Should we kill personas? (Marine Barbaroux)

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UXPA International

UXPA 2014 Unconference presentation from Marine Barbaroux.

Design

Should we kill personas?
Marine Barbaroux - @miss_embe
Head of UX, Red Gate
24th JUL 2014

image: Ben Melbourne - @benmel
1) the "cooper"

2) the Lean UX ad-Hoc (or proto) personas
image: Jeff Gothelf

images: @alanklement
3) No persona: Job stories instead of User stories

image: (c) 1993 Steve McConnell
... but fundamentally, are they so different?

image: @miss_embe
product maturity
ad-hoc persona
persona
JTBD
timeline

• These tools are complementary
• Always keep an eye on your users/customers
• Keep an eye on their enviroment too: it might change their goals
• It doesn't matter what persona artifacts look like
• Understand the forces that drive your users/customers
• Modify your views and product accordingly
conclusion

www.cooper.com/journal/2014/04/barry-the-blog-post
asinthecity.com/2011/05/13/explaining-personas-used-in-ux-design----part-1/
asinthecity.com/2011/05/13/explaining-personas-used-in-ux-design----part-2/
www.udemy.com/ultimate-guide-to-ux/#/lecture/209590
www.jeffgothelf.com/blog/using-personas-for-executive-alignment/
jobstobedone.org/
insideintercom.io/using-job-stories-design-features-ui-ux/
Understanding the job by C.Christensen: www.youtube.com/watch?v=f84LymEs67Y
references

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