UV-VIS reflectance spectroscopy is a technique that measures the diffuse reflectance of a sample across UV and visible wavelengths. It works by directing light at a sample inside an integrating sphere, which captures reflected light and directs it to a detector. The ratio of reflected to incident light at each wavelength is the reflectance spectrum. Reflectance is affected by factors like particle size, homogeneity, and packing density. It finds applications in pharmaceutical analysis and other industries to qualitatively and quantitatively analyze samples like drugs, proteins, and chemicals.