My talk Stukent's ProfCon22 event which is all about how to create an engaging learning experience using Twitter #ProfConTwitter

1. How to Use Twitter to Create a
More Engaging Learning
Experience
Profcon 2022
Wahiba Chair @WahibaChair
Wahiba Chair, MBA
Senior Strategist & Instructor
University Canada West

2. A Year Ago…
Wahiba Chair @WahibaChair
I’m excited for
#ProfCon, are you?

3. Twitter Over the Years…
Wahiba Chair @WahibaChair

4. Follow the Conversation
#ProfConTwitter
Wahiba Chair @WahibaChair
Best
Practices
/ Toolkit
Delivery
Models /
Examples
Why
Twitter for
Education
/Basics
Q&A/Short Activities

5. Twitter for Education: The Data
Wahiba Chair @WahibaChair
“We analyzed 103 studies related to the use of Twitter
in education. We found clear positive impact of
integrating Twitter within classrooms for teaching and
learning purposes”
Source: Education Technology Journal

6. Twitter Surge During Covid
Wahiba Chair @WahibaChair
Sources: Statista, DataReportal, backlinko.com

7. Why Use Twitter in Class?
Wahiba Chair @WahibaChair
Grow class
engagement
Build
community
Enhance
personal
branding
Develop job
ready skills

8. Wahiba Chair @WahibaChair
Engagement Results
Engagement peaks
during class times!
Source: TweetReach (Union Metrics)

9. Wahiba Chair @WahibaChair
Reward Top Contributors

10. Wahiba Chair @WahibaChair
“Twitter adds more fun and
excitement to this course”
“[Twitter] kept us engaged on a
platform we already use”

11. Wahiba Chir @WahibaCHair
94%: “Twitter was somewhat to very useful”

12. How do
I get
started?
Wahiba Chair @WahibaChair

13. Create your Educator Twitter Account
Be Human. Show Empathy.
Wahiba Chair @WahibaChair

14. Decide on a Class Hashtag
● Original
● Descriptive
● Not too long
Wahiba Chair @WahibaChair

15. Hashtag Examples and Best Practices
● Consider combining
university and program /
course names
● Examples: #UCWCOMM207,
#SFUPR250, #UBCDCM
Wahiba Chair @WahibaChair

16. How do I know if
my hashtag is
original?
Wahiba Chair @WahibaChair

17. Motivate Your Students to Use Twitter
● Incorporate into participation
grade (5-15%)
● Guide them (especially, the first
time)
● Provide examples / resources
● Include in class Twitter activities
● Engage back with them!
Wahiba Chair @WahibaChair

18. Questions?
Join the conversation
#ProfConTwitter
Wahiba Chair @WahibaChair

19. Delivery Models & Examples
Part 2
Wahiba Chair @WahibaChair

20. Twitter can be
integrated into any
delivery model
Questions
before class
Engage with
relevant
resources
Share a
related
article/video
What did I
just learn?
synchronous
asynchronous
Student
led
Instructor
led
Wahiba Chair @WahibaChair

21. Asynchronous Twitter Activities
Instructor Led
Wahiba Chair @WahibaChair

22. Before the Course Begins
Welcome Tweet
Wahiba Chair @WahibaChair

23. Questions Related to Weekly Coursework
Wahiba Chair @WahibaChair

24. Show support
Wahiba Chair @WahibaChair

25. Asynchronous Twitter Activities
Student Led
Wahiba Chair @WahibaChair

26. Reflect on
weekly
coursework
Wahiba Chair @WahibaChair

27. Share a relevant
article/resource
/ask a question
Wahiba Chair @WahibaChair

28. Students inspire
and support
each other
Wahiba Chair @WahibaChair

29. Synchronous Twitter Activities
Student Led
Wahiba Chair @WahibaChair

30. Share class
takeaways
in real-time
Wahiba Chair @WahibaChair

31. Share Group Activities
Wahiba Chair @WahibaChair

32. Share Class Photos
Guest Speakers, Field Trips etc.
Wahiba Chair @WahibaChair

33. Synchronous Twitter Activities
Instructor Led
Wahiba Chair @WahibaChair

34. For maximum results, allocate
5-10 mins at the beginning of
class for a “Twitter activity”
Share screen to show
conversations in real-time (by
clicking on class hashtag)
Wahiba Chair @WahibaChair

35. Follow a related
account and quote
tweet with hashtag
Wahiba Chair @WahibaChair
Sample Twitter Class Activity

36. Sample Twitter Class Activity
Live Polls
Wahiba Chair @WahibaChair

37. Sample Twitter Class Activity
Join a live campaign
Wahiba Chair @WahibaChair

38. Questions?
Join the conversation
#ProfConTwitter
Wahiba Chair @WahibaChair

39. Best Practices & Toolkit
Part 3
Wahiba Chair @WahibaChair

40. Community Guidelines
Remember that Twitter is a public forum….
DOs DON’Ts
Always be kind and respectful to your
instructor and classmates on and off line
Share copyrighted class material or
classmates’ private information without
prior consent
Check your tweets for spelling, grammar
and accuracy (e.g. use Grammarly)
Add the class hashtag to controversial or
sensitive topics
Add value to the class conversations and
use GIFs and emojis where appropriate
Share inappropriate or offensive
content/media (e.g. images)
Wahiba Chair @WahibaChair

41. Set Clear Expectations
● Encourage students to interact with
each other (not just you!)
● Mention that while you will see all
their tweets, you may not answer all
● Share grading rubrics for Twitter
participation
Wahiba Chair @WahibaChair

42. Collect Twitter Usernames (Early on)
● Create a shared file (e.g. Teams
shared notebook) and allow for extra
rows (e.g. for new students)
● Give students a deadline to add their
Twitter username to the file (e.g. by
week 2)
● Consider creating a public Twitter list
Wahiba Chair @WahibaChair

43. Measure Results
Wahiba Chair @WahibaChair
● Use tools such as Tweet Binder and
KeyHole to measure hashtag analytics
● Consider doing informal polls, and
asking students for feedback
● Twitter is a journey. Take it a step at a
time!

44. Get the Toolkit
1. SlideShare you can share with
the students (embed into LMS)
2. Activity Sheet for student led
activities
3. Grading Rubrics
Download at: bit.ly/ProfConTwitter
Wahiba Chair @WahibaChair

45. Thank You!
Feel free to tweet me @WahibaChair
for questions, and let me know about
your Twitter journey ☺
Wahiba Chair @WahibaChair