Philosophy of social media
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This document discusses different types of social media users including consumers, creators, conversationalists, critics, collectors, joiners, and spectators. It also mentions inactives. The document is about philosophy of social media and online activity from Anna Woolliscroft's social media consultancy which provides integrated marketing support and BTEC in social media for business.
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Philosophy of social media
- 1. Philosophy of Social Media
- 4. Thank You Anna Woolliscroft Social Media Consultancy and Strategy Development Integrated Marketing Support BTEC in Social Media for Business
Editor's Notes
- Barriers to entry are low with social media
- When consumers are online they filer, organise and personalise. Social media, more than any other medium, allows us to do this. A company should ask ‘are my customers online? Are my products and services suited to being online?’ normally answer is yes, so, ‘are my customers using social media?’ Think about your ‘value proposition online’ – this is how people will find you and stick around. Relevance is key for SMM and communicating the right message through the right channel to the right audience has never been more important.
- Different types of social media consumers – called the ‘social technographics ladder’