Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to Lean
IXDA Sydney
Jake Causby
@jakecausby
Jason Davey
@p1x3lman
THINK
MAKE
CHECK
Yeah yeah, we get it but how?
Give me something I can work with!
Three tools we use
1. Lean Canvas
2. Value Proposition Canvas
3. Hypothesis Validation Board
@jakecausby @p1x3lman
Introducing...
THE PTA
Personal
Transportation
Assistant
(not an actual product and we do not own this image, source unkno...
Lean Canvas
Value
proposition
Customer
segment
“Startups operate under conditions
of extreme uncertainty.”
– Eric Ries
Val...
Value Proposition Canvas
Start with what you know. Don’t be afraid to guess, but point out assumptions
Airport boredom
Arr...
@jakecausby @p1x3lman
Hypothesis Test Cards
TEST CARD
We believe: Air travellers are concerned about
getting to the gate on time
To verify that:...
@jakecausby @p1x3lman
Learnings
VALIDATED
Great! We’re on our way
Now we know there’s
an appetite for our idea
Time to explore different
ways to...
Double Diamond
you are here
But isn’t this a little
waterfallish?
@jakecausby @p1x3lman
Parallel Diamonds
@jakecausby @p1x3lman
Things you can do, starting tomorrow
Look for, and highlight, assumptions
“That’s an assumption”
“We believe”
“We need to ...
Adoption checklist
Find champion users
Get C-level sponsorship
Showcase success
Create a sense of urgency
Make it official...
Remember
1. Leaners gonna lean
2. Don’t lean too far, it looks ridiculous
3. Don’t use hyphens incorrectly
Jake Causby
@ja...
How to Lean
Upcoming SlideShare
Loading in …5
×

How to Lean

11,478 views

Published on

What is Lean UX? No really. I’ve read some stuff about it and it’s great in theory but I’m finding it hard to implement.

In a practical talk about how to apply the methodology, JD and JC will show you the tools and give you the inside story on how they’re using Lean UX in Westpac to kick goals. How do they test? How do they learn? How do they get the rest of the business to buy into their approach?

Published in: Design
  • Be the first to comment

How to Lean

  1. 1. How to Lean IXDA Sydney Jake Causby @jakecausby Jason Davey @p1x3lman
  2. 2. THINK MAKE CHECK
  3. 3. Yeah yeah, we get it but how? Give me something I can work with!
  4. 4. Three tools we use 1. Lean Canvas 2. Value Proposition Canvas 3. Hypothesis Validation Board @jakecausby @p1x3lman
  5. 5. Introducing... THE PTA Personal Transportation Assistant (not an actual product and we do not own this image, source unknown)
  6. 6. Lean Canvas Value proposition Customer segment “Startups operate under conditions of extreme uncertainty.” – Eric Ries Value proposition Customer segment Travellers need a way to get to their terminal gate - relaxed & ready to fly 21 34 5 67 8 9 Non-Frequest Travellers that have a higher degree of stress at the airport Optimise your airport time for maximum enjoyment and never arrive at your gate late @jakecausby @p1x3lman
  7. 7. Value Proposition Canvas Start with what you know. Don’t be afraid to guess, but point out assumptions Airport boredom Arrive at gate on timeTime at the bar “Drive thru” margaritas Autonomous segway that takes you to your gate Value proposition Customer segment Meet new people @jakecausby @p1x3lman
  8. 8. @jakecausby @p1x3lman
  9. 9. Hypothesis Test Cards TEST CARD We believe: Air travellers are concerned about getting to the gate on time To verify that: We will set up an Autonomous Segway stand next to the check-in counter, using visuals and signage to entice air travellers to take up the service Measure: Percentage of travellers that enquire about the service We are right if: More than 20% of travellers are satisfied LEARNING CARD We believed: We observed: From that, we learned that: Therefore we will: @jakecausby @p1x3lman
  10. 10. @jakecausby @p1x3lman
  11. 11. Learnings VALIDATED Great! We’re on our way Now we know there’s an appetite for our idea Time to explore different ways to execute the idea INVALIDATED Not FAIL: First Attempt In Learning What did we learn? Make sure everyone on the team learns How does this affect your VPC and Lean Canvas? Document what you’ve learnt, regardless @jakecausby @p1x3lman
  12. 12. Double Diamond you are here But isn’t this a little waterfallish? @jakecausby @p1x3lman
  13. 13. Parallel Diamonds @jakecausby @p1x3lman
  14. 14. Things you can do, starting tomorrow Look for, and highlight, assumptions “That’s an assumption” “We believe” “We need to validate that” “How do you know for sure?” “Are you sure you want to spend $10m on a guess?” Get more scientific: Measure and record what you’ve validated or invalidated Shared ownership of backlog: Design, Tech, Biz collaboration @jakecausby @p1x3lman
  15. 15. Adoption checklist Find champion users Get C-level sponsorship Showcase success Create a sense of urgency Make it official Get outside help Start simple Be opportunistic Invest Create risk-free spaces for learning and experimentation Bring the canvas into the DNA of your organisation Go beyond the ‘low-hanging’ fruits Make sure you do proper retrospectives. It’s going to take a while to find your rhythm @jakecausby @p1x3lman
  16. 16. Remember 1. Leaners gonna lean 2. Don’t lean too far, it looks ridiculous 3. Don’t use hyphens incorrectly Jake Causby @jakecausby Jason Davey @p1x3lman Thank you! Any questions?

×