As an introduction to Adaptive Path's new book, Subject to Change, this presentation covers key points from the book on creating great products and services for an uncertain world.
Peter Merholz at BayCHI July 8, 2008: Creating Great Products and Services in...BayCHI
The way most organizations think and work on products and services isn't suited to the unpredictable world we live in. Instead, companies need new ways of thinking and working to adapt into innovative, agile, and commercially successful organizations who creates great products and services. Peter Merholz, one of the authors of Adaptive Path's new book, Subject to Change, will share a handful of breakthrough ideas for succeeding in a future that you can't predict.
Cars, Castles, and Spas | Rob Maigret | UX Week 2012Adaptive Path
A long awaited user experience.
From the time he was in his teens, Rob had heard about the lucky few who traveled to Germany to pick up their brand new Porsche automobiles at the factory and take them for an extended drive on the autobahn at great speeds. On the journey, they enjoyed beautiful scenery and Euro-luxury before having their cars shipped to the states for a much more prosaic driving experience. This year, he finally decided to check it out for himself. Maybe someday you will, too. Maybe you won’t. But either way, in terms of UX, this might be is as serious as it gets for fully experiencing a brand at its core.
And hearing about it can be….well….. almost as fun.
The importance of trust in customer experienceAdaptive Path
For The Economist's 2010 Ideas Economy conference on Human Potential, I spoke about the need for businesses to embrace trust if they're going to deliver great customer experiences.
Workshop Presenters:
Chris Risdon, Paula Wellings & Todd Wilkens
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?!
This workshop throws out the buzz words and provides a sensible framework for bringing products and services into both the glory and the minutia of people’s everyday lives. Focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
Two Brains, One Head: Analysis and Intuition in Design Practice | Maria Corde...Adaptive Path
Often connected to the unexplained or mysterious, intuition gets a bad rap. Yet intuition is at the heart of creativity, and significant advances in our understanding of the physical world are borne of intuitive leaps. While some hail its power, others advocate that what’s needed is more analysis — not intuition! What does this mean for us? What is intuition and why is it so divisive? And does it have a role in design?
UI for Big Data Visualization | Jonathan Stray | UX Week 2012Adaptive Path
Visualization is great way to understand data, but it breaks down when the data gets big. Simply plotting everything to the screen won’t work, because there isn’t enough screen real estate, interactions slow to a crawl, and human working memory isn’t up to the task anyway. Big data requires specific interaction techniques for visual exploration, such as filtering, summarization, and context. We’ll go over some basic principles, and I’ll show examples of recent systems, including our work on the Overview Project, a system for visual exploration of huge unstructured document sets.
Peter Merholz at BayCHI July 8, 2008: Creating Great Products and Services in...BayCHI
The way most organizations think and work on products and services isn't suited to the unpredictable world we live in. Instead, companies need new ways of thinking and working to adapt into innovative, agile, and commercially successful organizations who creates great products and services. Peter Merholz, one of the authors of Adaptive Path's new book, Subject to Change, will share a handful of breakthrough ideas for succeeding in a future that you can't predict.
Cars, Castles, and Spas | Rob Maigret | UX Week 2012Adaptive Path
A long awaited user experience.
From the time he was in his teens, Rob had heard about the lucky few who traveled to Germany to pick up their brand new Porsche automobiles at the factory and take them for an extended drive on the autobahn at great speeds. On the journey, they enjoyed beautiful scenery and Euro-luxury before having their cars shipped to the states for a much more prosaic driving experience. This year, he finally decided to check it out for himself. Maybe someday you will, too. Maybe you won’t. But either way, in terms of UX, this might be is as serious as it gets for fully experiencing a brand at its core.
And hearing about it can be….well….. almost as fun.
The importance of trust in customer experienceAdaptive Path
For The Economist's 2010 Ideas Economy conference on Human Potential, I spoke about the need for businesses to embrace trust if they're going to deliver great customer experiences.
Workshop Presenters:
Chris Risdon, Paula Wellings & Todd Wilkens
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?!
This workshop throws out the buzz words and provides a sensible framework for bringing products and services into both the glory and the minutia of people’s everyday lives. Focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
Two Brains, One Head: Analysis and Intuition in Design Practice | Maria Corde...Adaptive Path
Often connected to the unexplained or mysterious, intuition gets a bad rap. Yet intuition is at the heart of creativity, and significant advances in our understanding of the physical world are borne of intuitive leaps. While some hail its power, others advocate that what’s needed is more analysis — not intuition! What does this mean for us? What is intuition and why is it so divisive? And does it have a role in design?
UI for Big Data Visualization | Jonathan Stray | UX Week 2012Adaptive Path
Visualization is great way to understand data, but it breaks down when the data gets big. Simply plotting everything to the screen won’t work, because there isn’t enough screen real estate, interactions slow to a crawl, and human working memory isn’t up to the task anyway. Big data requires specific interaction techniques for visual exploration, such as filtering, summarization, and context. We’ll go over some basic principles, and I’ll show examples of recent systems, including our work on the Overview Project, a system for visual exploration of huge unstructured document sets.
This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments. More <a href="http://www.brandonschauer.com/blog/?p=101">background info available back on my blog</a>.
MX: Managing Experience | Day 2 - Designing Delivery: A Unified Approach to D...Adaptive Path
The digital service economy demands the ability to create coherent user experiences while achieving end-to-end agility and efficiency. The ability to deliver them together requires seamless system, process, and organizational design. Companies need a unified approach to design and operations that centers the entire organization around helping customers achieve their goals.
This workshop teaches participants how to connect user-centered design to the entire service delivery lifecycle. It introduces a holistic approach that interconnects marketing, design, development, and operations into a circular design/operations loop. Through talks, discussions, and guided exercises, participants learn how to improve both customer satisfaction and operational effectiveness by:
-designing for service, not just software
-minimizing latency and maximizing feedback throughout the organization
-designing for failure and operating to learn
-using operations as input to design
Ever wonder how all the research and customer feedback gathered gets translated into a product experience? This is a soup to nuts approach I've used in the past.
From the UX Week description:
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?! Then this workshop is for you! Except that in this workshop, we will throw out the buzz words and provide a sensible framework for bringing products and services into both the glory and the minutia of people’s everyday lives. We will focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We will explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
Lean UX é uma abordagem prática dos entregáveis de UX, oferece dinamismo e rapidez para fazer com que os MVPs (Produto Viável Mínimo) de UX não sejam atrapalhados pela burocracia. Enquanto o Agil UX integra os métodos de UX dentro das metodologias ágeis para criação de projetos usada por equipes de desenvolvimento. Curiosamente as equipes de Lean UX se utilizam do Agile UX para coordenar o desenvolvimento de software e agregar valor ao time de desenvolvimento.
Life With Ethics : http://www.youtube.com/watch?v=nwAYpLVyeFU
Ethical Dilemma : http://youtu.be/rvtbHNU51PE
And yet we are not that bad : http://www.youtube.com/watch?v=gIK6P6gn2QI
Softskill training Connecting Classroom to careersVasudevan BK
Soft Skills Are:
Skills, abilities and traits that pertain to personality, attitude, and behavior
Soft Skills Are Not:
Formal or technical knowledge
Soft skill is the ability
required and expected
from persons for finding
a suitable job, its
maintenance and
promotion
Don't focus on technology and features. Heck, don't focus on the "product." Focus on the experience you want to create, and build a system that gets you there.
The audio is from my talk at http://2007.dconstruct.org/.
This presentation lays out an experience-centric approach to fostering and creating loyalty by systematically impressing your customers again and again. The Long Wow challenges creators of customer experiences to plan across channels, time, and disciplines to identify a progression of seduceable moments. More <a href="http://www.brandonschauer.com/blog/?p=101">background info available back on my blog</a>.
MX: Managing Experience | Day 2 - Designing Delivery: A Unified Approach to D...Adaptive Path
The digital service economy demands the ability to create coherent user experiences while achieving end-to-end agility and efficiency. The ability to deliver them together requires seamless system, process, and organizational design. Companies need a unified approach to design and operations that centers the entire organization around helping customers achieve their goals.
This workshop teaches participants how to connect user-centered design to the entire service delivery lifecycle. It introduces a holistic approach that interconnects marketing, design, development, and operations into a circular design/operations loop. Through talks, discussions, and guided exercises, participants learn how to improve both customer satisfaction and operational effectiveness by:
-designing for service, not just software
-minimizing latency and maximizing feedback throughout the organization
-designing for failure and operating to learn
-using operations as input to design
Ever wonder how all the research and customer feedback gathered gets translated into a product experience? This is a soup to nuts approach I've used in the past.
From the UX Week description:
Have you ever wanted to make an orchestrated, integrated, cross-product, multi-channel, location-sensitive, smart commerce, service designed product ecosystem for the masses? Yes?! Then this workshop is for you! Except that in this workshop, we will throw out the buzz words and provide a sensible framework for bringing products and services into both the glory and the minutia of people’s everyday lives. We will focus on the power and peril of a touchpoint. Just because you can touch someone, does that mean you should? We will explore how you can ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
Lean UX é uma abordagem prática dos entregáveis de UX, oferece dinamismo e rapidez para fazer com que os MVPs (Produto Viável Mínimo) de UX não sejam atrapalhados pela burocracia. Enquanto o Agil UX integra os métodos de UX dentro das metodologias ágeis para criação de projetos usada por equipes de desenvolvimento. Curiosamente as equipes de Lean UX se utilizam do Agile UX para coordenar o desenvolvimento de software e agregar valor ao time de desenvolvimento.
Life With Ethics : http://www.youtube.com/watch?v=nwAYpLVyeFU
Ethical Dilemma : http://youtu.be/rvtbHNU51PE
And yet we are not that bad : http://www.youtube.com/watch?v=gIK6P6gn2QI
Softskill training Connecting Classroom to careersVasudevan BK
Soft Skills Are:
Skills, abilities and traits that pertain to personality, attitude, and behavior
Soft Skills Are Not:
Formal or technical knowledge
Soft skill is the ability
required and expected
from persons for finding
a suitable job, its
maintenance and
promotion
Don't focus on technology and features. Heck, don't focus on the "product." Focus on the experience you want to create, and build a system that gets you there.
The audio is from my talk at http://2007.dconstruct.org/.
Virtual Reality: Navigating its rapidly evolving landscapeatomworks
The slides from my first talk which took place at London Unity Usergroup meet-up. The talk was a bit of a VR crash course covering history, current state, the importance of indie developers and some workflow considerations.
I learnt a lot from doing this talk and looking forward to the chance to do it again. If you have any constructive feedback, please feel free to share it with me (@atomworks).
You can see the talk itself here: http://youtu.be/SGxR8CTmFuA?t=35m10s
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
2. Media is a mess
Craigslist took the classifieds
Everyone took a piece of the ads
Blogs are taking the readers
3. Media is a mess
Craigslist took the classifieds
Everyone took a piece of the ads
Blogs are taking the readers
Music is in metamorphosis
iTunes is the #1 retailer
Labels are loosing their grip
4. Media is a mess
Craigslist took the classifieds
Everyone took a piece of the ads
Blogs are taking the readers
Music is in metamorphosis
iTunes is the #1 retailer
Labels are loosing their grip
Travel is turbulent
The three top quality carriers
are all low-fair airlines
8. Predicting the future won’t work.
Meeting about it won’t work.
Instead, seek approaches that will
continue to work no matter which
prediction comes true.
11. A NEW PHOTOGRAPHIC APPARATUS.
This apparatus consists of a box containing a camera, A, and
a frame, C, containing the desired number of plates, each
held in a small frame of black Bristol board. The camera
contains a mirror, M, which pivots upon an axis and is
maneuvered by the extreme bottom, B. This mirror stops at
an angle of 45°, and sends the image coming from the
objective to the horizontal plate, D, at the upper part of the
camera. The image thus reflected is righted upon this plate.
As the objective is of short focus, every object situated
tus
new photographic appara
beyond a distance of three yards from the apparatus is in
A focus. In exceptional cases, where the operator might be
nearer the object to be photographed, the focusing would be
done by means of the rack of the objective. The latter can
also slide up and down, so that the apparatus need not be
inclined when buildings or high trees are being photographed.
The door, E, performs the role of a shade. When the
apparatus has been fixed upon its tripod and properly
directed, all the operator has to do is to close the door, P and
,
raise the mirror, M, by turning the button, B, and then expose
the plate. The sensitized plates are introduced into the
apparatus through the door, I, and are always brought
automatically to the focus of the objective through the
pressure of the springs, R. The shutter of the frame, B, opens
through a hook, H, with in the pocket, N. After exposure, each
plate is lifted by means of the extractor, K, into the pocket,
whence it is taken by hand and introduced through a slit, S,
behind the springs, R, and the other plates that the frame
contains. All these operations are performed in the interior of
the pocket, N, through the impermeable, triple fabric of which
no light can enter.
An automatic marker shows the number of plates exposed.
When the operations are finished, the objective is put back in
the interior of the camera, the doors, P and E, are closed, and
the pocket is rolled up. The apparatus is thus hermetically
closed, and, containing all the accessories, forms one of the
most practical of systems for the itinerant photographer.
17. Why is this story important?
Because this focus on the customer experience
made Kodak successful for years.
And when they’ve stumbled it’s been because
they lost this focus.
25. The experience is the product.
Focus on experience.
Focus on the lives of customers.
Embrace the complexity.
Engage in design as an activity.
26. The experience is the product.
Focus on experience.
» Use experience as strategy.
Focus on the lives of customers.
Embrace the complexity.
Engage in design as an activity.
31. Our Vision
Calendar:
to Google
The Road portant to h
ave one)
(it’s im
rks for you
dar that wo
uild a calen
• Set out to b ling, and jo
yous to use r
ually appea the calenda
to
– Fast, vis formation in etc.)
sim ple to get in invitations,
– Drop dead creen (reminders, lace
oxes on a s life in one p
– More than b see your whole
so you can
– E asy to share
ot everyon e
o rld where n
consumer w e system)
• De signed for a on the sam
dar (or one
has a calen nd publish)
Is (import a
– Open AP ne
s for everyo
– Invitation
Mana ger
arl Sjogre en, Product
—pre sented by C
32. Our Vision
Calendar:
to Google
The Road portant to h
ave one)
(it’s im
rks for you
dar that wo
uild a calen
• Set out to b ling, and jo
yous to use r
ually appea the calenda
to
– Fast, vis formation in etc.)
sim ple to get in invitations,
– Drop dead creen (reminders, lace
oxes on a s life in one p
– More than b see your whole
so you can
– E asy to share
ot everyon e
o rld where n
consumer w e system)
• De signed for a on the sam
dar (or one
has a calen nd publish)
Is (import a
– Open AP ne
s for everyo
– Invitation
Mana ger
arl Sjogre en, Product
—pre sented by C
35. The experience is the product.
Focus on experience.
» Use experience as strategy.
Focus on the lives of customers.
» Understand people as people.
Embrace the complexity.
Engage in design as an activity.
53. Emotion
“...because of new scientific advances in
our understanding of the brain and of how
emotion and cognition are thoroughly
intertwined. We scientists now understand
how important emotion is to everyday life,
how valuable.”
— Don Norman, Emotional Design
56. Tasks Emotions
Goals Context
Preferences Meaning
57. More insight
By changing the size and shape
of our research filters, more
and better information gets
through the sifting process.
58. peo ple?
rs as
cus tome
your
ders tand
yo u un
Do
59. The experience is the product.
Focus on experience.
» Use experience as strategy.
Focus on the lives of customers.
» Understand people as people.
Embrace the complexity.
» Use systems to support experiences.
Engage in design as an activity.
73. The ClearRx system
pill bottle
pharmacists ClearRX marketing
Customer-facing experience
POS system training
CRM supply chain
IT systems and operations
74. The ClearRx system
nge?
pill bottle
s cha
pharmacists ClearRX marketing
ha rnes
ng to
Customer-facing experience
doi
at are you
Wh POS system training
CRM supply chain
IT systems and operations
75. The experience is the product.
Focus on experience.
» Use experience as strategy.
Focus on the lives of customers.
» Understand people as people.
Embrace the complexity.
» Use systems to support experiences.
Engage in design as an activity.
» Design as an organization competency.
86. Meaning more means repeatedly
creating notably great experiences
True loyalty — and the word-of-
mouth that comes with it — evolves
natural from the great experience you
have with a company over time.
87. Meaning more means repeatedly
creating notably great experiences
Notably great experiences are
punctuated by a moment of “wow,”
when the product or service delights,
anticipates the needs of, or pleasantly
surprises a person.
88. The Long Wow
Plan and stage
the wow
experience
wow
Manage your Evolve your
platform for repeatable
delivery process
Draw from a
wide area of
unmet needs
89. 4. Plan and stage the wow experience
organize a pipeline of wow moments that can be
introduced through your palette of touchpoints over time
Before Now Next Later
90. pack in unfold new
features up experiences
front over time
103. The Long Wow
Plan and stage
the wow
experience
wow
Manage your Evolve your
platform for repeatable
delivery process
Draw from a
wide area of
unmet needs
104. The Long Wow
Plan and stage
the wow
experience
wow wow wow wow wow wow wow wo
Manage your Evolve your
platform for repeatable
delivery process
Draw from a
wide area of
unmet needs
105. eate
at c an cr
rm thwow wow wow wo
wow wow wowfo g haul?
lat wow
g a p the lon
ildin over
u bu nts
A re yo ome
w ow m
106. The experience is the product.
Focus on experience.
» Use experience as strategy.
Focus on the lives of customers.
» Understand people as people.
Embrace the complexity.
» Use systems to support experiences.
Engage in design as an activity.
» Design as an organization competency.
107. Goals of the book
Articulate a new
approach to creating
products and services
in an uncertain world
108. Goals of the book
Articulate a new
approach to creating
products and services
in an uncertain world
And address a gaping
hole in how companies
serve people
110. 362 firms
95% say they are
“customer focused”
from “Closing the Delivery Gap” by Bain & Company
111. 362 firms
95% say they are
“customer focused”
80% say they deliver a
“superior experience”
from “Closing the Delivery Gap” by Bain & Company
112. 362 firms
95% say they are
“customer focused”
80% say they deliver a
“superior experience”
How many of these
firms’ customers agree
that they deliver a
superior experience?
from “Closing the Delivery Gap” by Bain & Company
113. 362 firms
95% say they are
“customer focused”
80% say they deliver a
“superior experience”
How many of these
firms’ customers agree
that they deliver a
superior experience?
8%
from “Closing the Delivery Gap” by Bain & Company
114.
115. SUBJECT TO CHANGE
creating great products and services for an uncertain world
Short, but powerful. Easy to read,
yet profound. I’ve been searching
for just this book: the one perfect
book that summarizes the
essence of modern product
design. This is it... I will use it in
my courses for MBA students.
You should use it for, well, for
everyone.”
— Don Norman,
author Design of Everyday Things
116. SUBJECT TO CHANGE
creating great products and services for an uncertain world
Short, but powerful. Easy to read,
yet profound. I’ve been searching
for just this book: the one perfect
book that summarizes the
essence of modern product
design. This is it... I will use it in
my courses for MBA students.
You should use it for, well, for
everyone.”
— Don Norman,
author Design of Everyday Things
Peter Merholz
Brandon Schauer
117. Additional Photo Credits
Slides 71, 72, 75. quot;Basinghill pathquot; David (satguru).
http://flickr.com/photos/satguru/2301780965/
Slide 73. quot;Vincent Massey Park - Path?quot; Alison C (Allie in Wonderland).
http://flickr.com/photos/allie-in-wonderland/1810364260/
Slide 73. quot;The road/pavement markings.quot; Matt Seppings
http://flickr.com/photos/chumpolo/165026463/
Slide 62. quot;Loyal Palquot; (dennis and aimee jonez)
http://flickr.com/photos/jonezes/233928794/
Slide 68. quot;blue linequot; Crispin Semmens (conskeptical).
http://flickr.com/photos/conskeptical/292241229/
—all photos some right reserved: Creative Commons http://creativecommons.org/licenses/by/3.0/