The document describes a digital diary study conducted over 8 months with 40 people who use fitness trackers. Participants were asked to report on 5 things they do with their tracker each day by submitting a short video and answering questions. The study found that while people believed they checked their trackers frequently, they actually checked them and had the tracker with them less often than assumed. It also uncovered significant technical errors unknown previously to the client. Digital diary studies are effective at gathering contextual information cost-effectively, capturing repeated behaviors, providing instant feedback, and uncovering latent needs.
Longitudinal and diary studies with UserTestingUserTesting
How do your users repeatedly use your product, and how do their perceptions change over time?
Longitudinal and diary studies involve gathering feedback and data repeatedly, often from the same sources, over a period of time.
These types of studies have often been seen as expensive, slow, and too much hassle to conduct. At UserTesting, we think the opposite is true! We conduct longitudinal and diary-based studies to help our clients gain in-depth insights into how users view, work with, and incorporate products into their daily lives.
Get access to our on-demand recording here: http://info.usertesting.com/OnDemandWebinarLongitudinalandDiaryStudies_September2014.html
Longitudinal and diary studies with UserTestingUserTesting
How do your users repeatedly use your product, and how do their perceptions change over time?
Longitudinal and diary studies involve gathering feedback and data repeatedly, often from the same sources, over a period of time.
These types of studies have often been seen as expensive, slow, and too much hassle to conduct. At UserTesting, we think the opposite is true! We conduct longitudinal and diary-based studies to help our clients gain in-depth insights into how users view, work with, and incorporate products into their daily lives.
Get access to our on-demand recording here: http://info.usertesting.com/OnDemandWebinarLongitudinalandDiaryStudies_September2014.html
for more details contact:
SR INFO SYSTEMS
Firestation Square, Baramunda, Bhubaneswar
You can visit our website :
www.bputproject.com
www.liveprojects.co.in
www.srinfosystems.com
Cambridge Nationals R001 Revision lesson - for more details & resources see http://1000computing.wordpress.com/2014/11/18/the-thing-with-cambridge-nationals-lesson-resources/
Prof. Mridul M. Panditrao, from his University/ medical College days, gives tips on how to write your synopsis for your dissertation after you have registered and started your MD/ MS training programme. he also gives ideas/ steps to come up with a well constructed synopsis. Very useful for the first year MD/ MS PG students
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names.
When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study.
This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.
for more details contact:
SR INFO SYSTEMS
Firestation Square, Baramunda, Bhubaneswar
You can visit our website :
www.bputproject.com
www.liveprojects.co.in
www.srinfosystems.com
Cambridge Nationals R001 Revision lesson - for more details & resources see http://1000computing.wordpress.com/2014/11/18/the-thing-with-cambridge-nationals-lesson-resources/
Prof. Mridul M. Panditrao, from his University/ medical College days, gives tips on how to write your synopsis for your dissertation after you have registered and started your MD/ MS training programme. he also gives ideas/ steps to come up with a well constructed synopsis. Very useful for the first year MD/ MS PG students
40 Tools in 20 Minutes: Hacking your Marketing CareerEric Leist
Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable.
Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014.
WEB APPS
http://zapier.com
https://ifttt.com/
http://twitterfeed.com/
http://gaggleamp.com
http://landerapp.com/
https://support.google.com/analytics/answer/1033867?hl=en
http://99designs.com/
http://visual.ly
http://www.alexa.com/
http://www.hubspot.com/blog-topic-generator
http://www.wordle.net/
www.inboundwriter.com
http://litmus.com/
http://www.inboundwriter.com/
https://www.optimizely.com/
http://thenounproject.com/
http://fortawesome.github.io/Font-Awesome/
https://www.facebook.com/help/459892990722543/
http://ads.twitter.com
https://plzadvize.com/
DESKTOP APPS
https://itunes.apple.com/us/app/caffeine/id411246225?mt=12
http://jumpcut.sourceforge.net/
http://www.gifgrabber.com/
http://www.gimp.org/
EMAIL TOOLS
http://getsignals.com
http://www.yesware.com/
http://www.boomeranggmail.com/
http://rapportive.com/
http://www.wisestamp.com/
http://verify-email.org
MOBILE APPS
https://play.google.com/store/apps/details?id=com.xuchdeid.clear
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8
BROWSER PLUGINS
https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US
https://addons.mozilla.org/en-US/firefox/addon/klout/
LEARNING PLATFORMS
http://www.google.com/analytics/learn/
http://www.codecademy.com/
http://teamtreehouse.com/
https://generalassemb.ly/
http://www.intelligent.ly/
http://smarterer.com/
How to Craft Your Company's Storytelling Voice by Ann Handley of MarketingProfsMarketingProfs
You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
What REALLY Differentiates The Best Content Marketers From The RestRoss Simmonds
I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names.
When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.
You’re not the expert. Your customers are, and who your customer is, is changing rapidly. Learn more about the digital consumer, how to bring new life to your customer experience, and inspire your team with workshop activities. Take a deeper look into the key drivers of your business, reinvigorate your customer experience, and gain insight from one of the newest inspiring entrepreneurs, who built his business around an out-of-the-ordinary customer experience. Why not create an experience that will leave your customers talking and sharing your brand with everyone? These musings were gathered after attending the Next Generation Customer Experience Conference in San Diego, March 2015.
One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study.
This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.
User Research Tools: Don't just do it, do it wellZabisco Digital
Carrying out user research does not mean simply talking to people, users. There are certain things to consider and skills that are important to make sure it is done effectively. There are various methods and tools that can be used to conduct user research, but they are each appropriate in different contexts and all can be enhanced by being well planned and well applied.
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
Does the field of user-centered design mystify you? Does user research seem like the last thing you have time to think about?
Any team can look at analytics to understand what users are doing and how often they’re doing it. What analytics won’t tell you is *why* users are doing certain things — sometimes you need more context. That’s where user research comes in. This session will map out a framework for incorporating user research into your development cycle.
This is the presentation handout from my recorded session at the 2016 Learning Solutions Conference. This version includes speaker notes, since the live one was mostly pictures.
This is the presentation handout from my recorded session at the 2016 Learning Solutions Conference. This version includes speaker notes, since the live one was mostly pictures.
Requirements Engineering for the HumanitiesShawn Day
This workshop explores how requirements engineering can be employed by digital and non-digital humanities scholars (and others) to conceptualise and communicate a research project.
requirementsEngineeringAs the field of digital humanities has evolved, one of the biggest challenges has been getting the marrying technical expertise with humanities scholarly practice to successfully deliver sustainable and sound digital projects. At its core this is a communications exercise. However, to communicate effectively demands an ability to effectively translate, define and find clarity in your own mind.
The Tool for Sharing Best Practices helps public health professionals by outlining five practical steps to share best practices throughout their organizations. Sharing best practices can help your organization learn from successes, replicate successful programs, and improve outcomes.
Find out more and how to use the tool: http://www.nccmt.ca/resources/search/84
NCCMT is one of six NCCs for Public Health in Canada. More on the NCCs at www.nccph.ca. Production of this webinar has been made possible through a financial contribution from the Public Health Agency of Canada. The views expressed herein do not necessarily represent the views of the Public Health Agency of Canada.
This presentation was provided by Serena Rosenhan of ProQuest, during Session Four of the NISO event "Agile Product and Project Management for Information Products and Services," held on June 4, 2020.
Designing to save lives: Government technical documentation Laurian Vega
In this presentation the speakers will discuss the methods and strategies of writing technical communication in the design of software for the government sector with the broader goal of evaluating best practices for how to create a positive user experience for a particular user group. Creating software for the government, and specifically in defense contracting, involves understanding a specific set of user needs and a variety of command and control net-centric contexts ranging from real-time analytics, cyber-situational awareness, to strategic and operational planning. The best practices for designing and writing for such a diverse set of needs involves tight integration with the software development team, stakeholders, and users such that the right words and elements are incorporated into the interface and that the technical documentation properly reflects the software’s features. The presenters will further discuss examples of content strategy driving from their industry experience and expertise.
UX Field Research Toolkit - Updated for Big Design 2018Kelly Moran
Looking for practice with in-depth UXR fieldwork methods? You may have read about these techniques in the past, but methods must be practiced to be understood. projekt202 has been employing the experience research craft with great success since 2003. This workshop is your opportunity to try these tools of the trade in a structured environment without pressing deadlines or looming stakeholders. Our experienced research and design professionals will share industry tips and tricks that will help you put theory to practice.
The workshop will be hands-on and interactive; instructional elements will be reinforced with stories of impact to real projects. We will not only cover methods of gathering user data, but the importance of spending time internalizing and analyzing the data through activities such as affinity diagramming, persona building, and journey mapping. Participants will gain exposure to these important practices in a low-pressure atmosphere and with the guidance of experienced professionals.
Users are Losers! They’ll Like Whatever we Make! and Other Fallacies.Carol Smith
Presented at CodeMash 2013.
If this sounds familiar it is time to make big changes or look for a new job. Failing your users will only end badly. In this session we look at the assumptions that are all-too-often made about users, usability and the User Experience (UX). In response to each of these misguided statements Carol will provide a quick method you can conduct with little or no resources to debunk these myths.
Similar to Effective Digital Diary Studies / UXPA Webinar May 2016 (20)
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
3. 3
Interviews don’t capture the range of ways people
do things or the rich, in-the-moment details that
people quickly forget.
4. Fitness Tracker Case Study
40 people who use fitness trackers were recruited to participate in
several digital diary studies over 8 months.
The first diary study had them report on 5 things they do with their
tracker. With every entry, they submitted a short video and answered
a few questions.
44
5. 5
Erica, 33
“It’s 10:53pm, and I’m
only at 7388
steps….we’re about to
go take the dog for a
walk. Got to make
sure we get to our
10,000 steps before
the end of the night.”
Show us how you use your fitness tracker
6. Digital diary studies excel at:
• Gathering contextual information cost-effectively
• Capture repeated behaviors in context
• Providing instant feedback on products
• Uncovering latent needs in general problem space
7. What This Presentation Will Cover
What a Diary Study is
Advantages of Diary Studies
Platforms for Conducting Digital Diary Studies
How to Conduct a Digital Diary Study
Highlights for Ensuring an Effective Digital Diary Study
7
9. A Diary Study is a Cultural Probe
Cultural probes use a collection of tools, artifacts
and tasks intended to provoke the user to think
about their environment in new ways….
With minimal intrusion, researchers can glean
insights into participants’ environments that
can help to identify problems and uncover new
opportunities.
9
Adam Starkman & Jennifer Chow
http://designresearchtechniques.com/casestudies/cultural-probes/
10. Key Elements of Diary Studies
Theme-based: the subject and questions are suggested by the
researcher.
Self-reported: the actual reporting is done by the participant, using
whatever platform/prompts were provided.
In-the-moment: the participant is asked to do the reporting
immediately after engaging in the activity, in order to capture as much
detail as possible.
Longitudinal: the goal is to capture a range of uses, rather than a
singular experience. This can include how the user’s experience
evolves over time.
10
11. Traditional Diary Study
Mozilla used paper diary studies in 2012 to learn how participants
were using bookmarks in Firefox.
They asked 10 people to record their experiences with bookmarks
over 3 days.
11
Brian Groudan, Mozilla
research, 2012 /
https://blog.mozilla.org/
ux/page/24/
12. Traditional Diary Study
People came in for an in-person interview afterwards, where they
discussed their entries and sorted them by theme.
Guiding design principles were culled from the analysis that were the
basis for design better bookmarking tools.
12
14. What’s so great about
‘in-the-moment’ feedback?
Can’t you get the same information
in an interview a few days later?
14
15. 15
Most see it like a video camera….
How Does Memory Work?
but really it’s like a slow leak
16. The Psychology of Habits
16The Power of Habit, Duhigg
Behavior trigger
Sequence of actions
occurs repeatedly
Reward / Finish
Our brains turn the
sequence into one
automatic routine;
“chunked”
17. The Psychology of Habits
17The Power of Habit, Duhigg
We can’t access the details of habitual actions until we start them
Diary studies ask people to report when details are still accessible
This also allows for collecting workarounds people are not aware of
Behavior
trigger
Details of
actions become
accessible
Reward /
Finish
Habit
sequence
executed
19. 19
Getting people to actually do the reporting is a
major obstacle for traditional diary studies.
http://kotaku.com/hong-kong-residents-supposedly-cant-live-without-their-476758731
20. 20
Smartphones are ideal for digital diary studies since
people use them in short spurts throughout the day.
http://kotaku.com/hong-kong-residents-supposedly-cant-live-without-their-476758731
Average use: 85 times a day*
*Study of 23 people aged 18-33: http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0139004
21. Tools for Executing Digital Diary Studies
Platform (web/app)
SMS/Text
Email
Blog
Video
21
22. Digital Diary Study Platforms
22
Name Platform Cost
20/20 Research Web/app diary study high
24Tru Web/app diary study high
CrowdTap Web/app diary study high
UX 360 Web diary study high
Dscout App diary study medium
Dedoose Web diary study low
Typeform online survey low
23. 23
Diary Study
Platform
Advantages:
• Offers analysis; faster to insights
• Lots of data collection options
• Many have panels for recruiting
• Guidance, support, education
• Team members can participate
• Many participants = quant data
Disadvantages:
• Cost
• New tool
• For more tech-savvy participants
• Can’t adjust once launched
$595 for recruiting
$295 for each study
25. Example Dscout Diary Study:
New Product Launch
Goal: Get feedback on a new digital entertainment product
Details: 5 families, 4 months, in-person interviews throughout
Platform: Dscout app, asking them to report every time they used the
service, answering a series of questions.
Key Finding: The service was most robust for mobile viewing, but the
families did the bulk of their viewing on TVs.
Surprising Finding: The study uncovered significant technical errors
that were unknown to our client.
25
26. 26
SMS/Text
Advantages:
• Free
• Good for less tech savvy
participants
• Can adjust on the fly
• More likely to get immediate
response
Disadvantages:
• All analysis is manual
• Limited data input
27. Example SMS Diary Study:
Tracking Diabetes Patients
Goal: Learn how often Type 2 Diabetes patients actually check their
glucose level, as well as how often they have their glucose monitor
with them
Details: 6 participants, 4 weeks, in-person interviews at the beginning
and the end
Daily Text: How are you feeling today? Have you checked your blood
glucose today? Where is your meter now?
Key Finding: People check their glucose & have meter less often than
was assumed. Several aspects were identified that dictate how often
people check their glucose
Study Insight: Asking how they were feeling made them feel cared
for, rather than reminded/judged
27
28. 28
Email
Advantages:
• Free
• Good for less tech savvy
participants
• Can adjust on the fly
• Likely to get more details
than if using SMS
Disadvantages:
• All analysis is manual
• Emails are easy to overlook
29. Example Email Diary Study:
New Product Launch
Goal: Understand how and why people use different channels when
managing their investment account
Details: 18 participants, 2 weeks, in-person interviews at the
beginning and the end
Daily Emails: Questions to understand any activity taken regarding
investment accounts (activity taken, channel used, how felt about it,
etc), plus occasional tasks for probing deeper on specific aspects
Surprising insight: People sometimes conflate how often they think
about their money with how often they check their accounts
Biggest Challenge: Not having enough time to fully analyze data
29
33. The 3 Phases of a Diary Studies
33
The goal:
a concise, focused study
with the right participants.
The goal:
high participation and high
quality data.
The goal:
to turn data into
relevant insights.
34. • Clarify your research question
• Refine and pretest your study
• Minimize the work for your participants
• Recruit the right participants
35.
36. Clarify Your Goals & Research Question
Before Building the Study
Define the goals for the study. What do you want to learn?
Turn that into a research question that will guide your efforts as you
create your diary study.
36
37. Fitness Tracker Study Research Question:
How are activity trackers used by people
attempting to make concrete
improvements to their fitness habits?
37
38. What Type of Diary Study Will
You Build?
Ideation: Collect ideas/suggestions.
“Show me your ideal…”
Inventory: Understand key things participants use, own or do.
“Show me all of your...”
Moments: Capture experiences as they happen in real time.
“Show me every time you…”
Process: Understand key steps of a process in real time.
“Show me your process for…”
Reflection: Explore likes, dislikes, memories and motivators.
“Tell me how you feel about….”
38
http://dscout.helpscoutdocs.com/article/121-tutorial-2-building-your-mission
39. 39
Consider how often you ask them to report. It
should be enough to collect useful data, but not
enough to cause fatigue.
Help Your Participants Succeed By
Reducing the Reporting Burden
40. 40
Pairing themed multiple-choice questions with
open-ended ones creates a logical flow for people
and answers both “what” and “why”.
41. 41
Another benefit of multiple-choice is you can
quickly see trends as the data comes in.
42. 42
Open-ended questions provide the richest data but
are more work for both for you and the participant.
Use them sparingly.
I think it should send reminders on when to be more
active when I'm lagging in my goal such as vibrating.
I do wish that other activities
could be tracked with the
Fitbit without having to input it
myself.
Maybe if I could get
some sort of notification
on my phone if a specific
friend or group of friends
had passed me.
43. 43
Pretest by sitting down with someone as they go
through every step. Look for awkward or unclear
phrasing.
44.
45. 45
Diary studies generate a lot of data.
It is good to start small.
10 x 10 x 10 =questions participants entries
data points
1000
46. 46
If recruiting through Dscout, you’ll only pay
incentives for participants that finish. Expect to
pay $5-$20 per entry.
We paid $25 for a
total of 6 entries.
If you’re working with a
specialized or busy
population, you may
need to pay as much as
$20/entry.
47. 47
We looked for participants who have a fitness
tracker and were regularly using it as part of a
fitness or weight loss goal.
Find the Right Participants
48. • Review & make notes from your data
as it’s coming in
• Be persistent with participants
• Ask them questions for clarity
• Do post-study interviews
49.
50. Watch the data as it comes in.
This is the fun part.
Are your questions holding up?
If not, can you fix it?
Either way, learn for next time.
50
51. 51
Why did you get your first fitness tracker? Larry, 31
“I got a fitness tracker because
was about 300 lbs, on a diet,
exercising, wasn't losing weight. I
knew there was something
missing. I wanted to learn how
many calories I was burning so
could know how little or much I
should be eating. That was the
missing link. I have lost 150 lbs,
and the only way did it was
because I started using Jawbone
Up.”
52. 52
Take notes of interesting patterns and questions
to ask participants as you go through it.
53.
54. 54
Minimize your drop off rate. Stay in touch with
your participants. Be friendly and persistent.
55. 55
Ask them questions if you want more clarity about
their answers. Be appreciative and interested in
what they have to say.
56. 56
Do follow-up interviews with the most engaged
participants. You already have rapport and can dig
deeper into their reporting and actual behaviors.
57. • Use the built-in analysis tools
• Start by answering your initial question(s)
• Identify patterns and/or exceptions
• Share your findings with real examples
58. 58
The good news is that by simply reviewing and
making notes on the data, you have already
started on the analysis.
59. 59
Diary Study platforms offer tools to analyze the
multiple choice and rating questions, reducing
the work the researcher has to do.
60. 60
If analyzing manually, data should be entered into
a spreadsheet so it can be coded, refined and
sorted.
61. What Further Analysis Should be Done?
That depends on many variables, such as:
• What your initial question/s were
• How surprised you are by the data that has come in
• How it fits into other research methods
• Your final deliverables
61
63. Main Benefits of Using Diary Studies
• To collect rich stories about how and why people do things
• Get intimate glimpses of how a product fits into people’s lives
• Allows for understanding evolving use of a product
• Uncover latent needs for new product development
• Cost-effective way to collect contextual insights
63
64. Checklist for a Great Diary Studies
Phase 1, Prepare:
• Have a clear, focused research question to guide your efforts
• Have an appropriate mix of closed/open-ended questions
• Pre-testing it to ensure clarity and understanding
• Start small & recruit the right participants
• Reduce the burden on them
Phase 2, Execute:
• Watch the data and follow up with participants during the study
• Do follow-up interviews with the best participants
Phase 3, Analyze:
• Answer your initial question first
• Give yourself enough time to analyze the data
64
65. Tips for Building Your Own Diary Study
Before you can use it, you may have to sell it. Here are a few things to
keep in mind:
• It’s an extremely flexible tool; make it work for your needs
• Start small, let it prove it’s value to your organization and yourself
(no-cost platform, 5-6 participants)
• Evangelize the insights and stories you collect to build more
support.
• You become an expert by doing. So dive in!
65
66. For a 4-min video about diary studies:
www.gotoresearch.com/speaking/sara/
Questions about diary studies? Ask!
sara@gotoresearch.com
@ maybanks