Small businesses can save time and increase their impact through social media by establishing a central social media home base, like a blog, to connect all of their efforts. A blog allows businesses to tell their story, share content, and drive traffic from social networks like Twitter and Facebook in a way that exposes their brand to thousands of potential customers. By leveraging the natural sharing and exposure generated through social networks, a blog-centered social media strategy creates a ripple effect that multiplies a business's reach while streamlining operations.

1. Save Time & Increase Impact with a Social Media Home Base Small business social media strategy www.jenniferlaycock.com

2. The Challenge of Social Media

3. Plan an Effective Strategy

4. Why Social Media Matters

5. Decide on Your Goal

6. Connect Every Effort to the Blog

7. Why the Blog

8. An Example

9. The Problem ?

10. An Improvement

11. Why the Blog Before After

12. Social Media Equation Time Exposure Conversions

13. The Ripple Effect of Social Media Twitter Blogs Social Networks Social Bookmarks

14. The Ripple Effect of Twitter

15. The Ripple Effect of Facebook 100 shares Average of 130 followers Exposed to >13K Users

16. Using Social Media to Support the Blog

17. Building a Social Media Home Base Thank You! Jennifer Evans Laycock jennifer@jenniferlaycock.com Search Engine Guide Small business social media strategy www.jenniferlaycock.com