SlideShare a Scribd company logo
Social Media and PR
            by Brian Watkins
     PR Manager, Social Media
What We’ll Cover
            1.        What is Social Media?
            2.        Why Your Company Should Participate
            3.        Do’s and Don’ts of Social Media
            4.        Social Media Strategy
            5.        Omniture Case Study
            6.        Measurement  Reporting




2    July 8, 2008
© 2004 Omniture Inc, Confidential  Proprietary
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation

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Omniture UTC Social Media Presentation

  • 1. Social Media and PR by Brian Watkins PR Manager, Social Media
  • 2. What We’ll Cover 1. What is Social Media? 2. Why Your Company Should Participate 3. Do’s and Don’ts of Social Media 4. Social Media Strategy 5. Omniture Case Study 6. Measurement Reporting 2 July 8, 2008 © 2004 Omniture Inc, Confidential Proprietary