UXPA UK - What is UX Strategy? by Tim Loo
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The document discusses UX strategy and experience strategy. It provides a definition of experience strategy as "a long-term plan to align every customer touch-point with your brand position & business strategy." It then outlines a framework for creating an experience strategy, including understanding the current customer experience, creating an experience vision and principles, defining initiatives and an experience roadmap, and establishing key performance indicators. The document emphasizes that experience strategy requires big picture thinking, communication skills, an understanding of business metrics, leadership abilities, and persistence. It also notes that experience strategy is a collaborative effort.
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UXPA UK - What is UX Strategy? by Tim Loo
- 1. @timothyloo @uxpauk #uxstrategy TimLoo StrategyDirector,Foolproof What is UX Strategy? UXPA UK, April 2015
- 2. @timothyloo @uxpauk #uxstrategy How I think about UX
- 8. @timothyloo @uxpauk #uxstrategy indiarussiataiwan japan mexico canada
- 11. @timothyloo @uxpauk #uxstrategy How I think about UX strategy
- 13. @timothyloo @uxpauk #uxstrategy fit brand, strategy & business model
- 15. @timothyloo @uxpauk #uxstrategy alignment across touch-points, journeys & the entire relationship cycle
- 17. @timothyloo @uxpauk #uxstrategy focus & accountability knowing what we should do & what good looks like (and what we shouldn’t do)
- 18. @timothyloo @uxpauk #uxstrategy strategy STRATEGIC GOALS STRATEGIC PROGRAMMES PROJECTS (TACTICS) goal A goal B goal C programme X programme Y programme Z project Q WORKSTREAMS TASKS BUSINESS STRATEGY
- 19. @timothyloo @uxpauk #uxstrategy strategy STRATEGIC GOALS STRATEGIC PROGRAMMES PROJECTS (TACTICS) goal A goal B goal C programme X programme Y programme Z project Q WORKSTREAMS TASKS BUSINESS STRATEGY Is there a clear connection between our strategy & goals and experience design & management?
- 20. @timothyloo @uxpauk #uxstrategy a definition of experience strategy
- 21. @timothyloo @uxpauk #uxstrategy experience strategy a long-term plan to align every customer touch-point with your brand position & business strategy
- 22. @timothyloo @uxpauk #uxstrategy experience strategy in practice
- 23. @timothyloo @uxpauk #uxstrategy § Who are our target customers? § What’s the current customer story, priorities and pain-points? § What’s our vision for the holistic experience? § What are our guiding principles for target experience? § What are our future customer stories & outcomes? § What are the experience gaps between today’s experience and our future customer stories? § What specific initiatives and projects do we need? § What enablers and capabilities are required to support these initiatives? § What are the gaps between the vision and reality? § How will we prioritise & trade-off to create focus? § What’s our roadmap for change and innovation? § What are key performance indicators and targets for transforming the user experience? § How will we incentivise the right behaviours? CURRENT STATE EXPERIENCE EXPERIENCE VISION & PRINCIPLES INNOVATION, INITIATIVES & ENABLERS EXPERIENCE ROADMAP EXPERIENCE KPIs & DASHBOARD 1. Where are we today? 2. Where do we want to get to? 3. What do we need to do? 4. What’s our plan? 5. How will we know we’re on track? A framework for creating experience strategy
- 24. @timothyloo @uxpauk #uxstrategy So you want to be a strategist?
- 25. @timothyloo @uxpauk #uxstrategy my experience big picture communication numbers leadership persistence
- 26. @timothyloo @uxpauk #uxstrategy Experience strategy is a team sport
- 28. @timothyloo @uxpauk #uxstrategy Start a conversation Tim Loo tim.loo@foolproof.co.uk +44 7714415677 @timothyloo