The document outlines a workshop on Lean Startup and Agile methods led by Michel Duchateau, focusing on practical tips and tricks for initiating projects and managing change. It emphasizes the Agile Scrum methodology for iterative development in complex environments and introduces the Lean Startup philosophy for innovative business creation. Key concepts include the Build-Measure-Learn framework, minimum viable products, and the Business Model Canvas as a tool for rapid modeling and validation of business ideas.

1. Lean
Startup
&
Agile
methods
Workshop
"How
to
Start:
Prac=cal
=ps
&
tricks"
Michel
Duchateau
#miduchateau
#miduchateau

2. Introduc=on
Michel
Duchateau
Civil
Engineer
in
Telecom
1997
:
Mini-­‐entreprises
2004
:
Altasys
SPRL
(Start
Academy)
2005
:
Consultant
by
Alten
– Belgacom,
Electrabel,
GDF-­‐SUEZ
,
Orange
Business
Services
2010
:
FreeMyMove
SPRL
2012
:
CreaDelta
– Training
in
Project
Management
best
prac=ces
(PRINCE2,
Agile
SCRUM,
Lean,
ITIL,
PMI…)
– Coaching
for
SMB
and
enterprises
– Entrepreneurship
&
Innova=ve
projects
2
Michel
Duchateau
CreaDelta
#miduchateau

3. Involved
in
Michel
Duchateau
CreaDelta
3
Organizer
&
Facilitator
Mons,
Brussels,
Liège
Ambassador
Advisor
&
Alumni
co-­‐
responsible
Coach
&
Jury
Curator
for
Brussels
#miduchateau

4. The
context
4
Michel
Duchateau
CreaDelta
#miduchateau
Change
management
handled
with
projects

5. Ini1ate
Define
Design
Build
Implement
Close
Typical
team:
• Project
Manager
• Architect
• Analysts
• Designers
• Experts
(Dev,
…)
• Testers
Actors:
• Steering
Commicee
• Business
Project
Leader
• Service
Delivery
Manager
5
Michel
Duchateau
CreaDelta

6. 6
Michel
Duchateau
CreaDelta

7. Project
Management
methodologies
7
Michel
Duchateau
CreaDelta
#miduchateau

8. Michel
Duchateau
CreaDelta
8

9. Agile
methods
9
Michel
Duchateau
CreaDelta
hcp://www.versionone.com/state_of_agile_development_survey/11/
#miduchateau

10. Agile
SCRUM
Used
in
“Complex
environments”
• What
is
going
to
happen
is
unknown
• What
happened
can
be
used
to
take
prospec=ve
decisions
• Problem
known
,
Solu=on
unknown
yet
10
Michel
Duchateau
CreaDelta
#miduchateau

11. Agile
SCRUM
• Dedicated
team
of
9
persons
max.
• Itera=ve
development
:
Con=nous
adapa=on
of
product
based
on
requirements
changes,
that
are
observed
by
the
user
during
Design
&
Build
• Roles
– Product
Owner
represents
customers
and
users
– Scrum
Master
guarantees
the
process
(
not
a
Project
Manager
)
– Team
is
self-­‐organizing
and
mul=disciplinary
Typical
team:
• Product
Owner
• Scrum
Master
• Team
members
«
Tech
Team
»
11
Michel
Duchateau
CreaDelta
#miduchateau

12. Schema
of
Agile
SCRUM
12
Michel
Duchateau
CreaDelta
Product
Sprint
Product
BackLog
Product
Owner
Sprint
BackLog
Development
Team
4
weeks
Daily
Scrum
1
day
To
op=mize
:
Ø Flexibility
Ø Crea=vity
Ø Produc=vity
#miduchateau

13. Agile
SCRUM
13
Product
BackLog
Sprint
BackLog
Product
Increment
Product
Owner
Stakeholders
Vision
PO
SM
DT
Sprint
Planning
Mee=ng
SM
DT
Sprint
Retrospec=ve
Mee=ng
PO
SM
DT
Sprint
Review
Mee=ng
Itera1ons
1
day
SM
DT
15
min
Daily
Scrum
1
day
1
day
Sprint
4
weeks
PO
SM
DT
Michel
Duchateau
CreaDelta
#miduchateau

14. Sprint
Timeline
14
T
Product
BackLog
PO
SM
DT
Sprint
Planning
Mee=ng
PO
SM
DT
Daily
Scrum
PO
SM
DT
Daily
Scrum
PO
SM
DT
Daily
Scrum
PO
SM
DT
Sprint
Review
Mee=ng
PO
SM
DT
Sprint
Retrospec=ve
Sprint
BackLog
Incrément
de
Product
Incrément
de
Product
Incrément
de
Product
Product
BackLog
4
weeks
1
day
1
day
3
weeks
1
day
1
day
8
h
15min
15min
4
h
3h
Michel
Duchateau
CreaDelta
#miduchateau

15. Project
Timeline
15
T
Product
BackLog
Sprint
1
8
h
15min
15min
15min
4
h
3
h
day
1
day
2
Dernier
day
…
Sprint
2
Sprint
3
Release
1
Michel
Duchateau
CreaDelta
#miduchateau

16. Scrum
Board
16
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Duchateau
CreaDelta
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17. Scrum
Board
17
Michel
Duchateau
CreaDelta

18. 18
Michel
Duchateau
CreaDelta

19. Does
it
work
?
YES!
Michel
Duchateau
CreaDelta
19

20. Michel
Duchateau
CreaDelta
20
Ginger,
winner
of
SWBru
2013
In
54h
:
-­‐
Running
Prototype
-­‐
Validated
Business
model
-­‐
First
customer

21. Agile
SCRUM
– Problem
known,
Solu=on
unknown
yet
What
if
the
problem
is
unknown
?
Michel
Duchateau
CreaDelta
21

22. Lean
Startup
is
a
movement
It
is
a
state
of
mind
to
have
when
you
want
to
create
an
innova1ve
company,
or
when
you
want
to
put
innova=on
in
an
exis=ng
business.
• Not
a
method
• Not
a
soq
dev
framework
22
Michel
Duchateau
CreaDelta
#miduchateau

23. Build-­‐Measure-­‐Learn
This
basic
process
is
to
iterate
between
3
steps
based
on
prototyping
the
Product
(or
service)
with
an
empirical
approach.
Build
Measure
Learn
✚
✚
✚
Code
n
n
n
Data
¢
¢
¢
Ideas
23
Michel
Duchateau
CreaDelta
#miduchateau

24. Lean
Startup
Business
Model
Product
Development
Customer
Development
24
Michel
Duchateau
CreaDelta
#miduchateau

25. Lean
Startup
Business
Model
Product
Development
Customer
Development
25
Michel
Duchateau
CreaDelta
#miduchateau

26. Agile
(SCRUM)
Product
:
Minimum
Viable
Product
The
version
of
a
new
product
which
allows
a
team
to
collect
the
maximum
amount
of
validated
learning
about
customers
with
the
least
effort.
Ex
:
Customer
Interviews,
Pitch,
Landing
Page
Test,
Powerpoint,
Prototype,
Demo
Product
Development
26
Michel
Duchateau
CreaDelta
#miduchateau

27. Lean
Startup
Business
Model
Product
Development
Customer
Development
27
Michel
Duchateau
CreaDelta
#miduchateau

28. Business
Model
Canvas
It
is
a
strategic
management
and
entrepreneurial
tool.
It
allows
you
to
describe,
design,
challenge,
invent,
and
pivot
your
business
model.
How
to
use
• Mul=disciplinary
team
• With
Post-­‐It
• Living
document
Benefits
• Challenge,
rethink,
change
a
Business
Model
rapidly
&
easily
• Visual,
easily
communicable
Business
Model
28
Michel
Duchateau
CreaDelta

29. 29
Michel
Duchateau
CreaDelta

30. Business
Model
Genera=on
A
Handbook
for
Visionaries,
Game
Changers,
and
Challengers
The
book
hcp://www.amazon.com/Business-­‐Model-­‐
Genera=on-­‐Visionaries-­‐Challengers/dp/
0470876417
The
Video
hcp://www.businessmodelgenera=on.com
Web
site
hcp://www.youtube.com/watch?
v=QoAOzMTLP5s
Youtube’s
video
by
Alex
Osterwalder
30
Michel
Duchateau
CreaDelta
#miduchateau

31. Lean
Startup
Business
Model
Product
Development
Customer
Development
31
Michel
Duchateau
CreaDelta
#miduchateau

32. Innova=on
curve
Everec
Rogers
(1962)
+
Crossing
The
Chasm
Michel
Duchateau
CreaDelta
32
Innova=on
age
Number
#miduchateau

33. Customer
Development
Customer
Discovery
Customer
Valida1on
Customer
Crea1on
Scale
Company
Pivot
Vision
Product
Market
fit
Business
Plan
Early
Adopters
RESEARCH
EXECUTION
33
Michel
Duchateau
CreaDelta
#miduchateau

34. Customer
Discovery
Customer
Valida1on
Customer
Crea1on
Scale
Company
Agile
(SCRUM)
Unknown
problem
Unknown
solu1on
Product
Development
with
Lean
Startup
Customer
&
Market
are
unknown
Hypothesys,
experiments,
insights
data,
feebacks,
insights
34
Michel
Duchateau
CreaDelta
#miduchateau

35. Michel
Duchateau
CreaDelta
35
#miduchateau

36. References
T
2010
:
«
Business
Model
Genera1on
»
A.
Osterwalder,
Y.
Pigneur,
A.
Smith
2011
:
«
The
Lean
Startup
»,
Eric
Ries
1988
:
«
Triumph
of
the
Lean
Produc=on
System
»,
J.
Krafcik
1996
:
«
Lean
Thinking
»,
J.
P.
Womack,
D.
T.
Jones
1990
:
«
The
Machine
That
Changed
The
World
»,
J.
P.
Womack,
D.
T.
Jones
&
D.
Roos
1911
:
«
Principles
of
Scien=fic
Management
»,
Taylor
1936
:
«
Kaizen
»,
Toyota
2005
:
«
The
Four
Steps
to
the
Epiphany
»
S.
Blank
Mar
2012
:
"The
Startup
Owner's
Manual",
Steve
Blank
2003
:
«
Lean
Soqware
Development»,
M.
Poppendieck
Mar
2012
:
«
Running
Lean:
Iterate
from
Plan
A
to
a
Plan
That
Works
»
A.
Maurya
1936-­‐1980
:
Toyota
Produc=on
System
2010
:
«
The
Entrepreneur's
Guide
to
Customer
Development
»,
B.
Cooper,
P.
Vlaskovits
Aug
2012
:
«
Value
Proposi=on
Canvas
»
A.
Osterwalder,
Y.
Pigneur,
A.
Smith
Sep
2012
:
«
Test
Your
Value
Proposi=on:»
A.
Osterwalder,
Y.
Pigneur,
A.
Smith
Customer
Development
Product
Development
Business
Model
36
Michel
Duchateau
CreaDelta
#miduchateau

37. Wanna
try
Lean
Startup
/
Agile
?
• 27-­‐29/09
:
• 30/09
:
Michel
Duchateau
CreaDelta
37
#miduchateau

38. Thank
you
Michel
Duchateau
mduchateau@creadelta.be
@miduchateau
+32
491
50
70
90
38
Michel
Duchateau
CreaDelta