Tim Loo presented on UX strategy and his perspective on the topic. He discussed defining experience strategy as a long-term plan to align customer touchpoints with a brand's position and business strategy. He outlined a framework for creating an experience strategy that involves understanding the current state, vision, initiatives needed, and roadmap. Loo also talked about how he has helped clients either kick-start lasting change or have no long-term impact, and where he wants to focus his work, such as driving differentiation and leading cultural change.