This is part of a series of workshops on building and promoting your website from idea to Internet superstar.

1. I have a Website
Now What?

2. Rule #1
Make it easy to be found

3. Rule #2
Make it easy to be understood

4. The FOUNDATION
First you have to start out with the building blocks

5. Analytics
To get to where you want to go you have to know where you are.
1. Google Tools
● Analytics
● WebmasterTools
● Google+
2. Bing, Yahoo, and other search engines

6. Branding
Is your URL a simple message?
● Twitter
● Facebook page
● Instagram
● Pinterest
● LinkedIn
● Google+ / YouTube / Google Pages / Hangouts
● Tumblr
You may not want to maintain all these social platforms but think of them
as your online company billboards that link together and lead back to your
website

7. Metatags
How do you want people to find you and how do you update your metatags?
Page Title
<title>Up to 70 Characters of Keyword-relevant text here</title>
Meta Description “Your Slogan”
<meta name=”description” content=”155 characters of message matching text
with a call to action goes here”>
Other tags
Google Authorship(?) and other tags
Google Webmaster tools your best resource

8. Contact Me
You want to make it easy for people to contact you and/or provide feedback.
● Online Contact form
● Google Voice phone number
● Should I put a clickable email
● Your “WhoIs” information

9. LAYOUT
Creating a page that people enjoy and will want to visit again and again

10. Columns and Width
Your website might look great on your computer monitor but that is not the only
way people are viewing your site anymore.
● Experts agree that there is no perfect “size”
● Test your site by viewing it on various devices including TV screens large
and small.
● Websites are being viewed by mobile devices at least 50% of the time.
Make sure your website translates to mobile.
● Test Test Test
● What does your website look like on various smartphones? Tablets?

11. Color
Pinterest - Red
Amazon / McDonald’s - Orange
Facebook - Blue (46% of respondents favorite color)
Groupon - Green
What is your favorite color and how does it make you feel?
Resource: http://www.1stwebdesigner.com/5-web-design-colours-visitors-click/

12. Text Background Color
The Color that you choose for
your website is important.
People spend so much time
online everyday that if your
website text is difficult to read
this will make them click away
fast.
Think about a rule of 3 when it
comes to font sizes. Try to stick
with one font and limit that to 3
sizes.
The Color that you choose for
your website is important.
People spend so much time
online everyday that if your
website text is difficult to read
this will make them click away
fast.
Think about a rule of 3 when it
comes to font sizes. Try to stick
with one font and limit that to 3
sizes.

13. Images
● Make sure your pictures tell the story
● Since the arrival of Pinterest sites have become more and more visual
● People expect to “see” what you’re saying before they read what you’re
saying
● Unrelated pictures on a website can make it confusing
● Never use an image that you do not own or is not in the public domain
Do not assume that giving a picture photo credit is enough

14. Image Optimization
● Optimize pictures for the web. Large picture files will make your website
load slowly and may have people clicking away before your page is even
loaded. Resize your photos to around 300 x 500 size for the web.
Online resource: PicMonkey.com
These two pictures look the same
but the one on the left has a massive
number of pixels and may slow your
site down when it comes to load time

15. Promotion
Growing your audience
● Social Media Sites
● StumbleUpon
● Reddit
● paid promotion via Facebook
● LinkedIn groups
● Blogwheels
● Google Adwords
● Offline
● QR Codes
● Mobile Marketing

16. SEO
Search Engine Optimization
● Metatags
● Google Yourself
Using the search term you would use to find your website.
Look at the sites that come up above yours and analyze what it is that
makes them work.
● Set up Google Alerts
● Social Media
You don’t always have to be on but you do have to be responsive.

17. MONITIZATION
How do I make money from my website?

18. Ways to make money online
Below is a list of conventional methods of making money from your website
● Your site as billboard for your own product or service
Make sure your contact form works - test test test
● Selling items directly from your website
● Linking to an Etsy or other like store
● Kickstarter campaigns
● Online store

19. Online Advertising
CPI and CPM
Cost per impression and Cost per Mille
Sources: Google Adsense
Amazon CPM advertising
SiteScout.com
Linkshare - Rakuten.com ( ad / affiliate blur )
Other
See Affiliate Marketing

20. Affiliate Marketing
examples
● Amazon
● Commission Junction
● Linkshare
● NakedWines
There are a number of affiliate marketing sources and can be used very
effectively. Check with TOS for each affiliate to ensure you are following their
rules and that you get proper payment. Nothing worse than advertising for
someone and finding out later you didn’t do it right.
The Affiliate Summit West 2015 is sold out which really says something.

21. The online business
Make sure you are following state and federal laws
● Check with your accountant to ensure your business is set up correctly
● connected bank accounts
● FTC regulations regarding online advertising
The Full Disclosure

22. For more information
Mary Heston
208-298-9148
mwheston@gmail.com
@maryheston