerns.
3. Of the options given, "groups" is not an accurate term to describe target markets, as the document defined the four levels of targeting as segments, niches, local areas, and individuals.
10 learning questions on Chapter Identifying Market Segment
Niche marketing is a more narrowly defined customer group seeking a distinctive mix of benefit. It is the ultimate level of segmentation. Loyalty status is an example of behavioral segmentation as it measures the strength of consumers' commitment to brands and openness to change. Psychographic segmentation divides the market based on psychological variables like social status.
Chapter 8 Make Your Mark version 2
This document contains 10 learning questions about market segmentation from Chapter 8. It discusses the four levels of micromarketing - segments, niches, local areas, and individuals. Question 1 asks about niches, which are more narrowly defined customer groups. Question 2 asks about life stage defining a person's major concern in demographic segmentation. Question 3 asks about the exception to target markets. Question 4 asks about the criteria market segments must be, with the exception being flexible. Question 5 asks about a false statement in demographic segmentation. Question 6 asks about the exception in criteria for useful market segments. Question 7 asks about Manila Beer's local area marketing strategy. Question 8 asks about life stage segmentation in RunRio's marketing. Question 9 asks
Chapter 8: Make Your Mark, Know Your Customer!
This document contains 10 learning questions about market segmentation from Chapter 8. It discusses the four levels of micromarketing - segments, niches, local areas, and individuals. Question 1 asks about niches, which are more narrowly defined customer groups. Question 2 asks about life stage defining a person's major concern in demographic segmentation. Question 3 asks about the exception to target markets. Question 4 asks about the criteria market segments must be, with the exception being flexible. Question 5 asks about a false statement in demographic segmentation. Question 6 asks about the exception for criteria for useful market segments. Question 7 asks about Manila Beer's local area marketing strategy. Question 8 asks about life stage segmentation in RunRio's marketing. Question 9 asks
Market segmentation
No proper marketing tools used
31 SWOT Analysis Opportunities:
Proactive role of govt. in framing proper policies
Allowing entry of more multinational companies
Growth of Domestic Tourism
Threats:
Economic Conditions of the other countries
Political turbulence in Kashmir, Gujarat
Aggressive strategies approached by other countries for tourism
Market segmentation
This document discusses market segmentation. It begins by defining market segmentation as dividing a potential market into distinct subgroups with common needs and characteristics. It then outlines various approaches to segmentation including mass marketing, product variety, target marketing, micromarketing, customized marketing, and personalized marketing.
The document also discusses different bases for segmentation such as geographic, demographic, psychographic, and behavioral segmentation. It provides examples of how companies segment based on these criteria. Finally, it covers procedures for segmentation, selecting market segments, segmentation strategies, and benefits and limitations of segmentation.
Bases for Segmentation of consumer market
This document discusses various bases for segmenting consumer markets. It describes 6 main types of segmentation: geographic, demographic, psychographic, behavioral, volume, and product space segmentation. For each type, it provides details on common segmentation bases such as age, gender, income, lifestyle, user status, benefits sought, and brand loyalty. The key information is that market segmentation involves dividing the total market into homogeneous subgroups based on consumer characteristics to allow companies to better target their marketing efforts.
2011.2.08 Marketing
The document discusses key concepts around market segmentation including:
1) It describes market segmentation as the process of dividing a market into meaningful subgroups that have similar needs and will respond similarly to marketing strategies.
2) Several common bases for segmenting consumer and business markets are discussed, including demographics, benefits sought, usage rates, and company characteristics.
3) The steps involved in segmenting markets are outlined, including selecting markets, choosing segmentation bases, profiling segments, and selecting target markets.
4) Alternative strategies for targeting market segments like concentrated, undifferentiated, and multisegment strategies are described.
Chapter 5: Market Segmenting, Targeting, and Positioning
This document discusses market segmentation, targeting, and positioning. It begins by distinguishing between targeted marketing, which selects specific consumer groups, and mass marketing, which sells to all consumers. The benefits of segmentation and targeting are that it allows companies to tailor products and messages to specific customer segments. Market segmentation can be done based on demographics, behaviors, benefits sought, geography, and psychographics like values and lifestyles. The document also covers strategies for targeting markets globally and techniques for positioning offerings to stand out from competitors.
Market segmentation
Market segmentation involves dividing a broad market into smaller, more homogeneous groups based on characteristics like customer needs, behaviors, or demographics. It is a two-step process that first identifies the broad product market and then segments it into smaller, more targeted markets. Proper market segmentation criteria include ensuring segments are homogenous internally but heterogeneous from each other, and that each segment is substantial enough to be profitable. Common ways to segment include behavioral, geographic, and demographic factors.
Ppt6
This document discusses market segmentation and targeting attractive market segments. It begins by defining a market as a group of potential customers and a market segment as a subgroup within the market that shares similar characteristics. The document notes that market segmentation is important because not all customers have the same needs. It lists benefits of segmentation such as identifying new product opportunities and improving marketing efficiency. Drawbacks include missing customers that don't fit segments. Common ways to define segments include demographics, geography, and customer behaviors. The document provides several examples of segmenting consumer and business markets. It concludes with discussing tools like a segment rating chart and market attractiveness/competitive position matrix to evaluate segments and determine which to target.
Segmenting and Targeting Markets
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Ch07 Mlh Intro M.Aise Ppt
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Target market
This document discusses target markets and market segmentation. It defines a target market as the specific group of customers a company aims its products and marketing towards. There are four main types of market segmentation: demographic (such as age, gender, income), geographic, psychographic, and behavioral. The document provides examples of how different industries segment their markets based on these criteria and discusses strategies for targeting multiple market segments.
Chapter 4.docx
This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing large, heterogeneous markets into smaller, more homogeneous segments based on attributes like demographics, behaviors, or locations. It describes different levels of segmentation from mass marketing to niche marketing. Effective segmentation creates segments that are measurable, accessible, substantial, and actionable. Targeting involves evaluating segments and selecting which to target based on attractiveness and fit. Positioning is how consumers perceive a product relative to competitors based on important attributes. Marketers work to strategically position their products in consumers' minds.
Marketing Chapter 10
This chapter discusses developing a target market strategy, which involves analyzing consumer demand, targeting a market segment, and creating a tailored marketing strategy. It outlines the steps: analyzing demand patterns, establishing segmentation bases, identifying potential segments, selecting a target approach, and choosing target markets. Mass, concentrated, and differentiated marketing approaches are contrasted. Sales forecasting methods are also reviewed to aid in target market planning.
Global segmentation
This document discusses market segmentation and strategies for targeting customer groups. It defines market segmentation as "grouping customers according to similar characteristics needs and wants". It provides criteria for segmenting customers such as geographic, demographic, psychographic, and behavioral factors. The document also discusses how segmentation allows companies to better adjust products, focus resources, and identify market opportunities. Globalization can lead to standardized segments that can be targeted with a global strategy.
Marketing segmentation, targeting & positioning
This document discusses market segmentation, targeting, and positioning. It begins by defining market segmentation as dividing a broad market into subsets with common needs and interests. The four factors that affect segmentation are clear identification, measurability, accessibility, and appropriateness for a company's resources. Segmentation strategies include behavioral, demographic, psychographic, and geographic differences. Market segmentation allows companies to devise tailored strategies for each subset. The document then discusses the steps in segmentation, targeting, and positioning, including identifying segments and competitors, determining perceptions, selecting target markets, and monitoring positions over time.
Market-Segmentation.pptx
Market segmentation refers to dividing a market into groups based on common characteristics. There are four main types of market segmentation: psychographic, geographic, behavioral, and demographic. The document provides examples of each type and explains how segmentation allows companies to focus their marketing efforts more profitably.
Similar to Chapter 8 kotler quiz slideshare (20)
Chapter 8 identifying market segments and targets ianne patrick santiago
Chapter 8 identifying market segments and targets ianne patrick santiago
10 learning questions on Chapter Identifying Market Segment
10 learning questions on Chapter Identifying Market Segment
Chapter 5: Market Segmenting, Targeting, and Positioning
Chapter 5: Market Segmenting, Targeting, and Positioning
Marketing segmentation, targeting & positioning
Marketing segmentation, targeting & positioning
Chapter 8 kotler quiz slideshare
- 1. TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Rebs Andal, MD 8 May 2010