Making Eccomerce Sexy

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The following presentation shows some what is a call to action and above the fold in web design. The presentation was in Google Docs but it didn't convert well into slideshare.

Technology Business

Two basic ways to boost your website sales By Duane Blake twitter.com/ duaneblake www. duaneblake .co.uk

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What's hot

Let's continue the journey to double our e-commerce profits with a few questions: How well does my online store convert? Are my campaigns profitable? Do customers come back? What's my cost per acquisition and customer lifetime value? These are questions that should be burning in all online shop owners' heads. They tell us when we will be out of business soon or when we are ready to scale as fast as we can get new inventory. The truth, sadly, often lies somewhere in the middle. Some of our products and campaigns are profitable, while others are dragging us down. And if we can't look at the numbers and see what works and what doesn't, we rely mostly on luck. Let's talk about: ∙ Why Analytics matters in E-Commerce ∙ Improve your conversion tracking (#7/15) ∙ Manage your cookie consent well (#8/15) ∙ Better reporting means faster learning (#9/15) ∙ E-Commerce analytics - Q&A

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I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life. Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out? With physical products that we sell online, we rarely have the luxury of letting our customers try the product before buying. 99% of online sales are based on trust built by the customers' information about the product. We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers. Starting with the first ads people ever see and ending with the product experience itself, that should be worth sharing.

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