2. What is the Social Media?
• Media is an instrument on communication, like a
newspaper or a radio, so social media would be a
social instrument of communication.
• In Web 2.0 terms:
a website that doesn't just give you information,
but interacts with you while giving you that
information.
3. The Need For Social Media
Blogs & Visual Media
Microblogs
Social Media Networks
4.
5. Social Media Websites
• Social Bookmarking: Interact by tagging websites and searching
through websites bookmarked by other people.
• Social News. Interact by voting for articles and commenting on them.
• Social Networking. Interact by adding friends, commenting on
profiles, joining groups and having discussions.
• Visual Media. Interact by sharing photos or videos and commenting
on user submissions.
• Wikis. Interact by adding articles and editing existing articles.
• Blogs. Interact by adding posts, discussions and comments.
8. Visual Media Facts (YouTube)
• More than 1 billion unique users visit YouTube each month.
• Over 6 billion hours of video are watched each month on YouTube—
that's almost an hour for every person on Earth.
• 100 hours of video are uploaded to YouTube every minute.
• 80% of YouTube traffic comes from outside the US.
• YouTube is localized in 61 countries and across 61 languages.
• According to Nielsen, YouTube reaches more US adults ages 18-34
than any cable network.
9. Pros & Cons of Social Network Sites (SNS)
Advantages:
• Create and maintain many
relationships
• Information comes to you
• Provides ability to participate and
contribute
• Professional networking
• SNS are free of cost
• Easy to communicate and connect
with people
• Also we can track activities of
competitors
Disadvantages:
• Addictive
• Online harassment
• Creating false profiles
• Chances of malware additions
(viruses)
• Time waste
• Use of burglars for planning theft
10. Marketing and Social Media
• Social Networking is the best place to place your expert opinion.
• Social networking is a big help for businesses.
• It allows companies to build personal relationships with their
customers.
• It is needed for branding.
• Online advertising has paved the way for more exposure to small
businesses who couldn’t afford to advertise on newspapers, TVs, and
other media.
12. Five major questions facing a marketer
• STRATEGIES: How do I create a social strategy?
• TACTICS: What social tactics are most effective?
• TOOLS: What are the best social management tools?
• ENGAGEMENT: What are the best ways to engage my audience with
social media?
• MEASUREMENT: How do I measure the return on my social media
investment?
16. Facts and Figures (A study of 2013)
• Marketers place very high value on social media (86% significance)
• Tactics and engagement are top areas marketers want to master
• Facebook and LinkedIn are the two most important social
networks for marketers
• Most marketers aren't sure their Facebook marketing is effective
• Increased exposure is the top benefit of social media marketing
• YouTube holds the top spot for future plans (69% plan to invest)
• Marketers want to learn most about blogging (62% of marketers)
• Podcasting set to explode (32% want to use, 24% plan to use)
17. Do you use social media to market your
businesses?
18. Do you think Social media important for
business?
19. How long have you been using social media in
marketing?
20. Can you measure the return on investment for
social media activities?
21. Do you think your Facebook marketing is
effective?
22. Have you integrated social media into your
traditional marketing activities?
