The document is a 15-minute guide to winning presentations that provides simple tips and techniques to boost the effectiveness of presentations. It covers focusing on the audience's needs, directing the message, building on benefits, employing personal advantages as a presenter, incorporating interactive techniques, testing visual aid needs, enhancing visual impacts, and considering visual aid options. The overall goal is to help presenters add "wow factor" and confidence to their presentations.
“Arise, ye service leader! The time is now!”
In the last issue of SupportWorld, Peter J. McGarahan
exhorted support center executives to embrace service
leadership. Service leadership, he argues, comes
down to leadership, customer advocacy, business
savvy, a “get it done” attitude, and an ambassadorial
spirit. In this article, he focuses on the role of the
service leader on the help desk, with specific
guidance relating to delegating, reporting, marketing,
trategizing, and training.
“Arise, ye service leader! The time is now!”
In the last issue of SupportWorld, Peter J. McGarahan
exhorted support center executives to embrace service
leadership. Service leadership, he argues, comes
down to leadership, customer advocacy, business
savvy, a “get it done” attitude, and an ambassadorial
spirit. In this article, he focuses on the role of the
service leader on the help desk, with specific
guidance relating to delegating, reporting, marketing,
trategizing, and training.
An overview of online presentation tools to support collaboration, communication, teaching, interviewing, informal "webinars", and other functions core to presenting research findings. Part of the Bootcamp series.
This is to help anyone who needs to know the specific differences between active and passive audiences. Along with descriptions and theories that have been created in order to explain the influence the media has, on either active or passive audiences.
POEMS RAIN, LOVELIEST THE TREE THE CHERRY NOW, O WHERE ARE YOU GOING, SINDHI WOMAN, IN THE STREET OF FRUIT STALLS, HOLLOW MEN, TIMES, THE FEED, LEISURE, RUBAIYAT, THE TALE OF TWO CITIES, MY FRIENDS NEIGHBOUR BREATHING HIS LAST, HE CAME TO KNOW HIMSELF, GOD'S ATTRIBUTES, LOVE-AN ESSENCE OF ALL THE RELIGIONS, IN THE BROKEN IMAGES
Top Pillars | Pitching Skills by Essam Nazzal Top Pillars
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
An overview of online presentation tools to support collaboration, communication, teaching, interviewing, informal "webinars", and other functions core to presenting research findings. Part of the Bootcamp series.
This is to help anyone who needs to know the specific differences between active and passive audiences. Along with descriptions and theories that have been created in order to explain the influence the media has, on either active or passive audiences.
POEMS RAIN, LOVELIEST THE TREE THE CHERRY NOW, O WHERE ARE YOU GOING, SINDHI WOMAN, IN THE STREET OF FRUIT STALLS, HOLLOW MEN, TIMES, THE FEED, LEISURE, RUBAIYAT, THE TALE OF TWO CITIES, MY FRIENDS NEIGHBOUR BREATHING HIS LAST, HE CAME TO KNOW HIMSELF, GOD'S ATTRIBUTES, LOVE-AN ESSENCE OF ALL THE RELIGIONS, IN THE BROKEN IMAGES
Top Pillars | Pitching Skills by Essam Nazzal Top Pillars
https://toppillars.com
What you will learn
you will learn how to develop a better presentation skill-set, focusing on body language, delivery, confidence and communication skills. we will help you improve your public speaking and pitching skills. The training includes effective presentation techniques to allow you to present professionally and with confidence.
Throughout the training, we will giving you lots of useful ideas, tips, and techniques along the way to keep enhancing and improving on your delivery.
Leading specialists, coaches, consultants, authors and thought leaders share their insights, knowledge, experience and expertise to help make 2012 your best year yet.
Compiled by Gihan Perera, this ebook feautures 40 business leaders, entrepreneurs, thought leaders and consultants who each share their thoughts on how you can be successful in 2012.
Features Gary Ryan from Organisations That Matter.
Put your best foot forward every time!
One of the reasons that many people fear taking the podium is because they are afraid of being the focal point of everyone's attention and they don't want to make a fool of themselves.
There are several things you can do to "fool-proof" your speaking event so that you present well every single time!
Presentation skills are the skills you need in delivering effective and engaging presentations to a variety of audiences. These skills cover a variety of areas such as the structure of your presentation, the design of your slides, the tone of your voice and the body language you convey.
Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mind-sets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.
The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.
Please make sure you read the instructions carefully... If the amoun.docxbunnyfinney
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
The Leader's Guide Workshop - Pivotal Labs TokyoJeana Alayaay
These are the slides that were used for the 3rd Leader's Guide Workshop that was help at Pivotal Japan on Friday, 6/17/16. The content was developed by Janice Fraser, the Director of People for Pivotal. It is based on The Leader's Guide by Eric Ries and is officially endorsed by him.
Customer First Creating data-driven products with a human touch by Deliveroo ...Product School
Key Takeaways:
-Start with your end user: Anecdotes, Averages, Awareness
- Align your success criteria
- Obsess over outcomes, not features
- Be bold, and bias for action
Similar to 15 minutes guide_to_winning_presentations (20)
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3. Introducing the
INTRODUCTION
“Power of Wow.”
Congratulations! By requesting this guide, you’ve shown yourself
to be a presenter committed to the “Power of Wow.” That’s the
confidence to walk into a room and quickly have the audience in the
palm of your hand.
This mini-guide was prepared to help you continue to build that
confidence. It covers winning techniques designed to add the
“Power of Wow” to the content, delivery and visuals of your
presentations.
Whether you’re a beginner, or highly experienced presenter, we’re
confident you’ll find a tip or two in this guide to make your presentations
more impressive and effective. It’s a quick refresher course you can
complete in 15 minutes or less.
This guide has been prepared and provided by InFocus with our
compliments. As an industry leader, InFocus offers an extensive line
of multimedia projectors created to enhance your effectiveness as a
presenter. We are committed to serving the presentation market in any
way we can. This guide and our Presenters University Web Site
discussed on Page 13 are part of that commitment.
Recommended by Presenters University.
1
4. Focus on the needs of
CONTENT
your audience.
Whatever the subject of your presentation, it’s important to understand what
your audience wants to gain from attending. The key to winning over an audience
is to make their needs and desires the prominent part of your message.
Selling goods and/or services
To capture attention, tell listeners what rewards they will personally enjoy
using your product or service. Even if you are selling complex technology, your
audience wants to know how it can save time, make money, reduce effort, or
make them more successful.
Training employees or customers
While you cover the “how to” steps, be sure to interject the personal advantages
each customer or employee will gain by having these abilities. The advantages
may include working faster, reducing stress and effort, and many others.
Producing investor support
Why your company wants investor money is important. Support can be better
built, however, by focusing on the benefits to the investor. These are usually
financial, but can also be such things as satisfaction of contributing to an
important advancement or being part of historical innovations.
Informing stockholders
The usual goal of this type of presentation, good news or bad, is to reduce
investor concerns, or sell stock. If you make these presentations, you are probably
already emphasizing your investors’ needs. We suggest you review your material
to be sure you haven’t missed an opportunity to say “you” instead of “we.”
Informing the community
Community presentations usually concern something your company has done,
or plans to do. To make the work acceptable, be sure to cover the benefits the
community (your listeners) will enjoy from the work. Then prove what you say
by listing the actions that will create these benefits.
2
5. Direct the message.
CONTENT
Employ this essential practice at every presentation. Mentally put yourself in the
audience. Imagine their attitude. Are you glad to be there? Are you comfortable?
Understanding how your audience feels gives you the information you need to
make an essential connection with them.
Attitude
Is your audience happy to be there, or did you have to convince them to come?
As you prepare and present, include a statement showing you understand and
share their enthusiasm, or that you’re confident you can make them glad they
attended — then do so.
Timetable
Is your audience taking a break from work to be with you? Once they start looking
at their watches you’ve lost them. Start and end at a pre-established time. If
circumstances cause you to start late, assure your audience you understand the
value of their time and that the presentation will end on time. Then speed up, or
edit your talk accordingly.
Comfort
Is the room cool, hot, noisy, crowded or uncomfortable in any way? If you have
control over making it better, do it. If not, mention the mutual discomfort early in
the presentation. It will help your audience relax and create a personal
connection with them.
Age
Younger audiences require more visual stimulation. Older audiences may have
difficulty hearing or seeing small images. Remember who your audience is, and
adjust the presentation if their age requires it.
Education
The Wall Street Journal is written to a tenth-grade education level. When
preparing, choose language easily understood by the person in the room with
the least education and knowledge. By doing so, everyone can understand
what you present, and you won’t be talking down to the highly educated.
3
6. Build on a proven success tool.
CONTENT
Are you selling a product? Prospects want to know “what will it do for me?” Are
you presenting to stockholders? Investors want to know how the news will affect
their pocketbooks. Are you training employees and customers? They need to
know how to accomplish a task, but also what advantages will come from the
knowledge. The proven tool salespeople have been using for years is to focus the
presentation on benefits. Then cover the facts or features that bring those
benefits about.
Benefits are fulfilling basic human desires. These include:
• Make money • Be admired
• Save time • Be an individual
• Save money • Have beautiful possessions
• Save effort • Emulate others
• Gain comfort • Take advantage of opportunities
• Be appreciated • Keep possessions
• Enjoy pleasure • Avoid criticism
• Be in style • Avoid pain
• Be praised • Avoid loss of reputation
• Feel secure • Avoid loss of money
• Be successful • Avoid trouble
• Look smart • Avoid effort
Here are examples of focusing on benefits and supporting them with features:
Benefit: Save time giving branch offices weekly updates. (save time and effort)
Feature: The auto-dial feature can connect up to 25 numbers in 3 minutes.
Benefit: Your dividends will increase by 5% next quarter. (make money)
Feature: Company profits met first quarter projected growth figures.
Benefit: Look like a hero at your next managers meeting. (be praised and
appreciated)
Feature: Hit Command-F3 to produce a profit and loss statement, automatically.
Benefit: Use these techniques with confidence. (feel secure, be successful)
Feature: Each technique has been used successfully by experienced
presenters nationwide.
Remember the above tool when organizing and presenting your message.
4
7. Employ your personal
advantage.
As the speaker, you are the center of the presentation. Your visuals and hand-outs
are there only to support you. It’s important to look and sound comfortable and
appear honest and believable. The surest way to do this is to build your
presentation around your own personality and style. It’s an old adage, but “be
yourself” is the secret to success.
Voice
Are you a strong, dynamic speaker? Use your own voice to provide the attention-
getting drama and emphasis needed to make important points. Then support them
with visuals.
Presence
If you have a strong presence, or are agile and limber, take advantage of who you
are. Move around during the presentation. Do live demonstrations, be animated
DELIVERY
when talking, and use movement to accentuate major issues.
Style
Attempting to be strong and dynamic when you are basically a warm, soft-spoken
person works against your believability. Write and present your talk from your
heart. When you are not in front of an audience, how do you communicate? Use
that style in your presentation.
Humor
An amusing anecdote, quote or funny story at the beginning of a presentation puts
your audience at ease. Humor is entertaining and keeps audience attention. If you
are good at telling humorous stories, use this to your advantage. But make sure
the stories relate to the subject and don’t offend anyone in the room. If you are not
known as a good storyteller, don’t attempt humor. If your comedic timing is not
good, humor can detract more than it adds to your presentation.
Background
Business audiences respect experience and past success. If you have this
advantage, use it to establish believability. Then promise your audience that
learning through your experience saves them from making the same mistakes in
the future.
5
8. Incorporate result-getting
techniques.
Here are a few techniques guaranteed to add strength and power to your
presentations.
One-on-one contact
Eye contact is the best way to build trust and acceptance with your audience.
Treat each person as if you are presenting to him or her personally. Depending on
the size of the group, make eye contact with everyone at least once, if not multiple
times. If this is not natural to you, it’s an important skill to practice and perfect.
Strong, accurate language
Studies have found that delivery has the largest impact on presentations and words
a relatively small influence. However, review what you have written and look for the
following style errors that weaken what you say.
AVOID USE
DELIVERY
Passive Voice Active Voice
Later it was decided to… Later we decided…
Negative Form Positive Form
Did not have confidence in Mistrusted
Redundant Correct
New breakthrough Breakthrough
Current status Status
Interactive devices
Including audience participation in your presentation commands attention, boosts
learning, and builds interest in your subject.
Ask questions of the audience — Build a relationship with your audience by
immediately asking questions about their backgrounds or areas of interest. Then, if
you can, adjust your message based on those answers.
Integrate questions into the talk — Pose questions during the presentation. Ask
such things as “what do you think happened next?” “Does anyone know the
outcome?” “What is the next step?” Ask whatever is appropriate to your subject.
Then call on the audience for answers.
Ask for questions from the audience — If you’re a flexible speaker, tell your
listeners they can ask questions during the presentation. If not, invite questions at
the end. The first option will be more stimulating for the audience.
6
9. Test your visual aid needs.
Most presentations will be more successful with the addition of visuals. Studies
show that different people rely on different senses to absorb information. Some
respond better to audio, while others must see something visually before
understanding it. You’ll be guaranteed to reach everyone in your audience if you
present your material both ways. How important are visuals in your presentation?
Take this quick quiz and find out.
s Your product is visual or creates visuals.
s You have more than two or three major points to make.
s Your message is controversial or could be misunderstood.
s You are training and the “how to” involves multiple steps.
s Your subject is basically dry and needs to be made more exciting.
s Numbers and/or mathematics are part of your presentation.
s You are presenting language, terms and other material your audience may
not be familiar with.
s The age or interest level of your audience requires visuals to maintain attention.
s You are not a strong speaker and need visuals to enliven your message.
s You want to add powerful emphasis to your major points.
s Your product is complicated or the material is complex.
If you checked any of the above items, some type of visual support is essential to
make your message understood. If you checked many items, your presentation may
require dynamic visuals, motion or even sound.
VISUALS
7
10. Enhance the impact of
your visuals.
Here are some tips on making sure your visuals properly support your message.
Use color to influence mood and emotion.
The colors for type, illustrations and backgrounds influence the way they are
perceived. Here is a basic guide to using color in your business presentations.
Red – excitement, alert Green – growth
Yellow – confidence, warmth, wisdom Purple – dignity, sophistication
White – professionalism, new, innocence Blue – truth, trust, justice
Black – authority, strength Orange – action, optimism
Brown – friendliness, warmth Grey – integrity, maturity
Apply appropriate typestyles for readability.
For hand-outs or take-home material print the paragraph copy in a serif typestyle.
This style has been proven to be 30% easier to read. Type that is projected on a
screen, using a slide, overhead or multimedia projector, should be in sans serif
type. That’s because in the projection process letters lose some of their
sharpness, and serif type can look muddy when projected.
This is “Times Roman.” It is a serif type. Notice the tiny
scrollwork on the ends of each letter.
This is “Helvetica.” It is a sans serif type. It does not have the tiny
scrollwork on the ends of each letter.
Include photographs to inject realism.
The more true to life you make the issue you are presenting, the better your
audience will understand and identify with it. Remember the impact you can add
by using photos or video of people on location, using products or talking to the
audience.
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Insert illustrations to clarify or emphasize.
If your product is complex, an illustration lets you simplify the way it looks. Call-
outs can be added to point out major features. Also, illustrations allow you to
show exploded views or views normally not seen, such as product interiors.
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11. Add motion, sound or music when necessary.
Just because you can, doesn’t mean you should. Add animation, sound effects or
music to enliven your presentation when it’s appropriate. Animation is valuable
when you need to attract attention, demonstrate how something works, or tell a
story without words. Animation without purpose detracts from your message.
Keep charts and graphs simple.
Charts and graphs that are used to support a point should be simple and instantly
understood. Audiences are confused by complex visuals. Here are examples of
the wrong and right ways to design charts and graphs.
Big Kahuna Surf Shops Big Kahuna Surf Shops
Product Sales Product Sales
35 Apparel 35 Apparel
Snowboards Snowboards
30 30
Street Gear Street Gear
Sales (in millions)
Sales (in millions)
25 Surf Gear 25 Surf Gear
20 Total Sales 20
15 15
10 10
5 5
0 0
1993 1994 1995 1996 1997 1998 1993 1994 1995 1996 1997 1998
year year
WRONG: Multiple graphic elements RIGHT: Combining sales figures into
force the audience to study the a single graphic element makes the
chart in order to understand it. point instantly.
Big Kahuna Surf Shops Big Kahuna Surf Shops
1998 Sales By Store 1998 Sales By Store
14 14
Pacific Beach Pacific Beach
12 La Jolla 12 La Jolla
Sales (in millions)
Sales (in millions)
10 Mission Beach 10 Mission Beach
Imperial Beach Imperial Beach
8 Laguna Beach 8 Laguna Beach
Malibu Malibu
6 6
Total Sales
4 4
2 2
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
year year
WRONG: Using both lines and bars RIGHT: Charts can dramatically
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in the same chart make it busy and support your point when complex
confusing, and muddy your message. information is visually simplified.
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12. Consider visual aid options.
Here are the primary advantages and disadvantages of most common visual aids.
Flip charts
Advantages
The simplicity eliminates the possibility of mechanical problems. Requires only an
easel, which is available in most settings. Using a marker, you can draw or write
on the pages during the presentation and make it interactive. A darkened room is
not required.
Disadvantages
Creating images is time-consuming as visuals must be drawn on paper, or drawn
and mounted on boards. Too small to be effective with a large audience.
Overhead transparencies
Advantages
Easy to create and revise images with a computer and laser printer. Can be marked
on with a grease pencil during the presentation for emphasis.
Disadvantages
The projector is too large to carry on the road and may not be available in offices
or small conference rooms.
Slides
Advantages
Excellent for photographic images and other art. It’s now easy to make attractive
slides of charts, graphs and other material on a computer. The projector is
portable enough to travel.
Disadvantages
Slides require a longer lead time for production and are not intimate enough for
small conference rooms or office settings.
PC-based multimedia projection
Covered in more detail on page 12.
Advantages
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Presentations can be easily written, revised, and personalized to each audience
as you travel. By allowing the use of sound and movement you can make your
visuals alive and dynamic.
Disadvantages
Requires computer knowledge and experience.
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13. Eliminate audio-visual
distractions.
Annoying distractions can irritate your audience and reduce the effectiveness of
your message. Try to avoid these common problems.
Poor advance work
Check the facility and equipment thoroughly before your audience arrives. Set up
your equipment, then make sure your visuals can be seen clearly from any seat in
the room. Find light switches and know in advance how they should be set while
visuals are being shown.
Awkward room layout
Determine where you will stand or walk while the visuals are being viewed. Will
you be in the way? Do you plan to use pointers or slide changers? If so, where will
you be when using these? Don’t be your own audio-visual distraction.
Distracting equipment
Be sure you carry backup parts necessary to make your equipment work — extra
light bulbs for projectors, batteries for computers, markers for boards, or grease
pencils for overhead cells. Bring a long extension cord in case outlets are far
away. Equipment difficulties make you look unprepared.
Overusing visuals
Visuals should support and emphasize important points; they should not be the
presentation. “You” are the heart of the communication. Relying on visuals too
much prevents you from connecting with your audience.
Under-using visuals
An old adage states “tell me once, tell me twice, tell me three times, then maybe
I’ll believe you.” No matter what your subject, your purpose is to affect the
attitude of your audience. If you underuse visuals, you miss an excellent
opportunity to repeat your important points.
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14. Is a multimedia projector
right for you?
Today’s business audiences have grown up with television. The livelier your
visuals, the better your chance of capturing their attention. A multimedia projector
and PC give you more options than other support media. This technology is
effective in large auditoriums and small conference rooms. PC-based
presentations are easy to write, revise and enhance. Use this list to see if it’s a
good choice for you. Check any that apply.
s You travel to make presentations.
s Your presentations are given in a wide variety of settings, from office
conference rooms to auditoriums.
s The needs of your audiences vary, so you must adjust the message for each
group.
s You show financial or other changing information that must be current.
s Your presentation is interactive. You ask the audience to provide data you plug
into formulas or calculations.
s Your story requires a demonstration.
s Your message is complex or highly technical.
s You make presentations at trade shows.
s You need to overcome language or cultural barriers.
s You want to play audio statements from your company president, customers,
or other influencers.
s You want to incorporate VCR-based video footage into your message.
s Animation or motion is an essential part of your story.
s You represent a small company that wants to look big.
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If any of the above statements apply to you, you should investigate how this
technology can work for you.
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15. Want more tips?
Are you new to making business presentations? Want more details on how to
write, structure and support an effective message? Here are a few of the many
excellent publications covering the topic in more depth. Order any of these books
online from InFocus’ free web site, www.presentersuniversity.com (see below).
High-Impact Presentations: Do Not Go Naked into Your
A Multimedia Approach Next Presentation
Jo Robbins Ron Hoff
Creating Cool Powerpoint 97 Purpose, Movement, Color:
Presentations A Strategy for Effective
Glenn E. Weadock, Presentations
Emily Sherrill Weadock Tom Mucciolo,
Rich Mucciolo
A Funny Thing Happened on the
Way to the Podium: The Speaker’s 101 Secrets of Highly Effective
Complete Guide to Great Jokes, Speakers: Controlling Fear,
Anecdotes, and Stories Commanding Attention
Herbert Victor Prochnow (Preface) Caryl Rae Krannich
Loud and Clear: How to Prepare Speaking Globally: Effective
and Deliver Effective Business and Presentations Across International
Technical Presentations and Cultural Boundaries
George L. Morrisey, et al Elizabeth Urech
Already using a
multimedia projector?
For valuable hints, tips and techniques on how to make the best use of this
versatile technology, visit our Presenters University web site.
Presenters University Web Site
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www.presentersuniversity.com
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