The document discusses using social media for business goals. It recommends defining your target audience and goals for social media use upfront. Specifically, whether your goal is direct customer engagement or demonstrating subject matter expertise. It also suggests starting with a few proven social media channels like Twitter, Facebook, YouTube and LinkedIn. The document outlines a four step process: 1) Evaluate established channels and influencers in your industry; 2) Build a relevant presence by connecting with key audiences; 3) Develop your community from indifferent to advocates; 4) Use your influence by providing supporters with information and tools to amplify your message.
From Josh Bernoff, author of Groundswell.A simple way to accomplish your goals.People. Target Audience, Company cultureObjectives. Decide what your want to accomplishStrategies: Plan for how relationships with customers will changeTools/Technologies/Tactics.
From Josh Bernoff, author of Groundswell.A simple way to accomplish your goals.People. Target Audience, Company cultureObjectives. Decide what your want to accomplishStrategies: Plan for how relationships with customers will changeTools/Technologies/Tactics.