Impact of social_media
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This presentation discusses the impact of social media. It begins by defining social media as online tools that allow sharing of ideas, information, videos and pictures. Examples of different types of social media are then provided, including bookmarking sites, blogs, social networking sites, and multimedia sharing sites. The presentation notes that both organizations and individuals use social media and provides tips for developing an effective social media strategy, such as defining your audience and allocating resources. It also offers best practices for social media use, like writing shareable content and integrating social media with other marketing efforts. Metrics for measuring social media success are discussed and the continuing growth of social media is acknowledged.
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- 1. PresentationPresentation OnOn Impact of Social MediaImpact of Social Media Prepare By – Soni Ronak B.Prepare By – Soni Ronak B. Submitted To – Dr. Vikas RavalSubmitted To – Dr. Vikas Raval Gujarat Power Engineering & Research InstituteGujarat Power Engineering & Research Institute
- 2. Overview of Social Media Who’s on Social Media? Developing a Social Media Strategy Tips, Basics and Best Practices How to Measure Success Social Media’s Growth
- 3. Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name. Social media also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.
- 4. Bookmarking Sites and Social News Sites (Digg) Blogs and Microblogs (Twitter, Tumblr) Social Networking Sites (Facebook, Google+) Shopping Sites (Amazon) Multimedia Sharing (YouTube, Flickr) Virtual Worlds (World of Warcraft, Second Life)
- 6. 1.Define your audience 2.Adopt a point of view 3.Allocate resources
- 7. Make it easy and non-threatening for your audience to participate Write content that’s worth sharing Acknowledge and recognize your audience Integrate all of your marketing efforts Don't try to keep up with the Jones’ Be entertaining, informative, and most importantly genuine
- 8. Don’t duplicate your Web site, brochure, newsletter Start with your friends Embrace your audience Keep it personal, real & authentic Use often Build maintenance time into your schedule Encourage participation
- 9. Top 5 best practices: 1. Do some Spring cleaning! 2. Beef up your information section. 3. Be active/share. 4. Follow industry influencers and companies/groups of interest. 5. Quality vs. Quantity
- 10. Top 5 best practices: 1. Who do you want to be? 2. Think SEO (Search Engine Optimization). 3. Be active/share. 4. Follow industry influencers and companies/groups of interest. 5. Aim to chat, not sell.
- 11. Target your audience Ad pricing for Facebook & LinkedIn – pay per click (CPC) or pay per impression (CPM) Track the progress
- 12. Questions?