Social media refers to using web and mobile technologies to facilitate interactive dialogue and sharing of user-created content. There are various forms of social media including forums, blogs, wikis, social networks, videos, and pictures. Social media consists of 5 elements - attention, attraction, affinity, audience, and action. The main advantages are relationships, connectivity, creativity, sharing, and transparency, while the main disadvantages include information overload, difficulty finding quality content, and inconsistent delivery. Basic marketing principles like understanding customer needs and delivering value still apply to social media, which can be used to reach new audiences, engage existing ones, and build strong community marketing strategies centered around user communication.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
PowerPoint presentation from CitizenShift's workshop entitled: The Power of Social Media given at the Canadian Social Forum in Calgary, May 19-22, 2009.
A basic overview of Social Media philosophy and tools.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
If you are not convinced that social media is right for your business, you will be after viewing this presentation. With statistics on Internet usage and user behavior, your mind will be changed.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Whitepaper: Social Media Influence - Applications, Metrics and TheoryTravis Stephens
TL;DR Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.
If you are not convinced that social media is right for your business, you will be after viewing this presentation. With statistics on Internet usage and user behavior, your mind will be changed.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Amp Agency - The Psychology of Social - February 2012Steven Duque
Once considered a fad, social media has become the epicenter of online experience. Many social media users express a profound connection to sites like Facebook and Twitter, while others prefer smartphone apps like foursquare. Understanding and exploring why social media has such strong behavioral and psychological connections with users can help marketers better identify strategies for outreach, interaction and content creation. In this report, AMP's Insights Lab has partnered with a team of psychologists and consumers to explore the behavioral and psychological philosophies that bond consumers to social media and then translate those principles into business strategies.
Social media platforms provide a vast audience base, allowing businesses to reach a wider range of potential customers. By creating engaging content and actively participating in social media conversations, companies can enhance their brand visibility and recognition.
Source: https://buysocialpack.net/product/buy-google-reviews/
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
1. Assignment 2 1
Signe Kirt
HAAGA-HELIA University of Applied Sciences
MAR8LC067-2
18.09.2011
Social media in marketing
What is social media?
According to Wikipedia, social media refers to the use of web-
based and mobile technologies to turn communication into an
interactive dialogue. Social media are media for social inter-
action. In one word social media is all about sharing user-cre-
ated content.
It is quite hard to precisely define social media because it has
so many different forms, such as web forums, blogs, wikis, we-
blogs, video- and picture sharing sites, etc. According to Ka-
plan and Haenlein there are six different types of social media:
1) collaborative projects (e.g. Wikipedia);
2) blogs and microblogs (e.g. Twitter);
3) content communities (e.g. Youtube);
4) social networking sites (e.g. Facebook);
5) virtual game worlds (e.g. World of Warcraft);
6) virtual social worlds (e.g. Second Life).
Social media elements
According to Deragon and Bullock social media consists of 5
As: attention, attraction, affinity, audience, action. They are the
five steps has to be fulfilled step-by-step. At first one has to
earn attention to even get people looking at certain content.
When you earn their attention long enough then you create an
attraction. The earned attraction helps to form an affinity and if
you repeat the process to enough people, you create an audi-
ence. Once you have a large audience, a certain percent of
2. Assignment 2 2
them will want to engage with you, your product or service,
and that is the beginning of action.
Main advantages and disadvantages in using social media in marketing
The main advantages of social media are relationships and con-
versations, connectivity, creativity, sharing, multiculturality,
democratisation of media through visibility and transparency.
The main disadvantages are informaton and social networking
overload, hard to find the best content, through anonymity is is
possile to generate hate, and often delivering the content is not
consistent.
What are the main principles in social media use in marketing?
Basic marketing principles still apply to social media; it is still
important to satisfy your client’s need that means you still have
to understand what your clients need. Your product has to also
deliver some kind of value for the client – it is getting more
and more popular providing an extra value for the client com-
munity through social media, for example shoe store (or brand)
Facebook page shares besides new news about its products also
valuable information about how to maintain your shoes and
keep them nice for the longer period to its community.
Social media can be used in several ways: reaching out for new
audience, engaging old audience, and of course many compa-
nies see the both sides in their social marketing plan – engaging
and winning. Social media helps companies to build a very
strong community marketing strategies, where the brand is not
the most important thing, but the communication between the
users of that brand, sharing experience and ideas.
3. Assignment 2 3
Bibliography
Deragon, J. and Bullock, D. The five elements of Social Media
URL: http://www.relationship-economy.com/Five%20Elements%20of%20Social
%20Media.pdf Visited: 17.9.2011
Wikipedia about social media
URL: http://en.wikipedia.org/wiki/Social_media Visited: 17.9.2011
Blog: Compassion in politics
URL: http://compassioninpolitics.wordpress.com/2008/02/01/advantages-and-disad-
vantages-of-social-media/ Visited: 18.9.2011
Worsham, S. blog
URL: http://sazbean.com/2011/07/19/basic-marketing-principles-still-apply-to-so-
cial-media Visited: 18.9.2011
