This document discusses social media and community branding. It begins with a disclaimer stating that the content is for educational purposes and not a brand promotion. It then provides a brief history of social media, defining it as media designed for social interaction using online publishing technologies. It discusses some major social media platforms like Facebook, Twitter, and YouTube, providing stats on their large user bases and growth. It explains that social media branding facilitates dialogue and content sharing between influencers, companies, and customers. It presents social media marketing as a process of co-creation between marketer and target consumers through common interests and conversation on social media channels. It provides examples of using corporate sites and social media profiles to engage audiences and drive traffic. It concludes by thank

1. DISCLAIMER
Seluruh yang ada di dalam content ini bukan
media promosi suatu brand, hanya sebagai
pembelajaran

2. Social Media and Community Branding
For Bussiness and Marketting
Azilmi Lukmanul Hakim
Twitter: @azilmi

3. Azilmi Lukmanul Hakim
Student on Manajemen Universitas Pendidikan Indonesia 2009
Member of:
Komunitas Indoesia Open Source
UPI Computer Club

4. Introduction

5. Social Media History

6. Before the Internet, we used to gather to
share our passions

7. Early
Internet
included
message boards
and chat
rooms

8. Now, social media is. . . .

12. What is
social media?
Social media is media
designed to be disseminated
through social Interfaction,
created using highly available and scalable
publishing technology
Wikipedia.org

13. What is
social media?
Facilitating a dialouge and sharing content between
companies influnece,
properties and customer
using various online platform include
Blog, proffesional and social media,
video and photo sharing, wiki, forum
And related web 2.0 technology
- sherpa

14. So what is Social media?

15. Social media platform

17. Social media platform
• Of 400 Million users, 20 Million join fan pages every day
• 5 Billion links, photos, and videos are shared on
Facebook every day
• Fastest growing segment on Facebook is 35 years and
older
• Radio and TV took decades to reach 50 million users.
• Facebook added 100 million users in 6 months

18. Social media platform
• Over 80 Million users
• 80% of Twitter usage happens off of twitter.com
• Over 10 Million updates per day
• 1382 % the monthly growth rate of The Twitter user from January to February 2009

19. Social media platform
• 2nd largest search engine on the web
• 4th largest site on the web
• 13 hours of video uploaded to YouTube every minute
• 413,2 YEARS the length of time it would t take to view every
YouTube video

20. Social media branding

21. In biological terms, a community is a group of
interacting organisms sharing a populated environment.
In human communities,intent, belief, resources, preferences, needs, risks,
and a number of other conditions may be present and common,
affecting the identity of the participants and their degree of cohesiveness
Wikipedia.org

23. Social Media Marketing
Social media branding
is. . . .

24. Social Media marketing

25. MARKETING 1.0 MARKETING 2.0
VERTICAL HORIZONTAL
1 to Many Many to Many
Marketer as Marketer as
BROADCASTER CONNECTOR

26. SOCIAL MEDIA MARKETING
THE SIMPLE MODEL
COCREATION
TARGET
COMMON
COMMON PURPOSE
INTEREST
& IDENTITY
CONSUMER
CONVERSATION ACTIVATION

27. STEP #1
DEFINE YOUR TARGET CONSUMERS
STEP #2
IDENTIFY COMMON INTERESTS
STEP #2
BUILD CONVERSATION, ACTIVATION, COCREATION

28. Set Your Home Base
Corporate sites, blog, facebook page, etc

29. Use Your Channel
to Engage and Drive Traffic

30. Use Your Channel
to Engage and Drive Traffic

32. CASE STUDIED

33. www.telkomspeedy.com
@TelkomSpeedyID

42. THANK YOU!
Credit for
fajar eri dianto @fajareridianto
Yuswohady @yuswohady

43. and
Make sure we are connect! ☺

44. @azilmi
www.facebook.com/azilmi.lukmanul.hakim
Make sure we are connect! ☺

45. UPI CC future trainning
Mikrotik Fundamental Before MUM
26 Maret 2011
Social Media for Bussiness and Aplication
2 Maret 2011
http://upicc.ukm.upi.edu
@upi_cc